A US journey
USABILITY: STREAMLINING THE US MARKET ENTRY PROCESS AVI HOWARD, SEAN CARROLL AND ROB HENDERSON
discuss how USAbility is helping companies set up a compliant, scalable and future-proof business in the US
BY ERIN GALLAGHER
T
hree years have passed since the Professional and Amateur Sports Protection Act (PASPA) was repealed, and the US has since become a global sports betting powerhouse as more sportsbooks look to get in on the action. But with more and more states opening up to legalised betting, operators must err on the side of caution when it comes to setting up shop in the US - ensuring that they understand the colossal task ahead of them. This is where USAbility comes in.
38 SBC LEADERS • DECEMBER 2021
With its market-leading compliance and business transformation consultancy, USAbility offers an end-to-end solution for planning and delivering complex regulatory compliance and product integration projects - ensuring that sportsbooks and iGaming businesses eyeing up the
FUNDAMENTALLY, WE OFFER TWO MAIN TYPES OF PROJECTS. ONE IS ANALYSIS, AND THE SECOND IS DELIVERY
US market get through the process with ease and confidence and set up a compliant, scalable and future-proof business. The brainchild of Avi Howard, Sean Carroll and Rob Henderson, USAbility specialises in two key areas: analysis and delivery. This laser focus, according to CEO Howard, is what gives USAbility the edge. Speaking to SBC Leaders, Howard walked us through the typical process that takes place when working with a partner - highlighting that USAbility can help companies identify all of the areas which must be adapted to the US market from a regulatory and competitiveness standpoint. He said: “Fundamentally, we offer two main types of projects. One is analysis, and the second is delivery. “It can take approximately two
