In fact, some can still remember the early days, when the start of tomato soup production season marked the town with “help needed” notices written with chalk on the sidewalks of Lakeshore Boulevard. The Toronto Plant was built in a neo-gothic style, seen in the masonry patterns around the windows and wall columns. Designed as a thermal plant, the production was and is still powered by steam. Originally, the plant had a large glass ceiling that filled the interior with natural light.
1994 Purchases DietCare specializing in addressing the growing healthcare market with a lineup of Trepuree® and Primepuree products and manufactured at the Listowel Plant. 1995 Campbell acquires Pace®, the clear leader in the Mexican sauce category. Grocery Building is erected to manufacture tomato juice and V8®, Prego®, apple juice and to co-pack Gatorade®. Ramen-style noodles manufactured at the Listowel Plant. 1997 Divests seven non-core brands, including Swanson® frozen dinners, to concentrate on growing its core global businesses: soups and sauces, biscuits and confectionary and foodservice products.
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1999 V8® Splash™ launches in Canada. Campbell’s® Labels for Education® launches in Canada. 2003 Campbell Soup Company Ltd. changes its name to Campbell Company of Canada to reflect the diversity of its products and brands. Gardennay® soup is launched nationwide and lower sodium broths are introduced. Campbell Canada wins two CASSIES marketing and media awards. 2004 Aseptic Centre of Campbell’s® (ACC) opens and aseptic production begins in Toronto. Campbell is the first major brand manufacturer with a ‘trans-fat-free’ cracker available in Canada with Pepperidge Farm® Goldfish® crackers.
2005 Campbell Canada announced its new vision of “Extraordinary, authentic nourishment for all” with “Real People, Real Food, and Real Focus” serving as the vision’s anchor points. Soup At Hand® is launched in Canada. V8® Inspired foodservice frozen soups, wins the 2004 Grand Prix New Product Innovation Award for Product Excellence. 2006 Campbell Canada is named “Processor of the Year” by Food in Canada magazine. Soup At Hand® wins three Grand Prix Product Innovation awards (a national industry award) and a SIAL d’OR award for best new Savory Grocery Product (global food industry recognition).