17-20 SEPTEMBER 2019 Olympia London
More info @ www.sbcevents.com
AGENDA PREVIEW AGENDA PREVIEW AGENDA SPONSOR
TUESDAY 17 SEPTEMBER 15:00 – 21:00
Pre-registration
Hilton Olympia
18:30 – 01:00
Networking & Drinks
Hilton Olympia
WEDNESDAY 18 SEPTEMBER 08:30 –
Registration Open
09:00 – 19:00
Exhibition Open
10:15 – 17:20
Sport in Focus
Conference Room 1
10:15 – 17:20
USA in Focus
Conference Room 2
10:10 – 17:20
Payment Expert Forum
Conference Room 3
10:15 – 17:20
European Markets
Conference Room 4
10:15 – 17:30
CasinoBeats Summit
Conference Room 5
10:15 – 17:30
CasinoBeats Summit
Conference Room 6
10:00 – 17:20
Digital Marketing Forum
Conference Room 7
17:00 – 19:00
Networking Drinks
Exhibition Area
20:00 – 02:00
Official Party
Flight Club
THURSDAY 19 SEPTEMBER 08:30 –
Registration Open
09:00 – 17:30
Exhibition Open
10:00 – 17:30
2020 Vision – The Future in Focus
Conference Room 1
10:00 – 17:30
Emerging Markets
Conference Room 2
10:00 – 17:30
Technology in Focus
Conference Room 3
10:20 – 17:30
Regulation in Focus
Conference Room 4
10:10 – 17:30
SBC Safer Gambling Forum
Conference Room 5
10:10 – 17:30
CasinoBeats Summit
Conference Room 6
10:00 – 12:50
Specialist Seminar Track
Conference Room 7
17:00 – 20:00
Networking Drinks
Hand & Flower Pub
20:00 – 02:00
Awards & Official Party
Natural History Museum
FURTHER DETAILS All destinations pertaining to the Betting on Sports conference can be found on the official website or conference app.
IF YOU NEED ANY FURTHER DETAILS PLEASE CONTACT: Paul Mills, Chief Operating Officer, SBC, paul@sbcgaming.com, +44 (0) 778 840 5551 Andy McCarron, Managing Director, SBC, andy@sbcgaming.com, +44 (0) 778 231 1768 Rasmus Sojmark, Founder / CEO, SBC, rs@sbcgaming.com, +44 (0) 789 049 5353 V81
AGENDA SPONSOR
WEDNESDAY 18 SEPTEMBER – CONFERENCE DAY 1 For more information, please visit www.sbcevents.com
SPORT IN FOCUS
USA IN FOCUS
CONFERENCE ROOM 1
CONFERENCE ROOM 2
10:15 – 11:00 COMBAT SPORTS – PUNCHING ABOVE THEIR WEIGHT?
From boxing to MMA, pugilistic punters are responding to high profile bouts. How is the industry tapping into that in a responsible way? Can bookmakers be more creative in markets? SPEAKERS Sergey Portnov, CEO, Parimatch Artem Lobov, Ambassador, Parimatch Matt Scarrott, Sportsbook Director, Betvictor Aly Lalani, Marketing Director, BetRegal Tony Kenny, Head of Consumer & Sponsorship PR, William Hill MODERATOR: Jonathan Smith, Founder, Sportsbook Training Services
10:15 – 11:00 ROLL OUT: THE SHAPE OF THINGS TO COME
Sports betting in the US has been revolutionised in little over a year. What states now have regulation, what is allowed and what is on the horizon? SPEAKERS Jennifer Roberts, Associate Director, International Center for Gaming Regulation, UNLV Evan Davis, VP and General Counsel, Sugarhouse Casino John Levy, Chairman & CEO, Score Media and Gaming Inc. Wayne Kimmel, Partner, SeventySix Capital MODERATOR Daniel Wallach, Founder, Wallach Legal
EUROPEAN MARKETS CONFERENCE ROOM 3 10:10 – 10:15 CHAIR’S OPENING REMARKS
Samuel Barrett, Director of Gaming, Trustly
10:15 – 11:00 IN BLOOM… BETTING’S FUTURE RELATIONSHIP WITH FINTECH
Global tech is witnessing its next paradigm shift being driven by new Fintech technologies disrupting all mechanisms related to financial processes, transactions and consumer interactions SPEAKERS Chris Smart, SVP Global Gambling & FX Sectors, Emerchantpay Simon Dorsen, Director of Gaming, OKTO James Baston-Pitt, Senior Business Development Manager, Onfido MODERATOR: Alfredo Lazcano, Gaming, Sports & Entertainment Lawyer, Lazcano Sámano, S.C.
CONFERENCE ROOM 4 10:15 – 11:00 SPAIN – TRUST IN TRANSITION
The reform of Spanish gambling laws has become a heated political debate, as industry concerns grow on a new coalition government undertaking a tougher stance on betting incumbents. SPEAKERS Mikel Lopez de Torre, Chairman, Jdigital Spain & Director, Sportium Pablo Espuela, International Development Manager, Luckia Guillermo Olagüe Sánchez, Deputy Director of gambling regulation, DGOJ Willem van Oort, Founder, Gaming in Spain Santiago Asensi, Managing Partner, Asensi Abogados MODERATOR Christian Tirabassi, Senior Partner, Ficom Leisure
11:00 – 11:20 REFRESHMENT BREAK 11:20 – 12:05 ESPORTS – THE MAJOR SPORT YOU ARE NOT CARRYING
Despite its growing popularity around the world, esports struggles for space in the sportsbook. Are bookmakers right to give it a wide berth? Are there too many pitfalls associated with such a young sport? Are esports fans just not punters? SPEAKERS Marco Blume, Trading Director, Pinnacle Brett Abarbanel, Director of Research, UNLV International Gaming Institute Serge Vardanyan, Founder & CEO, WIN Rohini Sardana, Head of Product Propositions, SIS MODERATOR Oskar Fröberg, CEO, Abios
11:20 – 12:05 USA – INTERNATIONAL STARS OR LOCAL HEROES?
States are opening at a steady rate, but how skewed are the laws to favour domestic companies? Where are the opportunities for EU operators to go there? Is it as a supplier? How do US punters differ from their European counterparts? SPEAKERS Matthew Cullen, SVP iGaming & Sports, Parx Casino Nik Bonaddio, Chief Product Officer, FanDuel Group Kresimir Spajic, SVP & MD, Online Gaming and Sports Betting, Hard Rock International Bruce Merati, COO, BC Technologies MODERATOR George Rover, Managing Partner, Princeton Global Strategies
11:20 – 12:20 PAYMENTS IN EMERGING MARKETS
Major geographies are coming online for sports betting, such as the US, South America and India. What are the challenges in setting up a robust payments system in markets which have been hard wired against gambling in the past? Given that financial institutions are not known for their flexibility and speed, can the industry keep up with developing markets? SPEAKERS Paul Bolton, Head of Payments, GVC Group Paloma Gonzalez, Head of Payments, Vbet / BetConstruct Richard Connolly, Associate Director of Payments Business Development, Stars Group Bryan Blake, CEO, Hexopay Justin Ferrabee, CEO, Mazooma MODERATOR Andrea McGeachin, Chief Commercial Officer, NEOSURF CARD SAS
11:20 – 12:05 IRELAND – NEW RULES
The Irish market has faced a number of obstacles already this year with the imposition of a 2% tax on bookmakers, the redistribution of horse racing funds, and the proposed establishment of a new independent regulator. How can the market respond to heightened government involvement? Will a new regulatory body be the solution the Irish market needs? SPEAKERS David Curran, Team Lead, Paddy Power Betfair Shane McLaughlin, Managing Director, Ladbroke Services Ireland Heather Glenn, Director, Bar One Sports MODERATOR Joe Kelly, Partner, A&L Goodbody
AGENDA SPONSOR
WEDNESDAY 18 SEPTEMBER – CONFERENCE DAY 1 For more information, please visit www.sbcevents.com
SPORT IN FOCUS
USA IN FOCUS
CONFERENCE ROOM 1
CONFERENCE ROOM 2
12:05 – 12:50 EUROPEAN EXPANSION – PLANS FOR THE BIGGEST EURO CHAMPIONSHIPS
With the biggest ever Euros being held next summer, how are operators planning for the tournament? What areas should we be looking at? SPEAKERS Thanos Rigas, Sports Betting & Trading Director, OPAP Erik Backlund, Group Head of Sportsbook, Kindred Group Jamie Roxburg, VP Betting, Stats Perform Lucas von Cranach, CEO, OneFootball MODERATOR Dinos Stranomitis, COO, Altenar
12:05 – 12:50 HOW CUSTOMERS ARE BETTING ON US SPORTS
The US has its own sports with their own idiosyncrasies when it comes to the ebb and flow of an event. NFL, MLB, NBA, NHL, how do the odds compilers approach each sport and how are the leagues facilitating deeper engagement with their sports? SPEAKERS Kuljeet Sindhar, Director, International Fantasy & Gaming, NBA Joe Lee, Head of GB&I, Paddy Power Betfair Paul Chopin, Sports Betting & Trading Director, Golden Nugget Charlie Linford, Head of US Risk Management, Kambi Group MODERATOR Keith O'Loughlin, SVP, Sportsbook and Platforms, SG Digital
EUROPEAN MARKETS CONFERENCE ROOM 3 12:20 – 12:50 MOVING MONEY - THE LEGAL CHALLENGES OF INTERNATIONAL DIGITAL PAYMENTS
As sector incumbents are pressured to move into new markets, how should operators and their stakeholders interpret limited legislative provisions governing digital payment transactions, as operators move within markets with underdeveloped digital codes? How can the industry make sure that financial transactions adhere with diverse compliance structures and within a jurisdiction's legal remit? Could cryptocurrencies simplify or confuse the matter? SPEAKERS Alexandra Breinig, Key Account Manager, Hipay Lee Gray, Head of Fraud and MLRO, Star Sports MODERATOR Simon Burrell, Director, Bettor Football Ltd
CONFERENCE ROOM 4 12:05 – 12:50 DACH – VISION 2021
A ten-year wait sees Germany’s Bundesrat finally agree on the guiding mandate which should deliver a federal gambling framework by 2021. Although a path towards gambling reform has now been drafted, can Germany’s sixteen federal states deliver cohesive gambling policies for all stakeholders – operators, regulators, platform providers, sports clubs, advertisers etc… SPEARKERS Matthias Spitz, Senior Partner, Melchers Law Firm Raffaela Zillner, Secretary General, Austrian Association for Betting and Gambling (OVWG) Luka Andric, Managing Director, DSWV MODERATOR: Thomas Golding, Chief Executive Officer, OGaming
12:50 – 14:00 LUNCH 14:00 – 14:45 CRICKET – REACHING BEYOND BOUNDARIES
Given its popularity in India, Australia, South Africa and the UK, can the likes of the IPL, Ashes, Twenty20 and The 100 provide pioneering opportunities?
13.30 – 14.00 USING TECHNOLOGY TO MEET REGULATORY CHALLENGES USING A CENTRALISED MULTIJURISDICTION/REGIONAL PLATFORM SETUP
SPEAKERS Chris Duncan, Head of Sportsbook, Black-op Gaming Simon Cox, Sports Trading Team Lead, Paddy Power Betfair Grant Fraser, CEO & Co-founder, Digitonic Francois Vainker, Commercial Manager – Cricket, Stats Perform
With regulations in many cases demanding operators to process bets locally to the jurisdictional area , we will go through the different challenges and how OPTIMA resolved them and is today enabling and helping operators to realise efficiencies when expanding in different jurisdictions with its OPTIMAMGS Active Active Multi-Datacenter Distributed system.
MODERATOR Mark McGuinness, Director of UK Operations, Sportpesa
SPEAKER Jacob Lopez Curciel, Founder & CEO, OPTIMA
14:00 – 14:25 BRAVE NEW WORLD - PAYMENTS THAT WILL ACTUALLY CHANGE YOUR LIFE! Jens Bader, co-founder of MuchBetter and payments veteran, discusses what’s next for the payments industry at [insert talk / webinar / conference]. Learn more about the technologies predicted to shape the payments landscape and how they will affect you and your business. With his extensive expertise in the industry, Bader will dissect and analyse key payments trends and share his forecast for the next five years. SPEAKERS Jens Bader, Co-Founder, MuchBetter
14:00 – 14:45 ITALY – REACHING AN AUDIENCE With sponsorship of football now at end, what can sports books do now to reach their audiences? Is this where the omni-channel model becomes even more important? What are the relevant constraints or advantages for the omnichannel model in the Italian market today? SPEAKERS Carmelo Mazza, CEO, Betaland Marco Castaldo, CEO, Microgame Barbara Beltrami, Country Manager Italy, Kindred Group Carlo di Maio, Managing Director, Gamenet Group Alessandro Allara, Head of Digital, Snaitech MODERATOR Nicola Tani, Editor, Agipro
AGENDA SPONSOR
WEDNESDAY 18 SEPTEMBER – CONFERENCE DAY 1 For more information, please visit www.sbcevents.com
SPORT IN FOCUS
USA IN FOCUS
CONFERENCE ROOM 1
CONFERENCE ROOM 2
14:45 – 15:30 HORSERACING: IS THE SP SUSTAINABLE?
The struggles of the on-course bookmaker keep bringing the robustness of the SP into question, especially when a large overround emerges. Is there any way to improve the mechanism? SPEAKERS David Zeffman, Partner, CMS Wayne Stevenson, Director, Corbett Sports Peter Moult, Managing Director, Andy Peters Racing Shane McLaughlin, Managing Director, Betdaq Richard Hayler, Managing Director, IBAS, & Director, SPRC MODERATOR Kevin Head, Head of Sportsbook, Star Sports
15:30 – 15:50 REFRESHMENT BREAK 15:50 – 16:35 TENNIS – REBUILDING THE LOVE
The decision to restrict data from the developmental tour was unprecedented – but is it having the effect the authorities want it to have? And are there unintended consequences? SPEAKERS Simon Schleich, Managing Director, e|motion sports GmbH Rob Blakeley, Head of Sports Tradin, Sky Betting & Gaming David Lampitt, Managing Director Sports Partnerships, Sportradar Jason Foley-Train, Betting Integrity Consultant, International Betting Integrity Association MODERATOR Russell Yershon, Founder, Connecting Brands
14:00 – 14:45 PRESERVING THE AMERICAN DREAM – INTEGRITY AFTER PASPA
As the market starts to open up, the original spectre of match-fixing which kept things closed remains a key issue. How are operators working with sports now to protect against fixing? How does the integrity analysis differ for in-play betting? Should college sports be treated in a different way from the pro-leagues?
EUROPEAN MARKETS CONFERENCE ROOM 3 14:25 – 15:10 AGE CONCERN – WHAT HAVE BEEN THE EARLY IMPACTS ON THE GAMBLING COMMISSION’S NEW RULES?
The aim for onboarding players is to put as few obstacles to sign up as possible. However the new laws on age verification came in during May, so what effect have they had on the onboarding process? \
SPEAKERS Kevin Carpenter, Special Counsel - Sports Integrity, Genius Sports George Rover, Chief Integrity Officer, Sports Wagering Integrity Monitoring Association (SWIMA) Chris Cylke, Senior Vice President of Government Relations, American Gaming Association
SPEAKERS António Veríssimo, VP of Payments, Risk and Fraud, Addison Global / MoPlay Warren Russell, CEO, W2, Co-chair, Age Verification Providers Association Tony Allen, Founder & CEO, Age Check Certification Scheme Stephen Armstrong, Group Money Laundering Reporting Officer, William Hill
MODERATOR Melissa Blau, Director, iGaming Capital
MODERATOR Vasilije Lekovic, Director of Gaming Accounts, Trustly
14:45 – 15:30 THE DATA ARMS RACE – HOW IMPORTANT WILL OFFICIAL DATA BE IN THE NEW WORLD?
15:10 – 15:30 MOBILE PAYMENT TODAY: CAN AN ALTERNATIVE PAYMENT METHOD BE COMPLIANT AND POWERFUL AT THE SAME TIME?
A new market has opened up a new perspective on ‘official’ data to the sports betting world, with sport sleagues pushing for mandatory use of official data, regardless of cost.
SPEAKERS Jake Williams,Vice President of Legal & Regulatory Affairs, Sportradar US Benjie Levy, COO & President, Score Media and Gaming Inc. Jamie McKittrick, Head of Commercial, GVC Group Jamie Shea, Head of Sports Book Digital, DraftKings MODERATOR Lee Richardson, Chief Executive, Gaming Economics
15:30 – 15:50 REFRESHMENT BREAK
SPEAKERS Beyza Orazova, Business Development Manager, iGaming, DIMOCO
15:30 – 15:50 REFRESHMENT BREAK 15:50 – 16:35 CRYPTO: REALITY FOLLOWS THE HYPE!
The expectations of cryptocurrencies impact on the betting industry, have been replaced with scepticism and distrust of a technology once branded as the sector’s most likely disruptive force. As betting drives a ‘responsibility first agenda’, does sector leaders hold any plans to partner with tainted crypto incumbents? SPEAKERS Isabelle Delisle, Head of Payments, Pinnacle Stephen Quinn, Group Chief Strategy Officer, OpenPayd Andrew Clover, CEO, Credis UK Chris Denny, European Sales Manager, BitPay MODERATOR Jacob Lopez Curciel, Founder & CEO, OPTIMA
CONFERENCE ROOM 4 14:45 – 15:30 NORDICS – NAVIGATING RISKY WATERS IN UNCERTAIN TIMES
Sweden’s opening has been met with political and media skepticism, and concerns from operators about an overzealous regulator. Norway’s government has implemented its toughest stance on ‘remote gambling operators’, pressuring national stakeholders to implement tough restrictions on IP access and financial transactions. SPEAKERS Gustaf Hoffstedt, Director General, Bos.nu Jari Vähänen, SVP International Affairs, Veikkaus Fredrik Wastenson, CEO, Svenska Spel Sport & Casino Maarten Haijer, Secretary General, EGBA MODERATOR Henrik Norsk Hoffmann, Partner, Nordic Gambling
15:30 – 15:50 REFRESHMENT BREAK 15:50 – 16:35 GOING DUTCH
As the clock is ticking up to the kick-off early 2021 of a regulated online gambling market in the Netherlands, many questions about secondary legislation and related regulations remain. In this session a panel of experts on the Dutch market will discuss the key crossroads coming up. SPEAKERS: Sam Depoortere, Business Director Sportsbook, Nederlandse Loterij Peter-Paul de Goeij, Managing Director, Speel Verantwoord
AGENDA SPONSOR
WEDNESDAY 18 SEPTEMBER – CONFERENCE DAY 1 For more information, please visit www.sbcevents.com
SPORT IN FOCUS
USA IN FOCUS
CONFERENCE ROOM 1
CONFERENCE ROOM 2
16:35 – 17:20 INTERNATIONAL RACING – THOROUGHBRED AND GREYHOUND RACING
Horseracing and greyhound racing is built for betting. But are there too many different formats around the globe? Do the differences put off punters or not? Do greyhound races travel better than horses? SPEAKERS Adrian Molloy, General Manager – Wagering, Greyhound Racing NSW Aidan Barry, Trading and Liquidity Director, Matchbook Betting Exchange Thomas Golding, Chief Executive Officer, OGaming Eugene Delaney, B2B Director, Racing Post Paul Witten, Product Director, SIS MODERATOR Todd Buckingham, CEO, The BetMakers
15:50 – 16:35 JOSTLING FOR POSITION – AFFILIATION WORTH THE INVESTMENT?
Given that most of the sports betting regulations are heavily retail focused, is the affiliate gold rush all it’s cracked up to be? Or is the New Jersey experience enough on its own? What can affiliates do with traffic in non-regulated states? SPEAKERS Mark Harper, General Manager, Covers Media Group Or Lifshitz, CEO & Founder, Sidelines Adam Rosenberg, Managing Director and Global Head of Gaming & Leisure, Fortress Investment Group David Levy, Head of M&A, XLMedia MODERATOR Robert Davidman, Partner, Fearless Agency
16:35 – 17:20 EUROPE’S GOT TALENT? RECRUITING IN THE US
The sudden acceleration of sports betting has left operators, suppliers, affiliates and even regulators with massive challenges in recruiting experienced staff. What skillsets are needed in the US now and longer term? SPEAKERS Benjie Cherniak, Managing Director, Don Best Sports, SG Digital Jonathan Michaels, Senior Director, AGA (American Gaming Association) Brianne Doura, Legislative Director, NCPG MODERATOR Bill Pascrell III, Strategic Advisor/ Public & Government Affairs, Princeton Public Affairs Group
EUROPEAN MARKETS CONFERENCE ROOM 3 16:35 – 17:20 HAND IN HAND… THE FUTURE OF PAYMENTS AND DATA PSD2 compliance across Europe came into force on the 14th and as the payment landscape continues to develop rapidly, so does the need for data. Alongside the introduction of tech such as 5G and Internet of Things (IoT) comes an argument for an entirely open data economy. SPEAKERS Jamie Frendo, Head of AML & Risk Operations, Betsson Group Laurent Reysbosch, VP of Sales, Checkout.com Paul Marcantonio, Head of UK & Western Europe, Ecommpay MODERATOR Marc Wood, Global Gaming Sales Director, Pay360
CONFERENCE ROOM 4 16:35 – 17:20 EASTERN EUROPE
Changes to the laws in Slovakia & Czech Republic have opened up some new opportunities. Recent external investments in Poland and Azerbaijan also highlights the potential in those markets. But what’s the best route to market? SPEAKERS Dusan Zuza, CEO, rampART Denisa Marcekova, Managing Director, CSIGA Ivo Dimitrov, Omnichannel Product Director, OPTIMA Lasha Machavariani, CEO/Founder, Setanta Sports Media MODERATOR Bogdan Coman, Executive Director, Rombet
AGENDA SPONSOR
THURSDAY 19 SEPTEMBER – CONFERENCE DAY 2 For more information, please visit www.sbcevents.com
2020 VISION – THE FUTURE IN FOCUS
EMERGING MARKETS
TECHNOLOGY IN FOCUS
REGULATION IN FOCUS
CONFERENCE ROOM 1
CONFERENCE ROOM 2
CONFERENCE ROOM 3
CONFERENCE ROOM 4
10:00 – 11:00 STICK OR TWIST… THE AGENCY CONUNDRUM
Facing betting’s toughest advertising landscape, in the past 12-months the majority of tier1 betting operators have called for marketing agency reviews, assessing media planning, brand profiles and creative strategies. SPEAKERS Dan Towse, Head of Brand, Marathonbet John Cole, Group Director Brand Partnerships - Sport, Gambling and Alcohol, LADbible Group Matt Wilson, CEO, Ball Street Network Josh Linforth, Commercial Director, Genius Sports Media Jonathan Edelshaim, CEO, Natural Intelligence MODERATOR Dan Levy, VP Partnerships and Communications, Smarkets
10:00 – 11:00 LATAM – LOOKING AT REGULATION
Brazil has been looking into regulating sports betting but there are also moves in Mexico and Colombia. What type of model is likely to be adopted in the different markets? How tricky will the licensing be for international companies? SPEAKERS JD Duarte, CEO, Betcris Graham Luke, Business Development Consultant, Marathonbet Christian Maglia, COO, Stanleybet Group Andrew Cochrane, Chief Development Officer, SBTech Alfredo Lazcano, Gaming, Sports & Entertainment Lawyer, Lazcano Sámano, S.C. MODERATOR Macarena Rodicio, industry journalist
11:00 – 11:20 REFRESHMENT BREAK 11:20 – 12:05 PULLING UP? DOES RACING NEED TO IMPLEMENT CUTS?
Given the bleak future painted for retail bookmakers, how will racing address the shortfall in funds? What impact will fewer races have on remaining industry? Given the sport’s other regulatory obligations such as welfare, what are its options? SPEAKERS Stephen Emberson, Betting Integrity Manager, Betway Group Will Lambe, Executive Director, British Horseracing Authority Tom Byrne, Operations Manager, Horserace Betting Levy Board Ben Keith, Founder and Owner, StarSports Bet MODERATOR Philip Canavan, Director,
11:20 – 12:05 AFRICA – STRONG AND STABLE
Nigeria, Kenya, South Africa all have regulations with some notable success stories. How can operators and suppliers enter these markets, what are the different challenges and how big are the potential revenues? SPEAKERS Tyrone Dobbin, Managing Director, Sportingbet South Africa Mathew Symmonds, CEO & Founder, Web Analysis Solutions Limited Richard Gale, Vice President, Sports, Catena Media Sab Jhooti, Founder & CEO, Black-op Gaming MODERATOR Simon Burrell, Director, Bettor Football Ltd,
10:00 – 10:20 MONEYBALL, AI AND SPORTS ANALYTICS
Moneyball was published over 15 years ago. What has changed in sports analytics? How has AI, data science and a focus on data-driven decision making changed the way sports organizations operate? SPEAKER Andrew Engel, GM, Sports and Gaming, DataRobot
10:20 – 10:40 HOW CAN SCIENCE HELP BUILD RELATIONSHIPS?
SPEAKER Asaf Cohen, VP Revenue, Optimove
10:40 – 11:00 NEXT GENERATION CUSTOMER ACQUISITION, ENGAGEMENT AND RETENTION FOR BETTING BRANDS, CASINOS AND LOTTERIES
This session explores an innovative new approach in how personalising inbound and outbound messaging can maximise an operator’s customer acquisition, engagement and retention strategies – blending the boundaries of Paid and Owned media. SPEAKER Brendan O'Kane, CEO, OtherLevels
11:00 – 11:20 A MODERN LOVE STORY: MACHINE LEARNING ENGINES & THE GLOBAL SPORTS BETTING INDUSTRY
SPEAKER Lloyd Danzig, Chairman & Founder, ICED(AI)
10:20 – 11:00 CLAMPDOWN – ASSESSING THE IMPACT OF THE LATEST RESTRICTIONS ON THE UK MARKET
Online and retail bookmakers have been hit with major changes this year, just how is the market responding to these changes and how can it prevent more restrictions down the line? SPEAKERS Howard Chisholm, Director, Bookmakers Technology Consortium Andrew Tottenham, Managing Director, Tottenham & Co Robert Griffin, CEO, Miracl Marc Thomas, Partner, Propus Partners MODERATOR Natalie Berenato, Director, The Roll of the Dice
11:00 – 11:20 REFRESHMENT BREAK 11:20 – 12:00 REGULATORY CREEP – THE LONG ARM OF THE LAW
What can the industry do when gambling regulators start extending their reach beyond their remit? Or are these issues better served by a responsible regulator rather than in a knee-jerk febrile political environment? SPEAKERS Martin Lycka, Director of Regulatory Affairs, GVC Group David Clifton, Partner, Clifton Davies David Williams, Director of Public Affairs, Rank Group MODERATOR Jake Pollard, Communications and Content Consultant, Clear Concise Media
12:00 – 12:15 THE COUNCIL OF EUROPE CONVENTION AND ITS SIGNIFICANCE FOR SPORTS BETTING OPERATORS SPEAKER Ludovico Calvi, President, GLMS
AGENDA SPONSOR
THURSDAY 19 SEPTEMBER – CONFERENCE DAY 2 For more information, please visit www.sbcevents.com
2020 VISION – THE FUTURE IN FOCUS
EMERGING MARKETS
TECHNOLOGY IN FOCUS
REGULATION IN FOCUS
CONFERENCE ROOM 1
CONFERENCE ROOM 2
CONFERENCE ROOM 3
CONFERENCE ROOM 4
SEM Global
12:05 – 12:50 RETAIL – LEVERAGING THE CUSTOMER EXPERIENCE
Why betting outlets can be a key part to an operator's portfolio, especially as restrictions increase on advertising and marketing. How can bookmakers enrich the customer experience to make the retail channel the preferred one for customers? SPEAKERS Sami Kauhanen, Vice President – Betting, Veikkaus Peter Woodfine, Business Development Director, Vermantia James Coxon, Business Development Director, SBTech Jens Nielsen, Sports Betting Director, Danske Spil MODERATOR Marc Thomas, Partner, Propus Partners
12:05 – 12:50 EXPLORING NEW MARKETS AND BUSINESS OPPORTUNITIES IN ASIA
With attitudes towards legalised gambling seemingly softening, what are the opportunities going to look like in Asia? This session provides an overview of the latest market trends, with insights into the latest developments of sports betting SPEAKERS Rune Loderup, Chairman, Goldblue AB Marcos Oliveira, Chief Affiliate Officer, Clever Advertising Gilbert Wong, Vice President, AGTech Richard Hogg, Chief Commercial Officer, BetGamesTV MODERATOR: Monica Rangel, COO and Partner, Gamesoft
12:50 – 14:00 LUNCH
14:00 – 14:45 CMO PANEL – ENTERING THE UNKNOWN
Adjusting to advertising restrictions, combined with the pressures of a heightened social responsibility and sustainability agenda – Has marketing become betting’s hardest discipline?
14:00 – 14:45 INDIA – PROMISING MARKET
One of the great untapped betting markets, India is expected to be a hotbed of activity if an when it regulates. In the meantime, can fantasy sports fill the gap?
SPEAKERS Viktor Hoffmann, CMO, VBET Panos Konstantopoulos, CMO, Betano & Stoiximan Mark Thorne, CMO, betFIRST Shane Stafford, CMO, Matchbook
SPEAKERS Christian Tirabassi, Senior Partner, Ficom Leisure Charlie Zhang, Vice President, AGTech Navneet Makharia, CEO, Ability Games Gaurav Assomull, CEO, Livepools
MODERATOR Ricardo Pinto, Chief Marketing Officer, Clever Advertising Group
MODERATOR Nathan Rothschild, Co-Founder & Partner, Genius Tech Group
11:20 – 12:20 UX – REVOLUTIONISING THE CUSTOMER JOURNEY
What are our customers telling us about how they want to interact with betting brands? Is the time right for IPTV? SPEAKERS Lucy Neilson, Head of User Experience, Lottoland Ben Marley, Head Of Market Development, Feefo Steve Miller-Jones, Vice President of Product Strategy, Limelight Networks Alessandro Fried, Chairman and CEO, BtoBet Ivo Dimitrov, Omnichannel Product Director, OPTIMA MODERATOR Jesse Learmonth, Director of Product Management, Pinnacle
12:20 – 12:50 PERSONALISED SPORTS CONTENT AS THE FUTURE OF SPORTSBOOK ENGAGEMENT STRATEGY SPEAKER Alex Kornilov, Managing Director, Betegy
12:50 – 14:00 LUNCH 14:00 – 15:00 TECH TALKS: INDUSTRY CTO PANEL
Is the infrastructure flexible enough to withstand implementation in different jurisdictions with multiple regulatory challenges? SPEAKERS Robin Harrison, CTO, Smarkets Pierluigi Chiusolo, CTO, Stanleybet Group Aris Dimarakis, CTO, Betano & Stoiximan Maurice Meijer, CTO, Nederlandse Loterij MODERATOR Andrew McCarron, Managing Director, SBC
12:15 – 12:50 HUB OF OPERATIONS
With an increasing trend for regulated local markets, and the implications of Brexit, what are operators looking for in an international hub? For companies thinking of expanding operations internationally, where provides the best opportunity? SPEAKER Ludovico Calvi, President, GLMS Scott Anderson, VP of Marketing and Commercial Services, CenturyLink Alexis Murphy, CEO, Betfirst Tom Hardman, COO, Smarkets MODERATOR Amy Wallace, General Counsel, Onfido
12:50 – 14:00 LUNCH 14:00 – 14:45 THE THIN LINE BETWEEN LEGAL AND AFFORDABLE
As the screws tighten on regulated markets with increased, sometimes nonsensical, restrictions, how long before the door opens for less scrupulous operators? SPEAKERS Lee Gray, Head of Fraud and MLRO, Star Sports Tim De Borle, COO, Napoleon Sports & Casino Harry Cott, CEO, beBettor MODERATOR Joe Ewens, Managing Editor, GamblingCompliance
AGENDA SPONSOR
THURSDAY 19 SEPTEMBER – CONFERENCE DAY 2 For more information, please visit www.sbcevents.com
2020 VISION – THE FUTURE IN FOCUS
EMERGING MARKETS
TECHNOLOGY IN FOCUS
REGULATION IN FOCUS
CONFERENCE ROOM 1
CONFERENCE ROOM 2
CONFERENCE ROOM 3
CONFERENCE ROOM 4
15:30 – 15:50 REFRESHMENT BREAK 14:45 – 15:45 CEO PANEL – WHAT IS THE FUTURE FOR SPORTS BETTING?
With many casino firms using sportsbooks as loss leaders for customer acquisition, where does that leave the traditional bookmaking model? Are we all going to end up overbroke? SPEAKERS Jesper Svensson, CEO, Betsson Dominik Beier, Speaker of the Board, Interwetten Paris Smith, CEO, Pinnacle Lahcene Merzoug, CEO, ComeOn! Niels Erik Folmann, CEO, Danske Spil MODERATOR: Keith O'Loughlin, SVP, Sportsbook and Platforms, SG Digital
15:50 – 16:35 SPORTING VISION – WORKING WITH THE INDUSTRY ON INTEGRITY
How do sports view their partnerships with the gambling industry in the battle against results fixing? What’s effective and where can improvements be made? What can the sports learn from each other? SPEAKERS Khalid Ali, General Secretary, IBIA Gilles Maillet, Director of Sports Integrity, FDJ Matt Perry, Education and Training Manager, Tennis Integrity Unit
14.45 – 15.30 OPPORTUNITIES AND CHALLENGES IN THE CIS MARKET
Formerly regarded as ‘under the radar markets’, the CIS block has been brought to the top of leadership agenda, with Flutter Entertainment acquiring Adjarabet at the start of 2019. SPEAKERS Stan Reoutt, CEO, Fonbet Tamara Babits, CMO, Parimatch Maxim Afanasyev, CPO, Liga Stavok Nik Rudenko, CMO, Favbet MODERATOR Lasha Machavariani, CEO/Founder, Setanta Sports Media
15:50 – 16:35 ANALYSING THE GERMAN SPORTS BETTOR
Germany has long been recognised as a major sport loving nation, but how does that translate into sports betting? What is it that the betting industry's audience like to bet on - and how can the market communicate to its customers, both existing and potential, in what is still quite a strict regime? Are behaviours much different across the 16 länder? SPEAKERS Dominik Beier, Speaker of the Board, Interwetten Nico Jansen, CEO, Bet IT Best Matthias Kirschenhofer, Managing Director, Sport1 Media GmbH and Board Member, Constantin Medien AG MODERATOR Paul McNea, Director, Igaming Performance
16:35 – 17:20 HALL OF FAME PANEL
Members of the Sports Betting Hall of Fame discuss the latest developments in the international gambling industry and their perspectives on the future opportunities and headwinds. SPEAKERS Mark Blandford, Founder, Sportingbet Norbert Teufelberger, Co-founder, Bwin Richard Flint, Former CEO, Sky Betting & Gaming Armin Sageder, CEO, Playtech BGT Sports Fabio Schiavolin, CEO, Snaitech MODERATOR Sue Schneider, VP Growth & Strategy, Americas, SBC
15:00 – 15:30 TECH TABLES
A series of champagne roundtables which will address the industry's most pressing tech issues Discussions include: • PLATFORM – Nicky Ershadi, Sportsbook Director, Gamingtec • CYBER SECURITY – Robert Griffin, CEO, Miracl • CASH OUT – Jake Benzaquen, COO & Head of Product, Prophet • USER EXPERIENCE – Jesse Learmonth, Director of Product Management, Pinnacle • LOTTERIES – Stuart Godfree, Co-Founder, Mkodo • TRADING – Jonathan Smith, Founder, Sportsbook Training Services
15:50 – 16:35 LIVE BETTING – THE NEXT STEPS Live betting is now the main revenue source, but it is still a relatively fledgling product. What are the trends telling us for future growth? Where is technology holding the market back? How can live betting blend effectively with the request a bet model? And just how key an issue is data latency? SPEAKERS Andrew Wright, Trading Director, Sky Bet Andrew Dagnall, CEO, Bettorlogic Adam Wilson, CEO, Bookee Robbie Sexton, Head of Global Partnerships & Business Development, Xtremepush Thanos Rigas, Sports Betting & Trading Director, OPAP MODERATOR Conall McSorley, Business Development Director, GBE Technologies
14:45 – 15:30 THE FUTURE OF ADVERTISING
Italy have banned it and there are more restrictions in Spain and the UK. Are we heading towards a Europe-wide ban? SPEAKERS Quirino Mancini, Partner, Tonucci & Partners William Woodhams, Chief Executive Officer, Fitzdares Carmelo Mazza, CEO, Betaland Andrew Taylor, Regulatory Policy Executive, Advertising Standards Authority MODERATOR David Clifton, Partner, Clifton Davies
15:50 – 16:35 M&A – GOD'S PLAN
How should M&A stakeholders asses the industry’s current context, as the sector is faced with the unknown opportunity US expansion versus Europe’s regulated market predicaments (UK, Italy, Sweden, Spain). SPEAKERS Julian Buhagiar, Co-Founder, RB Capital David Shapton, Partner, Head of M&A, Akur Capital Marek Smrha, Invest Manager, Penta Investments MODERATOR Anton Kaszubowski, Founder, Greenlaw Limited
AGENDA SPONSOR
THURSDAY 19 SEPTEMBER – CONFERENCE DAY 2 For more information, please visit www.sbcevents.com
SPECIALIST SEMINAR TRACK CONFERENCE ROOM 7
DIVERSITY SEMINAR 10:00 – 10:20 REPUTATION, RELATIONSHIPS AND STATUS
Hosted by AID an actual seminar on industry public relations (beyond the present SR agenda). I feel that this is a very misunderstood dynamic for industry leaders, and a discipline that is going to become more prominent as markets regulate. This would take a look at the industry representation through media, with stakeholders (sports clubs, advertisers, charities, and Not-for-profits). Can more leadership depth and focus on this. SPEAKERS Christina Thakor-Rankin, Principal Consultant, 1710 Gaming Ltd Kelly Kehn, Co-founder, All-In Diversity Project
10:20 – 11:00 TALENT DEVELOPMENT
The industry seeks to bring talent from wider industry across all levels of its value chain, but what is the experience of first year workers within the industry. Does their perception of the challenges differ from seasoned colleagues, what are their beliefs with regards to the industry's long-term future, when facing responsibility and representational challenges? SPEAKERS Paula Tibre, General Manager, Cluj Office, PaddyPower Betfair Sue Schneider, VP Growth & Strategy, Americas, SBC Nick Jackson, Vice President, Home Marketing Group MODERATOR Christina Thakor-Rankin, Principal Consultant, 1710 Gaming Ltd
SPORTS SPONSORSHIP SEMINAR 11.20 – 11.50 WORKING WITH AMBASSADORS
BetCris CEO for UK & Asia Hilly Erlich and Snooker legend Ronnie O’Sullivan discuss how the brand and the sportsman work well together and the advantages for the pairing. SPEAKERS Ronnie O’Sullivan, Snooker legend Hilly Ehrlich, CEO UK & Asia, Betcris
11.50 - 12.30 GAMBLING AND FOOTBALL – SPONSORSHIP ISSUES
Are operators about to be bumped off the shirt for less visible opportunities with clubs? Should a percentage of these deals be donated to 'good causes' in order to tackle their negative image? Will the sport stick up for its main sponsor partners publicly? SPEAKERS Rory Anderson, Consultant, 12BET Dean Akinjobi, CEO, Football Media Russell Yershon, Founder, Connecting Brands Robert Davidman, Partner, Fearless Agency MODERATOR Conleth Byrne, Managing Director, OnePoint