YOUR GUIDE TO THE BETTING & GAMING INDUSTRIES
FROM THE INDUSTRY’S LEADING CONTENT PROVIDER
SBC MAGAZINE - OVERVIEW SBC Magazine is a bi-monthly glossy printed magazine containing features and insights from the key influencers of the betting and gaming industries, timed to coincide with the biggest industry trade events of the year. It is widely distributed both in digital form prior to all key events in the industry world-wide, as well as in print at the events. It is brought to you by SBC, the industry leader in offering news, insights and senior management conferences specific to the betting and gaming industry. SBC’s news portals carry 75 news stories published each day, with numerous links to the Magazine’s content. Building on the expertise of SBC’s 15 full-time editorial staff, SBC Magazine provides an in-depth analysis of the trends in the global industry and exclusive interviews with the main decision makers, allowing readers to optimally prepare for the industry’s key events. In short, SBC Magazine is the perfect, premium platform for companies that want to grow their brand awareness and position themselves as leaders within the betting and gaming industry. Here you can access the previous digital versions of the SBC Magazine: Sports Betting Guide to ICE 2019
EDITORIAL TEAM
Andrew McCarron Managing Director
Luke Massey Head of SBC Media
Ted Menmuir Head of Content
Craig Davies Journalist, CasinoBeats
Joe Streeter Journalist, Payment Expert
Ellie Lynch Journalist, SBC News
Chris Murphy Editor, SBC Americas
Stewart Darkin MD, CasinoBeats
Erin-Marie Gallagher Journalist, SBC News
Macarena Rodrigo Head of SBC Noticias
Matthew Ramirez Journalist, SBC Americas
James Ross Journalist, CasinoBeats
Lucia Mourinho Journalist, SBC Noticias
Lucia Gando Journalist, SBC Noticias
Tom Daniels Journalist, Insider Sport
STATS & READERSHIP Magazine print circulation (events)
2,500 - 3,000 copies per issue
Magazine print distribution (VIP List)
600 copies per issue
Magazine digital circulation
22,000 + digital copies per issue
Total readership
22,000 + readers per issue
Industry Sectors
Readership Profile
45% Operators
45% CEO and C-level company officers
17% Suppliers
21% Managing Director / Company Directors
9% Affiliates / Digital Marketers
22% Head of Product, Marketing, Sales, Tech etc.
13% Payment Experts 7% Financial / Investors
12% Other 49% Europe 26% North America
5% Regulators 9% Latam 4% Others
7% Asia 9% Africa, Oceania
SCHEDULE & CONTENT PLANNER Issue 1 - January / February 2020 ● ● ●
Content: Sports Betting Guide to ICE, Focus on Live Betting, Payments in Emerging Markets, German Market Spotlight, Online Casinos in 2020 Distribution - ICE London, London Baby, LAC Publication Date: 31 January / Advertiser Deadline: 20 January
Issue 4 - August / September 2020 ●
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Issue 2 - April / May 2020 ● ● ●
Content: Future of Horse Racing Betting, Focus on Virtual Sports, CTO Vision, Slots and Safer Gambling, US Market Spotlight Distribution: Digital / Online and direct mailing list to 600 VIP’s Publication Date: 3 April / Advertiser Deadline: 27 March
Issue 5 - October / November 2020 ● ● ●
Issue 3 - June / July 2020 ● ● ●
Content: Integrity Matters, Focus on Sports Data, Finding the next generation of customer, The RTP conundrum, Malta Market Spotlight, Cryptocurrencies Distribution: Digital / Online and direct mailing list to 600 VIP’s, Official Publication of all SBC Digital Events Publication Date: 29 May / Advertiser Deadline: 19 May
Content: Future of Trading, Football Sponsorship, Slots Development, Focus on Lottery, Spain Market Spotlight, AI and Marketing, Safer Gambling Online, UX for betting Distribution: Digital / Online and direct mailing list to 600 VIP’s, Official Publication of all SBC Digital Events Publication Date: 21 August / Advertiser Deadline: 7 August
Content: Sports Betting Guide to G2E, LATAM Market Spotlight, Request a Bet Technology, Mobile Payments, Streaming Rights Distribution: Digital / Online and direct mailing list to 600 VIP’s, Official Publication of all SBC Digital Events Publication Date: 25 September / Advertiser Deadline: 15 September
Issue 6 - November / December 2020 ●
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Content: US Sports Betting Guide to SIGMA, Sports Betting Hall of Fame, Future of Live Casino, Africa Market Spotlight, Age Verification Tools, Safer Gambling Regulations Distribution: Digital / Online and direct mailing list to 600 VIP’s, Official Publication of all SBC Digital Eventsi Publication Date: 20 November / Advertiser Deadline: 10 November
G2E VEGAS MAGAZINE (SPECIAL EDITION) Issue 5: The Official Sports Betting Publication for G2E Vegas 2020 In partnership with Global Gaming Expo (G2E), SBC is offering the official sports betting guide to this year’s G2E Las Vegas. The purpose of the guide is to help everyone interested in the business of sports betting, by providing all information related to sports betting at G2E, including key exhibitors, product info, services and special events taking place at the show. What’s inside? ● Sports Betting Guide to G2E ● LATAM Market Spotlight ● Request a Bet Technology ● Mobile Payments ● Streaming Rights ● State by State breakdown of sports betting laws Example of the G2E Vegas 2019 Magazine: ● Sports Betting Guide to G2E - 2019
ADVERTISING RATE CARD Advertising Rates
Special Advertising Rates
Content Advertising Rates
Double page spread £3,000
Foldout £5,000 Click here for example
Content advertising feature £2,000 E.g. content / article focusing on your latest product release
Full page £2,000 Full page + 1 page editorial £3,000 Inside front cover £3,000 Back cover £5,000 Inside back cover £3,000
Card inserts (double sided A5 - To be supplied by client) £2,000 Click here for example Barn door cover £6,000 Click here for example Belly band (front and back) £6,000 Click here for example
Content section sponsor £3,500 E.g. sponsor sports betting section
FULL PAGE A full page ad in the SBC Magazine is a cost-effective way to advertise your company and/or products to a highly relevant, betting and gaming interested audience. You will also target and reach a large number of readers that will view the digital version of the magazine (digital distribution via numerous SBC websites, newsletters and social channels). An effort will be made to place the advertising near relevant articles, where possible. Rate: £2,000 Specifications delivered by SBC: Dimensions Bleed file type color mode
DOUBLE PAGE SPREAD A double page spread ad in the SBC Magazine is a high impact way to advertise your company and/or products, with ample possibility to add information, to a highly relevant audience present at all the various industry events (glossy print) or reading the magazine online (digital distribution via numerous SBC websites, newsletters and social channels). An effort will be made to place the advertising near relevant articles, where possible. Rate: £3,000 Specifications delivered by SBC: Dimensions, bleed, file type, color mode
INSIDE FRONT COVER An inside front cover ad in the SBC Magazine is a highly noticeable and prestigious way to advertise your company and/or products to a highly relevant audience present at all the various industry events (glossy print) or reading the magazine online (digital distribution via numerous SBC websites, newsletters and social channels). Rate: £3,000 Specifications delivered by SBC: Dimensions, bleed, file type, color mode
BACK COVER A back cover ad in the SBC Magazine is a prestigious and highly visible way to advertise your company and/or products to a highly relevant audience present at all the various industry events (glossy print) or reading the magazine online (digital distribution via numerous SBC websites, newsletters and social channels). An effort will be made to place the advertising near relevant articles, where possible. Rate: £5,000 Specifications delivered by SBC: Dimensions, bleed, file type, color mode
INSIDE BACK COVER An inside back cover ad in the SBC Magazine is a prestigious yet cost-effective way to advertise your company and/or products to a highly relevant audience present at all the various industry events (glossy print) or reading the magazine online (digital distribution via numerous SBC websites, newsletters and social channels). An effort will be made to place the advertising near relevant articles, where possible. Rate: £3,000 Specifications delivered by SBC: Dimensions, bleed, file type, color mode
FOLDOUT A fold out page ad in the SBC Magazine is a high impact and prestigious way to advertise your company and/or products to a highly relevant audience present at all the various industry events (glossy print) or reading the magazine online (digital distribution via numerous SBC websites, newsletters and social channels). An effort will be made to place the advertising near relevant articles, where possible. Rate: £5,000 Specifications delivered by SBC: Dimensions, bleed, file type, color mode
CARD INSERTS (Double Sided A5) Placing your ad on a card insert in the SBC Magazine is a cost-effective way to make the advertising for your company and/or products stand out to a highly relevant audience present at all the various industry events (glossy print). An effort will be made to place the advertising near relevant articles, where possible. Rate: £2,000 Card Inserts to be delivered by Advertiser Specifications delivered by SBC: Dimensions, bleed, file type, color mode Double sided A5
BARN DOOR COVER A barn door cover ad in the SBC Magazine is a special and innovative way to make sure the advertising for your company and/or products gets noticed by a highly relevant audience present at all the various industry events (glossy print) or reading the magazine online (digital distribution via numerous SBC websites, newsletters, and social channels). An effort will be made to place the advertising near relevant articles, where possible. Rate: £6,000 Specifications: Dimensions, bleed, file type, color mode
BELLY BAND (Front & Back) A belly band ad around the SBC Magazine is a special and innovative way to make sure the advertising for your company and/or products gets noticed by a highly relevant audience present at all the various industry events (glossy print) or reading the magazine online (digital distribution via numerous SBC websites, newsletters, and social channels). This format is especially effective if combined with one of the other ad formats, as the belly band has to be removed by the reader in order to read the magazine. Rate: £6,000 Specifications: Dimensions, bleed, file type, color mode Front and back
GET IN TOUCH WITH THE TEAM
Conall McCabe
Neil Judson
Nancy Bishop
Jan-Willem Volbeda
Alyona Gromova
Senior Commercial Manager Email: conall@sbcgaming.com Mobile: +44 (0) 779 990 4257 Skype: conall.mccabe2
Senior Sales Manager Email: neil@sbcgaming.com Mobile: +44 (0) 780 271 4807 Skype: neiljudson40
Senior Sales Manager North America Email: nancy.bishop@sbcgaming.com Mobile: +1 470 776 3710 Skype: NancyBishopAtlanta
Media Sales Manager Email: jan.volbeda@sbcgaming.com Mobile: +44 (0) 7909 834 571 Skype: jan.willem.volbeda
CIS & Eastern European Sales Email: alyona@sbcgaming.com Mobile: +38 093 379 66 17 Skype: alyona.gromova27
Ross Main
Reece Calderbank
Liam Machin
Jaap Kalma
Rasmus Sojmark
Sales Director Email: ross.mail@sbcgaming.com Mobile: +44 (0) 775 994 6863 Skype: ross.main1987
Sales Manager Email: reece@sbcgaming.com Mobile: +44 (0) 785 882 8534 Skype: live:rscalderban
Sales Executive - Payment Expert Email: liam@sbcgaming.com Mobile: +44 (0) 7860376071 Skype: live:liammachinsbc
Group Chief Commercial OďŹƒcer Email: jaap@sbcgaming.com Mobile: +39 366 487 3733 Skype: jaapkalma
CEO / Founder Email: ras@sbcgaming.com Mobile: +44 (0) 789 049 5353 Skype: rasmus.sojmark