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Billboard HIT
W H AT ’ S N O W
PHOTOGRAPHS: RAREFORM, ALEC AND ARIC, JEREMIAH KLEIN, WALLET, BLAKE BRONSTAD
Brothers Alec and Aric Avedissian repurpose vinyl billboards into stylish, sustainable products. While the Westmont grads may have started RAREFORM by shipping product to their parents’ address, their business gained major traction when it landed a recent spot on ABC’s Shark Tank. “It was great exposure, helping us get our story across,” says Alec. “In one day, we did what we Clockwise from top normally did in one month.” Their appearance instantly left: Pouch wallet increased Rareform’s online business fivefold and earned ($28); Rareform them a contract of $300,000 plus invaluable advice on how founders Alec and Aric to market their one-of-a-kind merchandise that’s made via Avedissian; Summit exclusive partnerships with major agencies such as Clear backpack ($88). Channel. “We actually don’t climb up and steal it like people think,” says Alec. After billboards have run their stint in the sky, the brothers intercept them, estimating that in the process they divert nearly 20,000 pounds of waste from landfills each month. Once the lightweight, waterproof, and durable vinyl hits their California warehouse, it’s all washed and hand-cut into shapes for duffles, surf bags, backpacks, wallets, and iPhone cases (from $25)—each with a story behind it. 805-419-3507. J . B . K .
We Love...
RAREFORM.COM
GLASSD mirror mosaics are
each unique and made using repurposed surfboards. The reflective designs are hand cut and pieced together by artist Katy Helen.
What’s Now
GL A S S D GA L L E R Y.C O M
Custom designs (from $850).
WAVE MAKER
Jon Rose—former pro surfer and founder of WAVES FOR WATER —commissioned five iconic California artists (including Shawn Stussy) to create a T-shirt inspired by the nonprofit’s mission of providing clean drinking water to communities around the world. Each artist is launching their Ts, hats, and more (from $32) online for a limited period— Stussy’s is through June 15—and 100 percent of proceeds will support global clean-water programs. J . B . K . WAVE SF O R WAT E R . O R G
Stills from WETSUIT .
Suit Up
Ubertailor Kirk Miller and photographer Dewey Nicks teamed up for a short film, WETSUIT , where two locals catch a right break at Serena Point, hanging tens in bespoke Miller’s Oath suits. It's a wild and sartorial ride. Check it out at millersoath.com. G I N A T O L L E S O N S A N TA B A R B A R A