E-commerce
66
not? If you can see 10 different TV sets on the net before choosing the one you want, you save the time of going to 10 different stores.” 2. THE LOOPHOLES: “In a country like India brandwidth is a major problem, the internet is slow & for bidders it takes long to just log on.” “The poor power supply in various part of the country that makes e-trading difficult.” Security also remains a large issue especially when it comes to monetary transaction on the net. “The cyber laws are still not equipped to bring a fraudulent person to book.” Electronic fraud might even happen at a nightclub when the card is handed over to the cash counter. The inter-state transactions were difficult to make & many suppliers were unwilling to do that last bit of door- step delivery that is crucial in the B to C. 3. THE WAY FORWARD E-Commerce is poised to take over the country in the next few years. Now people have started buying cars through the net which in itself is a pointer that electronic trade is here to stay. “E-Commerce will be driven by personalized & niche thing hat are not available in stores,”