BRAND BOOK April 2014
TABLE OF CONTENTS
Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 The Logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 The Colors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Typography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Sample Layout. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
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THE VISION To create new experiences for different size of organizations and provide them with awesome, fun, hilarious and unforgettable
Awesome, Fun, Huge, Hillarious, Wipeout, Ninja
Larger than life Key Competitors Wipeout run, Insane Inflatable 5k
Become the leading fun provider company! 1
THE LOGO Because the company is about providing fun and hillarious activity, the logo needs to be sleek and simple. By making use of the simplicity of red and gray, its message makes it straightforward just HIT and RUN!
1.) HORIZONTAL FORMAT - Same size on “Hit” and “Run”. “Hit” is ofcourse has a bit thicker strokes but both must have the same height. 2.) 2 LINE FORMAT - Just like the “Hit and Run 5k” logo its appearance is just the same. The added line “Corporate Events” is the only variation 3.) SLANTED is a NO! NO! 4.) 2 Lines with the “and” at the center just totally gives the logo a different feel. There should be a feeling of movement looking at the “Run” a bit forward. 5.) “HIT” and “RUN” should always have the same height.
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SIGNATURE VARIATIONS 2 logo format. Single line and 2 lines. Logo can also be in black and white
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USING THE LOGO Because of the logo’s very cool and simple design, it is very easy to put in on different cool stuffs like, shirts, caps, sunvisors, mugs, glasses, pens etc.
Note: Samples are from HitandRun5k.com. Same format and usage of logos.
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THE COLORS These cool color combinations can be used in all the companies materials and stuffs. No color mixing please!
HEX # da2027 CMYK 8 | 100 | 98 | 1 RGB 218 | 31 | 40
primary HEX # 4d4d4e CMYK 66 | 58 | 56 | 36 RGB 77 | 78 | 79 HEX # 828181 CMYK 51 | 43 | 43 | 7 RGB 130 | 129 | 129
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secondary HEX # 2a7fc2 CMYK 80 | 43 | 0 | 0 RGB 43 | 128 | 195 HEX # fdcf04 CMYK 1 | 17 | 100 | 0 RGB 254 | 207 | 5 HEX # 594588 CMYK 78 | 85 | 15 | 3 RGB 89 | 69 | 136 HEX # 71bf43 CMYK 60 | 0 | 100 | 0 RGB 114 | 191 | 68
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TYPOGRAPHY Forza
Typfaces are Forza. It can only be used with black, dark gray colors.
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PHOTOGRAPHY The brand logo can be used in variety of placements in shirt prints, wristbands, and car decals.
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SAMPLE LAYOUT
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Joseph Santos HIT and Run Corporate Event Provo, Utah Š 2015 All Rights Reserved hitandruncorp.com