Mobile (320x480) First Frame
For Prod
First Frame Type 1.1 Short headline
Key 1 Image Background
This is an approved retouched brand image.
2 Headline
Lloyds Bank Jack Bold Colour: #FFFFFF (Font size and maximum character limit depends on length of copy and approved image) Recommended lines: 2 Alignment: Staggered (depending on image and length) Animation: Each line fades on and slides in from the side. (Due to time restriction, copy can fade on with sliding)
3 Headline T2 Lloyds Bank Jack Regular Colour: #FFFFFF Font size: 25pt Leading: 27pt Max character limit (with space) per line: 23 Max amount of lines: 5 Alignment: Left Animation: Each line fades on and slides in from the side. (Due to time restriction, copy can fade on with sliding)
4 Flat Background, Racing Green Colour: #024731
5 Green Image Overlay
Colour: #024731 (multiply) Placed over an approved brand image Animation: slides in from the right
6 Copy
Lloyds Bank Jack Regular Colour: #FFFFFF Font size: 26pt Leading: 29pt Max character limit (with space) per line: 23 Max amount of lines: 9 Recommended lines: 4 Alignment: Left Animation: Copy fades on
7 Legals
Lloyds Bank Jack Regular Colour: #FFFFFF (80% opacity) Font size: 11pt Leading: 13pt Max character limit (with space) per line: 35 Max amount of lines: 5 Recommended lines: 3 Alignment: Left Animation: Copy fades on
8 Copy T2
Lloyds Bank Jack Regular Colour: #FFFFFF Font size: 20pt Leading: 22pt Max character limit (with space) per line: 29 Max amount of lines: 6 Recommended lines: 5 Animation: Copy fades on Alignment: Left
1 9 Copy T2 (risk box)
Lloyds Bank Jack Light Font size: 13pt Leading: 15pt Max character limit (with space) per line: 32 Max amount of lines: 3 Recommended lines: 3 Alignment: Left
10 Copy T3 % APR: Lloyds Bank Jack Regular Colour: #FFFFFF Font size: 25pt Leading: 27pt Max character limit (with space) per line: 11 Alignment: Left
11 Copy/Extended Legals T4
Lloyds Bank Jack Light Colour: #FFFFFF Font size: 14pt Leading: 18pt Max character limit (with space) per line: 47 Max amount of lines: 14 Recommended lines: 10 Alignment: Left Animation: Copy fades on
12 Rates T5 %: Lloyds Bank Jack Bold Colour: #FFFFFF or #024630 Font size: 55pt Leading: 57pt Alignment: Left
13 Rates T5 AER: Lloyds Bank Jack Regular Colour: #FFFFFF Font size: 18pt Leading: 20pt Max amount of lines: 2 Alignment: Left
14 Rates T5 Copy: Lloyds Bank Jack Regular/Bold (£) Colour: #FFFFFF Font size: 21pt Leading: 23pt Max character limit (with space) per line: 40 Max amount of lines: 2 Alignment: Left
15 Rates T5 Body copy: Lloyds Bank Jack Regular Colour: #FFFFFF Font size: 14pt Leading: 16pt Max character limit (with space) per line: 40 Max amount of lines: 10 Alignment: Left
First Frame Type 2 (icon) Medium headline
First Frame Type 1.2 Medium headline
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17 Copy T8
Lloyds Bank Jack Light Colour: #FFFFFF Font size: 16pt Leading: 18pt Max character limit (with space) per line: 37 Max amount of lines: 2 Recommended lines: 1 Alignment: Left Lloyds Bank Jack Regular Colour: #FFFFFF Font size: 16pt Leading: 18pt Max character limit (with space) per line: 37 Max amount of lines: 6 Recommended lines: 5 Alignment: Left Animation: Copy fades on (all)
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18 CTA
Colour: #77b800 or #b21d3f Font Size: 14pt (If copy is too long, the font size can be reduced to fit within CTA box) Animation: Shimmering effect applied from left to right.
19 Strap Line T3 Lloyds Bank Jack Regular Colour: #FFFFFF Font size: 18pt Leading: 20pt Max character limit (with space) per line: 35 Max amount of lines: 3 Recommended lines: 2 Alignment: Left Animation: Copy fades on
20 Cass Logo
Used on all switching campaigns
21 Logo Lockups (either Lloyds logo or Club Lloyds Logo) Lloyds Logo 90x90px, Alignment: bottom right ‘For your next steps’ on bottom bar
Club Lloyds Logo 90x90px Alignment: bottom right
22 Icon 90x90px Alignment: Top, 25px padding from left Animation: can be a GIF or static PNG
16 Copy T6
Lloyds Bank Jack Regular Colour: #FFFFFF Font size: 20pt Leading: 23pt Max character limit (with space) per line: 28 Max amount of lines: 5 Recommended lines: 2 Alignment: Left Animation: Copy fades on
Notes - All first frame headlines can be voice of customer (lower case) or voice of Bank (sentence case). - Colour block is not used on MPUs
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