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Emily Eckard Senior Capstone Professor Dan Green Winter 2018


TABLE OF CONTENTS

2. Table of Contents 3. Why I Chose an Anthropologie look book 4. Why this project excites me 5. Why this project fits my portfolio 6-7. Mood Board 8. Customer Profile 9-24. Key look book images 25-29. Store Display 30. Special Thanks To

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WHY I CHOSE ANTHROPOLOGIE

The reason why I chose to create a look book for the company Anthropologie was due to the fact that I am fascinated by the displays that they create within their stores. I wantd to use my personal taste from my personal Antrhologie collection and make it my own with a look book on how one can incorporate items from Antrhopologie but also from their own personal objects that they already own.

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WHY THIS PROJECT EXCITES ME

WHY PUT INTO MY PORTFOLIO

The reason why this particular project excites me is because my dream company to work for is Anthropologie. I also am very interested in working as a visual display merchandiser. I find that Anthropologie does an amazing job with displays instore as well as in their catalogs and I felt that it would be a great opportunity for me to create a project that really centers around Anthropologie and their unique displays.

Why I think this project would fit my portfolio well is because it showcases a skill in visual merchandising that will allow potential employers to see that I have created a look book bases on homeware. Also I wanted to tailor a project around Anthropologie that way they see that I have an understanding of who they are and that I am capable of creating a book similar to what they do but with my own twist.

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CUSTOMER PROFILE

Stella - Age 31 -Originally from Nashville, Tennessee -Went to school in New York at The New School - Occupation: works for a marketing firm as assistant director -Lives in Downtown Philadelphia -Has a Double Doodle names Luis -Loves to go to new and interesting coffee shops around town -Talks to her best friend Natalie everyday after lunch

KEY ASPECTS OF LOOK BOOK

-Feels her style is boho chic and makes her little space that she has all her own -Loves to go and sit in Fairmount Park on the weekends with a great book -Travels to Seattle, Chicago, and San Fransicso with her boyfriend Peter as much as possible. -Stella’s favorite colors are burnt orange and soft pinks -She has to have succulents in her home at all times -Stella loves to add beautfiul and interesting pieces to each room of her apartment to make it more her

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Kitch en [kich-uhn, kich-uhns] Noun, plural kitchens 1. A place were family and friends gather together; 2. The heart and center of the home; 3. A place where memories are homemade and food is seasoned with love; 4. A place where food is prepared and cooked.


bed¡room noun a room for sleeping in.


IN STORE CUSTOMER EXPERIENCE

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Within the new customer experience area in Anthropologie it allows customers to come and enjoy time within out store while enjoying light refreshments while sitting and talking to friends or family while shopping. We wanted a space that allows customers to take a break from shopping and sit and relax in one of their favorite stores. With Anthropologie there already is experiences with the touch and feel of our products and the smell but we wanted the customer to feel like this is a fun and happy place to take a break when shopping can get to be too much.

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Special Thanks To Anna Robertson-Photographer Rachel Andert-Interior Designer

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Emily eckard final capstone  

This is my Senior Capstone that show cases the knowledge that I gather while I was studying at the Savannah College of Art and Design.

Emily eckard final capstone  

This is my Senior Capstone that show cases the knowledge that I gather while I was studying at the Savannah College of Art and Design.

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