Old Car Dealership Gets Pet Friendly Make Over Dr. Setzer has always had a passion for animals, so much so that he decided to switch majors from business to veterinary medicine his first year of college. This passion led him to create Lesslie Animal Hospital (LAH) in 1995 in Lesslie, SC. The business was successful, but Dr. Setzer wanted to increase the size of his practice, as well as move to a prominent location in Rock Hill with more growth potential. Understanding the complexities of relocating and expanding a business, Dr. Setzer sought the help of the SC SBDC. He first came to the Rock Hill SBDC in February of 2014 and in a short period was up and running. Dr. Setzer identified a used car dealership that could be renovated to create major animal care facility that he envisioned. He worked with SBDC Consultant Forrest Norman to research veterinary best practices and develop a comprehensive loan package. Norman also helped with calculating the financial projections needed to procure the loan. The application was successful and Dr. Setzer was approved for a $1.3 million loan on March 24, 2014. “It was both helpful and educational to work with Forest Norman and the SC SBDC. They helped me with the financial projections needed for the loan, and Dr. Jonathan Setzer continue to help better our business practices,” Dr. Setzer explained. Lesslie Animal Hospital Lessile Animal Hospital offers a variety of pet services such as examinations, boarding, grooming, vaccinations, dental care, lab and surgery. He is currently working on expanding the doggy daycare services to include a pickup service, so customers do not even have to leave their homes. The customers in the area have come to rely on the business for all of their pet needs. Currently, the business has eight fulltime and one part-time employees working and will hire more as the demand increases. The The employees share Dr. Setzer’s love for animals, which creates a very caring environment for pets. The SC SBDC new facility is one of the largest veterinarian clinics in South Carolina and the only on highway 77. through The success of the new location has resulted in a 10-20% increase in sales since last their local year, and is expected to increase. These are great figures, but according to Dr. Setzer, awareness representatives of the new location still needs to improve. To achieve this, the animal hospital organizes provide an events to engage the community further. This past year they facilitated a “trunk or treat” invaluable resource to Halloween event where people gathered in the parking lot with their family and pets. entrepreneurs who have The kids received candy and the pets got animal treats. In addition to community an idea, sometimes written events, the animal hospital’s website was recently updated to better highlight on a napkin, but who have no the great facility and the comprehensive services it provides. Dr. Setzer is a idea where to begin with respect to developing a viable business savvy businessman and understands that the best way to reach many of his plan, a market analysis or a procustomers is online. Consequently, LAH has implemented strategies to create forma. Their efforts this year alone have a stronger online presence on social media sites such as Google and Yelp. resulted in the creation of over 1200 jobs. In addition to being an entrepreneur, Dr. Setzer also serves as They have played and continue to play an a veterinarian and vice president for Tiger World in Rockwell, SC. In essential role in the growth of both established the picture above, Dr. Setzer is treating a tiger cub from the park. and start-up companies across our state. Dr. Setzer is a man who loves animals, and with the help of the SC SBDC, he has created the perfect business for him and Representative Mike Forrester - District 34 anyone who loves their pet.
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