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IndustryARC
Global Aircraft Seating, Seat Cover, Amenities and Auxiliaries Market Analysis and Forecast (2013 – 2022)
By Seat Type (Suite Class, First Class, Business Class, Premium Economy Class, Economy Class); By Seat Cover Type (Fabric, Leather, Synthetic)
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TABLE OF CONTENTS 1. Global Aircraft Seating – Market Overview 2. Executive Summary 3. Global Aircraft Seating – Market Landscape 3.1. Market Share Analysis 3.2. Comparative Analysis 3.2.1.
Product Benchmarking
3.2.2.
End user profiling
3.2.3.
Patent Analysis
3.2.4.
Top 5 Financials Analysis
3.2.5.
Testing & Certifications Analysis
3.2.6.
Regulatory Standards Analysis
4. Global Aircraft Seating – Market Forces 4.1. Market Drivers 4.2. Market Constraints 4.3. Market Challenges 4.4. Attractiveness of the Aircraft Seating Industry 4.4.1.
Power of Suppliers
4.4.2.
Power of Customers
4.4.3.
Threat of New entrants
4.4.4.
Threat of Substitution
4.4.5.
Degree of Competition
5. Global Aircraft Seating Market – Strategic Analysis 5.1. Value Chain Analysis 5.2. Pricing Analysis
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5.3. Opportunities Analysis 5.4. Product/Market Life Cycle Analysis 5.5. Suppliers and Distributors 6. Global Aircraft Seating Market – By Aircraft Type 6.1. Very Large Aircraft 6.2. Wide-body Aircraft 6.3. Narrow-body Aircraft 6.4. Regional Transport Aircraft 7. Global Aircraft Seating Market – By Seat Type 7.1. Suite Class 7.2. First Class 7.3. Business Class 7.4. Premium Economy Class 7.5. Economy Class 8. Global Aircraft Seating Market – By Seat Cover Type 8.1. Fabric 8.2. Leather 8.3. Synthetic 8.4. Others 9. Global Aircraft Seating Market – By Amenities and Auxiliaries 9.1. Electronics 9.1.1.Audio/Video Ports 9.1.2.Power Ports 9.1.3.TV Screen 9.1.4.Headphones
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9.2. Headrests 9.3. Lumbar Support 9.4. Massage 9.5. Air-conditioning Nozzle 9.6. Reading Lights 9.7. Seatbelts 9.8. Others 10. Global Aircraft Seating Market-Geographic Analysis 10.1. Introduction 10.2. Americas 10.2.1. North America 10.2.2. Brazil 10.2.3. Argentina 10.2.4. Mexico 10.3. Europe 10.3.1. UK 10.3.2. France 10.3.3. Germany 10.4. APAC 10.4.1. China 10.4.2. South Korea 10.4.3. Japan 10.4.4. Australia 10.5. Middle East 10.6. Africa
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11. Market Entropy 11.1. New Product Launches 11.2. M&As, Collaborations, JVs and Partnerships 12. Investment Opportunities – Analysis by Target companies/customers, Capital Investments, ROI, Payback Period and Source of Funds. 13. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio) 13.1. GEVEN 13.2. ZIM Flugsitz GmbH 13.3. EADS Sogerma 13.4. Expliseat 13.5. Zodiac Seats 13.6. Aviointeriors 13.7. Thompson Aero Seating 13.8. European Aviation 13.9. Aero Seating Technologies 13.10. B/E Aerospace 13.11. TIMCO Aerosystems 13.12. DeCrane Aerospace 13.13. Koito Industries Ltd 13.14. TSI Aviation Seats 13.15. Greiner PURtec 13.16. Jamco America Inc 13.17. Recaro Aircraft Seating 13.18. SOISA Aerospace 13.19. Heath Tecna Inc 13.20. Singapore Technologies Aerospace Ltd
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14. Appendix 14.1. Abbreviations 14.2. Sources 14.3. Research Methodology 14.4. Bibliography 14.5. Compilation of Expert Insights 14.6. Disclaimer
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LIST OF TABLES Table 1 Aircraft Seat Market, List of Companies Covered Table 2 Aircraft Seat Market Competitive Share Analysis, 2013 (%) Table 3 Aircraft Seating Market Competitive Share Analysis, 2013 (%) Table 4 Top 5 Financials Analysis, 2011 – 2013 Table 5 Global Aircraft Seating Market Revenue, 2012 - 2022 ($M) Table 6 Global Aircraft Seating Market Volume, 2012 - 2022 (Million Units) Table 7 Global Aircraft Seating Market Revenue, By Seat Type, 2012 - 2022 ($M) Table 8 Global Aircraft Seating Market Volume, By Seat Type, 2012 - 2022 (Million Units) Table 9 Global Aircraft Seating Market Volume, By Seat Cover Type, 2012 - 2022 (Million Units) Table 10 Global Aircraft Seating Market, Pricing Analysis of Product Types, 2012 - 2022 ($) Table 11 Average Selling Price Analysis, Synthetic Covers, 2012 - 2022 ($) Table 12 Average Selling Price Analysis, Leather Covers, 2012 - 2022 ($) Table 13 Average Selling Price Analysis, Fabric Covers, 2012 - 2022 ($) Table 14 Global Aircraft Seat Cover Market Revenue, By Cover Type, 2012 - 2022 ($M) Table 15 Global Aircraft Seat Cover Market Revenue, By Aircraft Type, 2012 - 2022 ($M) Table 16 Global Aircraft Seat Cover Market Revenue, By Seat Type, 2012 - 2022 ($M) Table 17 Global Aircraft Seating Market Revenue, By Amenities and Auxiliaries, 2012 - 2022 ($M) Table 18 Global Aircraft Seating Market Electronics Revenue, 2012 - 2022 ($M) Table 19 Global Aircraft Seating Market Audio/Video Ports Revenue, 2012 - 2022 ($M) Table 20 Global Aircraft Seating Market Power Ports Revenue, 2012 - 2022 ($M) Table 21 Global Aircraft Seating Market TV Screen Revenue, 2012 - 2022 ($M) Table 22 Global Aircraft Seating Market Headphones Revenue, 2012 - 2022 ($M) Table 23 Global Aircraft Seating Market Massage Devices Revenue, 2012 - 2022 ($M) Table 24 Global Aircraft Seating Market Air-conditioning Nozzle Revenue, 2012 - 2022 ($M) Table 25 Global Aircraft Seating Market Reading Lights Revenue, 2012 - 2022 ($M) Table 26 Global Aircraft Seating Market Seatbelts Revenue, 2012 - 2022 ($M) Table 27 Global Aircraft Seating Market Unit Shipments, By Aircraft Type, 2012 - 2022 (Million Units) Table 28 Global Aircraft Seating Market Revenue, By Aircraft Type, 2012 - 2022 ($M) Table 29 Very Large Aircraft, Seating Market Revenue, 2012 - 2022 ($M) Table 30 Very Large Aircraft, Seating Unit Shipments, 2012 - 2022 (Million Units) Table 31 Wide-body Aircraft, Seating Market Revenue, 2012 - 2022 ($M)
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Table 32 Wide-body Aircraft, Seating Unit Shipments, 2012 - 2022 (Million Units) Table 33 Narrow-body Aircraft, Seating Market Revenue, 2012 - 2022 ($M) Table 34 Narrow-body Aircraft, Seating Unit Shipments, 2012 - 2022 (Million Units) Table 35 Regional Transport Aircraft, Seating Market Revenue, 2012 - 2022 ($M) Table 36 Regional Transport Aircraft, Seating Unit Shipments, 2012 - 2022 (Million Units) Table 37 Suite Class, Aircraft Seating Market Revenue, 2012 - 2022 ($M) Table 38 Suite Class, Aircraft Seating Unit Shipments, 2012 - 2022 (Million Units) Table 39 First Class, Aircraft Seating Market Revenue, 2012 - 2022 ($M) Table 40 First Class, Aircraft Seating Unit Shipments, 2012 - 2022 (Million Units) Table 41 Business Class, Aircraft Seating Market Revenue, 2012 - 2022 ($M) Table 42 Business Class, Aircraft Seating Unit Shipments, 2012 - 2022 (Million Units) Table 43 Premium Economy Class, Aircraft Seating Market Revenue, 2012 - 2022 ($M) Table 44 Premium Economy Class, Aircraft Seating Unit Shipments, 2012 - 2022 (Million Units) Table 45 Economy Class, Aircraft Seating Market Revenue, 2012 - 2022 ($M) Table 46 Economy Class, Aircraft Seating Unit Shipments, 2012 - 2022 (Million Units) Table 47 North America Aircraft Seating Market Revenue, 2012 - 2022($M) Table 48 South America Aircraft Seating Market Revenue, 2012 - 2022($M) Table 49 Europe Aircraft Seating Market Revenue, 2012 - 2022($M) Table 50 Asia Pacific Aircraft Seating Market Revenue, 2012 - 2022($M) Table 51 Middle East and Africa Aircraft Seating Market Revenue, 2012 - 2022($M) Table 52 Recent Product Developments, Aircraft Seating Industry Table 53 M&A, JV, Agreements, Aircraft Seating Industry
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LIST OF FIGURES Figure 1 Segmentation of Aircraft Seating Market by Product Type Figure 2 Segmentation of Aircraft Seating Market by Aircraft Type Figure 3 Aircraft Seat Market, List of Companies Covered Figure 4 Global Aircraft Seating Market Competitive Share Analysis, 2013 (%) Figure 5 Global Aircraft Seating Market Revenue, 2012 - 2018 ($bn) Figure 6 Average Selling Price Analysis of Aircraft Seating ($), 2012 - 2022 Figure 7 Global Aircraft Seating Market Revenue, Demand Analysis by Aircraft Type, 2013 (%) Figure 8 Global Aircraft Seating Market Revenue, Demand Analysis by Seat Type, 2012 2022($M) Figure 9 Global Aircraft Seating Market Revenue, Demand Analysis by Seat Cover Type, 2012 - 2022($M) Figure 10 Global Aircraft Seating Market Revenue, Demand Analysis by Amenities and Auxiliaries Type, 2012 - 2022($M) Figure 11 Global Aircraft Seating Market Revenue, Demand Analysis by Geographic Region, 2012 - 2022($M) Figure 12
Global Cumulative Airplanes Count, By Type, 2012 – 2032
Figure 13
Global Airplane Count, By Geographic Region, 2012 – 2032
Figure 14
Global Aircraft Seating Market - Demand Analysis By Type For 2013 (%)
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1. GLOBAL AIRCRAFT SEATING MARKET OVERVIEW 1.1. SCOPE The global Aircraft Seating market has been segmented into different key components of the seat like structure, foam cushions, upholsteries, fire-blocking textiles and plastic moldings. Each of these segments is further broken down to give an in-depth analysis of the market. The market has also been analyzed by aircraft types like very large aircraft, wide body aircraft, narrow body aircraft and regional aircraft. The seat cover market based on different types like fabric, leather and synthetic material has also been analyzed based on the seat types like suite class, first class, business class, premium economy class and economy class. Amenities and auxiliaries like electronic devices, audio/video and power ports, TV screens, headphones, headrests, seatbelts and air-conditioning nozzles etc have been analyzed in great detail. The overall market is also presented from the perspective of different geographic regions and the key countries for this industry. Competitive landscape for each of the product types is highlighted and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2013 are provided. The prominent players profiled in this report are GEVEN, Zodiac Seats, EADS Sogerma, B/E Aerospace and others.
SAMPLE TABLE: GLOBAL SEAT AND SEAT COVER OEMS – KEY PLAYERS S.No
Seat OEMs
Seat Cover OEMs
1
GEVEN
SOISA Aerospace
2
ZIM Flugsitz GmbH
E-LeatherGroup UK
3
EADS Sogerma
TAPIS Corp
4
Expliseat
Lantal
5
Zodiac Seats
Aircraft Cabin Maintenance GmbH
6
Aviointeriors
Aero Technics FZCO
7
Thompson Aero Seating
Bradfor Ltd
8
European Aviation
Aerofoam Industries
9
Aero Seating Technologies
Airline Services Ltd
10
B/E Aerospace
National Aircraft Interiors
Source: IndustryARC Analysis
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The report contains the most detailed and in-depth segmentation of the global Aircraft Seating market along with the seat cover, seat amenities and auxiliaries. 1.2. STAKEHOLDERS The following are the key stakeholders in the aircraft seating market.
.
•
Material Manufacturers
•
Amenities and Auxiliaries Manufacturers
•
Aircraft Seat OEMs
•
Contract manufacturer
•
Airline Companies
•
Component suppliers
•
System integrators
•
Refurbishing Companies
•
Device Maintenance companies
•
Engineering and Designing companies
•
Testing and Certification Companies
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2. EXECUTIVE SUMMARY IndustryARC estimates the global aircraft seats market to increase from around 232,185 in 2013 to more than 370,000 seats in 2018, growing at a CAGR of around 7.3% during the forecast period. The highest growth is expected from the suite class segment of commercial aircrafts. Business class is also expected to increase at a CAGR of 8.8% as commercial airlines focus on business customer types to increase revenues along with getting high volumes in bookings from their LCC initiatives. Both strategies are needed to increase ASK for the airlines and for getting profits. The global commercial aircraft seating market revenues are expected to increase from $3.3bn in 2012 to around $4.45bn in 2018.
SAMPLE TABLE: GLOBAL AIRCRAFT ANNUAL SEAT DEMAND ANALYSIS BY SEAT TYPE (2013-2018) Seat By Class Type
2013
2014
2015
2016
Suite Class First Class Business Class Premium Economy Economy Class Total Seats
xx xx xx xx xx 232,185
xx xx xx xx xx 279,587
xx xx xx xx xx 325,062
xx xx xx xx xx 343,878
2017
2018
CAGR (2013 2018)
xx xx xx xx xx xx
xx xx xx xx xx xx
14.9% 6.6% 8.8% 7.1% 7.0% 7.3%
Source: IndustryARC Analysis
The demand for Aircraft Seating services is growing at a steady pace across the globe as a direct beneficiary of the growing seats market as indicated in the table above. The global refurbishment cycle for aircraft seating is around 1 to 2 years and the retrofit cycle is 4 to 8 years. These markets are also partially but significantly impacting the overall market growth trends. According to FAA regulations, seat covers for example cannot be used after 9 washings because they lose their fire retardant quality. The global aircraft seating market is also highly regulated with various standards from bodies like FAA, CASA, SAE, EASA etc. Standards and tests are conducted to determine their flame retardant capabilities, density, gravity performance etc. Static load, dynamic load testing, windmill, abuse, reliability testing are performed on the seats. Different materials are used in the making of aircraft seats to make them lightweight, strong and also fire resistant. The aircraft seat can be segmented into 5 main components starting from the structural frame which is generally made of aluminium or in some cases carbon composites are
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also used. Foam cushions, fire resistant (FR) textiles, upholsteries and plastic moldings together complete the modern aircraft seat. Each airline uses different material combinations for their seats based on the cost, durability and weight. Most airlines used contract manufacturers to install and customize the seats into their fleet with designers, testing and certification bodies also involved in the ecosystem. This market has been witnessing tremendous growth due to increasing number of aircrafts being commissioned from Boeing and Airbus by Airlines across geographic regions. In the report, the market has been segmented by geography as North America, Europe, Asia, Middle East and Africa. Market size and forecast is provided for each of these regions. A detailed qualitative analysis of the factors responsible for driving and restraining growth of the aircraft Seating market and future opportunities are provided in the report. This report on the Global Aircraft Seating Market identifies many such insights and M&A opportunities, besides providing a detailed analysis of the different types of materials, amenities and auxiliaries.
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3. GLOBAL AIRCRAFT SEATING – MARKET LANDSCAPE 3.1 MARKET SHARE ANALYSIS Market share of all the major companies operating the aircraft seat and materials of the overall Seating market are analyzed in this section.
TABLE 2: GLOBAL AIRCRAFT SEAT MARKET, COMPETITIVE SHARE ANALYSIS, 2013 (%) Company B/E Aerospace Zodiac Aerospace Group Recaro Aircraft Seating Others Source: IndustryARC Analysis, Annual Reports
Market Share XX% XX% XX% XX%
B/E Aerospace, Zodiac Aerospace and Recaro Aircraft seating are the top three companies in the aircraft seat market and they together occupy around 84% market share. These companies have their products in all the different seat classes with patented seat styles and custom services offered to their clients. The above table shows the percentage breakdowns of these companies in the global Aircraft Seating market landscape.
FIGURE 4: GLOBAL AIRCRAFT SEAT MARKET, GEOGRAPHIC SHARE ANALYSIS, 2013 (%)
Asia Europe North America South America Middle East Africa
Source: IndustryARC Analysis, Annual Reports
As the above figure illustrates, Asia has around 34% global seat capacity offered followed by Europe and North America with 29% and 22% respectively for 2013. Furthermore, LCCs make up 16% of all airlines and 9% of installed seats. Regional airlines have 8% share but have 49% of all installed seats globally.
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4. GLOBAL AIRCRAFT SEATING – MARKET FORCES 4.1. MARKET DRIVERS 4.1.1. Growing Orders for Single Aisle Aircrafts and Asia Pacific Region The global airplane count is expected to increase from 20,310 in 2012 to around 41,240 in 2032. This includes 35,380 new planes as well as 5,960 refurbished planes. Single aisle aircraft, small WBA and medium WBA are expected to double in the next 20 years and this is a major market driver for the aircraft materials. Single aisle aircrafts with 24,670 new and 4460 refurbished planes presents the biggest opportunity to materials with regards to TAM for the next 20 years.
FIGURE 9: GLOBAL CUMULATIVE AIRPLANES COUNT, BY TYPE, 2012 - 2032 Regional Jets Single Aisle Refurbished
Small WBA
New
Medium WBA
Existing
Large WBA 0
50
100
150
200
250
300
Number of Planes (100s)
Source: IndustryARC Analysis, Expert Interviews, Secondary Sources, Trade Bodies and Associations
The above figure gives an illustration of the cumulative plane orders by airplane type for the period 2012 – 2032.
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FIGURE 10: GLOBAL AIRPLANE COUNT, BY GEOGRAPHIC REGION, 2012 - 2032 Africa CIS Latin America Refurbished
Middle East
New
Europe
Existing
North America APAC 0
20
40
60
80
100
120
140
Number of Planes (100s)
Source: IndustryARC Analysis, Expert Interviews, Secondary Sources, Trade Bodies and Associations
With respect to geographic regions, APAC is expected to receive 36% of all new units followed by Europe and North America with 21%. APAC specifically will be the biggest market for aircraft materials with 12,860 new and 1,930 refurbished planes during 2012 – 2032.
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8. GLOBAL AIRCRAFT SEATING MARKET – BY SEAT COVER TYPES Aircraft Seating can be classified into different types based on the class type like suite class, first class, business class, premium economy and economy class. Seat covers usage is directly dependent on the type of class in which the aircraft needs to install. The figure below gives a revenue share breakdown of the seat cover market for 2013.
Figure 12: Aircraft Seat Cover Market Revenue Share 2013 (%) 17% 31%
Fabric Leather Synthetic
52%
Source: IndustryARC Analysis, Expert Insights
According to IndustryARC, the global seat cover market is led by leather seat covers in value and fabric seat covers in volume. Synthetic covers are increasing slowly in demand with more airlines identifying these type of covers offering the quality of leather at a lower cost and weight as well. However, most US airlines are still going for leather seat covers due to its characteristics like long durability, ease of cleaning and flame retardant quality.
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FIGURE 12: AIRCRAFT SEAT COVER MARKET VOLUME SHARE 2013 (%)
19%
Fabric Leather 54%
Synthetic
27%
Source: IndustryARC Analysis, Expert Insights
The above figure illustrates the seat cover market volumes breakdown for 2013. Fabric seat covers are mostly used in LCCs which are growing in all the major geographic regions. These have very low cost as well as low weight which is an ideal fit for most LCCs. Apart from seat covers there are other materials like Polyurethane, Neoprene, Silicone and Polythelene used for foam cushions in the aircraft seats. Fire resistant polyester, nylon, cotton and leather are primarily used as upholsteries covering the foam cushions and also as seat covers. The upholstery is put over the fire-blocking textile layer. Polycarbonate, ABS and decorative vinyls for plastic molding to prepare decorative closeouts, trim strips, food trays, and arm rests etc.
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13.3. RESEARCH METHODOLOGY The quantitative and qualitative data collected for the aircraft seating market report is from a combination of secondary and primary sources. Research interviews were conducted with senior executives and/or managers of leading aircraft seating, seat material market providers. These Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative and qualitative inputs on their operations, performance, strategies and views on the overall market, including key developments and technology trends. Data from interviews is consolidated, checked for consistency and accuracy, and the final market numbers are again validated by experts. The global market was split by product types and geography based on different factors like primary and secondary sources, understanding of the number of companies operating in each segment and also KOL insights. We have used various secondary sources such as directories, articles, white papers, newsletters, annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect information for extensive technical and commercial study of the aircraft material market. The following secondary sources were also used in the production of report and in triangulation of data points. •
Internal database on airlines and reports on aerospace industry.
•
Whitepapers, newsletters from global associations, trade bodies like IATA, CAPA, GAMA.
•
Annual Reports and presentations from top aircraft OEMs and airlines from different geographic regions.
•
Paid interviews with executives (CXOs. Managers, VPs, AVPs, Business Development Personnel) from the airline industry.
•
Questionnaires and telephonic interviews of key contacts from different parts of the value chain.
The key players in the market and its value chain were identified through secondary research and their market opinions were also gathered in a similar way through telephonic interviews and questionnaires. We have also studied the annual reports of these top market players. Interviews with key opinion leaders such as directors, managers, marketing personnel were used extensively in understanding the need and emergence of aircraft Seating market.
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We also have extensive database of contacts which were used to conduct primary interviews and also to get their inputs using questionnaires. The following specific steps will be followed for the top-down approach as part of the triangulation efforts discussed above. 1. The global airline industry is divided primarily into regional and international players. The data on the number and type of planes operated by each airline is then extracted. (More than 900 airlines in operation currently) 2. The order status of new planes, number of planes to be retained and replaced is also collected. 3. Based on the type of plane (RTA, NBA, WBA, VLA) and the airline customizations, the actual number of seats per class (Economy, Business, First, Suite) is determined. This is done for all the aircrafts owned by an airline. 4. Based on data collected in second & third steps, the number of linefit and retrofit seats is determined. 5. Our extensive database (more than 1,000 contacts) in the aerospace industry will be contacted by questionnaires and telephonic interviews to gather data and qualitative inputs on Seating. These data points combined with the data in fourth step will be used to get the data on global airline seating market.
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THE ARC ADVANTAGE An analytical model lies at the core of our process, ensuring logical consistency throughout our research. We complement the model with secondary data and interviews with industry experts to reflect the latest trends. With our final expert validation, we provide you with only the most accurate and actionable intelligence.
THE ARC PROCESS Analytical Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market 3. Assign weights to these factors in terms of their relevance and impact on the market 4. Build the Analytical Model ANALYTICAL MODEL
Base Method
1. Get a topdown estimate of the market 2. Follow it up with a bottom-up estimate of the market 3. Check forconsistency and new growth factors that are relevant over the next 10 Years
4. Build the Base model BASE MODEL
Consolidation Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market. 3. Assign weights to these factors in terms of their relevance and impact on the market. 4. Build the Consolidated Model
Delphi Verification 1. Verify the findings of the model with experts from across the value chain 2. Verify the findings with players across small and large enterprises 3. Tweak the model and add new factors 4. Finalize the ARC Model
CONSOLIDATED MODEL
ARC MODEL
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