Sass Magazine Fall 2019

Page 1

FALL 2019

C E L E B R AT I N G 5 Y E A R S O F S A S S !






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FEATURES 20 Women to Watch Catching Up 26 Creating the Perfect Experience 32

Ladies & Libations


Fashion Girls Just Wanna Have Fun



48 DEPARTMENTS 8 Business Spotlight Canapés Catering 12 Business Spotlight Wizer Productions

48 Travel Trailblazing Women Conquering the World One Trip at a Time

14 Girl’s Guide to Party Decor

52 Career Women & Work: Making Moves and Celebrating Progress

44 Hair Wedding Trial Run

56 Wellness Until Further Notice: Celebrate Everything

47 Beauty Party Ready in 5 Steps

60 Recipe Party Foods




O N T H E C O V E R : Monica Pearce is the founder of Tenth Ward Distilling Company in downtown Frederick, Maryland. Read about her and other women paving the way in the alcohol industry on page 32. Cover Photo by Jessica Patterson Photography.

Brodie Ledford Photography



love story than any other

is different


T O S C H E D U L E Y O U R P E R S O N A L T O U R & C O N S U LT A T I O N , C A L L 3 0 1 . 6 9 4 . 5 1 1 1 T O D AY !

At Ceresville, we’ll help you create a day full of extraordinary moments as unique and special as you are! 8 5 2 9 l i b e r t y r o a d , f r e d e r i c k , m d 2 1 7 0 1 • w w w. c e r e s v i l l e . c o m


125 E. Patrick St., Ste. 3 Frederick, MD 21701

Fall 2019 | Vol. 5, Issue 1

Chrissy Moore, Copy Editor Brittany Raymor, Fashion Editor Alicia Schwartzbeck, Accounting Tim & Donna Moore, Distribution Ashley Bailey, Admin Coordinator CREATIVE TEAM CONTRIBUTORS Tammy Brandenburg, Brittany Raymor, Rebecca Carrera, Becky Rollins Clark, Charissa Hipp, Lyan Khazanchi, Sarah Kurtanich, Rachel Lytle, Heather Tydings, Ashley Waters PHOTOGRAPHERS Brad Barnwell, Sarah Kurtanich, Jessica Patterson, Caitlin Taylor ADVERTISING April Izer Kim Grimberg Melinda Yuhas ADDITIONAL SASS CREW Tina Fraley, Cecelia Lee PRINTING Sheridan Press Sass Magazine is a free quarterly publication in the western Maryland region that is also available for a paid subscription. Customer inquiries should be directed to Sass Studios, LLC. All contents of this publication are protected by copyright and may not be reproduced in whole or in part for any reason without prior consent of the publisher. Advertising Information: We thank our advertisers for their support!

Holy Crap! I can’t believe we're celebrating our five year anniversary. Sass started out as an idea I had while my husband, Jimmy, and I were taking a summer road trip to southern Florida. Over that 30+ hour round trip drive, I finally voiced an idea I had harbored since I was a young girl — to start my own magazine. By combining experiences with my own female mentors, working with women entrepreneurs through Sass Studios, plus a sense of awe and inspiration for all the amazing women in our local community, Sass Magazine was born! Throughout the past five years we’ve grown from a simple, local print publication into a multi-level source for female empowerment, encouragement and growth. We’ve been able to spotlight amazing local and national women and share their unique and inspiring stories. With the addition of our events, like Girls Night Out (GNO), Sass Classes, and Sass Roundtables, we’ve gotten to know you in person. We've had the privilege of hearing stories about how you — the Sass Nation — have connected and grown yourselves. By revamping and producing original weekly content, we’ve also expanded our reach across the country! Through our enhanced advertising options we’ve partnered with thriving businesses who share our passion for promoting and empowering women. Who’s to say what will arise in the next five years (trust us, we’ve got some kick ass ideas up our sleeves…insert sly grin here)! But, let’s get real for a second. In all honesty, these past five years haven’t been easy. It’s quite insane to start a print magazine from scratch with no financial backing or investments… in a modern world where digital rules. It’s hard to consistently sell our vision to partners and advertisers. It’s a constant challenge to prove to the nay-sayers who think Sass is a frivolous idea, those who don’t take us seriously, and those who don’t think we have anything useful or unique to say. Everyday we strive to spread positivity — to break the chain of body shaming, comparison traps, gender stereotypes — to always see the good, and not get bogged down with the negative, fear-based perspectives that rule our mainstream media and social media channels. Despite these challenges, we’ve kept at it. And with a dedicated team of women (and men!) behind us; a supportive and involved local community of advertisers, partners, readers and advocates; not to mention my own invaluable tribe of family, friends and coworkers — we’re gonna keep at it, and keep kicking ass! In this issue we celebrate our previous Women to Watch sources and catch up with their stories (page 20). We also share our volunteer Sass Crew’s accomplishments and celebrate our individual styles (page 38). We’re celebrating trailblazing women (page 32) and women’s workplace accomplishments (page 52). Plus, we’ve got lots of articles to help you celebrate your own parties and memorable events! This issue we’re not only celebrating five years, we’re also celebrating YOU! Thank you for helping us on this journey and for allowing this idea of Sass to come to life. WEB EXCLUSIVE

/sassfrederick /sassmagazine /sassmagazine


Publisher & Owner


mbol for Look for this sy ces on ur so re d an s article com sassmagazine.

P H O T O G R A P H Y: B R A D B A R N W E L L P H O T O G R A P H Y

Kim Dow, Owner + Publisher Laura Rennie, Communications

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Business Spotlight:


ML Carroll, founder and owner of Canapés Catering, likes to tell people she attended the school of hard knocks. People who’ve enjoyed her food aren’t likely to believe she’s completely self-taught. She attributes her knack for putting flavors together to her mom, who she grew up watching in the kitchen. Now it’s ML who finds herself in the kitchen, along with her team, who share her eye for detail and pride in their product. “We don’t compromise on detail and quality. We are proud and passionate about our offerings.”




Pride and passion for quality food has fueled the company since it opened in Frederick thirty years ago. Canapés serves the region through weddings, client catering, and their grab-and-go café.

What is a typical day like for you? It’s never a dull moment here at Canapés, I enjoy working in the trenches with my staff. Our day begins around 7am or earlier and can last well into the night. I like to pitch in whatever area is in need whether it is helping in the kitchen, bakery, café or the warehouse. When I’m not needed in the other areas I have administrative duties and am constantly creating new ideas to keep us current in an industry that is always changing, it is a must in order to stay competitive.

What is it like to work for you? Catering is not an easy business by any stretch but we have employee longevity. I am demanding yet at the same time I would never ask a staff member to do something that I haven’t done already. Everyone here works hard. We do whatever it takes to keep things working smoothly. The staff calls me “M” or “Queen”. I love that because it shows me their respect, humor and closeness.

What is the best part about what you do? Most Challenging? I love knowing that we have affected someone’s big life event in a positive way or just made their day with a fabulous sandwich. I thrive on the collective creativity and problem solving that we all work through every day. There is nothing predictable about this business. You could arrive on site to a venue with no electricity or you can be working in the middle of a field and the weather suddenly changes. You just have to learn to remain calm and work like hell to overcome the obstacle. The most challenging aspect is that not all caterers are created equal and honestly because several don’t deliver what they promise. The term caterer can frighten and overwhelm a potential client. You will always get what you pay for here at Canapés. My mom would tell me, “cheap food isn’t good and good food isn’t cheap”.

What’s something people might not know about your business? I think that people are not aware of just how well rounded Canapés is. Not only is our business comprised of corporate and social event catering, but we have a café and bakery as well. We do a bangin’ business in our café and hands down have the best sweets in town! We have so many loyal regulars who love our product and staff that they’ve become family. They invest in us and we are invested in them. The word of mouth about the café has been amazing.

Where do you see your business in the next five years? We just celebrated our 30 years in business. That is incredible for any business especially in food service. Even though I have been the sole owner of Canapés, I say ”we” celebrated in honor of all of those people who have worked so hard over the years to help Canapés earn the incredibly positive reputation it has. I am beyond proud about that and hope we continue wowing our community. I don’t see myself stopping or passing the reigns over quite yet.

Can you describe your customers? Our client base runs the gamut. We have such loyal customers so much so that we are now catering the graduation parties and weddings for the children of clients whose weddings we catered decades earlier. Our loyal corporate clients such as Ausherman Development, The Frederick Chamber of Commerce, Big Cork and Black Ankle Vineyards, FMH, Leidos and Asbury Communities know that we will seamlessly handle their needs. Whether the client is coming to us for a personal or a professional event, they are all passionate about the quality of our food and service.

When you’re not running your business, what are you doing? There were so many years that I worked ridiculously long hours and had to miss out on so many things. Now, Canapés is in a good place that I am able to spend time with my family and friends. I have an incredible husband. We enjoy traveling, golf and scuba diving.

What matters most to you in your business? I always want everyone to be happy—from the staff to our customers. When it all clicks and the machine is running smoothly, I get a high from that.

Canapés 550 Highland Street, Suite 103 Frederick, MD 21701 301.663.8220

Catering Office Open M-F 8-5 | Weekend & Evenings By Appointment Only Canapés 550 Grab & Go Café Open M-F 8-2 serves breakfast & lunch, dine-in or carry out

For more information, turn to page 24! FALL 19


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Frederick Magazine The Frederick News-Post Sandy Spring Bank


E-NEWSLETTER Sass’ weekly e-newsletter brings you a quick list of educational and inspiring articles, products we love, special offers, event info and much more!

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Introducing Vintage Catering! Chef Stephanie Wilson’s amazing Southern comfort food is now available catered, on location!

V IN TAGE-EATS. C OM/ C ATERI N G | @themustachemesa


Business Spotlight:

Wizer Productions is an event production and entertainment company serving Maryland and surrounding states. When Bill Izer started the company 35 years ago, he specialized in weddings. While the company continues to focus on producing high quality weddings, they now include a corporate division, providing professional sound, presentation projection, lighting, staging and decor for conferences and company events.

Wizer Productions has a multi-pronged meaning. Wizer is a combination of Bill and April’s last name (Izer), while continuing to recognize where it all began (using the first letter of Bill’s first name, William). Plus, we love that Wizer is a play on the word “wiser,” meaning we are the wiser choice for our clients!

What makes you stand out? Our focus in every event, above all other things, is our client. We take the time to get to know each and every one of our clients and find out what THEY want; becoming their partner in executing a plan


perfectly. We pride ourselves on being a vast resource for them, guiding them in their decision-making and helping them be the ultimate rockstar of their event.

What is a typical day like?

There are no typical days in this business. We are a family-owned business at our core, but we have an extensive team of partners that we work with to pull everything together. There is always something that needs to be done, whether the Wizer crew is organizing the warehouse after a big event, loading vehicles for one that is coming up, fielding calls from excited brides-to-be or cor-

P H O T O G R A P H Y: U R B A N R O W P H O T O G R A P H Y

How did you decide on your business name?


porate event planners, conducting walk-throughs of venues while planning a three day conference, or putting together time lines, playlists and presentations, or simply doing the accounting (yep, we have to get that done, too).

How did you get the background and skills necessary to run this type of business? Bill has been working in the industry for 35 years. Nothing speaks more loudly than hands-on experience and continuing to learn and grow with emerging technology.

How does the environment in Frederick impact your business? Our company has been in Frederick for a long time and we’ve grown to know a wide range of people. While this is a competitive industry, we like to take a collaborative approach to business. We never look at it as “us versus them.” We feel there is enough business for everyone; every business has a unique personality that is a perfect fit for someone. We love to work with other DJs and production companies.

What is the best part about what you do? Most Challenging? The best part about what we do is making someone happy. We all know what it’s like to feel like someone has your back, and we strive to be that for our clients. We know we are doing our job well when a bride calls to thank us, or a company asks us back for their next event. Our marketing comes primarily from word of mouth referrals and there is no better joy than that! The most challenging part is probably the pressure we put on ourselves to make every event perfect!

Can you describe your customers? Our clients are those people looking to create an amazing event. Whether it’s their wedding day, a company picnic, a charitable 5K, or week-long corporate event, our clients want their event to be the BEST and to be able to lean on a partner with experience to help them pull it off flawlessly.

What is the single most critical talent you possess in your role as a business owner? Our love of people. It might not seem like a talent, but we truly look for people who possess that quality to be a part of the Wizer team. We believe the day-to-day skills can be taught, but loving people and knowing how to focus on others and help them achieve their goals is something you can’t teach.

When you're not running your business, what are you doing? We are always running our business! Ha! But, we do try to squeeze in a few adventures here and there, whether it’s exploring a new-to-us city and checking out unique places to eat, or simply spending time with friends.

What matters most to you in your business? Professionalism, honesty and respect toward our clients and each other. | wizerproductions | @wizerproductions

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It’s a celebration and you were assigned decoration duty. Time to get your creativity flowing — have fun and go big without breaking the bank. But first, party decor 101: the decor of every party should reflect the guest of honor. It should be as unique as they are. Focus on personality and consider what they are known for, what makes them happy and what they are passionate about. Finally, be aware of practicality, consider the weather, the time of day and the party venue. For this article's example I will plan the decor of a themed baby shower, but these steps can apply to any celebration. So, your sister is pregnant and you’re the new decoration diva. You are so excited! Slow down and back away from Pinterest. Do a little thinking first, and then shop for inspiration!


GIRL’S GUIDE By Becky Rollins Clark

Think Personality:

Your sister moves to the coast every summer. She smells like saltwater and coconuts. She’s always tan and never in a hurry. She basks in the sun from sunrise to sunset. Let’s celebrate her baby’s arrival with a “Beach Baby” themed party.

Think Practicality:

Try for a beach location, if you’re far from the ocean, a lake or river will do. If you can’t do it at the beach, then go poolside. If the party is in January try an indoor hotel pool. If all else fails, be practical and settle on another aspect of her personality. You can make it work — improvise and don’t be afraid to think outside the box.

Create the Environment:

Build the party decor around your theme. Choose a two or three color palette and stick to it! Consider a twist on standard colors, instead of baby pink and blue, try millennial pink and navy.

A few ideas for our

Beach Baby Shower: • Create a beachy seat of honor for the Mom-to-be. Spray paint a wooden outdoor chair white and stencil LIFEGUARD in red across the backrest. • Spray paint old beach chairs white for the guests to lounge upon. Add a semi-circle of Adirondack chairs for older guests behind the beach chairs. Voila! Practicality and functionality. • Use coral colored tablecloths and woven table runners, lined with shells and starfish. • Set your tables using simple white plates and cups and a linen napkin with a palm leaf or bright hibiscus flower tucked under a silver napkin ring.

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GIRL’S GUIDE • Add simple items to complete the decor like coconuts and pineapples or tropical plants, a baby pool to hold gifts, beach scented candles and hanging windchimes. • Be practical and use items the guest of honor can reuse whenever possible like a fish made from diapers, a garland made of baby swimwear on a clothesline and a display of baby pics of mom and dad — bonus points if the baby pics are on the beach! • Collaborate with the other party hosts EARLY: You don’t want to create a beachy environment and have the people on food and music duty serve spaghetti and meatballs with Black Sabbath or Biggie blaring. Ideally, they would serve something like pineapple and mango salsa with chips and pina coladas. You are creating an atmosphere, so aim for reggae or Jimmy Buffett playing quietly in the background.

Be practical

and use items the guest of honor can reuse. Now that your decoration diva is in full swing, here are a few ideas to ensure your next celebration is a hit! Old Standards: What to say goodbye to and what to tweak. Yes to plastic utensils (in silver). No to plastic tablecloths. Instead shop Goodwill! Buy all white or lace, or try top sheets in neutral colors, or be brave and mix patterns in the same colors. Yes to lots of balloons (in only two colors). Centerpieces: Dollar store vases filled with theme related items. Lemons, water and yellow roses; spray painted tree branches in silver or gold with pebbles and fairy lights; submerged silk flowers in water filled to the top of the vase with a small floating candle. Use spray paint on EVERYTHING! Spray paint = Game changer. Try paints like mirrored, chalk finish, matte black or metallic. Think BIG. Oversized everything. Stay away from small, knick knacky decor to avoid a cluttered look. Table Decor: If possible, always have tables set with layers of dinnerware arranged from bottom to top as follows: charger/placemat, dinner plate, dessert plate, silverware in


napkins and napkin rings. Don’t forget the glasses and a small something to represent the theme like a succulent, candy cane, shell or Lego. Lighting for an evening party: String lights, fairy lights, Edison bulbs, tiki torches, solar lamps, lanterns, candles, the options are endless. Think about the ambiance and atmosphere you want to create. Flowers are a MUST: If you do NOTHING else, have fresh flowers. They are essential to interiors, and to parties. Flowers make all the difference, the more the better. White roses never fail and are instantly chic — Costco has a great selection. Try to avoid carnations or fluorescent daisies from the grocery store.

Becky Rollins Clark has been an interior design professional since 2003. After being a stay-at-home to her three kids, she started her business, Interior Becoration, in Frederick, Maryland. iB specializes in unique interiors, making design accessible to a new generation.

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The ladies who bring you Sass Magazine have a lot to celebrate! As the Sass Crew planned out this issue, we had fun remembering the many amazing things we each have to personally be proud of. Read on to get to know our Sass Crew better and learn what we're celebrating! (More stories on page 55 and 62)





A lot in my life has changed in the last five years, the most important was meeting and marrying my husband Cody. When we started the magazine, Cody and I had just started dating. Little did I know that he was the man I would spend the rest of my life with. He proposed to me on December 31, 2017 at midnight. We got married at the Cosmopolitan in Las Vegas on March 12, 2019 in a small ceremony with our close family, and my three pregnant sisters as bridesmaids (but that's a story for another time)! We are hoping to grow our family in the coming years, but for now we live happily in Frederick with our dog baby, Conor.

When Bill and I got married in September of 2014, little did we know just how much that “in sickness and in health” line was going to mean in our vows. Five months later, in March of 2015, I was diagnosed with stage III breast cancer. For three years, I fought hard through seven surgeries, chemotherapy, radiation and everything else they threw at me. I am happy to report that I am now cancer free! This past year has been an intentional effort to regain my health.

Five years ago I was a shell of the person I am today. I was grieving the loss of two stillborn babies and working a transitory job. I remember wondering if I'd ever not be miserable. Life has a way of surprising you, though. In 2016 I adopted a newborn daughter and took a job at Sass Studios (Sass Mag's parent company). Whoohoo! My word of the year for 2018 was "capable," and I'm proud of the way I chose to embrace a can-do attitude. I proved to myself that I am capable and in 2019 was promoted to Communications Manager. Now, my days are busy, but full of good things. I've grown more confident and secure in myself, and have formed many special relationships through sharing my story. That's definitely something to celebrate!

In 2006 I earned my associate’s degree. Eleven years later — after starting a family and working in the insurance industry for a decade — I decided I wanted to finish my bachelor’s. It was a personal goal to challenge myself and pursue a new career path. I enrolled in Hood College and graduated this past January, at almost age 40, receiving a degree in studio arts with a focus in photography, and a minor in archaeology.

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P H O T O G R A P H Y: C O R A L D O V E P H O T O G R A P H Y

Each issue, our Woman to Watch section spotlights a woman who is doing big things in our community. Over the years, we’ve covered a wide variety of incredible ladies, from the first black female athletic director at FCPS to the creative genius behind Sky Stage to the founder of the Asian American Center of Frederick. For our five year anniversary, we gathered a group of our past sources together for an epic photoshoot and had the chance to catch up with a few of them. Be sure to visit to read more updates from our past Woman to Watch sources!


Catching Up With Our



WEB EXCLUSIVE more Catch up with on ch at W to Women com sassmagazine.

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Julie Gaver, Fall 2018

Theresa Harrison, Fall 2017

Catch us up! What’s this past year been like for you? The past year has been a whirlwind of ac-

What have you been up to since you last spoke with Sass? On June 1, 2018, I was drafted

tivity for Julie Gaver Discovery. I launched “Third Bloom” — a new group training/coaching program for women in their 40’s and beyond. On a personal level, I’m also continuing to redefine what work-life integration looks like for women of my age. This past Spring I was host to 17 women on a Fixer-Upper inspired travel adventure to Waco, TX. What a blast we had enjoying everything Magnolia!

into war. I was diagnosed with an aggressive form of breast cancer. I didn’t voluntarily sign up for a battle with cancer. I had no warning, no armament, no plan, and no battalion as I went into combat. However, a brigade of my husband, daughters, granddaughter, relatives, sorority sisters, friends and a community led by God was immediately formed. I’ve had many assignments so far. I’ve been receiving chemotherapy from June, 2018 through today. I was assigned intensive radiation for six weeks. I also had three too many rotations in surgery. I’ve proven to be a dedicated soldier and have received many medals and ribbons and awards along the way.

What have you celebrated in the last year? This summer I celebrated the launch of the next phase for Soles of Love Inc., the nonprofit I created nine years ago. We welcomed over 300 women at the annual garden party this August and two days later, hosted a new event for girls in elementary and middle school. The two events resulted in the collection and distribution of over 1,813 pairs of news shoes for children in need. What a special celebration (and honor) to help raise the next generation of philanthropists!


Tell us one goal you hope to achieve before the end of 2019. I have two — to be in remission, and to finally publish my book!

P H O T O G R A P H Y: C O R A L D O V E P H O T O G R A P H Y



Karlys Kline, Fall 2016

Lesley Riley, Spring 2018

Catch us up to what you’ve been doing over the last three years. I live, eat and breath

How has your business grown or changed since we last talked? We’ve teamed up with a lot

Frederick so as expected...the “Frederick community” is what I’ve been doing. I spend my days connecting the dots with organizations, people and companies. Concentrating my efforts on maintaining the greatness of Downtown Frederick is a priority of mine. I rarely travel because I can’t think of a better place to be.

You seem to never stop moving! What advice would you give to someone who can’t find their work/life balance? Re-examine the things you take on, and see if all of them have to be done by you. If you learn to say “no” more often, you’ll have more time for the tasks you’d rather do than the tasks you don’t. Keep things on a to-do list so your mind can relax. And then evaluate the priorities on the list daily.

more retailers and introduced a new vegan Mama Biscuits to the market.

What advice would you give to someone who is looking to enter the food industry? Start slow, make sure you have a niche product and study your market before jumping out there.

What’s your favorite biscuit to make and your favorite to eat? Amaretto red velvet or anything with cherry in it.

Thank You to ALL Our Women to Watch! In Print: Jessica Fitzwater, Fall 15 Danielle Corsetto, Winter 15 Keivette Hammond, Spring 16 Kelly Fiore-Stultz, Summer 16 Karlys Kline, Fall 16 Heather Clark, Winter 16 Elizabeth Chung, Spring 17 Dr. Jyothi Rao, Summer 17 Theresa Harrison, Fall 17

Tonya Hatosy-Stier, Winter 17 Leslie Riley, Spring 18 Susan Benjamin, Summer 18 Julie Gaver, Fall 18 Kim Intino, Winter 18 Jan Hummer, Spring 19 Jo Butler, Summer 19

Online: Danielle Fleming Jessica Lawrence Abbi Miller Crosby Noricks Leslie Simmons Kaylee Henry Elaine Rau Vannakay Hurnevich Andrea Jones-Rooy FALL 19 23

Weddings & Events

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are elegant affairs, tailored to be distinct; because no two events should ever be the same. Located minutes from Frederick at: 5502 Mussetter Road Ijamsville, MD 21754 301-694-8322 Jessica Miles, Director of Membership & Special Events Facebook: /hollyhillscountryclub Instagram: @hollyhillscc Photo Credit: Mary Sarah Photography

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Creating the



By Charissa Hipp


Working in the event planning industry is not for the faint of heart. It requires quick thinking, razor sharp attention to detail, effective communication, patience, stress management and an ability to identify and solve potential problems before they occur. All the moving parts — location, decor, music, multimedia entertainment, food, beverages, photography and event staffing — need to be expertly coordinated for an event to be successful, whether it’s a corporate event or a couple’s wedding day.

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Karen Farrow is the owner of Celebrated Events, a full-service event planning company she started in 2012 after years of working in the industry. With many years of experience under her belt, Karen stresses the importance of knowing the nuances of an audience for every event. If the event is for a non-profit, it’s important to know and understand the donors. If the event is a wedding or anniversary party, it’s important to know the couple as well as how they met and what makes their relationship special. “I listen a lot,” Karen says. “My primary role is to take stress off the client.” Karen says it’s her responsibility to make sure things are running smoothly the day of the event. When they don’t, she fixes them. “You don’t want to assign blame,” she warns. “It doesn’t matter whose fault it is the day of the event. You figure out how to roll with it or how to fix it. Things happen all the time, no matter how carefully you plan.” The weather is one of those uncontrollable factors for any event. Karen says to have a contingency plan. “The better it is,” she said, “the less likely it is


that you’re going to need it. Think of it as an insurance policy.” Event planners work long days on their feet and, Karen admits, there's more stress than most people realize. It’s important to be able to manage it well. For her, the most rewarding part is the look on her clients’ faces at the end of the day.

Capturing Lasting Memories

Tori Heer, owner of Victoria Heer Photography, is a wedding photographer. She stresses the importance of having a detailed event timeline. “I need a solid timeline for the day from someone who is not a family member and not the bride,” Tori says. As the wedding photographer, she helps set the tone for the day. Tori is with the bride the entire day and is often the one to calm a nervous bride and help her get centered. “I try to remind the bride of what’s really important,” she says. While every couple has a very specific vision for their wedding day, Tori’s advice is simple: “Don’t lose focus, and be in the moment,” she says. “Your day should be about more

P H O T O G R A P H Y: N E E D P H O T O G R A P H E R

Event Planning 101

FEATURE than staging moments and re-creating what you see on Pinterest. I do not want my brides and grooms to walk away from their wedding with just photos and no memory of actually living their day.” Her main role is to take pictures, but Tori has a unique approach. “I really help them protect those moments that are precious to them.” Tori asks her couples many important questions leading up to their big day, like what they want to take away from their day and who they want to spend the most time with on their day. “Some couples want amazing sunset photos while others would rather be spending the cocktail hour with their guests.”

Setting the Mood Bill Izer’s career as a DJ spans 35 years and more than 3,000 weddings. His business, Wizer Productions, assists with timeline planning, music selection and lighting for events — bringing the client’s vision to fruition. Oftentimes his clients are surprised at just how impactful lighting can be. “It can transform any space,” Bill says. He uses lighting to draw the guests’ attention to certain things like centerpieces or a dessert table. He often brings the house lights down to create a specific mood for dancing.

Coordinating the Moving Pieces Julie Castleman owns Mountain Memories at Thorpewood, LLC, and has worked at Thorpewood, a 155-acre venue on Catoctin Mountain with a lodge and beautiful grounds, since 2000. She took over as owner and director of the event business in 2013, assisting with the details for events ranging from weddings to baby showers to non-profit fundraisers and corporate events. Often called a wedding planner, Julie says she is not; she’s truly a director. “I’m directing all the vendors, bringing them together, making sure they’re all working well and playing together nicely, providing the client — my client, and ultimately their client — with the best service they can possibly provide,” she says. Julie enjoys cultivating a sense of connection with Thorpewood’s clients, who often get married on the property and then return for a special anniversary stay at the cabin on the property. Julie finds the human side and face-to-face contact to be the most rewarding. “I pride myself on providing the best customer service,” she says. While the job has its share of challenges, like coordinating many different vendors, Julie says she’s also had her share of laughs through the years, mostly after the fact. “At the end of the night we tend to do a full sweep to make sure things haven’t been left behind,” Julie explains. While cleaning up

Your day should be about more than staging moments and re-creating what you see on Pinterest. The DJ keeps an event on track by adhering to the event timeline, which is of utmost importance to maintain all the other moving parts of the event. “The caterer has prepared the food and has it at a specific temperature to be served at a certain time,” Bill says. “After the meal is served it’s best to get things moving because guests don’t like to sit around.” Bill enjoys meeting with clients, getting to know them and carrying out their vision. He says the industry has changed over the years and he is finding that many couples want less formalities, though a thoughtful planning process is still required. “They’re having a lot of fun with the ceremony,” Bill says, “even exiting to dance songs. It’s a completely different era. Traditional elements like the bouquet and garter aren’t as important to today’s brides and grooms. Some couples only want one slow dance. They want to dance the night away and have fun. I love helping them have a great time.”

after a wedding one night, unbeknownst to Julie, a caterer scooped up a wedding dress hidden away in the back room and handed it off to the newly wedding couple. Unfortunately the dressed belonged to the bride getting married the next day. The following day during bridal party preparations, a bridesmaid mentioned the missing dress to Julie. She tracked it down and retrieved it from the other couple, just as they were heading out of town for their honeymoon. “I met the couple, got the dress, hung it up and the bride never knew. We told her later.”

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Siobhan Connellan has been with Experient, one of the world’s leading event management companies, for 26 years. “We are hired by show organizers for a variety of reasons to help them design their event,” Siobhan says. Experient has offices around the country; the Frederick office handles the registration process — procuring the list of attendees, credentialing, making sure attendees know where they’re going and have a way to get there. “We are designing experiences on a variety of scales from small corporate meetings to large trade shows with over 200,000 people in attendance,” Siobhan says. Having an understanding for the attendees is a key part of the company’s planning process. “When you design the experience, you have to put yourself in their shoes.” Siobhan echoes the sentiments of others in the event planning industry: there are always bumps in the road, even with the most detailed plans. “At Experient we design with intention to make it the most awesome experience that it can be,” Siobhan says. “We create a way to smooth out the


bumps in the road by looking at them from the attendee’s perspective and with empathy.”

If you’ve ever attempted to plan an event, you have an understanding of just how important it is to surround yourself with experienced, reliable professionals. They understand the integral parts and how those pieces must come together to create an unforgettable experience for the attendees. They’re also accustomed to handling unexpected twists and turns. Ultimately, they know how to create the perfect experience that is a true expression of their client.

Charissa Hipp has a passion for connecting people to places through tourism marketing, storytelling, writing and hiking. A wife and mother of three, she encourages others to connect with nature to experience its physical, mental and spiritual benefits. Follow her outdoor adventures on Instagram at @hipphikergal.

P H O T O G R A P H Y: N E E D P H O T O G R A P H E R

Designing with Intention


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Rachel Lipman

Working for my grandfather’s business and continuing its legacy is so important to me. Anytime I drink a glass of wine, I think of the person who made it. There’s so much history behind most wine that is made. 32 SASS MAGAZINE | SASSMAGAZINE.COM

Ladies &


Libations By Rachel Lytle

How Local Woman Are Taking the Alcohol World By Storm

The word libation stems from the Latin verb libare, meaning to pour, to taste, to sip, or to make. The act of pouring one out has existed throughout history in many capacities, most notably, for religious, ceremonial, and cultural purposes. It is also widely used as a means of celebration and to relieve stress. Though libations — spirits, beers, and wines — have survived many eras, women have only recently stepped up to lead in the creation of alcohol itself.

Frederick, Maryland, with its gorgeous farmland, is home to many women-owned companies and kick-ass females working in wine making, brewing, and distilling. This is a large feat for a normally male-dominated industry. “I really care about empowering women,” says Robin Sagoskin, owner of Hidden Hills Farm and Vineyard in Frederick. “Each job offer I received was through another strong women. I knew that if it wasn’t for women paving the way, I would have never had the opportunities I did. And I had a responsibility to them and those coming down the road.” Now, Robin hopes to do the same with wine making. One of Robin’s many joys of life has always been traveling, and with this came her love of wine. Although she had worked for many established businesses, creating wine from scratch was a whole new enterprise for her. “Luckily, it takes four years to produce any grapes of note from start to finish, so there is a lot of time to figure it out.” Robin jumped right in, willing to learn it all and using local resources to grow her expertise. “My philosophy is you can’t know everything. If you’re going to be a good leader, you have to surround yourself with knowledgeable people and

learn from them. It has been such a gift to be able to surround myself with women who know this industry, and they are constantly educating me.” Doubling as both a horse farm and vineyard, Hidden Hills Farm and Vineyard opened in 2017 and has more than 100 acres of beautiful, rolling hills. “I have a strong urge to give back. Every year I dedicate a portion of sales from a particular wine to Days End Farm Horse Rescue and The Weinberg Center of the Arts. In the future, Robin hopes to use each of her wines to contribute to local organizations. “My motto is ‘doing well by doing good’.” Like Robin, many individuals in the libations industry find their way through family members and personal passions. Rachel Lipman, vineyard manager and assistant wine maker at Loew Vineyards, is a fifth-generation wine maker thanks to her grandparents. “My family history in wine making dates back to the 1800s. My grandfather’s family had an empire of producing mead, honey wine, and owned various wineries throughout central Europe,” Rachel said. “But between WWI and WWII, all the honey wine businesses were demolished. My grandfather FALL 19 33



Robin Sagoskin

came to the U.S. after the Holocaust, and in retirement he started a vineyard and producing wine again.” Over time, her exposure and interest grew into a full-time job, though at first, she did not realize this was a possibility. “All of the wine makers I had met were men with gray hair and mustaches, like my grandfather. I thought you had to be retired to own a winery. I didn’t realize it could be a real career until I talked to a college counselor. Nobody tells you in high school that you can go into agriculture as a career,” Rachel said. “Once I turned 18, I worked in every aspect of the industry — in beer and wine stores, as a bartender, for a distributing company, and for my grandparents.” In addition, Rachel received her bachelor’s in plant science and communications from the University of Maryland. She also studied abroad in France where she worked at an organic vineyard. “Working for my grandfather’s business and continuing its legacy is so important to me. It’s evidence to show that someone survived [the Holocaust]. Anytime I drink a glass of wine, I think of the person who made it. There’s so much history behind most wine that is made.” Though wine making has its perks, it’s also fairly labor-intensive. “I have to push myself working outside in the heat, or the cold, and tending to the vines. It’s a physical challenge, nearly six to 10 hours per day.” However, harvesting an “immaculate fruit” makes it all worth it. “Grapes are so finicky. When you see a crop doing extremely well, it’s incredibly rewarding. It’s the most gratifying thing.”

My philosophy is you can’t know everything. If you’re going to be a good leader, you have to surround yourself with knowledgeable people and learn from them. 34 SASS MAGAZINE | SASSMAGAZINE.COM


Monica Pearce

For Monica Pearce, founder of Tenth Ward Distilling Company in downtown Frederick, managing a growing team of dynamic and fun people who support each other has been her biggest reward. “It makes me feel warm inside when they all get along, and it makes our customer experience so much better.” Monica began her career in conservation biology and was always an avid whiskey drinker, inspired by a lot of craft distilleries around the country. She says the life-changing decision to open her own distillery happened with a friend over a glass of whiskey. “I had marketing, sales, and bartending experience, so, I saved money and jumped off a cliff into business ownership.” Home to Maryland’s first Absinthe, Tenth Ward specializes in seasonal liquors and creating classic spirits with an unconventional twist. For example, their upcoming autumn liquor has black tea, turmeric, allspice, sage, local honey, and more. “My favorite cocktail we offer is the Heroic Era. It’s locally-smoked corn whiskey with muddled ginger, lemon juice, simple syrup, bitters, and Turkish delight kebab. It’s beautiful and delicious — our twist on the classic penicillin,” Monica said. Recently, Tenth Ward celebrated its three-year anniversary and opened a cocktail lab where patrons can enjoy full-sized drinks by their in-house mixologist. “It’s an educational experience on how to safely and properly consume craft spirits. Not everyone knows the difference between a bourbon and a rye, or the best way to drink absinthe (hint: it’s not to light it on fire). Our goal with educating is also to motivate people to want to start drinking more products through appreciation of the process.” Not only is Tenth Ward woman-owned, but they’re majority women-operated as well. “One challenge we face are the ‘mansplainer’ customers.

Not everyone knows the difference between a bourbon and a rye, or the best way to drink absinthe… hint: it’s not to light it on fire.

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Our shared love of beer and the casual, fun community that beer creates inspired us to begin homebrewing and dreaming of starting our own brewery.

Learn more about women leading the libations industry in Frederick:

Carly Ogden

My staff — women who are experts in their craft — often must endure male customers who will try to correct us or talk over us. Most of the time they are wrong. Getting respect from them is sometimes difficult.” But not all experiences are alike. Carly Ogden, who co-owns Attaboy Beer with her husband, has noticed less push-back throughout running their company. “I grew up with three brothers and have always been pretty outspoken, so I’m fairly bossy naturally! I don’t think of it much differently than any of my previous jobs.” Previously working in marketing and design, Carly acts mainly in business operations — or in her words, ‘the team mom, groundskeeper, and utility player’ — an integral part of keeping a brewery running smoothly. “Working for a small business, you learn to wear many hats and I think that has really helped in this new challenge. Our shared love of beer and the casual, fun community that beer creates inspired us to begin homebrewing and dreaming of starting our own brewery,” Carly said. The hardest part? “We built a place where we like to hang out,” she said. But perhaps that makes up for the best part: “Free beer!”

Rachel Lytle Southern Maryland native and Penn State Alumna, Rachel works full-time in marketing and is a freelance writer for a variety of women's lifestyle publications. She has a passion for mental health advocacy and enjoys tennis, travel, and spending her spare time with family and friends.










The Sass Crew has had a lot to celebrate this year — weddings, graduations, new jobs, and children moving out of the house. While these are important milestones, it’s easy to simply look at them as events outside of ourselves. I know I worked my butt off to look great at my wedding and then the day was over before I could blink! We reach goals and celebrate events, but sometimes we forget to celebrate ourselves and our bodies.


P H O T O G R A P H Y: B R A D B A R N W E L L

The ladies of Sass are some of the most badass ladies I have ever met. They are hardworking, loyal and funny as hell! When we were moving forward with this issue we decided to use the Sass Crew as models, just like we did in our first issue back in 2015. I was over the moon excited to get the chance to style these ladies again, but I wanted them to control how they looked. This spread wasn’t just about highlighting fall trends and amazing clothing from Alicia L boutique, it was about highlighting the amazing women of Sass. I asked the ladies to give me some power words to describe how they wanted to feel at the shoot. I pushed them to move out of their comfort zones with adjectives like spicy, witty and chic. I wanted them to feel like the dream version of themselves. My goal whenever I dress someone is to make them feel empowered in the clothing — to embody the version of themselves they’ve always wanted to see. I can only hope my Sass ladies felt every bit as amazing as they looked, because this spread is about them.


By Brittany Raymor

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There has always been something effortlessly chic about a denim jacket. Breaking the old “no white after labor day rule” is easy with this oversized white denim jacket. A patterned suit is all the rage right now. Keep the look sophisticated by keeping things basic underneath. A simple tank is all you need to make the suit shine!


P H O T O G R A P H Y: B R A D B A R N W E L L



Classic pieces never go out of style, but do need some updating from time to time. A basic denim jacket can take a badass turn with raw edging and camo pants. A blazer is a much-needed staple in anyone’s closet. Add a patent leather belt as an elegant twist to this menswear piece. The polka dot will always give off vintage vibes; update the print with a modern cut and girly ruffles. These two weren’t born to blend in. Head to toe color always makes a statement, but in this spicy red shade, you are sure to show off your power as a woman. Cheetah print is a universal print that can be dressed up or worn casually. We decided to give the print some edge with distressed denim and a killer ankle boot!

WEB EXCLUSIVE ion power Find more fash on cks tri d an s tip com sassmagazine.

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Neutrals are a huge trend for fall. Monotone looks can get boring fast so amp up the look with sexy cuts! Add wit to a boxy blazer with a lacey crop top. Show off your artistic flair with a vintage inspired scarf. Stand out from the crowd by mixing two bold prints in classic cuts.

Brittany Raymor is a Frederick native and graduate of New York City’s Fashion Institute of Technology. She joins the Sass Studios staff as Brand Manager and Events Coordinator. When not doing all things Sass, Brittany is doing out-doorsy things with her hubby, taking Insta picks of her pup and working on her fitness. Follow her on instagram @stayyyfree for fashion inspo, puppy kisses and the occasional glam selfie.Â


Special Thanks! All fashions and accessories provided care of Alicia L Boutique (Frederick, MD).

P H O T O G R A P H Y: B R A D B A R N W E L L

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Wedding Trial Run

By Tammy Brandenburg

Planning a wedding can be stressful. The last thing you should worry about is what you’re going to do with your hair. With a little guidance, you’ll be sure to turn heads on your big day.

Tammy Brandenburg Stylist, educator, mom and an everyday woman. Senior stylist at New York, New York Salon & Spa and always learning. Mom of two and constantly moving! @


Give yourself plenty of time. Set up your trial run about three months in advance (six if you’re a little picky). Make sure to give yourself and your stylist extra time for this appointment, since you might be trying a couple different looks. Go in with clean hair. Wash and dry it the night before. No products are needed — your stylist will help you choose the products right for your style and hair. Put on a little makeup, especially if you aren’t going to have a makeup trial that same day. It helps to have a clear vision of the full look when making decisions about your hair. Plan your trial run on a GNO (girls night out). Take that hair on a test drive to see if it will hold up to a little dancing or a night on the town. Come in with a plan. Ideas and pictures of things you like and don’t like are super helpful. Just remember pictures are used for inspiration not replication. Your style should be uniquely your own! If you aren’t sure about the look you want, turn to your stylist for help. Let them know what your dress looks like, where you’re getting married and the vibe of the celebration. Someone having a boho chic wedding may want something less formal, like a soft wave with an incorporated braid to really make that feeling come to life. Bring all your accessories! A veil or headpiece can really set the bride apart while adding just the right touch to your style. To really complete the look, also bring your necklace and earrings. Never be afraid to speak up during your trial run! This is the best time to be very clear about what does and does not work for you. Your stylist is there to ensure your look is perfect — they want you to be happy. Save everyone the heartache, or headache, and use your words (kindly). Get that selfie ready! Take lots of pics. Getting some shots inside and outside will help you see your style and make corrections accordingly. Last but not least, phone a friend. Bring someone who knows you best and whose opinion you trust. It’s always nice to have an outsider’s impression when making those final decisions. Beware of inviting too many people to your trial run — too many opinions will have your head spinning when it’s time to decide what makes you happy! Remember this is about you. Now that your wedding trial is over it’s time to sit back and relax. Go ahead and enjoy that mimosa with your best friends while getting on with your big day.


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Party Ready in


Preparing for a big event or a special night out can send a girl straight into a panic! The endless steps of an event-ready beauty routine can be daunting, so we’ve rounded up the top five things you should do when prepping for a big celebration.

By Rebecca Carrera


Prepping your skin is essential for a flawless face of makeup. Shake off that panic and give yourself a few minutes of calming “me time” with a mask. Remove your makeup and cleanse, then use a peel pad such as Indie Lee Radiance Renewal Peel. These pads are a quick and easy way to exfoliate and brighten, putting your best skin forward. Make sure to follow up with a hydrating sheet mask. We recommend RE:FRESH Revitalizing & Soothing Mask.


“It’s not you, it’s your brows.” Brows frame the face and can look sparse and unkempt when left to grow on their own

for extended periods of time. It’s amazing how a great brow shaping can completely change the look of your face and really wake up the whole eye area! We recommend threading, instead of waxing, for a naturally precise clean look.

LASHES Whether you take the plunge into a full set of lash extensions, or you’re just adding temporary strip lashes, lashes are the perfect way to take your look to the next level. Even with minimal makeup, luxuriously long lashes go the distance and give you that added glam.

HIGHLIGHTER Highlighters create a luminous glowing look and spotlight your fabulous features. Applying a cream or powder highlighter to the high cheekbone,

center of the bridge of the nose and right under and over the arch of the brow will create a bright and lifted look. TIP: Be sure to blend, blend, blend!

DIRTY HAIR According to Amanda Smith of Studio She, dirty hair is perfect party hair. She recommends washing your hair one to two days before a big event and then using dry shampoo in between. One or two day old hair is more likely to hold a curl or style with extra lift that lasts long into the wee hours of the night. Treat yourself to an appointment with a stylist or get a blow out if you like a fresh, clean, silky look.

Rebecca Carrera Wife, mother, brow guru, green beauty obsessed, clean eater, design lover, and the owner of Maven Beauty Bar in downtown Frederick, Maryland.

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THE WORLD AT A TIME By Lyan Khazanchi


P H O T O G R A P H Y: N E E D P H O T O G R A P H E R



Women continue to conquer the world. So, it’s only right that we take time to celebrate our accomplishments. Yet, between organizing play-dates, presenting in the conference room, staying on top of meal prep, maintaining self-care and confidently loving who we are, it’s hard to find time to create intentional meet-ups with our friends and extended family members. One of the most important things we hold dear — beyond any materialistic object — are memories. We carry them regardless of where we go, who we become, how many kids we have or what salary we earn. Traveling is one of the most exciting ways to celebrate life and take part in memorable moments together. Travel fuels the soul. It takes us out of our day-to-day, provides new perspectives and teaches us about culture, food and the importance of traditions. There is no better way to celebrate a year well lived than with the joyous experience of travel! So, how can we leave the stress of our daily lives behind, and disconnect for a bit? Take a girls trip!

What are girls trips? Why are they life-changing? Taking a trip with your gal pals is a great way to meet new people — guaranteed to spark up a new friendship/sisterhood — and spend time with those who make you feel your best self. De-stress and embrace your inner travel bug while accompanied by like-minded individuals who share similar interests (self-care, hello?!). A change of perspective, scenery and surroundings will enable you to return to your daily life feeling recharged and creatively fulfilled. WEB EXCLUSIVE l articles Lots more trave on s rie ra and itine com sassmagazine.

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OK — I’m sold. But, where do I go? The world is a beautiful place, and has tons and tons of spectacular sights. When traveling with your gal pals, the destination is definitely important. You want to make sure you’re going somewhere that excites you, has rich culture, the option to try interesting foods and have memorable experiences. Keep in mind that the company can make or break your trip — you want to ensure you’re tripping with people you can be yourself around and whose company you enjoy. If adventure is calling then strapping on your backpack and hiking through scenic routes is a sure bet. Peru is a total stunner. Routes are paved with colorful goodness, the culture is rich and the food is spectacular. If you’re ready to unleash your inner jungle girl, Bali is the ultimate destination. Nature is your best friend here. You’re constantly surrounded by waterfalls, luscious fruits, encapsulating forests and rice terraces. Bali is the ultimate destination to capture unforgettable shots, it’s super photogenic!

Let’s not put that gal who deeply needs some R&R aside! If you’re looking for clear blue skies, a sandy beach and some fun in the sun, Tulum is your spot. Quit those all-inclusive deals and look for a curated trip that tends to your interests, offers good and healthy food options, and small-scale activities to create an extra special experience. Other favs include Morocco, Portugal and India! You can’t go wrong with any of those.

Booking my trip right away but, how do I pay for all this? The obvious would be to budget and plan ahead, but for those spontaneous girls (we see you!), look for companies offering payment plans to ensure you’re not forking over a ton of money but rather paying smaller monthly increments. So, are you convinced? Are you booking your girls trip as you read this sentence?! Remember, every woman deserves to be celebrated, which doesn’t necessarily mean you have to spend tons of money or time and effort planning your trip. Girls trips are supposed to be fun, rejuvenating and empowering from start to finish. There’s an abundance of resources right at your fingertips. Good luck!

Lyan Khazanchi is a freelance writer and communications professional. She works a corporate 9-5 in Toronto and a 5-9 side hustle enhancing client communications, branding, and PR. Her love of travel stems from having moved often throughout her life. Her explorations around the world increased her passion for female empowerment and women supporting women, so working with The Girls Trip was an definite YES! The Girls Trip is a travel company that seeks to empower women and offer them unforgettable experiences. TGT runs experiential group trips for women in bucket list destinations all made affordable through a monthly payment plan.


P H O T O G R A P H Y: N E E D P H O T O G R A P H E R

A girls trip offers a new and fresh perspective vs. traveling with a partner/family. Tripping ends up having a whole new meaning, conversations are more insightful and reflective and personal hobbies are exercised regularly, often with a buddy or group.

BEHIND EVERY BUSINESS IS A STORY Evangelical Reformed United Church of Christ knows community is more than just Sunday mornings. As one of Frederick’s oldest downtown churches, ERUCC and Reverend Barbara Kershner Daniel knew they could become a hub and a host for community events—they just needed the right space. FCB helped ERUCC find creative solutions and effective financing options to make their vision a reality. Whether you’re looking to establish, update, or expand your business, we’re here to help you succeed and thrive. Come say hello!

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Springtime in Paris: A Women’s Travel Adventure April 16 through April 23rd, 2020 DISCOVERY

Join local author and speaker Julie Gaver for an unforgettable women’s retreat to discover the awe-inspiring beauty of Paris in spring. Our travels will take us to Jardins du Luxembourg, Montmarte and Rouen and Giverny as we soak up the history and romance of “the City of Lights.”

Contact for pricing, itinerary and to secure your spot!



By Dr. Ashley Waters

Call it grit. Call it finally taking our moment. Call it perseverance. Call it realizing our passions have merit. Regardless of how you want to describe it, we are making moves.



Women are defining their success and realizing this is the way it should have been all along! YES! Despite the obstacles women have faced over the last quarter-century, there has been a notable shift in the role of women in the workforce. Locally and nationally, this shift is garnering attention. And while we know there is plenty of work to be done in the areas of pay equality, working motherhood and sexual harassment, today we choose to celebrate the progress women have made. Because of this progress, women — young and old — have a new launching point for the next phase of acceptance, growth, and empowerment; those women who are seeking to fulfill their goals through education and skill development, represent their families and their futures and make a difference in their communities. The working world is a-changing for the better.

BECOMING THE BREADWINNER WOMEN IN LEADERSHIP or the first time, women are the sole or primary breadF winners in four out of ten U.S. families — Maryland aligns with this trend — 38% of women are breadwinners and an additional 27% are co-breadwinners1 For the third straight year, women in Maryland finished highest in the annual Bloomberg News U.S. Gender-Equality Leadership Ranking. The index comprises five equally-weighted categories covering business ownership, women in legislatures, advanceddegree attainment, six-figure compensation, and corporate governance.2 Maryland ranks fourth in the ratio of female workers in tech occupations (23.4)3 52 SASS MAGAZINE | SASSMAGAZINE.COM



FROM 2002-2012

CATEGORY HEADER CAREER SPEARHEADING PROJECTS OF PASSION he number of companies owned by women increased T almost 31-fold between 1972 and 2018 — from 402,000 to 12.3 million. If we look at 2007 to the present day alone (a little over a decade), this number has grown by 58 percent. Maryland is a great place for women entrepreneurs to set up shop. The state ranks second in the nation for having the highest percentage of women-owned firms — about 39.5 percent of all Maryland businesses. Maryland ranks eighth in the nation for the percentage of women-owned firms with paid employees as well — 20.5 percent.4 Women-owned businesses with revenues over $1 million increased 46 percent compared to 12 percent for all U.S. businesses in the last decade: women are starting about 1,821 new U.S. businesses per day, a significant uptick from an average of 952 between 2012 and 2017.5 In Frederick County, women-owned businesses have increased 58% from 2002-2012 and represent more than 7,000 of the County’s businesses.6

PRIORITIZING EDUCATION oday, women earn 60% of undergraduate degrees and T 60% of master’s degrees 7 As of the first quarter of 2019, 29.5 million women in the labor force had at least a bachelor’s degree, effectively matching the number of college-educated men in the workforce (29.3 million)8 As of 2017, women between ages 18 and 24 earned more than two-thirds of all master’s degrees, meaning there were 167 women with master’s degrees for every 100 men. Among professional degrees, women in the same age cohort obtained three-quarters of professional degrees and 80 percent of doctoral degrees. Women between ages 25 and 34 held the majority of doctoral degrees.9

The future is most definitely female. Let’s celebrate.

Through continued dedication, proclamation, and demonstration, the women of western Maryland have the opportunity to continue to impact our communities and strive to use their strengths to follow their passions. Women interested in taking their careers and professional goals to the next level have significant local resources, including: • Maryland Women’s Business Center: • Maryland Business Express: Women-Owned State Funding Opportunities: • SCORE Frederick: • Wholistic Women Retreats: • Woman to Woman Mentoring:

References: 1 G l y n n , S . J . ( n . d . ) . B r e a d w i n n i n g M o t h e r s C o n t i n u e To B e t h e U . S . N o r m . R e t r i e v e d f r o m h t t p s : / / w w w. a m e r i c a n p r o g r e s s . o r g / i s s u e s / w o m e n / r e p o r t s / 2 0 1 9 / 0 5 / 1 0 / 4 6 9 7 3 9 / b r e a d w i n n i n g - m o t h e r s continue-u-s-norm/ 2 M i l l e r, L . , L u , W. , & H a g a n , S . ( 2 0 1 8 , M a r c h 8 ) . A s p i r i n g F e m a l e B u s i n e s s L e a d e r s S h o u l d E y e M a r y l a n d C E O Tr a c k . R e t r i e v e d f r o m h t t p s : / / w w w. b l o o m b e r g . c o m / n e w s / a r t i c l e s / 2 0 1 8 - 0 3 - 0 8 / a s p i r i n g - f e m a l e business-leaders-should-eye-maryland-ceo-track 3 Rankings and Statistics. (n.d.). Retrieved from http://commerce.mar 4 Wolfe, L. (2018, Januar y 01). Why Women Should Start a Business in Mar yland. Retrieved from h t t p s : / / w w w. t h e b a l a n c e c a r e e r s . c o m / h o w - t o - s t a r t - b u s i n e s s - i n - m a r y l a n d - 3 5 1 5 5 3 8 5 G o n z a l e z , G . ( 2 0 1 8 , A u g u s t 2 2 ) . N e w R e s e a r c h F i n d s W o m e n A r e S t a r t i n g 1 , 8 2 1 N e w B u s i n e s s e s a D a y, b u t T h e r e ' s a C a t c h . R e t r i e v e d f r o m h t t p s : / / w w w. i n c . c o m / g u a d a l u p e - g o n z a l e z / s t a t e - w o m e n - o w n e d - b u s i nesses-report-2018.html 6 D i s c o v e r F r e d e r i c k M a r y l a n d . ( n . d . ) . R e t r i e v e d f r o m h t t p : / / w w w. d i s c o v e r f r e d e r i c k m d . c o m / w b c 7 W o m e n i n B u s i n e s s : T h e C o m p l e t e H i s t o r y. ( n . d . ) . R e t r i e v e d f r o m h t t p s : / / w w w. a l l b u s i n e s s s c h o o l s . c o m / business-administration/women-in-business/ 8 Matias, D. (2019, June 21). New Report Says Women Will Soon Be Majority Of College-Educated U.S. W o r k e r s . R e t r i e v e d f r o m h t t p s : / / w w w. n p r. o r g / 2 0 1 9 / 0 6 / 2 0 / 7 3 4 4 0 8 5 7 4 / n e w - r e p o r t - s a y s - c o l l e g e - e d u c a t e d w o m e n - w i l l - s o o n - m a k e - u p - m a j o r i t y - o f - u - s - l a b o r- f 9 Ta n z i , A . ( 2 0 1 8 , A u g u s t 6 ) . U . S . W o m e n O u t p a c i n g M e n i n H i g h e r E d u c a t i o n : D e m o g r a p h i c Tr e n d s . R e t r i e v e d f r o m h t t p s : / / w w w. b l o o m b e r g . c o m / n e w s / a r t i c l e s / 2 0 1 8 - 0 8 - 0 6 / u - s - w o m e n - o u t p a c i n g - m e n - i n - h i g h e r- e d u c a t i o n - d e m o g r a p h i c - t r e n d s

Ashley Waters is a wife, mom, operations administrator, event planner, community volunteer and an avid organizer. She loves being busy with a purpose and making an impact with her work and within the Frederick community. Ashley aims to help others fit their passions into their lives and continues to work on achieving just the right worklife balance for her many roles.

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Frederick Goes...70s! Saturday, Oct. 26, 2019— 6 p.m. to 10 p.m.— Clarion Inn, Frederick, MD

Music, dancing, food, candy buffet, caricature artist, silent auctions, and more! Proceeds benefit CLI Frederick, a nonprofit that supports people who have Down syndrome, autism, and other intellectual and developmental disabilities. Tickets are $60 each. For more information, or to purchase tickets, visit or Facebook: @CLIFrederick.

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The ladies who bring you Sass Magazine have a lot to celebrate! As the Sass Crew planned out this issue, we had fun remembering the many amazing things we each have to personally be proud of. Read on to get to know our Sass Crew better and learn what we're celebrating! (More stories on page 19 and 62)





Retirement has been a wonderful new chapter in our lives! Finally, we have an endless summer! We happily spend our time traveling, volunteering at our church, spending time at our beach home and enjoying more time with our children! The Sass distribution team is proud to celebrate five years with Sass! We started out distributing magazines to about twenty locations. We now spend two weeks, every three months, visiting the over 600 (and counting) locations currently carrying Sass throughout Western Maryland and into West Virginia and Pennsylvania. Ever heard of Bolivar? Yea we go there, too!

The past few years have been filled with new adventures! I have become delightfully self employed as a certified personal trainer and life coach, allowing me so much more autonomy in my own life while helping others to do the same. Three of my children have graduated, one son was accepted to the college of his choice, one went into the trades, and my oldest daughter just got her very first place away from home. It is the year of transitions and celebrations for me and my family.

I recently celebrated a career change — from graphic designer to events coordinator at Vanish Brewery! I also celebrated the opening of my original play at the Maryland Ensemble Theatre entitled "Transcend Receive".

I am grateful for these last five years. I married my wife, Vanessa, and moved to southern Maryland (hello delicious blue crabs)! Returning to Frederick for Sass Crew meetings and events always makes my heart happy. After developing a few medical issues and realizing I was not living up to my full wellness, I made some serious decisions about my health. I am now close to losing 100 pounds and healthier than ever. Being the copy editor of Sass has been an incredible learning experience. I am so lucky to interact with our amazingly talented kick-ass writers. I’m also beyond proud of my big sister Kim for creating Sass Magazine and bringing this community together.

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Un ti l Further Notice: By Heather Tydings, MSW, LCSW-C


EVERYTHING A few weeks ago, I celebrated Big Love. My husband and I pledged enduring commitment, respect and fidelity. As a surprise to him, I stepped way out of my box and vulnerably sang a well-known song as a part of my vows (poor Adele, she keeps calling and asking for her microphone back). From the audience, there was laughter and the kind of tears that come when people are touched and moved by something heartwarming or brave. That day, we gathered with an implicit agreement to celebrate a ritual symbolizing togetherness and belonging. We were there for a united purpose, to feel the intangible magic of love. When referring to the emotional experience of being moved, researchers from UCLA and the University of Oslo have documented a “complex but universally felt emotion” they call “kama muta” — a Sanskrit term that means “moved by love.” They define it as the sudden feeling of oneness with a person or entity. We’ve all felt it, whether it’s a wedding, new life being birthed, an animal being


rescued or the United States women’s soccer team fist pumping after winning the World Cup. We know that feeling. Why are celebrations important? They often create an unspoken emotional bond between people, which meets our intrinsic desire for connection, collaboration and belonging — all things crucial for human fulfillment. Rituals, celebrations and rites of passage clearly mark life’s transitions. Traditional cultures commemorate these moments to remind us who we are, where we came from, what we’ve lost and that we matter. Often, when something good happens, we want to share it. We alert those we cherish or we post a personal press release on social media: I was accepted into grad school! We adopted a new, sweet smelling puppy! I won the Louis Vuitton bag on eBay! Our grandchild is being born today! We bought our new home! Aunt Hilda is cancer free! We also subconsciously celebrate the smaller things: It’s Friday! I kicked ass at the gym and lifted heavier than ever! I said a hearty hell no to overeating for a week and instead listened to my body’s cues about what is nourishing! I went to a MeetUp group and met a fresh and fabulous new friend! Whew. I made it through the yellow light.

CATEGORY WELLNESS HEADER From a neuroscience perspective, positive, happy events release dopamine and other feel good neurotransmitters in our brain. The combination of sharing information, experiences and engaging in vibrant and affirming conversation creates literal changes in our craniums. We release the coveted “love hormone,” oxytocin, resulting in an elevation of neuropeptide production which effectively lowers the stress hormone, cortisol. Social psychologist Fred Bryant is the father of research on “savoring,” the concept that being mindfully engaged and aware of our feelings during positive events can increase happiness in the short and long run. In his clever way, he posits that “people who savor together stay together.” Knowing this, here are some ways we can curate a celebratory sense of savoring and connection to others (or ourselves) whether it be mini fetes or momentous moments. We can actively seek out kama muta and notice ways we are personally moved by love.

“There are things you do because they feel right and they may make no sense and they may make no money and it may be the real reason we are here: to love each other and to eat each other's cooking and say it was good.”

Party for no good reason Host them. Go to them. I had a No Name party this spring to bring together female friends. We watched Brene’ Brown’s Netflix special and spoke the language of courage and vulnerability over chips and dip. We all left high on the goodness that comes from a meaningful night with the sisterhood. Someone I know is estranged from her beloved granddaughter due to family conflict. She grieves this deeply. This year instead of wallowing in sadness on her granddaughter’s big birthday, she has chosen to throw a party with some family members. She bought a cake and an American Girl Doll. She will put pictures of her around and honor her in the only way she can, from a distance.

~B ria n A ndre as

WEB EXCLUSIVE More Ways to on Celebrate YOU m co e. in az ag sassm

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Clearly ritualize a beginning or ceremonialize an ending We all are continually engaged in the dance of transformation, thus it can be helpful to mark new beginnings and honor endings ritualistically. A quiet hike up a mountain with intent to leave behind pain, people or old ways of being or engaging in a shamanic journey with a wise sage to let go of something outdated in your life. An embodied dance at home to fully immerse yourself in the joy of something good and new. An out of town trip with girlfriends to celebrate your divorce and the bold life you’re planning to lead.

Design an Ideal Day (solo or with others) I learned this from Dr. Martha Beck in her life-coaching program. In your minds eye, fill out, in Technicolor, your perfect day. Where are you? What clothing are you wearing? How and with whom will you spend your time? Are you in a large group of people or alone by a stream doing yoga? If you can dream it, you can do it. Go do it. Once your day ends, put all or parts of it on repeat.

Start a Joy Ritual Do you crave a Zen Den in your home for reading with hot tea and candles? Does a space in the woods call to you? Or do you simply wish to eat your daily dose of healthful dark chocolate with a sip of red wine after the last little shuts his baby blue eyes? Find your joy and do it.

So, until further notice, commemorate, praise and revel in everything. Celebration gives meaning to our lives, boosts our immune system, strengthens our coping responses and protects us from the impacts of stress. In my home, there is a dinner ritual where we all make a toast and share the best part of the day, or something notable that was learned because being a human is hard and sometimes a “lesson of the day” is all we have to discuss. Start your day with gratitude and end it with a toast to your accomplishments. In your mind, roll around the good moments of the day or week, savor memories aloud with others. And for the love of all things holy, love each other, eat each other’s cooking and say it was good.

Invite your inner child to play To find your inner ninja join a martial arts class. Strap on those dancing shoes and shake your bodacious booty. Unearth that old recipe from elementary school and make edible Play Doh with your niece.


Heather Michelle Tydings is a Certified Martha Beck Life Coach and the owner of Own Your Evolution, where she offers psychotherapy and life coaching.

let’s celebrate the opening of a new door!

April Izer, RealtorÂŽ | | o. 301.365.0664 | c. 717.825.1200 | 8 E. 2nd Street, Suite 100, Frederick, MD

e t a r b e l e C more!



sing More Party Plea Recipes on com sassmagazine.

By Sarah Kurtanich

Sarah Kurtanich is the Chief Eating Officer at Taste Frederick Food Tours, the co-host of The Mustache Mesa podcast, a Holistic Health Coach and Wild Woman Project Circle Leader. She believes in enjoying your food, taking care of yourself and doing things that make you feel good. She and her husband call Frederick home with their daughter and golden retriever. You can find Sarah digitally on her website, and on Instagram @sarahkurtanich.



We should celebrate more. For surviving the work week or the announcement of a grandchild. Maybe it’s a holiday or a long awaited get together with friends and neighbors. Or maybe we’re celebrating the production of Frederick’s premier women’s magazine for five years (I’m looking at you, Sass Crew)! These recipes are easy, delicious and full of seasonal flavors I hope will help you celebrate all fall and winter long. I actually brought the mascarpone cream dip to a little celebration of my own over the summer and folks had a hard time holding themselves back. I made these recipes with the ladies of Sass Magazine and all of us readers in mind. We’ve been a community for five years now! So let’s raise a glass and toast to savvy and sassy women everywhere!


Place a metal mixing bowl in the refrigerator to chill. Once it’s cold, beat the heavy whipping cream in the cold bowl until soft peaks form (when you pull the whisk or beater out, it will stand up then fall back a little). Do not over whip the cream or it will curdle and you will have to start over. Gently blend in the mascarpone cream, then gently blend in the sugar and ginger. Depending on your taste preference you could add more or less sugar and ginger. Suggested dippers: apple slices, dark chocolate, ginger snaps and chocolate snaps.


In a punch bowl, combine kombucha and cider (or champagne). If going the apple brandy route, pour 1.5 oz shot into each glass and top with 3-4oz of the ginger kombucha punch and serve.

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The ladies who bring you Sass Magazine have a lot to celebrate! As the Sass Crew planned out this issue, we had fun remembering the many amazing things we each have to personally be proud of. Read on to get to know our Sass Crew better and learn what we're celebrating! (More stories on page 19 and 55)




In addition to celebrating the ownership of two successful businesses (Sass Magazine, celebrating five years and Sass Studios celebrating almost 12 years), I have a lot to be thankful for. First and foremost, I celebrate my people—my tribe and family who are always there to support me and cheer me on. I also recently celebrated my 40th birthday with a fun list that I call my "40 for 40". I've been accomplishing bucket list items, large and small, over the past several months including traveling to new cities and countries, taking up kickboxing, investing in my own personal and professional development, and so much more! I can't wait to see what the next 5 years brings!

This year offered me the opportunity to do something I haven’t done in close to 12 years — I rejoined the workforce! I was lucky to have the chance to stay at home with my children, for which I am very thankful. With my girls in school all day I began to consider my own interests again. Anyone with children knows this is something we rarely, if ever, consider so it took some thought. Along came the Sass crew (to my delight)! A good friend sent me an ad for a position with Sass — flexible enough for my family — and urged me to apply. I am now one of the newest members of the Sass Crew! I am very excited to continue on this journey and learn more about the interests I have yet to explore.

In 2019, I sadly had to retire my registered American Quarter horse, TooSleepyForScotch, and long time show partner due to injury. But, I am celebrating a new show partner coming into my life when I had pretty much given up on finding the horse who would be the right fit. This six year old Quarter horse’s name is PSU Zipped N Krymsun and was bred by the Penn State breeding program. I am looking forward to getting to know my new partner and becoming a team for the future show seasons.


I always tell my kids that confidence comes from life experiences. An occasional push out of your comfort zone can often yield exciting and unexpected results. I decided it was time to follow my own advice and spend the year celebrating the rediscovery of my adventurous spirit. Instead of feeling my heart pound from everyday worry, I found it wildly beating from the exhilaration of reaching the peak of a hiking trail, surfing the chilly waves of the Pacific, and free falling while skydiving over the beautiful beaches of Assateague Island. My next adventure is an adult hip hop class, which may prove to be my silliest adventure yet!


eO Nit

NOV 7 | 6 – 9 PM New Spire Arts | 15 W Patrick St Frederick, MD


Ticket Includes*

Door prizes | Fun and festive goodie bags | Local vendors | Beer, wine & hors d’oeuvres Music & Dancing Featuring: Paul Surreal Entertainment Photo booth Compliments of: Paul Surreal Entertainment

$350 for a table of 8 (limited number of tables available) *After October 15th ticket price increases to $55



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