TECHNICAL BULLETIN
ISSUE 32 AUGUST 2019
FINDING AND CONVERTING LEADS ARE YOU WORKING SMART? MATT NALLY FOUNDER, SURVEY BOOKER
Are you spread thinly and having to manually source, compete and convert leads? In this article, Matt Nally, Founder of Survey Booker and Surveyors Near Me has put together three simple steps that could help you boost your leads and increase your conversion rates with next to no costs involved. STEP 1. WEB PRESENCE & SEO
As a tech focused business specialising in the surveying industry, I have identified a few areas that may need some improvement. For those wondering if this is going to be a technical piece, do not worry. I have broken our tips, tricks and knowledge, backed by national statistics, into bitesized and digestible pieces.
Sometimes websites are not a priority for a business, and they underperform because of the lack of planning that has gone into them. There’s a misconception that you’ll need to throw further money at a website to gain any traction up the Google ladder, but here are some ways you can climb up the Google rankings with very little time, money and effort.
If you are doubtful about the changes you could make, our guide includes small tweaks that you can make to traditional lead acquiring methods, designed to help accelerate the level of leads you receive and improve conversion rates. Before we start, I ask you to consider this article from two perspectives – that of your business and your customers. We live in a customer-centric age where Trustpilot reviews can make or break a business and where work hours are extended to allow for busy daytime schedules. Anything you could possibly want in a lifetime is available to buy online with next day delivery and our phones now offer 24/7 access to information and services from anywhere in the world. With all these changes in place, supposedly bettering the “user experience”, my first tip is to contemplate your own customers’ journey.
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