68 SCAD.EDU / ADVERTISING
ADVERTISING AND BRANDING SCHOOL OF COMMUNICATION ARTS B.A. DEGREE
B.F.A. DEGREE
Foundation studies DRAW 100 Drawing I: Form and Space DSGN 100 Design I: Elements and Organization DRAW 101 Drawing II: Composition and Media DSGN 101 Color: Theory and Application — Studio elective
Foundation studies DRAW 100 Drawing I: Form and Space DSGN 100 Design I: Elements and Organization DRAW 101 Drawing II: Composition and Media DSGN 101 Color: Theory and Application DSGN 102 Design II: 3-D Form in Space DSGN 105 Visual Design Systems DSGN 115 Creative Thinking Strategies
VISUAL COMMUNICATION Concentration in ADVERTISING AND BRANDING 25 hours
90 hours
45 hours
20 hours
180 hours
General education ARTH 100 Survey of Western Art I Select one of these two courses: CMPA 100 Survey of Computer Art Applications CMPA 110 Advanced Survey of Computer Art Applications COMM 105 Speaking of Ideas ARTH 110 Survey of Western Art II ENGL 123 Composition ARTH 207 20th-century Art PHIL 301 Aesthetics — ARLH or ARTH elective — ARLH or ARTH elective — ENGL elective — ENGL elective — General education elective — General education elective — General education elective — Mathematics/natural sciences elective — Mathematics/natural sciences elective — Social/behavioral sciences elective — Social/behavioral sciences elective
ADVERTISING AND BRANDING
35 hours
55 hours
Major curriculum ADBR 150 Introduction to Advertising: Concept to Content ADBR 205 Creative Production for Brand Content Select one of these two courses: GRDS 205 Typography I: Anatomy, Form and Space ADBR 212 Typography for Brand Presence IDUS 215 Contextual Research Methods ADBR 252 Art Direction: Visual Brand Storytelling ADBR 254 Copywriting: Inventing the Brand Personality ADBR 255 Brand Experiences in Interactive Environments ADBR 305 Brand Innovation: From Physical to Virtual Select one of these two courses: ADBR 311 Building the Brand Strategy ADBR 341 Designing the Brand ADBR 441 Creating Contagion: From Experience to Entertainment ADBR 461 Career Strategies for Advertising ADBR 480 Collaborative Studio: Creating the Brand Solution
Advertising and branding concentration Select one of these two courses: MOME 130 Motion Media Design Techniques I GRDS 285 Graphic Design Media Management ADBR 150 Introduction to Advertising: Concept to Content ADBR 205 Creative Production for Brand Content GRDS 205 Typography I: Anatomy, Form and Space ADBR 252 Art Direction: Visual Brand Storytelling ADBR 254 Copywriting: Inventing the Brand Personality ADBR 255 Brand Experiences in Interactive Environments Select one of these two courses: ADBR 312 Art Direction: Typography and Persuasive Design ADBR 314 Copywriting: Brand Voice Across Platforms — ADBR, GRDS, ILLU or SEQA elective or CLC 580 Collaboration Additional electives — Free elective — Free elective — Free elective — Free elective
General education ARTH 100 Survey of Western Art I Select one of these two courses: CMPA 100 Survey of Computer Art Applications CMPA 110 Advanced Survey of Computer Art Applications COMM 105 Speaking of Ideas ANTH 106 Language, Culture and Society ARTH 110 Survey of Western Art II ENGL 123 Composition — ARLH or ARTH elective — ENGL elective — General education elective — Mathematics/natural sciences elective — Social/behavioral sciences elective
Choose one concentration to complete the major curriculum:
75 hours
Art director ADBR 312 Art Direction: Typography and Persuasive Design Select two of these four courses: ADBR 332 Art Direction: Advanced Visual Integration ADBR 352 Art Direction: Branding through Photography ADBR 372 Art Direction: Brand Films and Social Content ADBR 392 Art Direction: Stop Motion for Brand Content Copywriter ADBR 314 Copywriting: Brand Voice Across Platforms Select two of these three courses: ADBR 334 Copywriting: Immersive Brand Narratives ADBR 354 Copywriting: Long Form Content ADBR 374 Copywriting: Brand Films and Social Content
TOTAL COURSE OF STUDY For course descriptions, visit scad.edu/coursefinder.
Creative technologist Select one of these three courses: SERV 312 Prototyping Experiences IACT 315 Human/Computer Interaction GRDS 387 Interface Design ADBR 335 Creative Technology: Engineering Brand Experiences ADBR 395 Creative Technology: Brand Think Tank for Product Innovation 15 hours
180 hours
Additional electives — Diversified elective or CLC 580 Collaboration * — Free elective — Free elective TOTAL COURSE OF STUDY * Students may select CLC 580 Collaboration or any course with a subject code other than ADBR.