Social Media

Social media plays a crucial role in communicating avalanche conditions and social event information:

• Amy David, Media Coordinator for the Friends of the SAC, continued to up the SAC and Friends of the SAC’s digital media presence. Amy’s skills in public relations, photography, videography, and social media are huge assets. Much of the success shared below is directly attributed to her efforts. Thanks Amy!

• SAC staff made a concerted effort to increase our video content. We posted 101 videos across various platforms (up from 40 last year) receiving almost 500,000 views! Two videos posted to Instagram were viewed over 60,000 times each, as many as our total views across all platforms last season.

• We continued posting the daily Danger rating to Facebook and Twitter, along with basic snow, avalanche, and weather updates.

• The SAC’s Instagram audience increased from 3,938 to 8,286 followers in the past year, surpassing Facebook to become our most watched social media channel.

• We now have 882 followers on Twitter, a 21% increase from last season.

• Thanks to the generous support of local radio stations KECH and KDPI, we aired 85 weekday morning Backcountry Avalanche Forecasts. Broadcast during the morning commute, these radio spots featured avalanche and weather information and were used to convey safety messaging during periods of elevated avalanche danger.