Online banking payments
VASILIJE LEKOVIC, TRUSTLY: WHAT’S NEW IN 2021? NEW MARKETS, NEW FEATURES and a whole lot of new players are on the horizon for Trustly in 2021, writes Director of Gaming Vasilije Lekovic. Here’s a preview of the key developments you can expect to see in the next 12 months PSD2 will bring more people to Open Banking payments PSD2 regulation is now in full effect, requiring two-factor authentication for all online payments in the EU and the UK. This means players who want to use debit cards to deposit will need both their card and authentication device (such as their phone) at hand. Rather than typing in card numbers, Open Banking gives players a modern
OPEN BANKING GIVES PLAYERS A MODERN EXPERIENCE BY AUTHENTICATING WITH FINGERPRINT OR FACE ID BIOMETRICS ON THEIR MOBILE DEVICES
experience by authenticating with fingerprint or face ID biometrics on their mobile devices. Open Banking payments provide the seamless experience and instant gratification that meets the demands of digital-native players. Once they experience this frictionless payment method, repeat usage and player loyalty will soar in the coming months.
We’re building awareness and trust around Open Banking Admittedly, getting players to try Open Banking payments is a challenge in markets like the UK, where consumer knowledge is relatively low and the experience is novel. However, as we have seen in other markets, once a player experiences the speed and convenience of Trustly,
a stickiness effect is created and they become our loyal customers. We are confident players in the UK will pick Trustly as their payment method of choice and that our user numbers will continue to grow. Moreover, our research tells us that when a consumer decides to try a new payment method, security and regulatory oversight are two of their biggest concerns. Players who want to try Open Banking will look for a trustworthy solution, which is where Trustly stands out. Working with the major banks in the UK, Trustly offers bank-level security backed up by the Swedish FSA. Present in the UK since 2016, with some of the key market leaders offering Trustly to their players in the UK for several years now, we are also recognised by the governmentsanctioned UK Open Banking Implementation Entity (OBIE).
WHEN A CONSUMER DECIDES TO TRY A NEW PAYMENT METHOD, SECURITY AND REGULATORY OVERSIGHT ARE TWO OF THEIR BIGGEST CONCERNS We’re working hard to build consumer awareness in transforming markets and to let players know that Trustly has a proven track record that they can place their faith in.
In-banner Pay N Play is in the works In-Banner Pay N Play and In-Banner Betting are two innovative solutions that we are actively exploring in 2021. This functionality will allow affiliate websites to improve conversion and reduce drop-offs by optimising registration, bet placement and overall playing experience. The use case we’re most excited about is In-Banner Betting. By utilising the capabilities of our Pay N Play product, operators will be able to offer their sports betting users a seamless experience. They can deposit, register and verify, and place a wager all in one go from the dynamic odds banners on affiliate websites.
58 SBC LEADERS • FEBRUARY 2021
