How Can I Improve an E-commerce Shopping Experience? TRooTech Business Solutions
The power that eCommerce exudes is beyond imagination. This industry has literally grown exponentially, and is said to grow 5 times in a year’s time. That’s huge for any industry. But, as is said about growth, with time technology comes out with new trends that need to be incorporated in the business you are planning. The ever-evolving technology gives rise to new needs from the consumer, which calls for effective measures.
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The idea is to offer hassle free shopping to the consumers, and close any gaps that may exist. There are quite a few gaps that exist between in-store shopping and online shopping. These gaps need to be closed for seamless experience.
The question is how to improve the shopping experience for the end consumers, while keeping their demands and needs in mind. Here we will take you through few aspects that you need to build on when devising the ultimate experience strategy for your eCommerce business.
Website Optimization The goal of any eCommerce business is to generate profitable conversions. The modern customer logged into their device to shop is not going to wait for more than 3 seconds to be on your site. If your site loads slowly, then you may need to consider optimizing the website so that it performs better and caters to the needs of your consumer. Don’t test their patience. If after optimizing, your site fails to perform in a way that enriches the user experience, you might want to upgrade to a better and well-integrated eCommerce platform that supplies variety of applications and custom
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software. The more enriched the platform is the better are your chances of converting a sale. Keep Checkout Simple The checkout is an important aspect of the eCommerce Development. Make sure you have it as simple as possible. When you shop at a store, the checkout process is pretty personalized, and across-the-counter experience. You will need to offer a similar experience online. A single step, easy-to-use checkout process will help you win more conversions. To get the appropriate checkout process on board, you will need to work with the right shopping cart software. This will streamline the eCommerce and customer service activities, thus enriching the experience.
Strong Aesthetics For an eCommerce site, the web design plays an important role. You need to moderate your visuals properly to ensure you get the right number of conversions, and loyal consumer base. The text, video and the visuals should complement with your brand image, and should reflect what your personality aims to showcase. The idea is to engage your customers and build your user base. If you showcase the wrong visuals or content that does not mean what you wish to say, then chances of losing your customer is
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high. Insights on the customer and the facts that help you understand what they are looking for, and what truly attracts them can help you build on the visuals for your eCommerce business. Before building the visuals for your website, you will need to study your target audience, know what they want, and start building from there. This will help you create the store-like experience for your audience.
Offer Live Chat Facility While in the store, the customer can connect with the store personnel, and get to know the details of the product they are interested in. This is not applicable when you are shopping online. There is no one who will tell you the details of the product or, whom you can ask for suggestions on a particular product. This is why you should install the live chat feature to your eCommerce store. Whenever the customer raises a query, there will be someone to answer it, and this will help you increase the conversions for your store. When responded in real-time, the customer feels connected, and will in turn build your authenticity.
Free Shipping
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Many times customers abandon the cart when they feel that the product price combined with the shipping cost is way too high. They will go to another site that offers them free shipping. In order to build your user base, and keep them loyal, you will need to start offering free shipping of the goods to them. This service will make them stay loyal to your store.
The idea is to communicate with the customer, understand them, engage them and then offer them the products they are interested in. Work on the website and improve the user experience to increase conversions.
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