ICICI mutual fund

b) In case of 23 bankers, 6 are delighted and 17 are satisfied with the quality of communication by the company. c) Only 3 are delighted and 11 are just satisfied by the quality of communication by the company, 1 is even dissatisfied with the quality of communication. d) Overall, out of 50 respondents, only 13 are delighted, 35 are satisfied, 1 is neutral and 1 is dissatisfied with the quality and regularity of communication by the employees of the company.

Measures should be taken to improve the quality of communication in order to convert the satisfaction of the consumers into delight ness. This can help the company for future growth and expansion by increasing the share of market, share of mind and share of heart.

Few suggestions for the same: 1. Plan and organize: One should have clear objectives while writing an email or a business letter. It should include everything that you are intended to write to give information to the reader in order to attain your objectives of proper and clear business communication.

2. Build the business communication infrastructure: In business communication through emails, letters and memos write thanks, commendation and genuine statements of good that will build teams and partnership with clients. Use the tone and level of formality that fits the objectives and the reader, and convey your thoughts straight and firmly.

3. Prepare the reader for proper business communication: Write the email or letter subject lines using words that alert the reader to contents, required action or critical information in the email. In the introduction explain everything readers need to know to understand fully why they are receiving the document. Describe all actions the reader is expected to perform, actions you will perform and any critical information that reader is expected to know. Summarize conclusions at the beginning.

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