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IndustryARC
Global Aircraft Seat Material Market (2013 – 2022)
By Material Type (Aluminium Structure, Foam Cushions, FR Textiles, Plastic Molding, Upholsteries); By Seat Type (Suite Class, First Class, Business Class, Premium Economy Class, Economy Class); By Aircraft Type (RTA, NBA, WBA, VLA)
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TABLE OF CONTENTS 1. Global Aircraft Seat Material – Market Overview 2. Executive Summary 3. Global Aircraft Seat Material – Market Landscape 3.1. Market Share Analysis 3.2. Comparative Analysis 3.2.1.
Product Benchmarking
3.2.2.
End user profiling
3.2.3.
Patent Analysis
3.2.4.
Top 5 Financials Analysis
3.2.5.
Testing & Certifications Analysis
3.2.6.
Regulatory Standards Analysis
4. Global Aircraft Seat Material – Market Forces 4.1. Market Drivers 4.2. Market Constraints 4.3. Market Challenges 4.4. Attractiveness of the Aircraft Seat Material Industry 4.4.1.
Power of Suppliers
4.4.2.
Power of Customers
4.4.3.
Threat of New entrants
4.4.4.
Threat of Substitution
4.4.5.
Degree of Competition
5. Global Aircraft Seat Material Market – Strategic Analysis 5.1. Value Chain Analysis 5.2. Pricing Analysis
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5.3. Opportunities Analysis 5.4. Product/Market Life Cycle Analysis 5.5. Suppliers and Distributors 6. Global Aircraft Seat Material Market – By Types 6.1. Structure 6.1.1.Aluminum Frame 6.1.2.Carbon-Fibre Composites 6.1.3.Steel 6.1.4.Fiberglass 6.1.5.Kevlar 6.2. Foam Cushions 6.2.1.Polyurethane 6.2.2.Neoprene 6.2.3.Silicone 6.2.4.Polyethylene 6.3. Upholsteries 6.3.1.FR Polyester 6.3.2.FR Nylon 6.3.3.Leather 6.3.4.FR Cotton 6.4. Fire-blocking Textiles 6.5. Plastic Molding 6.5.1.Polycarbonate 6.5.2.ABS 6.5.3.Decorative Vinyls
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7. Global Aircraft Seat Material Market – By Aircraft Type 7.1. Very Large Aircraft 7.2. Wide-body Aircraft 7.3. Narrow-body Aircraft 7.4. Regional Transport Aircraft 8. Global Aircraft Seat Material Market – By Seat Type 8.1. Suite Class 8.2. First Class 8.3. Business Class 8.4. Premium Economy Class 8.5. Economy Class 9. Global Aircraft Seat Material Market-Geographic Analysis 9.1. Introduction 9.2. Americas 9.2.1.
North America
9.2.2.
Brazil
9.2.3.
Argentina
9.2.4.
Mexico
9.3. Europe 9.3.1.
UK
9.3.2.
France
9.3.3.
Germany
9.4. APAC 9.4.1.
China
9.4.2.
South Korea
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9.4.3.
Japan
9.4.4.
Australia
9.5. Middle East 9.6. Africa 10. Market Entropy 10.1.
New Product Launches
10.2.
M&As, Collaborations, JVs and Partnerships
11. Investment Opportunities – Analysis by Target companies/customers, Capital Investments, ROI, Payback Period and Source of Funds 12. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio) 12.1. GEVEN 12.2. ZIM Flugsitz GmbH 12.3. EADS Sogerma 12.4. Expliseat 12.5. Zodiac Seats 12.6. Aviointeriors 12.7. Thompson Aero Seating 12.8. European Aviation 12.9. Aero Seating Technologies 12.10. B/E Aerospace 12.11. TIMCO Aerosystems 12.12. DeCrane Aerospace 12.13. Koito Industries Ltd 12.14. TSI Aviation Seats 12.15. Greiner PURtec 12.16. Jamco America Inc
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12.17. Recaro Aircraft Seating 12.18. SOISA Aerospace 12.19. Heath Tecna Inc 12.20. Singapore Technologies Aerospace Ltd 13. Appendix 13.1.
Abbreviations
13.2.
Sources
13.3.
Research Methodology
13.4.
Bibliography
13.5.
Compilation of Expert Insights
13.6.
Disclaimer
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LIST OF TABLES Table 1 Aircraft Seat Market, List of Companies Covered Table 2 Aircraft Seat Market Competitive Share Analysis, 2013 (%) Table 3 Aircraft Seat Material Market Competitive Share Analysis, 2013 (%) Table 4 Top 5 Financials Analysis, 2011 – 2013 Table 5 Global Aircraft Seat Material Market Revenue, 2012 - 2022 ($M) Table 6 Global Aircraft Seat Material Market Volume, 2012 - 2022 (Million Units) Table 7 Global Aircraft Seat Material Market Revenue, By Product Type, 2012 - 2022 ($M) Table 8 Global Aircraft Seat Material Market Volume, By Product Type, 2012 - 2022 (Million Units) Table 9 Global Aircraft Seat Material Market Volume, By Product Type, 2012 - 2022 (Million Metric Tons) Table 10 Global Aircraft Seat Material Market, Pricing Analysis of Product Types, 2012 - 2022 ($) Table 11 Average Selling Price Analysis, Aluminium Structure, 2012 - 2022 ($) Table 12 Average Selling Price Analysis, Foam Cushions, 2012 - 2022 ($) Table 13 Average Selling Price Analysis, Upholsteries, 2012 - 2022 ($) Table 14 Average Selling Price Analysis, Fire-blocking Textiles, 2012 - 2022 ($) Table 15 Average Selling Price Analysis, Plastic Moldings, 2012 - 2022 ($) Table 16 Global Aircraft Seat Material Market Unit Shipments, By Aircraft Type, 2012 - 2022 (Million Units) Table 17 Global Aircraft Seat Material Market Revenue, By Aircraft Type, 2012 - 2022 ($M) Table 18 Very Large Aircraft, Seat Material Market Revenue, 2012 - 2022 ($M) Table 19 Very Large Aircraft, Seat Material Unit Shipments, 2012 - 2022 (Million Units) Table 20 Wide-body Aircraft, Seat Material Market Revenue, 2012 - 2022 ($M) Table 21 Wide-body Aircraft, Seat Material Unit Shipments, 2012 - 2022 (Million Units) Table 22 Narrow-body Aircraft, Seat Material Market Revenue, 2012 - 2022 ($M) Table 23 Narrow-body Aircraft, Seat Material Unit Shipments, 2012 - 2022 (Million Units) Table 24 Regional Transport Aircraft, Seat Material Market Revenue, 2012 - 2022 ($M) Table 25 Regional Transport Aircraft, Seat Material Unit Shipments, 2012 - 2022 (Million Units) Table 26 Suite Class, Aircraft Seat Material Market Revenue, 2012 - 2022 ($M) Table 27 Suite Class, Aircraft Seat Material Unit Shipments, 2012 - 2022 (Million Units) Table 28 First Class, Aircraft Seat Material Market Revenue, 2012 - 2022 ($M) Table 29 First Class, Aircraft Seat Material Unit Shipments, 2012 - 2022 (Million Units) Table 30 Business Class, Aircraft Seat Material Market Revenue, 2012 - 2022 ($M) Table 31 Business Class, Aircraft Seat Material Unit Shipments, 2012 - 2022 (Million Units) Table 32 Premium Economy Class, Aircraft Seat Material Market Revenue, 2012 - 2022 ($M)
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Table 33 Premium Economy Class, Aircraft Seat Material Unit Shipments, 2012 - 2022 (Million Units) Table 34 Economy Class, Aircraft Seat Material Market Revenue, 2012 - 2022 ($M) Table 35 Economy Class, Aircraft Seat Material Unit Shipments, 2012 - 2022 (Million Units) Table 36 North America Aircraft Seat Material Market Revenue, 2012 - 2022($M) Table 37 South America Aircraft Seat Material Market Revenue, 2012 - 2022($M) Table 38 Europe Aircraft Seat Material Market Revenue, 2012 - 2022($M) Table 39 Asia Pacific Aircraft Seat Material Market Revenue, 2012 - 2022($M) Table 40 Middle East and Africa Aircraft Seat Material Market Revenue, 2012 - 2022($M) Table 41 Recent Product Developments, Aircraft Seat Material Industry Table 42 M&A, JV, Agreements, Aircraft Seat Material Industry
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LIST OF FIGURES Figure 1 Segmentation of Aircraft Seat Material Market by Product Type Figure 2 Segmentation of Aircraft Seat Material Market by Aircraft Type Figure 3 Aircraft Seat Market, List of Companies Covered Figure 4 Global Aircraft Seat Material Market Competitive Share Analysis, 2013 (%) Figure 5 Global Aircraft Seat Material Market Revenue, 2012 - 2018 ($bn) Figure 6 Average Selling Price Analysis of Aircraft Seat Material ($), 2012 - 2022 Figure 7 Global Aircraft Seat Material Market Revenue, Demand Analysis by Aircraft Type, 2013 (%) Figure 8 Global Aircraft Seat Material Market Revenue, Demand Analysis by Seat Type, 2012 2022($M) Figure 9 Global Aircraft Seat Material Market Revenue, Demand Analysis by Geographic Region, 2012 - 2022($M) Figure 10
Global Cumulative Airplanes Count, By Type, 2012 – 2032
Figure 11
Global Airplane Count, By Geographic Region, 2012 – 2032
Figure 12
Global Aircraft Seat Material Market - Demand Analysis By Type For 2013 (%)
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1. GLOBAL AIRCRAFT SEAT MATERIAL MARKET OVERVIEW 1.1. SCOPE The global Aircraft Seat Material market has been segmented into different key components of the seat like structure, foam cushions, upholsteries, fire-blocking textiles and plastic moldings. Each of these segments is further broken down to give an in-depth analysis of the market. The market has also been analyzed by aircraft types like very large aircraft, wide body aircraft, narrow body aircraft and regional aircraft. The material market has also been analyzed based on the seat types like suite class, first class, business class, premium economy class and economy class. The overall market is also presented from the perspective of different geographic regions and the key countries for this industry. Competitive landscape for each of the product types is highlighted and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2013 are provided. The prominent players profiled in this report are GEVEN, Zodiac Seats, EADS Sogerma, B/E Aerospace and others. The report contains the most detailed and in-depth segmentation of the global Aircraft Seat Material market.
1.2. STAKEHOLDERS The following are the key stakeholders in the aircraft seat material market.
.
•
Material Manufacturers
•
Aircraft Seat OEMs
•
Contract manufacturer
•
Airline Companies
•
Refurbishing Companies
•
Component suppliers
•
System integrators
•
Device Maintenance companies
•
Engineering and Designing companies
•
Testing and Certification Companies
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2. EXECUTIVE SUMMARY Different materials are used in the making of aircraft seats to make them lightweight, strong and also fire resistant. The aircraft seat can be segmented into 5 main components starting from the structural frame which is generally made of aluminium or in some cases carbon composites are also used. Foam cushions, fire resistant (FR) textiles, upholsteries and plastic moldings together complete the modern aircraft seat. Each airline uses different material combinations for their seats based on the cost, durability and weight. Most airlines used contract manufacturers to install and customize the seats into their fleet with designers, testing and certification bodies also involved in the ecosystem. This market has been witnessing tremendous growth due to increasing number of aircrafts being commissioned from Boeing and Airbus by Airlines across geographic regions. IndustryARC estimates the global aircraft seats market to increase from around 232,185 in 2013 growing at a CAGR of around 7.3% during the forecast period. The highest growth is expected from the suite class segment of commercial aircrafts. Business class is also expected to increase at a CAGR of 8.8% as commercial airlines focus on business customer types to increase revenues along with getting high volumes in bookings from their LCC initiatives. Both strategies are needed to increase ASK for the airlines and for getting profits. The global commercial aircraft seating market revenues are expected to increase from $3.3bn in 2012 to around $4.45bn in 2018.
SAMPLE TABLE: GLOBAL AIRCRAFT ANNUAL SEAT DEMAND ANALYSIS BY SEAT TYPE (2013-2018) Seat By Class Type
2013
2014
2015
2016
2017
2018
Suite Class
xx
Xx
xx
xx
xx
xx
CAGR (2013 2018) 14.9%
First Class
xx
Xx
xx
xx
xx
xx
6.6%
Business Class Premium Economy Economy Class Total Seats
xx
Xx
xx
xx
xx
xx
8.8%
xx
Xx
xx
xx
xx
xx
7.1%
xx
Xx
xx
xx
xx
xx
7.0%
232,185
279,587
325,062
343,878
xx
xx
7.3%
Source: IndustryARC Analysis
The demand for Aircraft Seat Material services is growing at a steady pace across the globe as a direct beneficiary of the growing seats market as indicated in the table above. The global refurbishment cycle for aircraft seating is around 1 to 2 years and the retrofit cycle is 4 to 8 years. These markets are also partially but significantly impacting the overall market growth trends.
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According to FAA regulations, seat covers for example cannot be used after 9 washings because they lose their fire retardant quality. The global aircraft seat material market is also highly regulated with various standards from bodies like FAA, CASA, SAE, EASA etc. Standards and tests are conducted to determine their flame retardant capabilities, density, gravity performance etc. Static load, dynamic load testing, windmill, abuse, reliability testing are performed on the seats. In the report, the market has been segmented by geography as North America, Europe, Asia, Middle East and Africa. Market size and forecast is provided for each of these regions. A detailed qualitative analysis of the factors responsible for driving and restraining growth of the aircraft seat material market and future opportunities are provided in the report. This report on the Global Aircraft Seat Material Market identifies many such insights and M&A opportunities, besides providing a detailed analysis of the different types of materials.
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3. GLOBAL AIRCRAFT SEAT MATERIAL – MARKET LANDSCAPE 3.1 MARKET SHARE ANALYSIS Market share of all the major companies operating the aircraft seat and materials of the overall seat material market are analyzed in this section.
TABLE 2: GLOBAL AIRCRAFT SEAT MARKET, COMPETITIVE SHARE ANALYSIS, 2013 (%) Company B/E Aerospace Zodiac Aerospace Group Recaro Aircraft Seating Others Source: IndustryARC Analysis, Annual Reports
Market Share Xx% Xx% Xx% Xx%
B/E Aerospace, Zodiac Aerospace and Recaro Aircraft seating are the top three companies in the aircraft seat market and they together occupy around 84% market share. These companies have their products in all the different seat classes with patented seat styles and custom services offered to their clients. The above table shows the percentage breakdowns of these companies in the global Aircraft Seat Material market landscape.
FIGURE 4: GLOBAL AIRCRAFT SEAT MARKET, GEOGRAPHIC SHARE ANALYSIS, 2013 (%)
Asia Europe North America South America Middle East Africa
Source: IndustryARC Analysis, Annual Reports
As the above figure illustrates, Asia has around 34% global seat capacity offered followed by Europe and North America with 29% and 22% respectively for 2013. Furthermore, LCCs make
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up 16% of all airlines and 9% of installed seats. Regional airlines have 8% share but have 49% of all installed seats globally.
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4. GLOBAL AIRCRAFT SEAT MATERIAL – MARKET FORCES 4.1. MARKET DRIVERS 4.1.1. Growing Orders for Single Aisle Aircrafts and Asia Pacific Region The global airplane count is expected to increase from 20,310 in 2012 to around 41,240 in 2032. This includes 35,380 new planes as well as 5,960 refurbished planes. Single aisle aircraft, small WBA and medium WBA are expected to double in the next 20 years and this is a major market driver for the aircraft materials. Single aisle aircrafts with 24,670 new and 4460 refurbished planes presents the biggest opportunity to materials with regards to TAM for the next 20 years.
FIGURE 9: GLOBAL CUMULATIVE AIRPLANES COUNT, BY TYPE, 2012 - 2032 Regional Jets Single Aisle Refurbished
Small WBA
New
Medium WBA
Existing
Large WBA 0
50
100
150
200
250
300
Number of Planes (100s)
Source: IndustryARC Analysis, Expert Interviews, Secondary Sources, Trade Bodies and Associations
The above figure gives an illustration of the cumulative plane orders by airplane type for the period 2012 – 2032.
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FIGURE 10: GLOBAL AIRPLANE COUNT, BY GEOGRAPHIC REGION, 2012 2032 Africa CIS Latin America Refurbished
Middle East
New
Europe
Existing
North America APAC 0
20
40
60
80
100
120
140
Number of Planes (100s)
Source: IndustryARC Analysis, Expert Interviews, Secondary Sources, Trade Bodies and Associations
With respect to geographic regions, APAC is expected to receive 36% of all new units followed by Europe and North America with 21%. APAC specifically will be the biggest market for aircraft materials with 12,860 new and 1,930 refurbished planes during 2012 – 2032.
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6. GLOBAL AIRCRAFT SEAT MATERIAL MARKET – BY TYPES Aircraft Seat Material can be classified into different types based on the use case like seat structure, upholsteries, FR textiles, cushion foams and plastic molding. The seat structure is primarily made up of aluminium and followed by carbon composite, fiber glass and Kevlar in varying combinations.
FIGURE 12: AIRCRAFT SEAT MATERIAL – MASS DISTRIBUTION ANALYSIS 2013 (%) Aluminium Plastics LRU Steel Foam Fabric/Leather Cable Actuation System Seat Belts PU-Foam
Source: IndustryARC Analysis, Expert Insights
Aluminium is the primary aircraft material and it comprises of about 80% of an aircraft's unladen weight. Around 43% of the mass of a seat compared to other materials as shown in the figure above. Its combination of lightness, strength and workability makes it the ideal material for mass-produced commercial aircraft. Overall it helps save weight and increase fuel efficiency directly and indirectly sometimes by saving need for painting due to its anti-corrosion property. High-strength alloys like 7075 are generally used to strengthen aluminium aircraft structures. Polyurethane, Neoprene, Silicone and Polythelene are the different materials used for foam cushions in the aircraft seats. Fire resistant polyester, nylon, cotton and leather are primarily used as upholsteries covering the foam cushions and also as seat covers. The upholstery is put over the fire-blocking textile layer. Polycarbonate, ABS and decorative vinyls for plastic molding to prepare decorative closeouts, trim strips, food trays, and arm rests etc.
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FIGURE 19: GLOBAL AIRCRAFT SEAT MATERIAL MARKET - DEMAND ANALYSIS BY TYPE FOR 2013 (%) Product Type Structure Aluminum Frame Carbon-Fibre Composites Steel Fiberglass Kevlar Foam Cushions Polyurethane Neoprene Silicone Polyethylene Upholsteries FR Polyester FR Nylon Leather FR Cotton Fire-blocking Textiles Plastic Molding Polycarbonate ABS Decorative Vinyls Total
2013 xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
2014 xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
2016 xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
2018 xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
2020 xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
2022 xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
CAGR (%) xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx%
Source: IndustryARC Analysis, Expert Insights
The table above details the market revenue growth for the different product types and the subsegments in each product type for the forecast period 2012 – 2032.
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13.3. RESEARCH METHODOLOGY The quantitative and qualitative data collected for the aircraft material market report is from a combination of secondary and primary sources. Research interviews were conducted with senior executives and/or managers of leading aircraft material market providers. These Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative and qualitative inputs on their operations, performance, strategies and views on the overall market, including key developments and technology trends. Data from interviews is consolidated, checked for consistency and accuracy, and the final market numbers are again validated by experts. The global market was split by product types and geography based on different factors like primary and secondary sources, understanding of the number of companies operating in each segment and also KOL insights. We have used various secondary sources such as directories, articles, white papers, newsletters, annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect information for extensive technical and commercial study of the aircraft material market. The following secondary sources were also used in the production of report and in triangulation of data points. •
Internal database on airlines and reports on aerospace industry.
•
Whitepapers, newsletters from global associations, trade bodies like IATA, CAPA, GAMA.
•
Annual Reports and presentations from top aircraft OEMs and airlines from different geographic regions.
•
Paid interviews with executives (CXOs. Managers, VPs, AVPs, Business Development Personnel) from the airline industry.
•
Questionnaires and telephonic interviews of key contacts from different parts of the value chain.
The key players in the market and its value chain were identified through secondary research and their market opinions were also gathered in a similar way through telephonic interviews and questionnaires. We have also studied the annual reports of these top market players. Interviews with key opinion leaders such as directors, managers, marketing personnel were used extensively in understanding the need and emergence of aircraft seat material market.
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We also have extensive database of contacts which were used to conduct primary interviews and also to get their inputs using questionnaires. The following specific steps will be followed for the top-down approach as part of the triangulation efforts discussed above. 1. The global airline industry is divided primarily into regional and international players. The data on the number and type of planes operated by each airline is then extracted. (More than 900 airlines in operation currently) 2. The order status of new planes, number of planes to be retained and replaced is also collected. 3. Based on the type of plane (RTA, NBA, WBA, VLA) and the airline customizations, the actual number of seats per class (Economy, Business, First, Suite) is determined. This is done for all the aircrafts owned by an airline. 4. Based on data collected in second & third steps, the number of linefit and retrofit seats is determined. 5. Our extensive database (more than 1,000 contacts) in the aerospace industry will be contacted by questionnaires and telephonic interviews to gather data and qualitative inputs on seat materials. These data points combined with the data in fourth step will be used to get the data on global airline seat materials market.
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THE ARC ADVANTAGE An analytical model lies at the core of our process, ensuring logical consistency throughout our research. We complement the model with secondary data and interviews with industry experts to reflect the latest trends. With our final expert validation, we provide you with only the most accurate and actionable intelligence.
THE ARC PROCESS Analytical Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market 3. Assign weights to these factors in terms of their relevance and impact on the market 4. Build the Analytical Model ANALYTICAL MODEL
Base Method
1. Get a topdown estimate of the market 2. Follow it up with a bottom-up estimate of the market 3. Check forconsistency and new growth factors that are relevant over the next 10 Years
4. Build the Base model BASE MODEL
Consolidation Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market. 3. Assign weights to these factors in terms of their relevance and impact on the market. 4. Build the Consolidated Model
Delphi Verification 1. Verify the findings of the model with experts from across the value chain 2. Verify the findings with players across small and large enterprises 3. Tweak the model and add new factors 4. Finalize the ARC Model
CONSOLIDATED MODEL
ARC MODEL
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