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IndustryARC
Global Smart Homes Market (2014 – 2020)
By System Types (Security systems, HVAC, Lighting Control Systems, Entertainment); by standards (DALI, KNX, Wi-Fi, Zigbee, Enocean)
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TABLE OF CONTENTS 1. Global Smart Homes– Market Overview 2. Executive Summary 3. Global Smart Homes– Market Landscape 3.1. Market Share Analysis 3.2. Comparative Analysis 3.2.1.
Product Benchmarking
3.2.2.
End user profiling
3.2.3.
Patent Analysis
3.2.4.
Top 5 Financials Analysis
4. Global Smart Homes – Market Forces 4.1. Market Drivers 4.2. Market Constraints 4.3. Market Challenges 4.4. Attractiveness of the Smart Homes Industry 4.4.1.
Power of Suppliers
4.4.2.
Power of Customers
4.4.3.
Threat of New entrants
4.4.4.
Threat of Substitution
4.4.5.
Degree of Competition
5. Global Smart Homes – Strategic Analysis 5.1. Value Chain Analysis 5.2. Pricing Analysis 5.3. Opportunities Analysis
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5.4. Product/Market Life Cycle Analysis 5.5. Suppliers and Distributors 6. Global Smart Homes Market – By System Types 6.1. Security Systems 6.1.1.
Alarm Systems
6.1.2.
Biometric Systems
6.1.2.1.
Face
6.1.2.2.
Fingerprint
6.1.2.3.
Iris
6.1.2.4.
Voice Recognition
6.1.2.5.
Others
6.1.3.
Surveillance Systems
6.2. HVAC 6.2.1.
Thermostats
6.2.2.
Sensors
6.2.2.1.
Temperature
6.2.2.2.
Humidity
6.2.2.3.
Pressure
6.2.3.
Energy Management
6.2.4.
Climate Control
6.2.5.
Smart Windows
6.3. Entertainment 6.3.1.
Home Theater Systems
6.3.2.
Smart Entertainment
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6.4. Lighting 6.4.1.
Smart Lighting Controls
6.4.2.
Integrated Power Management
6.4.3.
Sensors
6.4.3.1.
Occupancy
6.4.3.2.
PID
6.4.3.3.
Others
7. Global Smart Homes Market – By Standards 7.1. Communication Protocols 7.1.1.
DALI
7.1.2.
KNX
7.1.3.
NEMA
7.1.4.
BACNET
7.1.5.
Lon Works
7.1.6.
Others
7.2. Wireless Standards 7.2.1.
Zigbee
7.2.2.
Enocean
7.2.3.
Z-Wave
7.2.4.
Wi-Fi
7.2.5.
Others
8. Global Smart Homes Market – Building Automation By End Use Types 8.1. Commercial Buildings 8.2. Residential
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8.3. Governmental 8.4. Industrial 8.5. Others 9. Global Smart Homes Market-Geographic Analysis 9.1. Introduction 9.2. Americas 9.2.1.
North America
9.2.2.
Brazil
9.2.3.
Argentina
9.2.4.
Mexico
9.3. Europe 9.3.1.
UK
9.3.2.
France
9.3.3.
Germany
9.4. APAC 9.4.1.
China
9.4.2.
South Korea
9.4.3.
Japan
9.4.4.
Australia
9.5. ROW 10. Market Entropy 10.1.
New Product Launches
10.2.
M&As, Collaborations, JVs and Partnerships
11. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
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11.1.
ABB
11.2.
Acuity Brands
11.3.
Legrand S.A
11.4.
Johnson Controls
11.5.
Schneider Electric
11.6.
Assa Abloy
11.7.
Cooper Controls
11.8.
CISCO
11.9.
Delta Controls
11.10. Honeywell International 11.11. Siemens Building Technologies 11.12. Leviton 11.13. Hitachi 11.14. Emerson Electric 11.15. Ingersoll-Rand 11.16. Lutron Electronics 11.17. Tyco International 11.18. United Technologies Corporation 11.19. Control4 11.20. Crestron Electronics 12. Appendix 12.1.
Abbreviations
12.2.
Sources
12.3.
Research Methodology
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12.4.
Bibliography
12.5.
Compilation of Expert Insights
12.6.
Disclaimer
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1. GLOBAL SMART HOMES– MARKET OVERVIEW 1.1.
REPORT SCOPE
The global smart home market has been segmented into different product types like face, voice and fingerprint recognition, surveillance systems, alarm systems, ventilation systems, temperature sensors and others. Each of these segments is further broken down to give an in-depth analysis of the market. The market has also been analyzed by different service segments like security systems, HVAC, Entertainment, and Lighting. The overall market is also presented from the perspective of different geographic regions and the key countries for this industry. Competitive landscape for each of the product types is highlighted and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2013 are provided. The prominent players profiled in this report are ABB, Schneider Electric, Assa Abloy, Honeywell International and others. The report contains the most detailed and in-depth segmentation of the global smart home market.
1.2.
STAKEHOLDERS
Following are the key stakeholders in the Smart Home market. •
Product OEMs
•
Contract manufacturers
•
Service providers
•
Component suppliers
•
System integrators
•
Maintenance companies
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2. EXECUTIVE SUMMARY The smart home market is a market comprising of home automation and greener energy. This market has been witnessing tremendous growth due to their efficient energy saving and eco friendly nature, not only in developed regions of the world, but also in developing countries. Awareness about the convenience and cost effectiveness offered by these products and services is also increasing the demand for this market. Advanced technologies are proving use of greener energy appliances affordable and time saving. Portability, customization, ease of use, and automation are the key factors that smart home market players use to differentiate their products and services. The smart home equipment and services market is slated to grow at 8% to 10% year on year for the next five years. The market is estimated to reach $68bn by 2018.
GLOBAL SMART HOME MARKET REGION WISE ANALYIS FOR 2013-2020 ($BN) Region
2013
2014
2016
2018
CAGR (%)
North America
12.3
xx
xx
22.6
2013-2020 xx
APAC 4.5 Europe 10.3 Others 5.9 Total 33 Source: IndustryARC Analysis
xx xx xx xx
xx xx xx xx
11.7 20.9 12.8 68
xx xx xx 8-10%
Smart home equipment providers like Alarm have partnered with a network of home security dealers. They have over 2700 security partners and more than 1.5 million customers in North America. Smart home services are more than just security. Companies like Vivint has also expanded their product line into home energy management services in North America.
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GLOBAL SMART HOME MARKET GROWTH ANALYSIS FOR 2013-2018 35
Market in $Bn
30 25 20
Market in 2018
15
Market in 2013
10 5 0
North America
APAC
Europe
others
Regions
Source: IndustryARC Analysis
Emergence of internet of things is a very important market driver for smart homes. The technology behind smart homes has existed for decades now. The challenge this market has faced so far is due to the huge bulk of consumers didn’t have the knowledge about the technologies that can make their work easier. Only very few wealthy had accustomed to the smart home technologies such as voice/video equipment, lighting and other such components. There is a very good chance that the smart homes come down in price and be affordable to consumers making it a much wider market by appealing middle class consumers. There is an increased competition in the market. Companies like Control4 and Elan home systems have introduced relatively inexpensive products which are slightly analogous in functionality compared to luxury items that have dominated market for some years. This report on the Global Smart home Market identifies many such insights and M&A opportunities, besides providing a detailed analysis of the smart home services and equipment market.
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KEY MARKET INSIGHTS Smart homes are the future mirrors of technological advancements. Remote energy management, home security, tele-presence, health and wellness are the emerging applications for the smart homes market. • • •
The numbers of connected homes are expected to more than double during this period. The global smart homes market is expected to increase from around $33bn in 2013 to around $68bn in 2018. Many home based appliances are being reinvented to make them wireless and remotely controlled. Wireless sensor based networking is also proliferating on the back of standards like DALI, Enocean, KNX etc for device to device communication.
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12.3. RESEARCH METHODOLOGY The quantitative and qualitative data collected for the smart home market report is from a combination of secondary and primary sources. Research interviews were conducted with senior executives and/or managers of leading smart home solution providers. These Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative and qualitative inputs on their operations, performance, strategies and views on the overall market, including key developments and technology trends. Data from interviews is consolidated, checked for consistency and accuracy, and the final market numbers are again validated by experts. The global market was split by products, services and geography based on different factors like primary and secondary sources, understanding of the number of companies operating in each segment and also KOL insights. We have used various secondary sources such as directories, articles, white papers, newsletters, annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect information for extensive technical and commercial study of the smart home market. The key players in the market and its value chain were identified through secondary research and their market opinions were also gathered in a similar way through telephonic interviews and questionnaires. We have also studied the annual reports of these top market players. Interviews with key opinion leaders such as directors, managers, marketing personnel were used extensively in understanding the need and emergence of smart home market.
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THE ARC ADVANTAGE An analytical model lies at the core of our process, ensuring logical consistency throughout our research. We complement the model with secondary data and interviews with industry experts to reflect the latest trends. With our final expert validation, we provide you with only the most accurate and actionable intelligence.
THE ARC PROCESS Analytical Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market 3. Assign weights to these factors in terms of their relevance and impact on the market 4. Build the Analytical Model ANALYTICAL MODEL
Base Method
1. Get a topdown estimate of the market 2. Follow it up with a bottom-up estimate of the market 3. Check forconsistency and new growth factors that are relevant over the next 10 Years
4. Build the Base model BASE MODEL
Consolidation Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market. 3. Assign weights to these factors in terms of their relevance and impact on the market. 4. Build the Consolidated Model
Delphi Verification 1. Verify the findings of the model with experts from across the value chain 2. Verify the findings with players across small and large enterprises 3. Tweak the model and add new factors 4. Finalize the ARC Model
CONSOLIDATED MODEL
ARC MODEL
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