VIEWPOINTS FROM THE DEAN OUR MISSION FOR VIEWPOINTS
Educate. Engage. Evolve.
Viewpoints Magazine is designed to nurture dialogue and relationships with our alumni and friends by ensuring that you continue to enjoy the practical benefits of the school’s leading-edge business thinking. Viewpoints presents news, research and commentary that demonstrate the ability of our faculty and our graduates to define the future of business and to open doors for those who are connected to the Sauder School of Business. Your thoughts about this mission are always welcome.
We are defined by the people and organizations to whom we are connected. In business terms, the strength of our personal brand is defined by the strength of their brand. MY AFFILIATIONS WITH HARVARD, WHARTON AND
“A man travels the world over in search of what he needs and returns home to find it.” — George Moore
“But higher education in Canada is the responsibility of government,” you might argue. “Why should I fill the gap?” The reality is that, in order to ensure our educational institutions are competitive and provide access and appropriate service, we need support beyond traditional resources such as government. The notion that the state is wholly responsible for education just isn’t true anymore. Pressures including health care, infrastructure and primary education have all affected governments’ ability to fully fund post-secondary education. So if you or your business has an interest in investing in the next generation of business “revolutionaries,”—those whose ideas will 2
WINTER 2012 VIEWPOINTS
EDITORIAL Dale Griffin EXECUTIVE EDITOR Cristina Calboreanu EDITOR-IN-CHIEF Jennifer Wah MANAGING EDITOR
DESIGN Brandon Brind CREATIVE DIRECTOR Deana De Ciccio, Leanne Romak GRAPHIC DESIGNERS
PRODUCTION Spencer MacGillivray PRODUCTION MANAGER
MARK MUSHET
INSEAD—along with my proud connection to UBC’s Sauder School of Business—have shaped my attitudes and intellect. These institutional affiliations are a part of my calling card, and signal what I stand for, even before you’ve met me. The ongoing investment in building a stronger school, being made by Sauder and the University of British Columbia, is something every one of you should care about. The strength of our brand influences the strength of your brand. UBC’s ambitious new fundraising and alumni engagement campaign, start an evolution, aims to raise $1.5 billion in one of the largest efforts of its kind in Canada. The aim is twopronged: to raise money and to get alumni like you involved. And the ultimate call to action in this campaign is soaring and aspirational: start an evolution, change the world. As the campaign statement says: UBC generates ideas that start evolutions. Ideas that change the way people think and the way the world works. You can help start an evolution through involvement and investment.This can be as simple as reconnecting with UBC or as generous as making a donation.
change the world—please take a moment to “think different.” You might be surprised at how much inspiration there is in it, for you. Great business schools in great universities are that way because of alumni who feel connected to their school. In this issue of Viewpoints, you’ll see some examples of people who are, in their own right, starting evolutions, in their communities, their industries, or their thinking. Dan Eishenhardt (page 16) invented ski goggles with GPS tracking, and Marianne Mathias (page 18) is working with Ghanaian women to use their textiles in her high-fashion clothing sold here. On page 14, read about Ray Kanani, whose aim is to capture the moment, digitally; and there’s Nolan Watson (page 20), who developed a framework to help finance and develop small mining operations. Finally, based on his own real-life experience with his wife’s cancer, Sauder’s own Prof. Martin Puterman (page 22) has brought to the world a treatment scheduler, which most certainly changes the worlds of families at a time of stress. “A man travels the world over in search of what he needs and returns home to find it,” said the novelist George Moore. Perhaps investing in your Sauder “home” as the place from which you travel is an evolution worth considering. ■
Daniel F. Muzyka, Dean RBC FINANCIAL GROUP PROFESSOR OF ENTREPRENEURSHIP
Viewpoints Magazine is produced by Forwords Communication Inc. and published by the Sauder School of Business, University of British Columbia 2053 Main Mall, Vancouver, BC V6T 1Z2 Tel: 604-822-8555, Fax: 604-822-0592. Viewpoints is published regularly for alumni and friends of the Sauder School of Business. We welcome the submission of ideas and articles for possible publication in Viewpoints Magazine. Email: viewpoints@sauder.ubc.ca For an online version of Viewpoints, visit www.sauder.ubc.ca
CHANGE OF ADDRESS Send change of address to Alumni Relations Office, fax: 604-822-0592 or email to alumni@sauder.ubc.ca ©Copyright 2012, Sauder School of Business. Editorial material contained in Viewpoints Magazine may be freely reproduced provided credit is given. ISSN 089-2388. Canada Post. Printed in Canada.
EDITORIAL BOARD Dale Griffin (Chair), Sheila Biggers, Bruce Wiesner
CONTRIBUTORS Cristina Calboreanu, Lorraine Chan, Carol Dougans, Allan Jenkins, Spencer MacGillivray, Rob McMahon, Erica Smishek, Jennifer Wah, Leanna Yip, Kate Zimmerman PUBLICATIONS MAIL AGREEMENT NO. 40063721 RETURN UNDELIVERABLE CANADIAN ADDRESSES TO ALUMNI RELATIONS, SAUDER SCHOOL OF BUSINESS, UNIVERSITY OF BRITISH COLUMBIA, 800 ROBSON STREET, VANCOUVER, BC V6Z 3B7 This issue of Viewpoints was printed in Canada using vegetable-based inks. The paper is also certified by the Forest Stewardship Council (FSC). The use of their logo assures the end user that the forest-to-consumer process is responsible, and that the product comes from a forest-friendly source.