More than ‘the product’
NETSHOP ISP: COMPETING WITH HOSTING GIANTS AND ADAPTING TO THE COVID-19 CRISIS NETSHOP ISP CEO STEFANO SORDINI
explains how it stays ahead of the competition by focusing on the customer’s real needs, before discussing the carefully chosen destinations for its three new data centers and a Work@Home relief package keeping COVID-19 affected businesses up and running SBC: As a data center and hosting provider, NetShop ISP competes with industry giants such as Amazon AWS and Microsoft Azure. How do you manage to survive in this business? SS: Indeed the industries we operate in are so aggressive and dynamic that not only we need to be ahead of the technology trends to support our iGaming customers but we also have to compete on a daily basis with giant hosting companies like Amazon, Microsoft Azure and Google Cloud. We understand that whilst the product delivered to the end-client is the same, we can not only survive but stay ahead of the competition by focusing on the customer’s real needs. The final deliverable to a business is a hosting environment for their website, database and application to run. If we call this deliverable as ‘the product’ then someone realises the competition in the hosting industry is immense. At NetShop ISP, we understand that anyone, including
48 SBC MAGAZINE • OCTOBER 2020