ICICI mutual fund

Hence, This SWOT Analysis identifies our company‟s: Strengths – to build on Weaknesses – to cover Opportunities – to capture Threats – to defend against In the initial phase of this project we conducted interviews and distributor‟s surveys by making the telephonic calls and meeting up the relationship managers at various banks to gather the relevant data. By receiving input from the respective relationship managers and distributors we are able to understand ICICI Prudential AMC strengths and weaknesses and to an extent the customer perception about ICICI Prudential AMC as well. This allowed us to form recommendations that are listed at the end of this project.

Strengths: 1. Company’s Brand Name: Well run companies have a well known name and reputation and this is the most powerful strength of ICICI Prudential AMC as well. It‟s the company brand name which is giving a hit to another market players when it comes to competing in the market whether it be in terms of coming up with new schemes or tapping the market opportunities.

Also ICICI Prudential AMC being a “domestic‟ brand plays a significant role as the distributors find it easy to pitch the ICICI Prudential AMC products to customers.

2. Funds Performances; One of the most important reasons for ICICI Prudential AMC‟s popularity is the return that its schemes have given i.e. the fund performance of ICICI Prudential AMC. The continuous dividend that the company keeps declaring is one of the most attractive elements of its schemes. The products like ICICI Pru infrastructure fund, ICICI Pru Dynamic Growth Plan, ICICI Pru Index Growth Plan have given returns of 77