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BETTER TOGETHER
Last summer, Jack Johnson had an epiphany at the Santa Barbara Bowl. Not on stage, but while sitting within the audience and checking out the cups. Among the partiers and the plastic was a healthy handful of stainless-steel vessels, raised in the air, reflecting the #MyPintAndMe project he launched with the Bowl in 2014—allowing concertgoers who purchase a pint to receive discounted refills for life, eliminating more than 10,000 single-use cups to date. “It was really cool, I saw people sitting there holding their reusable pints,” Johnson recalls, when an idea to take the concept one step further popped into his mind. This summer, the artist is gifting a souvenir cup to each person in the audience at his July 17 and 18 shows at the Bowl, where he’s an honorary board member. Call it generous, call it eco-conscious, call it clever marketing, but those pints are the reason this singer/songwriter/ surfer still takes the stage.
Feature - Johnson Johnson, who frequents ocean-loving communities, talks to fans on ways to get involved with GREENING PRACTICES — from beach clean-ups to rethinking the common cup. This summer, his fans will all receive free, reusable pints at the Bowl.
“Artists like Jack Johnson, Radiohead, and Incubus—they only want green venues. We’ve been called the
greenest venue in the country.” —ERIC SHIFLETT