FEATURE
Acorn gives structure to the biggest events By 2017, the UK event equipment hire market had reached an annual value of £600 million, according to AMA Research. For most people this sector means audio and lighting rigs, props, effects, portaloos and security fencing. But larger structures, staging and seating accounts for one of the biggest proportions of industry spend. By RICHARD TRENCHARD
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t’s understandable, really. Britain, particularly in the summertime, is awash with large-scale events that require significant investment in structural assets to pull off – from Glastonbury to Wireless. And music festivals are just one side of the story. Acorn Event Structures has been delivering world-class stages and other structural equipment to clients across the globe since 1996. Last year alone, the firm’s expertise helped make a bespoke stage for Pope Francis, a specialist theatre for Shakespeare’s Rose Theatre, and worked at major festivals such as Creamfields, Boomtown, Summertime Ball and CarFest, to
name but a handful of premier jobs. Demand continues to grow in 2019, as the events calendar becomes ever-more packed with dates. With this in mind we contacted Emma Petty, Acorn’s Marketing Manager, to gain a better insight into the realities of this often-unsung end of the scaffold and temporary structures game, and learn a little about what the future might hold. “From its inception, Acorn received enquiries from event companies to supply temporary scaffolding solutions and consequently, in 2006, took the decision to launch a stand-alone
36 | Spring 2019
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