Cracking the US market
US MARKET
PADDY POWER: ASX IS A STEP FORWARD FROM DAILY FANTASY SPORTS PADDY POWER DISCUSSES the ways in which ASX, his
new virtual sports trading exchange, is a step forward for the traditional Daily Fantasy Sports offering in the US
BY ERIN GALLAGHER
SBC: Firstly, thanks for taking the time to chat with us! For those of our readers who don’t know, can you tell us a little bit about ASX? What does it involve? PP: So effectively, what we’ve built is a digital-asset exchange, like a virtual
stock exchange. I guess our working slogan at the moment is we’re a place where sports meets stocks. In essence, what we’re doing is gamifying the trading of sports NFTs by using a next-generation fantasy platform. It’s a step forward from the traditional Daily Fantasy Sports (DFS) offerings that exist in the United States,
which is the market that we’re targeting. We’ve been doing all of our initial testing with the Premier League, but our big launch is going to be a strong push around college football, which is just kicking off now. So, currently, we’re testing with a few NCAA games - and then in the next few weeks, we’ll be launching, which is a real nail-biter! Hopefully we’re finding all of the bugs and ironing out the usual development snags at the minute. It’s part of the process but, as you can imagine, it’s all hands on deck. NFTs are definitely the sexy thing at the minute, and they’re being traded
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