6-11 Lead Interview
• Jan Jones Blackhurst: a leading voice for Las Vegas
12-57 Sports Betting
CONTENTS JULY 2022
• • • • • • • • • • • • •
FSB: curating the win for the US market William Woodhams: taking the Fitzdares experience international Bede Gaming’s Sarah Hitchcock: fully embracing the digital approach Stewart Groumoutis: OpenBet poised to break new ground in Canada James Kilsby: California is set for epic sports betting showdown Hall of Fame: Vinnie Magliulo Cait DeBaun: prioritising player safety in an ever-expanding market Ross Fruin: is F1 the next driving force for betting engagement? On the move: betting and gaming’s movers and shakers Jacob Fortinsky: Removing the vig Continent 8 Technologies: powering the spread of online gaming in the US Douglas Hood: shaping the regulatory future for Ontario igaming Hall of Fame: Sandy Drozd
58-71 Gaming • • • •
Creating a stand-out experience in Arkansas Amanda Brewer - Ontario: this is not a race to the finish line Slot Picks Wazdan: scale of US opportunity needs no introduction
72-78 Latin America
• Boca Juniors Gaming: traditional clubs will conquer esports • Brazilian Gambling: a long story short by Gustavo Guimarães
79-93 Payments • • • •
Eloisa Marchesoni: the evolution of crypto regulation in the US AstroPay: Africa’s ‘fragmented’ but ‘evolving’ digital payments space Affordability: the Gambling Review’s major dilemma Web3: excitement, trepidation and new risks lie ahead
94-105 Marketing
• Shelley White: Ontario’s biggest challenge • Are player acquisition costs becoming unsustainable? • JD McNamara: Better Collective is planting its flag in the Canadian market
106-108 Lottery
• Moving with the times: diversifying lotteries in the US
109-112 Events
• Adding some Pittsburgh steel to Nevada’s sportsbooks
The SBC Leaders Magazine is brought to you by SBC - Sports Betting Community: EDITORIAL TEAM: Erin Gallagher, Andrew McCarron, Craig Davies, Ted Menmuir, Joe Streeter, Chris Murphy, James Ross, Lucia Mouriño, Conor Porter, Charlie Horner, Jessie Sale, Mollie Chapman, Fernando Noodt Molins, Callum Williams, Viktor Kayed, Martyn Elliott, Nick Ware, Lucia Gando, Jessica Welman, Ted Orme-Claye SALES TEAM: Rasmus Sojmark, Alyona Gromova, Conall McCabe, Jan Kowalczyk, Richard Deacon, Bob McFarland, Craig Brown, Juan Ospina, John Lederer DESIGNED & DELIVERED BY Better Mags (bettermags.co.uk) All material is strictly copyrighted and all rights are reserved. No part of this publication may be reproduced in whole or in part without the written permission of Sports Betting Community Ltd. Although every effort has been made to ensure the accuracy of the information contained in this publication, Sports Betting Community Ltd cannot be held responsible for any errors it may contain. Sports Betting Community Ltd cannot be held responsible for the loss or damage of any material, solicited or unsolicited. The views in the publication are not necessarily the views of Sports Betting Community Ltd or those of the advertisers. Produced and published by Sports Betting Community Ltd REGISTERED ADDRESS: SBC, Riverbank House, 1 Putney Bridge Approach, London, SW6 3JD TEL.: +44 (0) 161 367 1250 EMAIL: sales@sbcgaming.com WEB: www.sbcgaming.com
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