As Lobortto explained in his book “filmmaker guide to production design� the screen story is created through cinematography, design, and color palette as the most valuable tool, therefore on the process of building the ad’s visual scheme and preparing locations,I decided to use the total color palette, especially that it was an ad for a paint company, and being playful in colors can be a reward, I chose the colors to be pale and retro (pale blue/purple and green) in the locations exhibiting the problems and the dull behaviors and then a noticeable change of color palette when the people got the heroic power and chose life over death and use the product to transform their land. (More saturated primary colors: Blue to represent power and Terraco corporate identity. Yellow to represent hope and green to represent Terra (earth) and the environment)
I placed images of the location preparation process, before and after images as well as inspiration drivels.
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