The Standards Guide by Sasha Coughlin

Gymboree

The Standards Guide

Table of Contents Introduction Book Overview

Logo Standards Logo Design, Logo Anatomy, Logo Variations, Logo Don’ts, Alt. Chart

Visual System Color Palette Typefaces Stationery

Brand Extensions Ideas

Deliverables Imagery

06–11 12–23 24–29 30–47 48-101

Introduction

Our History Gymboree Corporation designs, manufactures, and retails high-quality apparel and accessories for children from birth through seven years of age. The new Gymboree fosters childhood development and physical activity through playtime. Gymboree grows healthy minds and bodies through physical, social, and educational development. Our Future Gymboree would be a good candidate for this expansion because they were one of the original childrenâ&#x20AC;&#x2122;s clothing stores that not only had successful clothes but offered a learning environment for children. I think this two in one experience could still be very successful today. Gymboree could take the foundation of who they were and grow from a gym/retail company by focusing on playtime as the epicenter. They could do this by utilizing physical activity to foster social, educational and physical growth to support the overall well-being of kids. About This Book This book focuses on the logo standards so that it can properly be recreated in any situation. It includes a visual system which discusses color and typefaces. The book closes out with a brand projection chart which sums up various ideas on how the brand may expand in the future. Nine of these extensions are showcased in Gymboreeâ&#x20AC;&#x2122;s new website.

MISSION STATEMENT We foster childhood development and physical activity through playtime.

KEYWORDS Playful Innovative Active

BRAND SOUL Playtime is key to childhood development and physical activity.

KEYWORDS Playful Innovative Active

Logo History

1976

Now

The old Gymboree logo embodies a bright and creative visual identity, which is composed of a wordmark and an emblem on its left. All capital letters of the wordmark are written in a custom typeface with bold lines and rounded angles. Letter “R” of the nameplate is the most interesting element, due to the curved line of its right bar. The Gymboree emblem is composed of a rectangle, divided into two squares with two contrasting circles inside. The left part features a thin orange framing with a solid orange circle, containing white letters of “Play”, while the right square is colored orange and has a white circle with orange “Music” inside. The orange ampersand is placed into a smaller white circle. The orange and white color palette is playful and successfully represents a children’s brand.

This new logo embodies the playful side of Gymboree by utilizing building blocks as the foundation of the letter “G”. The name of the brand is placed below the “G” in the typeface Tondo, a friendly sans serif font, with rounded edges. The typeface has rounded corners like the shapes in the logo to be more kid-friendly. The color palette is warm and subtle. The half circle shape from the x-height in the “G” is placed into the counter of the letter “e” in Gymboree so that the brand name and logo are cohesive. The concept of the “G” is made out of three pieces. Each piece represents parts of the Gymboree brand. These pieces include education, social skills and physical activity. All three play an important role in fostering childhood development which is facilitated through playtime.

New Logo Design

Color

Black and White

Different variations of the primary logo, wordmark and alternate logo can be used in different instances. The logo may also be used in black and white but it is preferable to use the brand pink, green, and mustard because they are playful and kid-friendly.

Color Variations

Clear Space A space of G should always be around the logo.

X shows the distance between the different areas of the logo in inches 1.75x

.25x

1.875x

1.75x

5x .25x

Clear Space

X shows the distance between the different areas of the logo in inches

A space of G should always be around the logo.

4.5x

0.25x 1.6875x

5.625x

Logo Anatomy

Clear space is the specific amount of space the logo must have on all sides, no matter where it is used. The reason for clear space is to ensure that a logo maximizes visibility and impact. The logo anatomy breaks each logo down into several parts so that it can be recreated perfectly.

Secondary Logo (Symbol)

signature

Primary Logo

wordmark

Wordmark

Alternate Logo

The primary logo includes the building block “G” with the brand name “Gymboree”. The alternate logo includes a horizontal version. The secondary logo and wordmark can be used individually in certain instances. The Alt. chart in the pages to follow explains further.

Logo Variations

No using a different shape

No placing the type elsewhere on the logo

No using a different typeface

No splitting the name into two colors

No misaligning the brand name

No re-sizing the logo

Logo Donâ&#x20AC;&#x2122;ts

Logos are often the first touch point consumers have with your brand, making them the face of your brand. Creating a logo that is impressionable and long-lasting not only creates equity with your brand, but also helps to develop trust between your brand and your consumers. To ensure the logo maintains consistency, make sure you know what not to do.

PRIMARY

1 in

1/2 in

1/4 in

nothing below Â¼ inch

ALTERNATE

WORDMARK

of the logo and shows when each version should be used. If the application of the logo is small (under 1/2 an inch), it should be used as the wordmark only. If the application of the logo is large (over 1/4 an inch) it can be used as either primary, secondary as well as the wordmark. The wordmark cannot be used if it is 1 inch.

Alt. Chart

This Alt. Sizes chart helps to identify the different versions

Playful Pink

Climbing Cardamon

PMS 0331 C

PMS 7407 C

CMYK

0,40,11,0

20,36,78,0

RGB

254,174,187

204,159,83

Growing Green PMS 7473 C CMYK 80,19,51,0 RGB 24,152,187

Color Palette

The color palette is subtle and kid-friendly. Not too overpowering but bright enough to catch the eye with the perfect amount of warmth.

Aa Aa Aa Aa Aa

Gotham Light

Gymboree GROWS healthy minds Gotham Regular

Gymboree GROWS healthy minds Gotham Bold

Gymboree GROWS healthy minds

New Century Schoolbook Regular

Gymboree GROWS healthy minds New Century Schoolbook Bold

Gymboree GROWS healthy minds

There are two typefaces used throughout the brand. A san serif with a serif which helps to differentiate between body copy, headers and subheads. Gotham is straight forward and geometric. It is used for headers and large type. New Century Schoolbook is crisp and easy-to-read. It is used for body copy and small type.

Typefaces

Stationery 29

MISSION STATEMENT We foster childhood development and physical activity through playtime.

BRAND SOUL

Playtime is key to childhood development and physical activity.

KEYWORDS Playful Innovative Active

Brand Expansion

Brand extensions is a balanced set of ideas displayed in a “list” and a “chart”. This is broken up into products, services, environments, experiences, educational opportunities, events and co-branding opportunities. From the list of 18 extensions 9 are brought to life through prototypes that represent the brand through imagery. Once these 9 ideas have been refined, they are then displayed through a Gymboree live website.

Gymboree Child Development Chart Social

S01

Educational

EX03

S03

P03

CO01

EV03

CO03

EN01

EX01 CO02 EV02

EX02

EN03

EV01

S02

EN02

P02

P01

Physical

Products (P) P01 Gymboree Toys

Events (EV) EV01 Gymboree Fundraiser

P02 Gymboree Activity Tracker P03 Gymboree Learning Pad

EV02 Gymboree Dance Class

Services (S) P

EN02 Gymboree Land

EN03 Gymboree Zoo

S01 Gymboree Community

S02 Gymboree DSP

S03 Gymboree Car Service

Experiences (EX) EX01 Gymboree Summer Camp EX02 Gymboree Workshop

EX03 Gymboree Learning Room

Co-branding (CO) CO01 Gymboree + NPEN

CO02 Gymboree + Sky High CO03 Gymboree + CEC

S P

Social

Educational

Active

EV03 Gymboree Cooking Class

Environments (EN) EN01 Gymboree Garden

Products Gymboree Toys Gymboree would sell toys that help advance your child’s gross motor skills and would be age appropriate. Products (P01)

Mission Focus Gymboree toys reinforces our mission of fostering childhood development and physical activity through playtime by providing toys that help improve the coordination of the muscles and the neurological system.

Gymboree Activity Tracker A fitbit for toddler’s that tracks their activity so that the parents can make sure they aren’t too sedentary. Products (P02)

Mission Focus Gymboree Activity Tracker reinforces our misson of fostering childhood development and physical activity through playtime by providing the parents with a physical activity device that can confirm whether or not their child is hitting their reccomended activity goals.

Gymboree would sell toys that help advance your child’s gross motor skills and would be age appropriate. Toddler years are where it’s at when it comes to physical development. Gross motor skills (movements related to large muscles such as legs, arms, etc.) like walking, running, climbing, jumping, pedaling, kicking and more are huge physical milestones that all happen during this time.

Similar To

Melissa and Doug Kaplan Early Learning Company

Differentiators

Gymboree Toys would give you discounted prices on toys if your child took regular classes at Gymboree making them more accessible and affordable.

It is recommended that Toddlers get at least 30 minutes of structured (adult-led) physical activity and 60 minutes of unstructured (active free play) physical activity. To stay on track, it can be helpful to have a tracker so that the parent can plug in the device at the end of the day and make sure their child accomplished the daily activity recommendation.

Similar To

FitBit Apple Watch

Differentiators

For every child that bought an activity tracker they would also donate one to a child in need.

Gymboree Learning Pad Gymboree would sell a learning pad that helps engage kids in core subjects and lifelong skills. Products (P03)

Mission Focus Gymboree learning pad reinforces our mission of fostering childhood development and physical activity through playtime by providing a tablet that helps to engage children in core subjects and lifelong skills.

This learning pad would only connect to the Gymboree Learning App and comes with handheld objects, such as shapes, a drawing board, numbers and puzzle pieces so that your child can use real objects to interact with the digital world shown on their pad. The screen would sit in front of them and then they would have the play pieces in front of the screen so that they can follow along with the instructor.

Similar To

Apple Leap Frog

Differentiators

Gymboree learning pad provides you with hand objects to facilitate learning rather than just a screen.

Experiences Gymboree Summer Camp A children’s camp that promotes physical activity ranging from ropes courses, water parks and educational games. Experiences (EX01)

Mission Focus Gymboree summer camp reinforces our mission of fostering childhood development and physical activity through playtime by providing children with a plethora of games and activities that promote teamwork.

Gymboree Workshop A workshop where kids can try out new DIY and arts & crafts projects. Experiences (EX02)

Mission Focus Gymboree Workshop reinforces our mission of fostering childhood development and physical activity through playtime by providing children with the freedom to be creative and try new things.

No matter what your child’s interests are, camp helps children develop important social, emotional and cognitive skills. Best of all, children create memories that last a lifetime at camp. Children participate in a variety of group activities, learn how to work on a team, communicate with other children and solve problems on their own. Similar To Camp Laurel Camp Wallt Whitman Differentiators Gymboree summer camp offer group classes, kids’ clubs, and children can write and perform their own original, educational musicals to help engage their minds while still having fun.

For children age 3 – 8 experts say arts and crafts are one of the most important ways to help them grow and develop. It can help improve their motor skills, literacy, creativity, math skills and self-esteem. When kids use their fingers to manipulate art materials they are developing their fine motors skills. Their bilateral coordination skills improve as they learn to use both hands at the same time. Similar To Creative Kids Everything Art and Craft Differentiators Gymboree Workshop welcomes DIY ideas from each and every child and each month

Gymboree Zoo A zoo that promotes physical activity, educational workshops and family time. Experiences (EX03)

Mission Focus Gymboree zoo reinforces our mission of fostering childhood development and physical activity through playtime by providing children with a place for them to play, practice vocabulary and spend time with family.

Gymboree Zoo would be an experience for your little ones to explore brand new sights, sounds and smells. It offers more hands-on learning, as well as story time, singing sessions and animal related craft workshops. As children walk around the zoo, they are exposed to words and concepts. It also encourages dialogue between parents, children and even siblings. It is also great exercise as many zoos do provide playground areas for children. Similar To Belleview Petting Zoo San Diego Zoo Differentiators Gymboree zoo in unique because it intends to expose kids to animals in a farm setting, to which they would otherwise have very little exposure.

Environments Gymboree Garden This garden would be in the back of the Gymboree store and the classes would be held outdoors so that kids can play in mud, learn to garden, and paint rocks etc. Environment (EN01)

Mission Focus Gymboree garden reinforces our mission of fostering childhood development and physical activity through playtime by letting children make messes and explore new interests.

Gymboree Land This playground would be a way for kids to release some of their energy and would also serve as a community center for families. Environment (EN02)

Gardening is a great way to encourage healthy eating and enhances fine motor development. It also helps kids learn to plan and organize as well as responsibility. Having a space for kids to get messy and be creative is key to developmental growth. It is also a great group activity that letâ&#x20AC;&#x2122;s children explore what they are interested in rather than being told what to do. Similar To Green Active Family Farm To Preschool Differentiators Gymboree Garden would allow children to plant anything of their choice to bring back home with them to raise and take care of.

Community playgrounds provide children the opportunity to practice their social, emotional, cognitive and physical skills. Children are constantly learning through play and this increased interaction with children of all backgrounds and abilities gives kids a more open view of the world and the opportunity to build new relationships. Similar To Woodland Discovery Playground World of Wonder Playground Differentiators This playground would include a permanent art installation made out of hand knit net. It would replicate the idea of a web and children would be able to play inside the work of art.

Gymboree Learning Room This room would be in the Gymboree store and would help place children into the appropriate learning level for their age. Environment (EN03)

Mission Focus Gymboree learning room reinforces our mission of fostering childhood development and physical activity through playtime by providing a quiet space for children to learn in a room with less distractions.

This room would have a kitchenette, rhyming words, counting numbers, shapes, books and color palettes that would specifically revolve around learning activities. This learning space would be quiet for focus, colorful for inspiration and organized to reduce distractions. It would be less of a play room but still incorporate learning activities incorporate aspects of play and movement. Similar To Young House Love Lessons With Laughter Differentiators Gymboree learning room would allow children to meet with Gymboree learning coordinators so that they can be evaluated and properly placed into the appropriate level of instruction based on their current academic skill level.

Events Gymboree Fundraiser The brand will sponsor a 5K so that they can raise money for children and families in poverty. Events (EV01)

Mission Focus Gymboree fundraiser reinforces our mission of fostering childhood development and physical activity through playtime by providing a event for children and families that helps to promote exercise and freedom of expression.

Gymboree Theater Class An annual theater class hosted across all Gymboree’s throughout the US where children can bring their parents, grandparents, and siblings. Events (EV02)

Mission Focus Gymboree dance reinforces our mission of fostering childhood development and physical activity through playtime through improv exercises that help build your child’s confidence along with their team building skills.

5K’s are great community events because it’s not all about the exercise. It’s about doing something as a family that’s active and enjoyable. It can be fun to dress up in crazy clothes for the kids and all ages can join in since strollers are allowed. There would be a face painting station and all kind of snacks bars along the way along with inflatable obstacle courses and all kinds of bouncy craziness. Similar To Color Run Insane Inflatable 5K Differentiators At the end of your 5K race you are given the opportunity to finish it off with a hot balloon ride where you can get a view of the other racers.

Theater can be a wonderful tool to help children break out of their shells and become more confident in other areas of their life. Through silly play-making and challenging improv exercises, imaginations are expanded and horizons are broaden. This active class will also teach the basics of the theater world such as stage directions, memorization skills, and improve confidence in public speaking. Similar To American Dance Institute Improv 4 Kids Differentiators In this fun introduction to the world of theater, students get the chance to explore their creative sides through fun and adventurous theater games.

Gymboree Cooking Class The brand will host an annual cooking class where kids can make messes and have fun with family. Events (EV03)

Mission Focus Gymboree cooking reinforces our mission of fostering childhood development and physical activity through playtime by offering a cooking class that advances language skills and helps your child build confidence in a social setting.

An annual cooking class where kids could bring a +1 with them and learn about cooking utensils as well as get messy with food. Cooking can help young kids learn and practice some basic math concepts and build language skills. And the experience of creating meals with you can help build their self-confidence and lay the foundation for healthy eating habits. Similar To Sticky Fingers Flour Pour Kids Cooking Studio Differentiators At the end of the class your child will be given a take home cooking kit so that they can continue to practice their skills at home and try new recipes.

Services Gymboree Community The brand will offer a space in their stores where parents can come to either work or take classes on parenting. This will offer a sense of community. Services (S01)

Mission Focus

The separate parentâ&#x20AC;&#x2122;s room offers quiet communal workspaces, and a calendar of inspiring on-site events, wellness classes, and talks for parents. This is so they can get work done while their child is in class as well as take classes on different topics of parenting. Drop by for a parents-welcome class, drop off while you run errands or post up to work for up to four hours a day while the staff keeps children as young as three months old happy.

Gymboree community reinforces our mission of fostering childhood development and physical activity through playtime by creating a workspace for both parents and children to â&#x20AC;&#x153;playâ&#x20AC;? under the same roof.

Similar To Brella The Jane Club

Gymboree Direct Support Professional

When working with children with developmental disabilities, teachers can accomplish a great deal by managing the learning environment proactively to prevent behavior problems and promote learning. Children should therefore have skills-training in deficit areas as a central component in their curriculum.

These trained professionals would help children with disabilities. These teachers spend extra time with children who need it. Services (S02)

Mission Focus

Gymboree Activity Tracker reinforces our mission of fostering childhood development and physical activity through playtime by providing the parents with a physical activity device that can confirm whether or not their child is hitting their recommended activity goals.

Differentiators The space has a small window separating parents and children so that parents can check on their little one if need be.

Similar To California Childcare Health Program Raising Children Differentiators A sensory friendly play area that allows kids with autism and other neurodiverse abilities to play safely and happily.

Gymboree Car Service The brand will offer a care service so that working parents do not have to stress about picking their little one up. Services (S03)

Mission Focus Gymboree car service reinforces our mission of fostering childhood development and physical activity through playtime by offering a solution to getting your child home safely if the parent is unavailable.

Gymboree would offer car services based on areas throughout your town that would pick your child up from your house and drop them off at the end of the day. This would help working parents who are not able to drop their child off or pick them up. It would also save time for the single parents so that they can get more work done around the house before their little one comes home. Similar To Kango Kidz Jet Differentiators This car service would have a special place for children with disabilities so that everyone would be included.

Co-Branding Gymboree + NPEN Gymboree will partner with NPEN (national parenting education network) which touches upon parenting skills/classes. Co-Branding (CO01)

Mission Focus

5K’s are great community events because Gymboree would partner with NPEN and offer classes that aim to share information on ideas, resources, practices and any other information relevant to parenting education. Parents/families will have the information, resources and support needed to provide a nurturing relationship and an optimal environment that will encourage their children’s healthy growth and development.

Gymboree+ NPEN reinforces our mission of fostering childhood development and physical activity through playtime by providing informative classes for parents so that they can network and advance the field of their parenting education.

Similar To Meredith Lovevery

Gymboree + Sky High

Sky high sports is a huge playground for kids of all ages. It includes a kid’s court which provides plenty of space for our littlest jumpers to safely work out their wiggles. It also includes a foam pit, dodge ball court and a main court which is completely open trampoline, open to all. This is also a great space for birthday parties, and they have a snack room.

Gymboree would partner with Sky high so that kids from different backgrounds can play together in a larger space. Co-Branding (CO02)

Mission Focus Gymboree+ Sky High reinforces our mission of fostering childhood development and physical activity through playtime by providing a trampoline space for kids of all ages to work out their wiggles.

Differentiators This co-brand will offer a 24/7 online chat room for parents in the community to ask each other questions and maintain their network of support.

Similar To Sky Zone Urban Air Trampoline Park Differentiators This indoor playground would also serve as a brewery for parents. All children would be under the watchful eye of Sky High employees so that parents can kick back and relax.

Gymboree + CEC Gymboree will partner with CEC (Council for Exceptional Children) which touches upon parenting improving educational outcomes for individuals with exceptionalities. Co-Branding (CO03)

Mission Focus Gymboree+ CEC reinforces our mission of fostering childhood development and physical activity through playtime by improving educational outcomes for individuals with exceptionalities.

Gymboree would partner with CEC (Council for Exceptional Children) which is an organization dedicated to improving educational outcomes for individuals with exceptionalities, students with disabilities and/or the gifted. This would help Gymboree build a curriculum that is more suited to children with exceptionalities as well as refer them outward in the case that Gymboree might not be the best fit for that particular child. Similar To ISET School Specialty Select Differentiators This co-brand will offer on site skills trainers for those who need extra support outside of school.

Services (SO1)

Gymboree Community The brand will offer a space in their stores where parents can come to either work or take clases on parenting. This will offer a sense of community. The separate parent’s room offers quiet communal workspaces, and a calendar of inspiring on-site events, wellness classes, and talks for parents. This is so they can get work done while their child is in class as well as take classes on different topics of parenting. Drop by for a parents-welcome class, drop off while you run errands or post up to work for up to four hours a day while the staff keeps children as young as three months old happy. Brand Focus Gymboree community reinforces our misson of fostering childhood development and physical activity through playtime by creating a workspace for both parents and children to “play” under the same roof so that parents can be near their child if need be.

Motherâ&#x20AC;&#x2122;s coming together to use the workspace to get some work done while their child is in class.Â

Parents taking the parenting classes that are offered and Gymboree provides the speaker.

Two mothers who have become close friends through the Gymboree community, enjoying conversation in the parents lounge.

Two girls having fun by playing in the dirt and running around together.

Environment (EN01)

Gymboree Garden This garden would be in the back of the Gymboree store and the classes would be held outdoors so that kids can play in mud, learn to garden, and paint rocks etc. Gardening is a great way to encourage healthy eating and enhances fine motor development. It also helps kids learn to plan and organize as well as responsibility. Having a space for kids to get messy and be creative is key to developmental growth. It is also a great group activity that letâ&#x20AC;&#x2122;s children explore what they are interested in rather than being told what to do.

Brand Focus Gymboree garden reinforces our misson of fostering childhood development and physical activity through playtime by letting children make messes and explore new interests with their peers.

A plant in the garden with a sign attached to it carrying Gymborees logo.

A group of kidâ&#x20AC;&#x2122;s learning about gardening and how to work together.

Events (EV01)

Gymboree Fundraiser The brand will sponsor a 5K so that they can raise money for children and families in poverty. 5K’s are great community events because it’s not all about the exercise. It’s about doing something as a family that’s active and enjoyable. It can be fun to dress up in crazy clothes for the kids and all ages can join in since strollers are allowed. There would be a face painting station and all kind of snacks bars along the way along with inflatable obstacle courses and all kinds of bouncy craziness. Brand Focus Gymboree fundraiser reinforces our misson of fostering childhood development and physical activity through playtime by providing a event for children and families that helps to promote exercise and freedom of expression.

Group of runners during the Gymboree 5K race, running toward the hot air balloon finish line.

A volunteer at the race painting one the face of one of the children running in the 5K.

A father supporting her daughter during her first 5K run alongside the rest of the 5K community.

Products (PO2)

Gymboree Activity Tracker A fitbit for toddlerâ&#x20AC;&#x2122;s that tracks their activity so that the parents can make sure they arenâ&#x20AC;&#x2122;t too sedentary. It is recommended that Toddlers get at least 30 minutes of structured (adult-led) physical activity and 60 minutes of unstructured (active free play) physical activity. To stay on track, it can be helpful to have a tracker so that the parent can plug in the device at the end of the day and make sure their child accomplished the daily activity recommendation. Brand Focus Gymboree Activity Tracker reinforces our mission of fostering childhood development and physical activity through playtime by providing the parents with a physical activity device that can confirm whether or not their child is hitting their reccomended activity goals.

The activity tracker that children would wear throughout the day.

A small class of students par taking in some fun physical activity outdoors during break.

Two parents seeing the results from their childâ&#x20AC;&#x2122;s activity tracker via phone and on paper.

This teacher is assisting a child with learning disabilities by going over flashcards.

Services (S02)

Gymboree Direct Support Professional These trained professionals would help children with disabilities. These teachers spend extra time with children who need it. When working with children with developmental disabilities, teachers can accomplish a great deal by managing the learning environment proactively to prevent behavior problems and promote learning. Children should therefore have skills-training in deficit areas as a central component in their curriculum. Brand Focus Gymboree Activity Tracker reinforces our misson of fostering childhood development and physical activity through playtime by providing the parents with a physical activity device that can confirm whether or not their child is hitting their reccomended activity goals.

A mother and daughter sharing a special moment before she drops her off at Gymboree.

A group of kids at Gymboree showing an all inclusive environment.

Co-Branding (CO03)

Gymboree + Sky High Gymboree would partner with Sky high so that kids from different backgrounds can play together in a larger space.. Sky high sports is a huge playground for kids of all ages. It includes a kidâ&#x20AC;&#x2122;s court which provides plenty of space for our littlest jumpers to safely work out their wiggles. It also includes a foam pit, dodge ball court and a main court which is completely open trampoline, open to all. This is also a great space for birthday parties, and they have a snack room. Brand Focus Gymboree+ Sky High reinforces our misson of fostering childhood development and physical activity through playtime by providing a trampoline space for kids of all ages to work out their wiggles.

A group of kids playing together at the trampoline park.

A girl jumping around the trampoline park for the very first time and having a lot of fun doing it.

A child experiencing sky high for the first time as she runs across the various trampolines.

Experiences (EX03)

Gymboree Zoo A zoo that promotes physical activity, educational workshops and family time. Gymboree Zoo would be an experience for your little ones to explore brand new sights, sounds and smells. It offers more handson learning, as well as story time, singing sessions and animal related craft workshops. As children walk around the zoo, they are exposed to words and concepts. It also encourages dialogue between parents, children and even siblings. It is also great exercise as many zoos do provide playground areas for children. Brand Focus Gymboree zoo reinforces our mi sion of fostering childhood development and physical activity through playtime by providing children with a place for them to play, practice vocabulary and spend time with their family.

A mom and daughter watching the elephants as they walk back and forth.

A mom taking her children to the zoo so that they can learn about giraffes as they get to feed them.

Children playing with a snake for the first time and are making friends with one another at the local zoo.

A group of kids cooking together while having fun and playing around.

Events (EV03)

Gymboree Cooking Class The brand will host an annual cooking class where kids can make messes and have fun with family. An annual cooking class where kids could bring a +1 with them and learn about cooking utensils as well as get messy with food. Cooking can help young kids learn and practice some basic math concepts and build language skills. And the experience of creating meals with you can help build their self-confidence and lay the foundation for healthy eating habits. Brand Focus Gymboree cooking reinforces our mission of fostering childhood development and physical activity through playtime by offering a cooking class that advances language skills and helps your child build confidence in a social setting.

A family gathering together to cook and learn new recipes that they have never made before.

A mother and father introducing their child to cooking for the very first time.

An older brother helping his younger brother learn how to use the Gymboree pad.

Products (P03)

Gymboree Learning Pad Gymboree would sell a learning pad that helps engage kids in core subjects and lifelong skills. This learning pad would only connect to the Gymboree Learning App and comes with handheld objects, such as shapes, a drawing board, numbers and puzzle pieces so that your child can use real objects to interact with the digital world shown on their pad. The screen would sit in front of them and then they would have the play pieces in front of the screen so that they can follow along with the instructor. Brand Focus Gymboree learning pad reinforces our mission of fostering childhood development and physical activity through playtime by providing a tablet that helps to engage children in core subjects and lifelong skills.

Learning pad by Gymboree for children, ready to be used for the first time.

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A group of kids working on some educational games together as a group.

Sources Designer

Sasha Coughlin

Class

Nature of Identity/Fall 2020

Instructor

Hunter Wimmer

Photography

Unsplash, Pexels

This book was designed for an MA student project. Gymboreee has no association with any content in this book.

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