KVIK Kitchens Opens in Thailand W The opening of the two stores in Bangkok and Hua Hin is meant to serve as a foundation for further expansion in overseas markets. Kvik opened in Hua Hin 11 January while the Bangkok store opened on 14 January. By Thomas Lykke Pedersen
hen Kvik A/S in January this year opened two shops in Thailand, it was the first time ever that a Danish kitchen firm opens retail sales in Thailand. Kvik has currently 118 stores in Scandinavia, Benelux and Spain, but it is the first time that the group moves into an overseas market. “We focus on local markets, but we also know that we have to look outside Europe if we are to continue the growth that Kvik has experienced over the last years. We see Thailand as the
door to the East, and with the Kvik concept, we feel on safe ground – both due to the many foreigners living here and also because Thailand has a large middle class with considerable purchasing power,” says Kvik Executive Director, Carsten B. Andersen, who states that it is the ‘project sales’, that Kvik will focus on in particular. “Thailand is, like several other countries in the East, experiencing a boom in constructions - especially with many new apartments and condominiums shooting up everywhere. Many of which are built for and purchased by
Executive Director, Carsten B. Andersen (right), flanked by Chalermkiat Suwanprinya, the new franchisee in Bangkok, sees the Thai stores as a stepping-stone for further expansion in overseas markets.
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