PORTFOLIO
SARIAH FOLSTON
Graphic Designer & Social Media Manager
management. My primary objective is to help
Management
RECENT WORK
(right): Curated Instagram Content
(left): A Clean Slait
ABBY GREENSLAIT
A CLEAN SLAIT
@acleanslait
This minimalist logo reflects Abby Greenslait’s adventurous yet polished brand. The monogram “AG” conveys sophistication, while the tagline “A Clean Slait” highlights fresh starts and new journeys. The earthy green palette ties to her travel-focused content, creating a versatile design for digital and print use.
Concept : Personal Branding Logo
ABBY GREENSLAIT
BUBBLES & BREWS
@getcozyvintagemobilebar
Bubbles & Brews is a Virginia-based mobile bar company with over 30 U.S. locations. I design custom graphics like cocktail toppers, tap handles, and printed bar panels to personalize their vintage bars. I also manage their social media, seamlessly integrating engaging content with strong visual branding to enhance their services.
Concept : Logo and Social Media Branding
VIEWS / SUBSCRIBERS
Blog Statistic
I am currently responsible for managing and creating concise informational blogs and newsletters for a skincare clinic (@antiagesarasota). These blogs include informative content and expert advice tailored to clients.
McCollins Modern Feed Rebrand
Modern Feed Rebrand
McCollins
HOW I GOT THERE:
I wanted to feature a mix of staged photos with the use of heavy textures in the available items to create a well-balanced feed.
I feel the best way to promote yourself and your business is to feature the things you are most proud of. This logic leads me to add multiple features of your most liked posts on social media and use begin to use that information to your advantage.
When looking for a new brand to use, I personally like to see the owner's face, brand representation, etc. to feel more connected. The work that goes into McCollins Modern is beautiful and should be highlighted. Adding a photo of your business every so often can further that connection with your next customer.
AZ COFFEE COMPANY
@azcoffee
Logo and paid ad pieces for an Arizona coffee company specializing in products sourced from around the world. Their target audience was working-class millennials who will pay a little more for high-quality coffee.
Concept : Logo and Social Media Branding
FURNITURE CENTER
SQAIRZ
@sqairzgolf
Sqairz logo captures the brand's modern and dynamic essence through geometric forms and clean lines. This sleek design highlights Sqairz’s commitment to innovation and performance, blending style and functionality to stand out in the competitive footwear market.
Concept : Logo and Brand booklet
Change the shape of your game
Change the shape of your game
Clear Space
When using the SQAIRZ wordmark or the full lockup, maintaining a buffer of clear space will give the identity the presence it deserves, as well as room to breathe. The ‘Z’ from the identity is used as the measuring unit to define the space to be protected around the identity. At a minimum, one unit should be left clear on all sides as shown below
Change the shape of your game
Color Palette
The primary, secondary and tertiary palettes are used exclusively in support of the SQAIRZ brand. The preferred method of reproduction is CMYK for print and RGB or Websafe for digital. The colors should be used in a balanced manner so that there is enough background and foreground to create brand recognition and consistency. A general guide to the ratio is shown below.
It is important to respect the brand and its visual identity by not stretching, distorting, modifying, adding decoration, or changing the colors.