mj: women | marketing agency COLLETTE RAMIREZ PRINCETON NORTH
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hirteen years ago, Collette Ramirez moved to Santa Barbara sight unseen, following her heart—and her husband—to a city she had never stepped foot in. Born in South Africa and educated in Australia, she brought with her a global perspective and a passion for strategic creativity. “It was a big leap of faith,” she recalls, “but I mean, what better place to come?” Today, Collette is the Founder and Marketing Director of Princeton North, a Santa Barbarabased marketing and design agency known for its minimalist aesthetic and strategic depth. With over 15 years of international experience across South Africa, Australia, and the United States, she leads a team committed to transforming brands into meaningful visual identities. “We do more than make things beautiful; we make them meaningful,” she says. Collette’s academic research focused on women in leadership—a personal and professional theme that continues to drive her. “Women are producers. We grow life, businesses, and communities—often within systems not built for us,” she notes. Her leadership is informed by a commitment to depth, asking clients foundational questions like, “What is your why?” to ensure every project aligns with authentic purpose. Princeton North’s portfolio spans local favorites like Jane Restaurant and Village Properties, as well as global names such as Hoka and Christie’s International. Their design work here reflects Santa Barbara itself—warm whites, terracotta rooftops, and Spanish tile-inspired logos. “I love to incorporate the local aesthetic into each client’s brand so it feels like it’s from Santa Barbara, not from somewhere else.” Beyond business, Collette emphasizes giving back. Princeton North donates 10% of all proceeds to organizations including Girls Inc., the Santa Barbara Museum of Art, and causes supporting the Latin community. “If you’re too focused on yourself, you get lost. But when you ask, ‘How can I help my community?’—that’s where real growth happens.” WWW.PRINCETONNORTH.COM 144
SUMMER
2025