ANNUAL REPORT
2012-13
TABLE OF CONTENTS
4 6 8 10 12 13 15 17 18
Salvation Army MANIFESTO Story of COMPASSION Story of FAITH Story of STRENGTH Story of HOPE Financial ACCOUNTABILITY Service STATISTICS Service LOCATIONS Board LEADERSHIP
I AM BLESSED. Dear Friends, Every time you read our Salvation Army manifesto, you experience again the power behind these words: I am doing the most good. Please take time now to read the rest of the opening lines of the manifesto: I am doing the most good. I am hope. I am compassion. I am strength. I am faith. Notice “hope” is right up front. What follows reflects on what happens when we share hope by serving others, especially those who are in the most need. We share hope through our Youth Leadership Development Program, where we provide a safe environment for young people, as well as meaningful learning experiences to help prepare them for the future. We share hope when our Ever Young Club meets in Roxborough. About 60 members, ages 70 to 94, are continuing a special caring tradition that began more than 20 years ago. The Salvation Army Shelter Plus Care Program offers hope to Julie and Joan on their journey to recovery from addiction that has taken them and their daughters to their homes in West Philadelphia. We offer hope during and after weather emergencies. When a storm named Sandy visited last fall, our Emergency Disaster Services team responded to people’s needs in two ways – emergency preparedness in and around Philadelphia, and disaster relief in New Jersey and New York in the storm’s aftermath. Of course, our success in helping the needy is directly related to your compassion and generosity. Together, we’re making a difference. Martin Luther King, Jr., once said everything that is done in the world is done by hope. Thank you for all you do to help The Salvation Army share hope, do the most good and deliver results. Many Blessings,
Majors Robert W. and Hester E. Dixon Directors of Operations The Salvation Army of Greater Philadelphia
greetings | 2
LOVING OTHERS.
I AM DOING THE MOST GOOD.
I AM DOING THE MOST GOOD.
I am hope. I am compassion. I am strength. I am faith.
I feed empty stomachs and hungry souls. I rebuild ruined homes and shattered lives. I am a willing listener for a veteran with stories to tell. I am a bottled water and an encouraging smile —for a weary firefighter. I am an answered prayer. A silver lining. A second chance.
I AM DOING THE MOST GOOD. I serve a community. A region. A nation. A world. I serve heroes. I serve victims. I serve a sovereign God.
I AM DOING THE MOST GOOD. I am a humble steward of other people’s generosity. I am a grateful courier of a stranger’s kindness. I am the faithful executor of others’ goodwill. I take responsibility seriously.
I AM DOING THE MOST GOOD. I am an Army. Drafted by the Creator. Commissioned by a man who defied death. My enemies are despair and destruction. My ammunition is grace and mercy. My allies are generosity and benevolence. I am an Army. Helping others be all they can be.
I am blessed. I am a blessing. I am The Salvation Army. I AM DOING THE MOST GOOD.
manifesto | 4
Emergency preparedness and management are Salvation Army priorities. You’re likely to see Salvation Army people, food and supplies anywhere emergencies happen in nearly 40 counties in Eastern Pennsylvania and Delaware. The quest, based on The Salvation Army’s mission statement, is to meet human needs without discrimination. “It’s not about people’s financial status or ethnicity,” said Bob Myers. “It’s about helping them in their greatest time of need. They’re glad we’re there and we’re always ready to assist in any way we can.” Bob is director of The Salvation Army Emergency Disaster Services in Eastern Pennsylvania and Delaware. He and his team maintain a pool of 600 to 700 volunteers. They respond to nearly 300 emergencies every year – from house fires to water main breaks and power outages. Bob’s team was ready when a storm named Sandy visited the Northeastern United States last fall. Mother Nature is unpredictable, so there are two stories to share. The first involved emergency preparedness in and around Philadelphia. Volunteers such as Jesse Mines helped deliver food and supplies for emergency shelters mobilized in advance of Sandy. Jesse, a 22-year-old cook at a Northeast Philadelphia restaurant, helped deliver breakfast, lunch and dinner to shelters. He’s been a volunteer for two-and-a-half years. “I knew someone who worked with The Salvation Army,” he said. “I joined, and I took it seriously.”
sharing Your Kindness
Philadelphia largely was spared the wrath of Sandy, but Jesse said there were some tense moments, such as when the wind and rain began pushing the vehicle he was driving to the side of the road.
I AM COMPASSION. Bob and his team participated in meal service operations at shelters in the Lehigh Valley and East Stroudsburg. Three canteen feeding units were operating in New Jersey weeks after the storm. The Salvation Army loaned equipment such as portable generators, cots, blankets and many other supplies. Even later, Bob’s team continued to assist in the storm’s aftermath. For example, Ted Lewis, Salvation Army caseworker in direct care social
services, spent two weeks in New York, mostly in Queens and Brooklyn, helping those most in need. Ted joined representatives of FEMA visiting hotels where people who lost their homes were staying. They also visited people on site at their damaged homes. “I had some real meaningful conversations with people devastated by disaster,” said Ted. “The Salvation Army offered less paperwork, and more prayer. For me, it was a blessing to be with The Salvation Army. We responded with a reason to hope for better days.”
THE SALVATION ARMY INDIANA DIVISION
To the north and east of Philadelphia, Sandy unleashed her full fury, and that’s our second story. The economic toll of the storm’s aftermath was staggering – homes destroyed or damaged, and families displaced.
story of compassion | 6
I AM FAITH. Tuesday mornings are special at The Salvation Army Roxborough Corps Community Center. That’s when The Salvation Army Ever Young Club meets. About 60 members, ages 70 to 94, visit the community center to continue a tradition that began more than 20 years ago. They join their friends and share moments of joy, laughter and hope. Overall, they are happy to be there because they know they are making a difference in each other’s lives. “Programs like this are good,” said Marci Cooper, program director. “This one is even better because it’s Christianbased.” A recent Ever Young Club meeting began with a visit to the chapel, led by Major Bonnie Snyder, commanding officer. The topic was grace, and Major Bonnie told a story of a 15-year-old handicapped girl asked to dance by a 16-yearold boy. While they were dancing, she whispered in his ear that this was the first time anyone asked her to dance in her life. It was God’s grace at work, Major Bonnie said. God’s grace also was at work as club members later made their own prayer requests known, followed by a prayer for each intention led by Major Bonnie.
sharing Your Peace
Fun was on the agenda, too. Those attending did an exercise session with Marci and, because it was the last Tuesday of the month, played bingo. Lunch wrapped up the meeting. There are group programs at the community center for the Ever Young Club, such as a visit by members of a Mummers band, a hearing aid presentation and a floral demonstration. And there are other adventures, including
summertime trips to The Salvation Army Ladore Camp Retreat and Conference Center in the Pocono Mountains. Yet club members seem to most enjoy the pleasure of each other’s company. “We’re a group of people who care for other people,” said Dorothy, 93 years young, who has been involved with the Ever Young Club more than 15 years.
Veronica, 94 years young, is the “senior” member of this group. “I never knew how good The Salvation Army was until I came here,” she said. “We feel good when we come here.” To Major Bonnie, members of the Ever Young Club bring back memories of her grandparents. “I had a wonderful relationship with all four of my grandparents,” she said. “This group is like a bunch of grandparents to me.”
Many in the group are widows who live alone. Through their involvement at The Salvation Army, they support each other and the communities where they live. For example, Velma, 71 years young, is an elf during the Christmas season, joining an annual Salvation Army quest to help parents of needy families with gifts and food at the holidays. “They are thankful and they keep thanking us,” Velma said. “Sometimes there are tears in their eyes.”
story of faith | 8
The journey to recovery from addiction has taken Julie, Joan and their daughters to a duplex they share in West Philadelphia. Julie’s family includes the guinea pig Lynnie, rescue cats Maya and Natalie, and Max the Chihuahua. Also involved are Vivian Hill and The Salvation Army Shelter Plus Care Program, which provides housing for families of individuals coping with a drug or alcohol addiction or mental health challenges. Joan, 37 years old, and daughters Marie, seven years old, and Anya, 12, live in the front of the duplex. Julie, 46, lives in the back with seven-year-old Jillian, her daughter, and their pets. Jillian and Marie are friends. Marie especially enjoys the opportunity to visit with Max, Lynnie, Maya and Natalie. “It’s important to grow up with pets,” Julie said. Vivian, The Salvation Army family services coordinator, is a mentor to Julie and Joan. “The goal is for residents to become self-sufficient,” said Vivian, a Salvation Army veteran for nearly 20 years and also a recovering addict. “We offer hope, support and a path. The ‘shelter’ is the housing. The ‘plus care’ is the working relationships I have with them.” Within the past year, Julie and Joan transitioned from a group home to independent living. “It seems as if every time we’ve moved, it’s bigger and better,” Joan said. “We’re very grateful for all The Salvation Army has done for us.”
sharing Your Victory
On the refrigerator in Joan’s house is a poster of The Ten Commandments. On the kitchen counter in Julie’s house is a cutting board inscribed with the words, “All things are possible if you believe.”
I AM STRENGTH. Both praised their relationship with Vivian. “She’s a caseworker, and she’s a friend,” Julie said. Vivian has helped her in many ways, offering encouragement, motivation, support and guidance. Joan said Vivian always has provided a positive outlook. “Vivian has been able to make me see the other side,” Joan said. “She’s helped me to look at a situation from another’s point of view. And she’s always been there for me and my children.” Joan and Julie have known and supported each other for many years. “I’ve known Julie since she first came into recovery,” Joan said. “And I’ve known Jillian since
she first came home from the hospital. We help each other and we lean on each other.” This special pair continues to strive to build a better future. Julie started a housecleaning business and has been taking community college courses. Joan has three years of college experience and wants to return to school. Julie is studying behavioral health. Joan wants to be a social worker. Both aspire to help others whose experiences are similar to their own. They want to give back – just like Vivian is giving back.
story of streng th | 10
I AM HOPE. It’s a winter evening at The Salvation Army Ray and Joan Kroc Corps Community Center in North Philadelphia. Maurice Williams has been engaging a group of 6-11 year olds and offering them a message of hope. Maurice, youth development coordinator, asked them to share their top three hopes, wishes and dreams. Jeremiah said he’s interested in becoming a basketball player, teacher or a doctor. Keith said he wants to be a basketball player, teacher or a judge. Joy said she’d like to be a fashion designer, singer or a novelist. To encourage them, Maurice shared these thoughts, which they repeated out loud. God did not create me by accident. God has a plan for my life. With God, anything is possible. Tuesdays through Thursdays, Maurice works with the 6-11 year olds. Mondays through Saturdays, he works with 12-18 year olds. His platform is the Youth Leadership Development Program, a Salvation Army initiative launched at the community center in September 2012. The center is a safe environment for kids. “And they don’t want to leave,” said Maurice, a 24-year-old graduate of Morehouse College in Georgia. “That’s why I find my job so fulfilling.”
sharing Your Purpose
There’s a range of learning experiences available to them, from tying a necktie and dressing for success to mock interviews and cooking classes. Keeping up with schoolwork is important. Tutors from Philadelphia University and Penn Charter High School have helped with math and science. Up to 25 young people are participating in the program at any one time. Darius, a 13-year-old seventh grader,
said Maurice helps him in many ways, including homework and basketball. “He wants us to succeed,” Darius said. “He will do anything possible to help us succeed.” Naomi, a 14-year-old ninth grader, visits the community center three times a week. She wants to pursue a career in nursing. Naomi also enjoys writing, especially scriptwriting. She said she’s grateful for the encouragement she receives from Maurice and The Salvation Army.
The program is making a difference. “We receive a lot comments from parents, grandparents and teachers,” said Envoy Anita Hinson, education director. “One told us it’s the best program ever. Another thanked us so much for having it. And one young person said our program saved his life.”
Ahmad, an 18-year-old senior, got involved at the community center as an intern. He said Maurice has helped him overcome the death of his brother when he was 12 and other family challenges. Ahmad wants to go to college. He said Maurice is helping him pursue that goal. “If I didn’t have a father, I’d consider him my father,” said Ahmad.
story of hope | 12
I AM GRATEFUL. Deart Friends, Thanks to you, The Salvation Army continues to make a big difference in our world today. In 2012, The Salvation Army of Greater Philadelphia provided 606,579 meals and 427,311 nights of shelter. And its corps community centers and residential programs helped thousands throughout the region overcome life’s challenges and move toward a better place. You play an important role in the success The Salvation Army has achieved. On behalf of the Greater Philadelphia Advisory Board, thank you for your generosity, encouragement and prayers. John F. Kennedy once said, “We should not let our fears hold us back from pursuing our hopes.” His brother, Robert, said, “Every time you stand up for an ideal, you send forth a tiny ripple of hope.” The Salvation Army sends forth a great deal of hope. Hope is at The Salvation Army Ray and Joan Kroc Corps Community Center with our Youth Leadership Development Program. Hope is at a home in West Philadelphia where two special people are rebuilding their lives with a helping hand from The Salvation Army. Hope is at The Salvation Army Roxborough Corps Community Center where a wonderful group, all 70 years old and older, have formed a special bond with each other. And hope is everywhere The Salvation Army Emergency Disaster Services team goes when there is a need – up to 300 every year in Greater Philadelphia and beyond. Thanks to you, The Salvation Army continues to be an efficient, effective agency. Ninety cents of every dollar donated goes directly toward providing timely and useful programs for individuals and families in the most need. Only 10 cents of every dollar goes to cover administrative and fundraising costs. Of course, there’s always more for The Salvation Army to do, and we are ready, sustained by your magnificent efforts, which help us immeasurably. We are proud to proclaim, “Hope springs eternal.” Sincerely,
Raymond H. Welsh Advisory Board Chair The Salvation Army of Greater Philadelphia
13 | financial accountability
financial report GREATER PHILADELPHIA ACTIVITIES | GENERAL OPERATING FUND – UNRESTRICTED YEAR ENDED SEPTEMBER 30, 2012
PUBLIC SUPPORT AND REVENUE Contributions and foundation grants
EXPENDITURES $4,998,502
Special events
247,887
Gifts-in-kind
292,464
Fees and grants from governmental agencies
17,411,540 2,823,690
Program service fees
1,895,231
Adult Rehabilitation Center sales Interest revenue
583,664 6,508,441 1,724
Contributions by unassociated organizations
Casework services, emergency and special services Emergency lodging
270,038
853,399
Foster care
840,340
Corps community centers
10,180,621
Adult Rehabilitation Center
7,872,757
Miscellaneous
595,926
Management and general services
$37,056,080
11,527,965
Day care centers
Supporting services:
1,226,985
570,329
Developmental Disabilities Program
199,988
TOTAL PUBLIC SUPPORT
3,624,806
Community services:
United Way Net assets released from restriction
$1,726,324
Housing programs, S.R.O.
Membership dues Sales of supplies and services
Program services and family and personal services:
1,253,868
Fund-raising services
971,927
Payment to supervisory headquarters
1,891,545
AND REVENUE
TOTAL EXPENDITURES $41,313,881
DISTRIBUTION OF FUNDS
Deficiency of public support and
(4,257,801)
revenue over expenditures Other changes in net assets
90%
Programs & Services
4,896,732
Increase in net assets
638,931
Net assets, begining of year
4,700,501
Net assets, end of year
5,339,432
Financial statements have been audited by Zelenkofske Axelrod LLC
8%
Administration
2%
Fundraising
The Salvation Army of Greater Philadelphia takes stewardship seriously. With our accreditation to the Evangelical Council for Financial Accountability (ECFA), a globally respected nonprofit accrediting agency, we affirm our commitment and transparency.
financial report | 14
service statistics MEALS SERVED Corps Community Centers Eliza Shirley House Norristown Shelter Red Shield Family Residence Senior Citizens Programs Development Disabilities Program Camp Ladore Ladore Lodge and Conference Center Adult Rehabilitation Center
84,208 32,361 16,732 79,056 20,372 165,426 34,739 60,500 113,185
TOTAL MEALS
606,579
NIGHTS OF SHELTER Eliza Shirley House Norritown Shelter Red Shield Family Residence Booth Manor Ivy Residence Developmental Disabilities Program Camp Ladore Ladore Lodge and Conference Center Adult Rehabilitation Center Reed House Shelter Plus Care Program
35,782 6,747 33,088 36,500 46,355 49,010 104,448 39,328 32,649 23,329 20,075
TOTAL NIGHTS
427,311
ATTENDANCE/PARTICIPANTS Senior citizens Corps community centers
70,507 603,899
WORSHIP SERVICES/PROGRAMS Meetings 8,061 Attendance 238,538
15 | service statistics
YOUTH PROGRAMS Corps community centers Youth activities - attendance Education/Music - attendance Child development centers Children cared for Days of care
177,786 76,389 2,187 13,545
COMMUNITY SUPPORT SERVICES Total cases Total cases - first time Total persons served Total persons served - first time
19,198 8,385 37,482 15,834
COMMUNITY CARE Individuals visited
11,011
CHRISTMAS ASSISTANCE Individuals served Toys and gifts given
12,105 36,978
CAMPING Days of care Overnight camp Day camp EMERGENCY DISASTER SERVICES Total incident responses Total meals, snacks, and drinks served Emotional and spiritual care provided
11,424 11,641 252 32,998 189
VOLUNTEERS Volunteers 14,940 Volunteer hours 170,690
I AM LOVE. Sharing God’s love with those in need of a helping hand is not just part of The Salvation Army’s Bible study, Sunday worship and choir programs. As a faith-based organization, The Salvation Army ensures that every service, from food deliveries to emergency shelter, offers the opportunity for spiritual growth as well. The Salvation Army casts a true safety net of services that tends to the whole person. Following is a sampling of the supportive initiatives The Salvation Army provides to people in need every day across Greater Philadelphia. ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶
Before- and after-school enrichment and learning Emergency shelter for individuals and families Disaster response Day supportive services programs for the homeless Case management Group counseling Referral services Money management counseling Job training and placement Residential drug and alcohol rehabilitation Vacation Bible School Clothing and furniture assistance Spiritual comfort for disaster victims Feeding programs Homework assistance Transportation assistance Nutrition programs for seniors Subsidized day care Free music and arts instruction Residential support for adults with developmental disabilities Missing persons location Utility assistance Emergency home repair Holiday gift baskets for seniors Foster care and adoption Horticultural education Support for international work Fitness and wellness Single Room Occupancy housing Sunday school and worship services
▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶ ▶
Job placement for the developmentally disabled Food boxes and vouchers Community center programs Back-to-school supplies Home visits to shut-ins and nursing homes HIV/AIDS support Transitional housing for adults Senior camping ministries Shelter for domestic violence victims Youth and adult Bible studies Faith-based social programs for teens Drama and film-making Support for formerly prostituted women exiting prison Family-building activities Neighborhood summer day camps Overnight summer youth camps Permanent supported housing Youth and adult sports Life and parenting skills Rental assistance Toys and stuffed stockings for children Aquatics and competitive swimming Tax preparation assistance Leadership development Support groups for grandparents raising grandchildren Residential apartments for low-income senior citizens Human trafficking coalition Mentoring programs Dance and exercise instruction
overview of services | 16
I AM LOCAL. ADMINISTRATIVE OFFICES The Salvation Army of Greater Philadelphia 4050 Conshohocken Avenue 215.787.2818 The Salvation Army Development Department 701 North Broad Street 215.787.2800
CORPS COMMUNITY CENTERS Darby 22 North 9th Street 610.583.3720
Philadelphia Kroc Center 4200 Wissahickon Avenue 215.717.1200 Philadelphia Grays Ferry Outreach Center and Laotian Ministry 3225 Reed Street 215.465.0300 Philadelphia Pioneer 1920 East Allegheny Avenue 215.739.2365 Philadelphia Roxborough 6730 Ridge Avenue 215.482.5911
Norristown 533 Swede Street 610.275.4183
Philadelphia Tabernacle and Ruth W. and A. Morris Williams, Jr. Community Center 3150 North Mascher Street 215.423.9300
Philadelphia Citadel 5830 Rising Sun Avenue 215.722.5447
Philadelphia Temple 1340 Brown Street 215.787.2962
Philadelphia Korean Ministry 5830 Rising Sun Avenue 215.742.8992
Philadelphia West 5501 Market Street 215.474.1009
17 | locations
SUPPORTIVE COMMUNITY SERVICES Adult Rehabilitation Center 4555 Pechin Street 215.483.3340 Booth Manor Residence Senior Housing 5522 Arch Street 215.471.0500 Correctional Services Program 701 North Broad Street 215.787.2800 Developmental Disabilities Program 701 North Broad Street 215.787.2810 Eliza Shirley House 1320 Arch Street 215.568.5111 Emergency Disaster Services 701 North Broad Street 215.825.4631
Ivy Residence Senior Housing 4051 Ford Road 215.871.3303 Philadelphia Social Services Ministries 4050 Conshohocken Avenue 215.717.1195 Red Shield Family Residence 715 North Broad Street 215.787.2887 Reed House 1320 South 32nd Street 215.755.6789 Shelter Plus Care Program 1320 South 32nd Street 215.775.6789 Soup’s On! Project Culinary Arts Job Training and Placement Initiative 4050 Conshohocken Avenue 215.452.0430
leadership Greater Philadelphia Advisory Board Chairman Raymond H. Welsh Members Janet S. Averill Irvin J. Borowsky Robert L. Byers, Sr. Aaron Cohen Honorable Nelson A. Diaz JoAnne Epps Bill Giles Matt Gillin Ernestine Harris C. Scott Hartz Honorable C. Darnell Jones, II
Charles H. Kerrigan Jerry Lee Vince Liuzzi M. Claire Lomax Marcos R. Lopez Rev. Herbert H. Lusk II Maria L. Maccecchini, Ph.D. Kyra G. McGrath, Esq. Mark R. Nicoletti Natalye Paquin J. Barton Riley Michael Rouse William R. Sasso, Esq. Scott Schultz Jesse Serventi
Stephen A. Sheller, Esq. Mark I. Solomon Erik O. Strid, CFP, ChFC Rhonda Hill Wilson, Esq. Mario Zacharjasz Life Member Marvin D. Heaps Members Emeritus Frank D. Aleardi Louis E. Della Penna A. Morris Williams, Jr. Ruth W. Williams
Campaign Leadership Cabinet Chairman Raymond H. Welsh Members Patrice Growney Aitken Robert L. Archie, Jr., Esq. Mary Stengel Austen William J. Avery Irvin J. Borowsky Robert L. Byers, Sr.
Madeleine Crippen Walter D'Alessio, Jr. Sir David Bruce Duncan, O.S.J., K.G. Lady Deana Pitcairn Duncan James O. Ellis, III Joseph B. Fetterman Alan Goldberg Alyson Goodner George W. Karr, Jr. Erik E. Kolar
Michael S. Kuritzkes, Esq. Maria L. Maccecchini, Ph.D. Michael A. Major, Sr. Joseph W. "Chip" Marshall, III Mark R. Nicoletti J. Barton. Riley William R. Sasso, Esq. Mark I. Solomon Brian Walters Joan B. Walters
leadership | 18
DOING THE MOST GOOD Mission Statement universal Christian Church.
Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
EXCLUSIVE VIDEO
www.SalvationArmyPhiladelphia.org/AnnualReport
Mission Statement The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
The Salvation Army of Greater Philadelphia
4050 Conshohocken Avenue, Philadelphia, PA 19131 215.787.2818 | www.SalvationArmyPhiladelphia.org