Campbell's Canada 80th book

Page 5

Campbell Soup Company comes to Canada In 1930, Campbell Soup Company incorporated in Canada on November 28. The village of New Toronto was selected as the site for the first Canadian plant – where it still stands and works today. The location was ideal – closely situated to local farms, easy access to transportation links such as roads and railway, low taxes and a growing local neighbourhood from which to employ. 1930 Campbell Soup Company Ltd. incorporates under the laws of Canada. 1931 Production begins in the New Toronto Plant. Vegetable soup was the first soup variety to be made. 1948 V8® Vegetable Cocktail is added to the Campbell family of products and produced in Chatham, Ontario. 1955 Swanson® frozen foods join the Company’s product line. 1960 Listowel Plant built for frozen food operations. Canned Food Plant opens in Portage la Prairie, Manitoba to serve the transportation and marketing needs of the West.

1966 Mushroom Farm acquired in Manitoba. 1969 Poultry Plant constructed in St. Mary’s, Ontario to supply chicken and turkey meats. 1970 Wellington, Ontario mushroom farm commences operations. 1979 Campbell purchases CanVin Products Limited, makers of Allen’s® & Mitchell’s® apple juice and Sauce, including Bisto® Gravy, Paxo® Stuffing, Patterson® Worcestershire sauce, A1® Sauce and Gattuso® products.

1981 Prego® Spaghetti Sauces introduced across North America and manufactured in the Chatham Plant. 1989 Campbell acquires Habitant® Soups. 1990 Production of Habitant® products commences in Toronto. 1991 The Company divests the marinated and sweet businesses and the Portage Mushroom Factory closes. 1993 Closes the Chatham Plant.

1980 Over several years the 10 CanVin plants across Canada either consolidated or are divested.

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