1. Increase its share from the North Indian market and commencing operations at North-East India VRL has already started its business operations like additional booking, delivery offices by establishing various Agency offices in big way at Delhi, Punjab, UP and Haryana. The above initiatives, it is expected, will fetch additional share in North Indian market and the Company has completed a detailed feasibility study and will establish TPT operations at Guwahati marking beginning of its operations in North-East.
2. Increase its thrust on marketing – Larger share from the corporate market The Company has shored up its marketing function by hiring senior level personnel to further grow all its business (parcel, passenger and courier) with specific focus on corporate business and express cargo business.
3. Shore up its infrastructure through owned yards One of the key strengths of VRL is its infrastructure in terms of its yards across the country. These yards enable the Company to provide effective service in the parcel segment by aggregating and distributing goods through its “hub and spoke” model. VRL currently operates these yards out of rental premises, except in Hubli where it owns the yard and has built a modern facility. The Company intends to establish owned premises in the rest of the locations through which it can realise significant cost savings through greater operational efficiency. 4. Global Logistics Operations
BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)
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