Statement of Ownership, Management, and Circulation, PS Form 3526 1. Publication title: Santa Barbara Magazine. 2. Publication number: 1129-90. 3. Filing date: October 1, 2019. 4. Issue frequency: Quarterly with one additional issue. 5. Number of issues published annually: 5 (five). 6. Annual subscription price: $19.95. 7. Complete mailing address of known office of publication (not printer): 2064 Alameda Padre Serra, Suite 120, Santa Barbara, CA, 93103; contact person: Adele Hagar; Telephone: 805-965-5999. 8. Complete mailing address of headquarters or general business office of publisher (not printer): Same as above. 9. Full names and complete mailing addresses of the publisher, editor, and managing editor: publisher: Jennifer Hale; editor: Gina Tolleson; managing editor: Gina Z. Terlinden. 10. Owner: Smith Publishing Group, LLC, 2064 Alameda Padre Serra, Suite 120, Santa Barbara, CA, 93103. 11. Known bondholders, mortgagees, and other security holders owning or holding one percent or more of the total amount of bonds, mortgages, or other securities: None. 12. Nonprofit tax status: Has not changed during preceding 12 months. 13. Publication title: Santa Barbara Magazine. 14. Issue date for circulation data below: October 1, 2019. 15. Extent of nature of circulation: Lifestyle magazine; Average number of copies each issue during preceding 12 months; number of copies of single issue published nearest to filing date: a. Total number of copies (net press run): average: 30,000; actual: 30,000. b. Paid circulation: (1) Mailed outside-county paid subscriptions (including paid distribution above nominal rate, advertiser’s proof copies, and exchange copies): Average: 25; actual: 25. (2) Mailed in-county paid subscriptions: Average: 9,702; actual: 10,367. (3). Sales through dealers and carriers, street vendors, counter sales, and other paid distribution outside USPS: average: 6,521; actual: 5,995. (4) Paid distribution by other classes mailed through the UPSP: Average: 200; actual: 200. c. Total paid distribution (sum of 15b(1), (2), (3), (4): average: 16,448; actual: 16,587. d. Free or nominal rate distribution by mail: (1) Free or nominal rate outside county copies: Average: 0; actual: 0. (2): Free or nominal rate in-county: Average: 0; actual: 0. (3). Free or nominal rate copies mailed at other classes: Average: 20; actual: 0. (4). Free or nominal rate distribution outside the mail (carriers or other means): average: 12,120; actual: 12,364. E. Total free or nominal rate distribution (sum of 15d (1), (2), (3) and (4)): Average: 12,140; actual: 12,364. f. Total free distribution (sum of 15c and 15e): Average: 28,588; actual: 28,951. g. Copies not distributed: Average: 1,412; actual: 1,049. H. Total (sum of 15f and 15g): Average: 30,000; actual: 30,000. i. Percent paid (15c/15f x 100): average: 57.5%; actual: 57.2%. 16. Electronic Copy Circulation. A. Paid electronic copies: Average: 0; actual: 0. b. Total paid print copies (15c) + paid electronic copies (16a): Average: 16,448; actual: 16,587. C. Total print distribution (15f) + paid electronic copies (16a): Average: 28,588; actual: 28,951. d. Percent paid (16b/16cx100): Average: 57.5%; actual: 57.2%. 17. Publication of statement of ownership: Publication required. Will be printed in the Winter 2020 issue of this publication. 18. I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including multiple damages and civil penalties). Signature and title of editor, publisher, business manager, or owner: Adele Hagar, controller.
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Contact Sarah McCormick at 805-965-5999 x131 Sarah@SBMag.com