SKC Copywriting Portfolio

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ABOUT

SARAH KATHRYN CLEAVER: COPYWRITING

SARAH KATHRYN CLEAVER I am a London based writer, editor and researcher specialising in the cultural, creative and arts industries. I have worked for brands including Stone Island, Rizzoli, Copson, Fred Perry, DanShan, Ditto, Odilia, Beyond Retro, SHOWstudio, Carrie Scott and Cyre. I am an experienced and meticulous writer, and my broad cultural and aesthetic knowledge and research skills allow me to take an authentic and comprehensive approach to a range of services; copywriting, social media and marketing strategies, treatment and pitch creation, and longform writing. Below is a selection of my copy and content writing. Examples of my research and longer form writing work can be found at my website. sarahkathryncleaver.com


BRAND IDENTITY & PR

The Brief: I’m currently working on an ongoing basis with soon-tolaunch lingerie brand Odilia, to help craft their brand identity and copy.

SARAH KATHRYN CLEAVER: COPYWRITING


BRAND IDENTITY & PR

The Brief: Copson founder Maria Falbo asked me to craft a press release communicating the motivations and information behind the brand’s collaboration with Vans.

SARAH KATHRYN CLEAVER: COPYWRITING


CONTENT

The Brief: Curator Carrie Scott commissioned me to research and write a series of long form Instagram posts on the topic of West African portraiture, to accompany her exhibition; Têteà-Têtes - West African Portraiture, from Independence into the 21st Century.

SARAH KATHRYN CLEAVER: COPYWRITING


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SARAH KATHRYN CLEAVER: COPYWRITING


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The Brief: Working in a team with a designer, I worked on the editorial side of a large website migration for SHOWstudio. The job involved crafting and maintaining a Style Guide and tagging system, migrating ten years of content between content management systems, re-writing and writing new engaging and informative copy for around 700 projects, inkeeping with the site’s intelligent but approachable tone of voice.

SARAH KATHRYN CLEAVER: COPYWRITING


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SARAH KATHRYN CLEAVER: COPYWRITING

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The Brief: Candle atelier Cyre approached me to create blog content for their site. I also created and produced a series of contributor posts in a series entitled ‘The Cyre Spellbook’.


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SARAH KATHRYN CLEAVER: COPYWRITING


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The Brief: Writing to build an audience for my own side project Zodiac Film Club, I have cultivated a newsletter subscriber base of 700, and an Instagram audience of 20,000+.

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The Brief: I worked with Beyond Retro to improve SEO and engagement across the online shop and blog.

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