Vision and Motivation

• The employees’ understanding of the reasons for change is dependent on their relationship with the organization, the level of trust they have in management and the beliefs hold by their coworkers . Communication can be utilized to convey the vision, set the goals, and high- light the important drivers for changing existing organizational attitudes, beliefs, and practices

➢Compliance:

• Change efforts can produce high-levels of anxiety, and communication is needed to determine employee responses to change, reduce potential fears, and encourage the establishment of social support systems among employees. Resistance to change can be reduced by discussing and negotiating the more sensitive aspects of change. Managers job is to recognize employees’ anxiety, fear, and stress and help them channel these negative feelings toward a positive end.

Feedback

• Change efforts require the structuring of communication processes that provide employees feedback about their performance during change initiatives and provide feedback to management regarding strengths and weaknesses of the change initiative . With detailed feedback that includes such factors as quality, quantity, and timeliness, people can become self-corrective and can more easily understand the big picture.

Ensuring that the Leaders of the Organization actively communicate in the entire process of change

• The leaders of the organization must convey how important the change is and must reflect their personal and visible commitment towards the entire process of change, as this will be sending a powerful messageto the key stakeholders about how seriously an organization is committed towards the implementation of change.

➢Using various channels or mediums for communicatingthe message of change

• Care should be taken in understanding how people learn about change from different mediums of communication.For visual learners, documented materials may best appeal and help them in understanding the change vision and for effective listeners, importance should be given to the presentation style and selection of words for impressing such category of stakeholders

➢Providing Opportunities for Exchange of Dialogue or Conversation

• Providing opportunities for discussion and facilitating a two-way communication with the stakeholders creates a sense of ownership and fosters a sense of responsibility among the stakeholders.

Repeating the Messages of Change Periodically

• Regular communication of the change message facilitates a greater understanding of the objective of the change and there will be a much greater probability that people will act in accordance with the requirements of the changing situation and extend their cooperation accordingly.