SBC AFFILIATE LEADERS Kelly Kehn
Global Relationship Director at SBC
D
ear Leaders, I love the idea of a penned letter, a way to share thoughts and insights, a personal view into what goes on every day within our lives or community. Letters seem a bit simpler and more thoughtful than other forms of communication and include a lot more anticipation for when they will arrive. So here goes.
I can’t believe it’s been two months since I wrote last. Where has the time gone? How have you been? I’m feeling the excitement and anticipation rising as the industry goes back to live events all over the world. It’s time SBC HAVE to reconnect!
WE AT BEEN WORKING TO ENSURE OUR AFFILIATE LEADERS MEMBERS ARE ENGAGED AND STAY ENGAGED
By the time you read this, SBC will have already hosted SBC Summit Barcelona, and you’ll be at G2E (or, like me, wishing you were!). Lately I’ve been constantly finding myself asking, how do we get back to live events? And what I mean by that is, how do we successfully transition our Affiliate Leaders community from a totally digital group to one that can meet and network in any environment, digital or live? Should we be aware that there may be a new way of interacting in our ‘new normal?’ I go back to the values that I wrote about in the last issue: ● Engaged Membership ● Quality over quantity ● Easy to scale
50 SBC LEADERS • SEPTEMBER 2021
Since I wrote to you last, we at SBC have been working to ensure our Affiliate Leaders members are engaged and stay engaged. We are growing the membership at a rapid rate with over 170 member companies now! Most of our members are CEOs and founders with a desire to be part of the wider gaming community (Quality!) And the best news is that because we are building a community that people want to be part of, we aren’t short of referrals that are helping us to scale easily. Things are off to a great start, values in check, but we have big plans. So, my question to you, our members and community today is: How can we help you do business better? Is it information and content? Is it learning and development? Can we help you make better connections? How about advisory services? Whatever it is, we are listening and building this community with you in mind. I’d love to hear your thoughts on this. I’ll be in touch and send an update when I write to you next. In the meantime, I’ll hope to see you at our next live event! Take care, stay safe and keep in touch!
