STYLE GUIDE
Image
Table of Contents Mission Statement
3
Identity 5 -Logo 6 -Type 8 -Color 9 Business System -Business Cards -Envelopes -Letterhead
11 13 14 15
Marketing -Print -Interactive -Interior/Exterior -Apparel
16 17 18 19 21
Mission Statement To become one of the top places to skate in California for pro-skate boarders we provide a high quality skate park for our pro-skaters. We provide an indoor and outdoor park for them to work on new tricks and practice.
Identity
Logos
Primary Logo C=0, M=0, Y=0, K=100 R=25, G=31, B=32
Secondary Logo C=0, M=0, Y=0, K=20 R=209, G=211, B=212
DO NOT change the color of the logo
DO NOT stretch the logo
DO NOT cut off the logo
Type
Futura Std Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Book Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Medium Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Heavy Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Color
C=0, M=0, Y=0, K=100 R=25, G=31, B=32
C=0, M=0, Y=0, K=0 R=255, G=255, B=255
C=0, M=0, Y=0, K=20 R=209, G=211, B=212
Business System
Business Card
The business card dimensions are 2.5 by 2.5 inch Front of business card should bleed off and centerd. Back of the business card should be centered in the middle equal on all sides
Jane Doe
Accountant
Jdoe@180skate.com 180-180-1800 ext.(180)
Envelope
0.2611inch 0.1935 inch
Jane Doe 12345 West 138th California, 66221
1.5825 inch 3.3951inch
2 inch Seal
John Doe 12345 West 138th Kansas, Overland Park, 66221
Letterhead
5.0051inch
0.426 inch 1.5749 inch
Jane Doe 12345 West 138th San Francisco,California, 66221 Jdoe@180skate.com (180)-180-1800 Ext.180
1.4861inch
0.6074 inch 0.3019 inch
Dear John,
0.5636 inch
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From Jane
5.6031 inch
0.5961inch 0.1579 inch 0.8791 inch 0.3019 inch
Marketing
Interactive
Interior/ Exterior
Apparel
“In skateboarding, you’re never bigger than the streets.” -Rob Dyrdek