Page 1

A PROJECT ON

A COMPARATIVE STUDY OF HR PRACTICES AND POLICES OF ICICI PRUDENTIAL LIFE INSURANCE COMPANY LTD A project report submitted in partial fulfillment of the requirement for the degree of

MASTER OF BUSINESS ADMINISTRATION

1


CERTIFICATE This is to certify that the project report entitled “COMPARATIVE STUDY OF HR PRATICES AND POLICES OF ICICI PRUDENTIAL LIFE INSURANCE CO LTD submitted by Mr. XYZ of the DIRECTORATE OF XYZ in partial fulfillment of the requirement for the degree of Master of Business Administration (MBA) is a bonafide research work completed under my guidance and supervision. No part of this project report has ever been submitted for any other degree or diploma. The assistance rendered during the course of the study has been duly acknowledged.

2


DECLARATION Certified that I XYZ of Master of Business Administration (MBA) have prepared report titled “ COMPATATIVE STUDY OF HR PRACTICES AND POLICES OF ICICI PRUDENTIAL LIFE INSURANCE COMPANY LTD under the guidance of Mr XYZ Designation HOD in POST GRADUATE DEPT OF MANAGEMENT, in the partial fulfillment of the requirement for the degree of Master of Business Administration. There by certify that no part of this report has been submitted for any other degree.

3


ACNKOWLEDGEMENT This humble endeavor bears the imprint of many persons who were in ony way of the other helpful in the completion of my final research project. I would life to take this opportunity to present my vote of thanks to my guides who acted as lighting pillars to enlighten my way through out this project. This project would not have been possible without the kind assistance and guidance of many people who indeed were helpful, cooperative and kind during the entire course of my project. The acknowledgment would not be complete without expressing my indebtedness to my Hon’ble Mr XYZ who guides me in this project and was the constant source of reference for me and showed full interest at each and every step of my project.

4


TABLE OF CONTENT Chapter. No

CONTENTS

Page

EXECUTIVE SUMMARY

No. 1

1.

INTRODUCTION

2

2.

INSURANCE INDUSTRY

19

3.

PROFILE OF ICICI PRUDENTIAL LIFE INSURANCE CO.LTD.

33

4.

IMPLEMENTING HR PRACTICES AND POLICES IN ICICI 51

5.

PRUDENTIAL LIFE INSURANCE CO.LTD RESEARCH OBJECTIVES

65

6.

RESEARCH METHODOLOGY

66

7.

DATA ANALYSIS AND INTERPRETATION

68

8.

SUGGESTION

83

9.

CONCLUSION

92

10.

LIMITATIONS

93

11.

BIBLIOGRAPHY

12.

ANNEXTURE

EXECUTIVE SUMMARY

5


ICICI Prudential Life Insurance Life Insurance is one of the largest Insurance networks in the country, and 2nd Life Insurance Company in India. The ICICI Group has been in existence since 1955 when ICICI Ltd., was created. ICICI Prudential Life Insurance started in 2002 as subsidiary of ICICI Ltd., Today ICICI Life Insurance has a customer base of 4 million with total assets exceeding Rs.1, 00,000 Cr. making it the 2 nd largest life insurance company in the country, next only to LIC. The Insurance sector, after the opening up, provides greater opportunities. Several global players have emerged and the market has changed significantly. In the changed scenario, the expectation is that the low Insurance premium as a percentage of GDP prevailing in India will improve and will offer better opportunities to the insurance players. Life Insurance sector is one of the key areas where enormous business potential exists. In India currently the life insurance premium as a percentage of GDP is 1.3 per cent against 5.2 per cent in the US, but in the liberalized scenario, the life insurance premiums were projected to grow at around 18% to 20% from Rs 215 billion in 1998- 99 to Rs 592 billion in 2004-05 and to Rs 1450 billion by 2009-10. Corporate non-life premium was projected to grow from Rs 84 billion in 1998-99 to Rs 386 billion in 200910 and personal line non-life from Rs 4 billion to Rs 51 billion. In the life Insurance segment the Life Insurance Corporation of India (LIC) is the major player. The LIC has 2050 branches. It is constituted in to seven Zones. Currently there are 5, 60,000 LIC agents in India. General Insurance is another segment, which has been growing at a faster pace. Though it all can happen with good HR policies and practices that has been a part of ICICI Prudential Life Insurance.

6


1. INTRODUCTION The role of Human Resources is changing as fast as technology and the global marketplace. Historically, the HR Department was viewed as administration, kept personal files and other records, managed the hiring process, and provided other administrative support to the business. Those times have changed. The positive result of these changes is that HR professionals have the opportunity to play a more strategic role in the business. The challenge for HR managers is to keep up to date with the latest HR innovations—technological, legal, and otherwise. This special report will discuss the best practices in HR management for 2010—in other words, how HR managers can anticipate and address some of the most challenging HR issues this year. This report will give you the information you need to know about these current HR challenges and how to most effectively manage them in your workplace. Human resources is an increasingly broadening term with which an organization, or other human system describes the combination of traditionally administrative personnel functions with acquisition and application of skills, knowledge and experience, Employee Relations and resource planning at various levels. The field draws upon concepts developed in Industrial/Organizational Psychology and System Theory. Human resources has at least two related interpretations depending on context. The original usage derives from political economy and economics, where it was traditionally called labor, one of four factors of production although this perspective is changing as a function of new and ongoing research into more strategic approaches at national levels. This first usage is used more in terms of `human resources development', and can go beyond just organizations to the level of nations. The more traditional usage within corporations and businesses refers to the individuals within a firm or agency, and to the portion of the organization that deals with hiring, firing, training, and other personnel issues, typically referred to as `human resources management'. This article addresses both definitions.

7


The objective of human resource’s' development (the `s' is important in human resource`s' in that it underscores indiduality/variability) is to foster human resourcefulness through enlightened and cohesive policies in education, training, health and employment at all levels, from corporate to national (Lawrence 2000) Human resource management's objective, on the other hand, is to maximize the return on investment from the organization's human capital and minimize financial risk. It is the responsibility of human resource managers in a corporate context to conduct these activities in an effective, legal, fair, and consistent manner. Human resource management serves these key functions: 1. Recruitment & Selection 2. Training and Development 3. Performance Evaluation and Management 4. Promotions 5. Redundancy 6. Industrial and Employee Relations 7. Record keeping of all personal data. 8. Compensation, pensions, bonuses etc in liaison with Payroll 9. Confidential advice to internal 'customers' in relation to problems at work 10. Career development Modern analysis emphasizes that human beings are not "commodities" or "resources", but are creative and social beings in a productive enterprise. The 2000 revision of ISO 9001 in contrast requires to identify the processes, their sequence and interaction, and to define and communicate responsibilities and authorities. In general, heavily unionized nations such as France and Germany have adopted and encouraged such job descriptions especially within trade unions. The International Labour Organization also in 2001 decided to revisit, and revise its 1975 Recommendation 150 on Human Resources Development. One view of these trends is that a strong social consensus on political economy and a good social welfare system facilitates labor mobility and tends to make

8


the entire economy more productive, as labor can develop skills and experience in various ways, and move from one enterprise to another with little controversy or difficulty in adapting. Another view is that governments should become more aware of their national role in facilitating human resources development across all sectors. An important controversy regarding labor mobility illustrates the broader philosophical issue with usage of the phrase "human resources": governments of developing nations often regard developed nations that encourage immigration or "guest workers" as appropriating human capital that is rightfully part of the developing nation and required to further its growth as a civilization. They argue that this appropriation is similar to colonial commodity fiat wherein a colonizing European power would define an arbitrary price for natural resources, extracting which diminished national natural capital. The debate regarding "human resources" versus human capital thus in many ways echoes the debate regarding natural resources versus natural capital. Over time the United Nations have come to more generally support the developing nations' point of view, and have requested significant offsetting "foreign aid" contributions so that a developing nation losing human capital does not lose the capacity to continue to train new people in trades, professions, and the arts. An extreme version of this view is that historical inequities such as African slavery must be compensated by current developed nations, which benefited from stolen "human resources" as they were developing. This is an extremely controversial view, but it echoes the general theme of converting human capital to "human resources" and thus greatly diminishing its value to the host society, i.e. "Africa", as it is put to narrow imitative use as "labor" in the using society. In a series of reports of the UN Secretary-General to the General Assembly, a broad intersectoral approach to developing human resourcefulness has been outlined as a priority for socio-economic development and particularly anti-poverty strategies. This calls for strategic and integrated public policies, for example in education, health, and

9


employment sectors that promote occupational skills, knowledge and performance enhancement (Lawrence, J.E.S. 2000). In the very narrow context of corporate "human resources" management, there is a contrasting pull to reflect and require workplace diversity that echoes the diversity of a global customer base. Foreign language and culture skills, ingenuity, humor, and careful listening, are examples of traits that such programs typically require. It would appear that these evidence a general shift through the human capital point of view to an acknowledgment that human beings do contribute much more to a productive enterprise than "work": they bring their character, their ethics, their creativity, their social connections, and in some cases even their pets and children, and alter the character of a workplace. The term corporate culture is used to characterize such processes at the organizational level. The traditional but extremely narrow context of hiring, firing, and job description is considered a 20th century anachronism. Most corporate organizations that compete in the modern global economy have adopted a view of human capital that mirrors the modern consensus as above. Some of these, in turn, deprecate the term "human resources" as useless. Yet the term survives, and if related to `resourcefulness', has continued and emerging relevance to public policy. In general the abstractions of macro-economics treat it this way - as it characterizes no mechanisms to represent choice or ingenuity. So one interpretation is that "firm-specific human capital" as defined in macro-economics is the modern and correct definition of "human resources" - and that this is inadequate to represent the contributions of "human resources" in any modern theory of political economy.

1.1 HUMAN RESOURCES DEVELOPMENT In organizations, in terms of sex and selection it is important to consider carrying out a thorough job analysis to determine the level of skills/technical abilities, competencies, flexibility of the employee required etc. At this point it is important to consider both the 10


internal and external factors that can have an effect on the recruitment of employees. The external factors are those out-with the powers of the organization and include issues such as current and future trends of the labor market e.g. skills, education level, government investment into industries etc. On the other hand internal influences are easier to control, predict and monitor, for example management styles or even the organizational culture. In order to know the business environment in which any organization operates, three major trends should be considered: •

Demographics – the characteristics of a population/workforce, for example, age, gender or social class. This type of trend may have an effect in relation to pension offerings, insurance packages etc.

Diversity – the variation within the population/workplace. Changes in society now mean that a larger proportion of organizations are made up of "babyboomers" or older employees in comparison to thirty years ago. Traditional advocates of "workplace diversity" simply advocate an employee base that is a mirror reflection of the make-up of society insofar as race, gender, sexual orientation, etc.

Skills and qualifications – as industries move from manual to a more managerial professions so does the need for more highly skilled graduates. If the market is "tight" (i.e. not enough staff for the jobs), employers will have to compete for employees by offering financial rewards, community investment, etc.

In regard to how individuals respond to the changes in a labour market the following should be understood: •

Geographical spread – how far is the job from the individual? The distance to travel to work should be in line with the pay offered by the organization and the transportation and infrastructure of the area will also be an influencing factor in deciding who will apply for a post.

Occupational structure – the norms and values of the different careers within an organization. Mahoney 1989 developed 3 different types of occupational structure 11


namely craft (loyalty to the profession), organization career (promotion through the firm) and unstructured (lower/unskilled workers who work when needed). •

Generational difference –different age categories of employees have certain characteristics, for example their behavior and their expectations of the organization.

While recruitment methods are wide and varied, it is important that the job is described correctly and that any personal specifications are stated. Job recruitment methods can be through job centres, employment agencies/consultants, headhunting, and local/national newspapers. It is important that the correct media is chosen to ensure an appropriate response to the advertised post. Human Resources Development is a framework for the expansion of human capital within an organization or (in new approaches) a municipalty, region, or nation. Human Resources Development is a combination of Training and Education, in a broad context of adequate health and employment policies, that ensures the continual improvement and growth of both the individual, the organisation, and the national human resourcefulnes. Adam Smith states,“The capacities of individuals depended on their access to education”.Kelly D, 2001Human Resources Development is the medium that drives the process between training and learning in a broadly fostering environment. Human Resources Development is not a defined object, but a series of organised processes, “with a specific learning objective” (Nadler,1984) Within a national context, it becoms a strategic approach to intersectoral linkages between health, education and employment Human Resources Development is the structure that allows for individual development, potentially satisfying the organization’s, or the nation's goals. The development of the individual will benefit both the individual, the organization, or the nation and its citizens. In the corporate vision, the Human Resources Development framework views employees, as an asset to the enterprise whose value will be enhanced by development, “Its primary focus is on growth and employee development…it emphasises developing individual potential and skills” (Elwood, olton and Trott 1996) Human Resources Development in this treatment can be in-room group training, tertiary or vocational courses or mentoring

12


and coaching by senior employees with the aim for a desired outcome that will develop the individual’s performance. At the level of a national strategy, it can be a broad intersectoral approach to fostering creative contributions to national productivity At the organizational level, a successful Human Resources Development program will prepare the individual to undertake a higher level of work, “organized learning over a given period of time, to provide the possibility of performance change” (Nadler 1984). In these settings, Human Resources Development is the framework that focuses on the organizations competencies at the first stage, training, and then developing the employee, through education, to satisfy the organizations long-term needs and the individuals’ career goals and employee value to their present and future employers. Human Resources Development can be defined simply as developing the most important section of any business its human resource by, “attaining or upgrading the skills and attitudes of employees at all levels in order to maximize the effectiveness of the enterprise” (Kelly 2001). The people within an organization are its human resource. Human Resources Development from a business perspective is not entirely focused on the individual’s growth and development, “development occurs to enhance the organization's value, not solely for individual improvement. Individual education and development is a tool and a means to an end, not the end goal itself”. (Elwood F. Holton II, James W. Trott Jr). The broader concept of national and more strategic attention to the development of human resources is beginning to emerge as newly independent countries face strong competition for their skilled professionals and the accompanying brain-drain they experience.

1.2 MODERN CONCEPT OF HUMAN RESOURCES Though human resources have been part of business and organizations since the first days of agriculture, the modern concept of human resources began in reaction to the efficiency focus of Taylorism in the early 1900s. By 1920, psychologists and employment experts in the United States started the human relations movement, which viewed workers in terms of their psychology and fit with companies, rather than as interchangeable parts. This movement grew throughout the middle of the 20th century, placing emphasis on how

13


leadership, cohesion, and loyalty played important roles in organizational success. Although this view was increasingly challenged by more quantitatively rigorous and less "soft" management techniques in the 1960s and beyond, human resources development had gained a permanent role within organizations, agencies and nations, increasingly as not only an academic discipline, but as a central theme in development policy. Human resource policies are systems of codified decisions, established by an organization, to support administrative personnel functions, performance management, employee relations and resource planning. Each company has a different set of circumstances, and so develops an individual set of human resource policies. Purposes HR policies allow an organization to be clear with employees on: •

The nature of the organization

What they should expect from the company

What the company expects of them

How policies and procedures work at your company

What is acceptable and unacceptable behaviour

The consequences of unacceptable behaviour

The establishment of policies can help an organization demonstrate, both internally and externally, that it meets requirements for diversity, ethics and training as well as its commitments in relation to regulation and corporate governance. For example, in order to dismiss an employee in accordance with employment law requirements, amongst other considerations, it will normally be necessary to meet provisions within employment contracts and collective bargaining agreements. The establishment of an HR Policy which sets out obligations, standards of behaviour and document displinary procedures, is now the standard approach to meeting these obligations.

14


Developing the HR Policies HR policies provide an organization with a mechanism to manage risk by staying up to date with current trends in employment standards and legislation.

15


1.3 HR POLICIES AND PROCEDURES This factsheet gives introductory guidance. It: •

highlights the main policies and procedures that organizations need to consider

looks at formatting a policy and sources of information

Introducing HR policies and procedures gives organizations the opportunity to offer a fair and consistent approach to managing their staff. For more on why HR policies are introduced, see our factsheet HR policies and procedures: why introduce them? 11 policy or practice areas those are crucial to effective people management and development: •

recruitment and selection

training and learning/development

career opportunities

communication

employee involvement

team working

performance appraisal

pay satisfaction

job security

job challenge/job autonomy

Work-life balance.

Not all policies and procedures will be relevant to all organizations, and some policies are required by law while others are to promote good practice. The following paragraphs indicate the range of possible policies which apply during the employment life cycle - more detailed information and the legal requirements on each of these areas is included.

16


Beginning employment Recruitment and selection Successful recruitment depends on finding people with the necessary skills, expertise and qualifications to deliver organizational objectives and who have the ability to make a positive contribution to the values and aims of the organization. A diverse workforce that reflects customer groups in the local community should be encouraged. Elements to consider when forming a recruitment policy: •

job profile/person specification

dealing with job applications - whether to use hard copy and/or online forms; confidentiality

recruitment advertising - discrimination pitfalls

selection techniques - training and validation

interviews

references

medical examinations

asylum and immigration

documentation

job analysis

equal opportunities monitoring

return on investment (ROI)/cost.

There's more information on the website via our Recruitment and talent management subject pages. Induction Designing an appropriate and cost-effective induction programme is a complex task. The programme has to find a balance between providing all the information new employees need without overwhelming or diverting them from integrating into the team. 17


The length and nature of the induction process will depend on the complexity of the job and the background of the new employee. Elements of an induction policy: •

organization information - background and structure; departments; products and services; physical layout

terms and conditions - hours of work; holidays, travel policy

financial - pay; bonuses; overtime; pensions

culture and values - communication

rules and procedures - data protection; email and Internet usage; equal opportunities; use of mobile phones

health and safety - first aid; smoking; environmental aspects

training

trade unions

welfare, benefits and facilities - alcohol and drugs; employee assistance programmes.

Organizations may find it useful to have checklists that cover the pre-employment period, the first day, the first week, the first month and the end of the probationary period (if applicable) to make sure everything has been explained. There's more information on the website via our Induction subject page. During employment Employee relations look at the partnership between employee and employer, covering areas such as communication, grievances and discipline. It is equally important in both union and non-union situations. While employment law is closely linked with managing employee relations, a successful organization won't just base its actions on compliance with the law - exploring the concept of the psychological contract, based on trust between employee and employer, may also be useful.

18


Policies and procedures that organizations may introduce include: •

health and safety

disciplinary and grievance

maternity and paternity leave and pay

redundancy

absence

whistle blowing

performance management

recognition agreements (union and other)

time off and leave for trade union activities, holidays, secondment, volunteering, eldercare, childcare, bereavement

communication and involvement, including employee voice

harassment and bullying.

There's more information on many of these issues on the website via our HR practice, Health, safety and wellbeing and Employment law subject pages. Managing diversity Diversity runs through all aspects of an organization’s policies. Managing and valuing diversity is central to good people management and makes good business sense, so it also makes sense for diversity to be integral within all policies. A diversity policy sets out the organisation's vision and values in relation to diversity. It will often include the remit of polices, the processes for taking action, who is responsible and the training available. The basic premise is that people should be valued as individuals and for reasons related to business interests, as well as for moral and social reasons. A more diverse workforce is likely to offer a wider range of skills and experiences and greater flexibility to meet business challenges.

19


Elements of a diversity policy: •

gender/sex equality

race equality

sexual orientation

religion

age

appearance/accent

formats and accessibility of policies and procedures.

Learning, training and development Roles and responsibilities are constantly changing, so employees will need to continually renew and refresh their skills and competences through training. This can happen in the course of normal working (on-the-job training) or away from the workplace (off-the-job training). Some training is mandatory to comply with legal requirements, such as health and safety or finance. Elements of a learning and development policy: •

the organization’s vision for learning and development

opportunities available, including secondment, career breaks, courses, coaching, mentoring

who to ask to get authorization for training

support given for learning opportunities

development reviews and personal development plans

payment of professional fees

training available for 'peripheral' workers ie contractors, temporary staff

record-keeping and administration

20


continuing professional development and personal development allowances (if these are not part of the employee benefits statement)

follow-up actions and transfer of learning to work.

Reward Effective reward practices and procedures can underpin activities in recruitment, retention, turnover and engagement. Effective implementation and communication are essential for initiatives to succeed. Reward policies should be clear and simple so that employees know what's expected of them and what they can expect to receive in return. Elements of a reward policy: •

the organization’s vision for reward, including market rates, extra responsibility allowances

how jobs are graded or evaluated

pensions/additional voluntary contributions

permanent health insurance/critical illness cover

bonuses and incentive pay

benefits and non-cash recognition

company cars

sick pay

pay reviews

equal pay.

Complementary policies Other policies that organizations may want to consider in relation to employment include: •

a mission or values statement

parental leave

21


work-life balance/family-friendly work practices

disability

well-being and 'wellness'

green/sustainable development

the employment of relatives/friends

conflict of interest, including personal relationships

second jobs

confidentiality

bad weather/climate conditions

relocation

suggestion schemes.

Ending employment There are many reasons why employment ceases, from voluntary resignation to dismissal or redundancy. Areas to consider for ending employment include: •

dismissal

redundancy

voluntary resignation

retirement - retirement age; pre-retirement courses; phased retirement options

end of a short-term contract

end of a probationary period

death in service.

Exit surveys can record information about why employees say they are leaving. But the data is not always reliable. Another way to discover the reasons why is through opinion surveys during employment. 22


Formatting a policy Policies should be written in plain English, so that they are user-friendly and easily understood by all employees. The culture of the organization and the complexity of the policies will dictate the format. Options include: •

separate manager and employee manuals

•

all policies available on an intranet

•

key policies on notice boards.

Policies should also indicate who to go to with queries about the content and who is responsible for updating and reviewing them. Sourcing information When developing policies and procedures there are many sources of information available. The following list gives an indication of further help but is not an exhaustive list.

23


2. INSURANCE INDUSTRY ‘INSURANCE’ is basically a sharing device. The losses to assist resulting from natural calamities like fire, flood, earthquake, accidents, etc. are not met out of common pool contributed by large number of persons who are exposed to similar risks. This contribution of many is used to pay the losses suffered by the few. However the basic principle is that loss should occur as a result of natural calamities or unexpected events, which are beyond the human control. Secondly insured person should not make any gains out of insurance. It is natural to think of insurance of physical assets such as motorcar insurance or fire insurance but often we forget that creator of all these assets is human being whose efforts have gone a long way in building up the assets. In that sense, human life is a unique income-generating asset. Unlike the physical assets, which decrease in value with the passage of time, the individual becomes more experienced and more matured as he advances in age. This raises his earning capacity and the purpose of life insurance is to protect the income of individual and provide financial security to his family, which is dependent on his income in the event of his premature death. The individual himself also needs financial security for the old age or on his becoming permanently disabled when his income will stop. Insurance also has an element of savings in certain cases. Insurance is related to the protection of the economic value of the asset. Every asset has a value .The asset would have been created through the effort of the owner, in the expectation that, either through the income generated there from or some other output, some of his needs would be met. In the case of the factor or a cow, the production is sold and income generated. In the case of a motorcar, it provides comfort and convenience in transportation. There is no direct income. There is normally expected life time for the asset during which time it is expected to perform. the owner, aware of this , can so manage his affairs that by the end of that life time, a substitute is made available to ensure that the value, or income is not lost, however , if the asset get lost earlier, being destroyed or made non functional, through an accident or other unfortunate event, the

24


owner and those deriving benefits therefore suffer. Insurance is a mechanism that helps to reduce such adverse consequences. Objectives of life Insurance There are many reasons for investing in life insurance policies, such as: 1. Protection for the Family The most important objective of life insurance is to provide financial protection for the family in case of an unexpected and premature death of its breadwinner. The purpose is to protect the dependents against the loss of earning power of the insured through death or disability. Those who have insured their lives for an adequate sum can live in peace and comfort, free of the gnawing worry of what would happen to their families in the event of their sudden and premature death. Life insurance has long been recognized as a necessary and essential element in a family's total financial program.

2. Regular Savings Saving is not a physical need, unlike hunger or sleep. Many of us may not save unless there is compulsion to do so. For such people, life insurance is a compulsory, regular savings scheme, especially the monthly salary savings schemes. Even if you do not subscribe to the salary savings scheme, you can issue standing instructions to your bankers to pay the premium regularly without reference to you. The element of savings in a life insurance contract should be understood in a proper perspective. Typically, life insurance is made available on the basis of equated periodical payments. In the initial years, you tend to pay more compared to the risk factor. Strictly, speaking, the 'savings' aspect in a life insurance policy should not be compared with other pure savings media. 3. Tax Benefits There is a tax rebate under Section 88 on life insurance premium. Many investors, especially those in higher tax brackets, used to buy life insurance mainly to take

25


advantage of these tax benefits. Additional tax benefits are available under Section 80DD and Section 80CCC applicable to specific schemes. Hence, attractiveness from the tax angle has come down. 4. Housing Finance One of the easier ways of acquiring a house property is through a loan under the various scheme of ICICI pru life, under which a life insurance policy is accepted as a collateral security. The proceeds of the policy can be adjusted towards the housing loan. To enjoy this loan facility, many people even go in for additional life insurance. However, with the advent of HDFC and various other housing finance schemes, you have alternatives to choose from.

Advantages of Life Insurance

• Protection against risk of untimely death. • Protection during old age • Forced savings • Educational requirements and charity • Nomination and assignment • Marketability and suitability for borrowing. • Loans from the Insurance Company • Tax benefits • Protection to wife and children

2.1 IMPORTANCE OF INSURANCE A)

Beneficial to an individual:

1) Insurance provides security and safety. In case of life insurance payment is made when death occurs or the term of insurance is expired.

26


2.) Insurance affords peace of mind. A sense of security removes all tensions and fears. It stimulate to more and better work. By means of insurance much of the uncertainty that centers round the modern life may be eliminated. 3) Insurance eliminates dependency. The insurance provides adequate amount to the dependents at the early death of the property owner to pay off the unpaid loan. 4.) Insurance eliminated dependency. In the event of death of the bread winner of the family or destruction of property, the family suffers a lot. The insurance assists the family and provides adequate amount at the time of need. 5) Life Insurance encourages saving. Systematic saving is possible because regular premium are required to be compulsorily paid. Unlike bank deposits the deposited insurance premiums can not be withdrawn. Life Insurance is the best media of saving. 6) Life Insurance provides profitable investment. The elements of investment i.e. regular saving capital formation and return of the capital are observed in life insurance. In India in insurance policies carry the exemption from the income tax and estate duty. 7.) Life Insurance fulfills the needs of a person. The need of a person may be divided into (I) Family needs, (ii) old age needs, (iii) re-adjustment needs and(iv) special needs including needs for education, marriage settlement of children etc. (v) clean up funds for ritual ceremonies, payment of taxes etc. Insurance comes to help for meeting requirements.

(b) Beneficial to Business: Insurance has been useful of the business society in more than one way. (i) It

reduces

uncertainty

of

business

losses.

As

a

huge

number

of

properties are employed in commerce and industry equally great risks are involved in day to day functioning. The owner of the business might foresee contingencies that would bring great loss. By purchasing a policy he can be sured of his earnings.

27


(ii) Business

efficiency

is increased

with insurance.

A businessman

gets

free from unnecessary botherations and can devote more care and energy to maximize his profits. (iii)Keyman indemnification. Persons having expertise, experience, ability to control the business are most important for the employers. Death of such persons proves a more serious loss then that by fire. The compensation to the dependents of such employers requires adequate provision which can be met by purchasing life policies. (iv) Addition in credit. The business can obtained loan by pledging the policy as collateral security for the loan. As the assets are insured therefore, in the event of loss the compensation can be paid. (v)Business Continuation. The partnership business may be discontinued at the death of a partner. The insurance policy provide adequate funds at the time of death therefore, the legal representative can be paid easily. (vi)Employee Welfare. Provision for welfare for employees can be made by the life insurance in case of accident or sickness benefit and pensions. (c) Beneficial to Society: (i) Wealth of society is protected. Insurance provides loss of human wealth. Loss of damage of property can also be indemnified by the insurance company. (ii) Economic

growth

of

the

company.

As

insurance

provides

protection

against loss of property thus, if any such damage arise the assets can be replaced

without

loss

of

production

thus,

Economic

development

of

the

country is not effected. (iii) Accelerate

the

production

growth.

Adequate

capital

from

Insurance

company can accelerate production circle in the country. Economic growth of the country is not only assured but the process of growth is accelerated which is more essential in a country like India where the population is increasing very fast. (iv) Reduction in inflation. The insurance company in the form of premium get lot of money supply from the public which insurance corporation put into production thus the money which would have come into circulation might have gone for productive purposes.

28


2.2 TYPES OF PLANS OR POLICIES On the basis of insurance objective, basic plans offered by insurers can be classified under three broad categories: Pure insurance products (term plan), pure investment products (pension plan) and investment-cum-insurance products (endowment, moneyback, whole-life and unit-linked insurance plans). Increasingly, insurers are launching hybrid variants of these plain-vanilla plans. 1. Term plan Term plans are the purest from of insurance. These are no-frills policies that cover only the risk of your dying. In the event of your death during the policy term, your nominees receive the cover amount—in insurance parlance, the 'sum assured'; you get no benefits if you survive the policy term. Since the entire premium paid by you ---the cost of buying insurance cover---on term policies goes towards covering the risk of your life, insurers offer you this cover at the least cost. 2. Endowment plans While term plans covers just the risk of death, endowment plans also offer some return on the premium is paid by you. So, if you die during the policy term, your nominee gets the sum assured plus some returns; if you survive the policy term, you still get back the sum assured and returns. As much as this "money if you die, money if you live� philosophy is an enticing proposition, it comes at a price; high premiums, which drag down the returns from endowment plans, to barely 4-6 per cent a year. In an endowment plan, you pay premiums for a pre-defined tenure and sum assured. The premium will depend upon your age, the sum assured, the plans tenure and the nature of returns. A portion of the premium paid by you is invested by the insures on your behalf. Another portion goes towards your cover and a third towards meeting the insurer's administrative expenses, which lowers the effective yield on your investment in endowment plans. 3. Money back plans Money back plans are variant of endowment plans, with one basic difference: unlike endowment plans, where the survival benefits are distributed at the end of the policy 29


term, the pay back in money -back plans is staggered through the policy term. Typically, a part of the sum assured is returned to you at periodic intervals through the policy tenure. 4. Whole-life plan The three categories of insurance plans mentioned above provide you life cover for a defined period, up to a certain age (generally, 70 years), Whole-life plan, on other hand, provide you cover through your lifetime---the only class of insurance policies to do so. Typically, whole-life plan are structured such that the policyholder has the option to pay premium up to a certain age (referred to as the 'maturity age' which is generally 80-100 years) or for a specified period. On reaching maturity age, the insurer gives you the option to either continue with the cover through the lifetime (for which no further premiums will have to be paid) or encash the maturity benefits (sum assured plus bonuses). Some insurers do give the option to encash the bonus during the term per it self, which can serve as a useful income stream during your later years, if you so desire. 5. Unit-linked insurance plans In insurance-cum investment plans of the kind listed above, you have little say in where your money is invested. Your insurer too is governed by certain investment restrictions: it can invest just 10 per cent of the premium paid by you in equities; the greater chunk of 90 percent has to be invested in debt paper. While such restrictions are intended to insure safety of your investment, they also lead to rigidity in investment are rein in your returns to low single digits. Unit-linked insurance plans get around such restrictions, by giving you greater control over where your premium is invested. Think of them as insurance plans that double as mutual funds. The annual premium you pay on unit-linked plans is linked to the sum assured and the policy tenure. You can switch from one plan to another free of cost once a year (a nominal amount is charged for additional switches). So, if you think stocks are going cheap, you can move to the growth plan; or, if you think stocks are overvalued, you can move your money to the income plan. You can switch from one plan to another free of cost once a year (a nominal amount is charged for additional switches). So, if you think stocks are going cheap, you can move

30


to the growth plan; or, if you think stocks are overvalued, you can move your money to the income plan. 6. Pension plan Pension plan differ from the five types of the insurance plan mentioned above in the fundamental way; not all of them of life over. So, why we are talking about them here? Because pension plan feature among the bevy of products offered by insurers and are pitched as retirement planning a schemes, similar to other investment-based insurance plans. Pension plans are investment options that let you set up an income stream in your post-retirement years by routing your savings through an insurer, who invests it on your behalf for a free. The precise returns you will get depend upon several factors: your age begin when you investing, the contribution you make, your investment preferences based on your risk profile, the age at which you want the money to start coming back to you, and the number of years for which you want the returns.

2.3 FUNCTIONS OF INSURANCE a) Primary Functions (I)

Certainty of Compensation of Loss: Insurance provides certainty of payment at the uncertainty of loss. The element of uncertainty is reduced by better planning and administration. The insurer charges premium for providing certainty. Life is always full of risks. Life without

risks

encountered

and risks

uncertainties of

is

various

unthinkable.

types

since

Man the

has

always

inception

of

civilization. Minor risks can be ignored but the major risks cannot be ignored and their avoidance is desirable. One of the ways or techniques

of

meeting

Insurance

removes

the

all

certainty of payment

risks

loss

uncertainties

prevention

and

the

and

assured

of loss. The insurer charges

insurance. is

given

premium

for

providing the said certainty.

31


(ii) Insurance provides protection: The risk will occur or not, when will occur, how much loss will be there? There are uncertainties of happenings of time and amount of loss. The main function of the insurance is to provide protection against the probable chances of loss. The insurance cannot check the happening of risk. The insurer gives certainty of payment of loss to the assured by charging premium. (iii)Risk sharing: Risk is uncertain and therefore, the arising from the risk is also uncertain. All business concerns face the problem of risk and if the concern is big enough the handling of risk become a specialized function. Risk and insurance are interwoven with each other. Insurance, as a device is the outcome of the existence of various risks in our day to day life. It does not eliminate risks but it reduce the financial loss caused by risks. Insurance speeds the whole loss over the large number of persons who are exposed by a particular risk. (b)

Secondary Function

(I) Prevention of loss: Prevention is always better than cure. Prevention of loss is by far the best solution to the problem of risk. It is the most effective and cheapest method to avoid the unfortunate consequences. By having the fire resistant construction, observing safety instructions, installation of automatic sparker system etc. fore can be prevented. Similarly better roads, better lights and better traffic regulations automobile accidents can be prolonged. But some times prevention of protection is not always possible and effective. When prevention fails other methods must be adopted. The insurance joins hands with those institutions which are actively engaged in preventing the losses of the society. Reduction in loss causes lesser payment to the assured and so more saving is possible which will assist in reducing the premium. Lesser premium invites more business and more business in its turn results in lesser share to the assured. Reduced premiums stimulate more business and more and better protection to the insured (ii) It provides

capital:

It provides

capital

to the

society.

For planned

development of a country there is great need for huge amount of capital. The accumulated

funds

are

invested

in

providing

proper

infrastructure

and

in

32


investing in productive channel. Now a day, the insurance companies are rendering

positive

help

in

the

development

of

trade,

commerce

and

industries of a country through different scheme of investment. A country's natural resources can be exploited with long term and huge amount of investment by the insurance companies. (iii) Adequate Financial cover: The need of insurance is largely felt to give a cover to the rural areas and to the socially and economically backward classes with a view to reach all insurable person in the country and provide them adequate financial cover against death at a reasonable cost. (iv) Mobilization of Savings: In insurance the savings of masses is collected by insurance corporations. (v)Investment: When funds are invested the interest of the community is kept in mind.

2.4 CONTRACT OF INSURANCE 1. Life Insurance can be defined as a contract, where for stipulated considerations called the premium the insurer agrees to pay the insured or a beneficiary, a defined amount upon the occurrence of death or some other specified event. 2. A contract of insurance is a contract of utmost good faith, technically known as 'Ubermiea fides'. The doctrine of disclosing all material facts is embodied in this important principle, which applies to all forms of insurance. 3. The Proposer, who is one of the parties of the contract, is presumed to have means of knowledge, which are not accessible to the Company, who is the other party to contract. Therefore, the Proposer is bound to tell the insurer everything, which might affect the judgments of the insurer, no matter how unimportant it may seem to him. In all the contracts of insurance, the Proposer is bound to make full disclosure of all material facts and not merely those, which he thinks material. 4. Misrepresentation, non-disclosure or fraud in any document leading to the acceptance of the risk automatically discharges the Company from all liability under the contract the client loses out.

33


Insurable Interest • An Insurable interest is one of the most basic of all requirements in insurance & it must be met for an insurance contract to be valid. • The Principle of Indemnity cannot be applied & does not apply to a Life Insurance contract because of the difficulty of putting a monetary value on the human life. However, here also Insurable Interest must be present to distinguish the contract from a mere gamble. • The Insurable Interest must: • Be definite • Be capable of valuation • Be legally valid & subsisting • Involve a loss of a legal right

2.5 INSURANCE SECTOR REFORMS In 1993, Malhotra Committee- headed by former Finance Secretary and RBI Governor R.N. Malhotra- was formed to evaluate the Indian insurance industry and recommend its future direction. The Malhotra committee was set up with the objective of complementing the reforms initiated in the financial sector. The reforms were aimed at creating a more efficient and competitive financial system suitable for the requirements of the economy keeping in mind the structural changes currently underway and recognizing that insurance is an important part of the overall financial system where it was necessary to address the need for similar reforms. In 1994, the committee submitted the report and some of the key recommendations included:

I) STRUCTURE • Government stake in the insurance Companies to be brought down to 50%.

34


• Government should take over the holdings of GIC and its subsidiaries so that these subsidiaries can act as independent corporations. • All the insurance companies should be given greater freedom to operate.

II) COMPETITION > Private Companies with a minimum paid up capital of Rs.1bn should be allowed to enter the sector. • No Company should deal in both Life and General Insurance through a single entity. • Foreign companies may be allowed to enter the industry in collaboration with the domestic companies. • Postal Life Insurance should be allowed to operate in the rural market. • Only one State Level Life Insurance Company should be allowed to operate in each state. III) REGULATORY BODY • The Insurance Act should be changed. • An Insurance Regulatory body should be set up. • Controller of Insurance- a part of the Finance Ministry- should be made independent IV) INVESTMENTS • Mandatory Investments of LIC Life Fund in government securities to be reduced from 75% to 50%. • GIC and its subsidiaries are not to hold more than 5% in any company (there current holdings to be brought down to this level over a period of time)

35


V) CUSTOMER SERVICE • LIC should pay interest on delays in payments beyond 30 days. • Insurance companies must be encouraged to set up unit linked pension plans. > Computerization of operations and updating of technology to be carried out in the insurance industry. The committee emphasized that in order to improve the customer services and increase the coverage of insurance policies, industry should be opened up to competition. But at the same time, the committee felt the need to exercise caution as any failure on the part of new players could ruin the public confidence in the industry. Hence, it was decided to allow competition in a limited way by stipulating the minimum capital requirement of Rs.100 crores. The committee felt the need to provide greater autonomy to insurance companies in order to improve their performance and enable them to act as independent companies with economic motives. For this purpose, it had proposed setting up an independent regulatory body

2.6

INSURANCE

REGULATORY

AND

DEVELOPMENT

AUTHORITY. Reforms in the Insurance sector were initiated with the passage of the IRDA Bill in Parliament in December 1999. The IRDA since its incorporation as a statutory body in April 2000 has fastidiously stuck to its schedule of framing regulations and registering the private sector insurance companies. Since being set up as an independent statutory body the IRDA has put in a framework of globally compatible regulations. The other decision taken simultaneously to provide the supporting systems to the insurance sector and in particular the life insurance companies was the launch of the IRDA online service for issue and renewal of licenses to agents. The approval of

36


institutions for imparting training to agents has also ensured that the insurance companies would have a trained workforce of insurance agents in place to sell their products which are expected to be introduced by early next year. Since being set up as an independent statutory body the IRDA has put in a framework of globally compatible regulations. In the private sector 151ife insurance and 15 non-life insurance companies have been registered.

2.7 ENTRY OF PRIVATE PLAYERS The introduction of private players in the industry has added to the colors in the dull industry. The initiatives taken by the private players are very competitive and have given immense competition to the on time monopoly of the market LlC. Since the advent of the private players in the market the industry has seen new and innovative steps taken by the players in this sector. The new players have improved the service quality of the insurance. The following companies are present in the Life Insurance Industry in India.

• Bajaj Allianz Life Insurance Company Limited. • Birla Sun Life Insurance Co. Ltd • HDFC Standard Life Insurance Co. Ltd • ICICI Prudential Life Insurance Life Insurance Co. Ltd • ING Vysya Life Insurance Company Pvt. Ltd. • Life Insurance Corporation. of India • Max New York Life Insurance Co. Ltd • Met Life India Insurance Company Pvt. Ltd. • Kotak Mahindra Old Mutual Life Insurance Limited • SBI Life Insurance Co. Ltd • Tata AIG Life Insurance Company Limited • Reliance Life Insurance Company Limited. • Aviva Life Insurance Co. India Pvt. Ltd. • Sahara India Life Insurance Co, Ltd.

37


• Shriram Life Insurance Co, Ltd. • Bharti AXA Life Insurance Company Ltd.

38


3. COMPANY PROFILE

ICICI Prudential Life Insurance Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential Life Insurance was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential Life Insurance''s equity base stands at Rs. 675 crore with ICICI Bank and Prudential plc holding 55% and 45% stake respectively. In the quarter ended June 30, 2004, the company issued over 100,000 policies, for a total sum assured of over Rs 3,753 crore and had a new business premium income of Rs. 242 crore. Today the company is the #1 private life insurers in the country.

3.1 GROWTH PATTERN

ICICI Prudential Life Insurance has one of the largest distribution networks amongst private life insurers in India, having commenced operations in 62 cities and towns in India. These are: Agra, Ahmedabad, Ajmer, Allahabad, Amritsar, Aurangabad, Bangalore,

Bareilly,

Bhatinda,

Bhopal, Bhubhaneshwar, Chandigarh,

Chennai,

Coimbatore, Dehradun, Goa, Guntur, Gurgaon, Gwalior, Hyderabad, Hubli, Indore, Jaipur, Jalandhar, Jamnagar, Jamshedpur, Jodhpur, Kanpur, Karnal, Kochi, Kolkata,

39


Kolhapur, Kota, Kottayam, Kozhikode, Lucknow, Ludhiana, Madurai, Mangalore, Meerut, Mumbai, Nagpur, Nasik, Noida, New Delhi, Patiala, Pune, Raipur, Rajkot, Ranchi, Rourkela, Siliguri, Surat, Thane, Thrissur, Trichy, Trivandrum, Udaipur, Vadodara, Vashi, Vijayawada and Vizag. The company has ten bancassurance tie-ups, having agreements with ICICI Bank, Federal Bank, South Indian Bank, Bank of India, Lord Krishna Bank, as well as some cooperative banks and corporate agents. It has also tied up with organizations like Dhan for distribution of Salaam Zindagi, a policy for the socially and economically underprivileged sections of society. ICICI Prudential Life Insurance has recruited and trained over 36,000 insurance agents to interface with and advice customers. Further, it leverages its state-of-the-art IT infrastructure to provide superior quality of service to customers.

ICICI Pru in the News

ICICI Pru has 40% of private life insurance market The Economic Times: March 1, 2004

Prudential seeks to replicate ICICI Pru success The Economic Times: March 13, 2004

Best Life Insurer Award Outlook Money: March 15, 2004

ICICI Prudential Life Insurance Life hikes capital to Rs 675 cr The Economic Times: March 17, 2004

40


•

ICICI Pru tops premium income chart Business Standard: April 15, 2004

3.2 ORGANIZATIONAL STRUCTURE

Board of Directors The ICICI Prudential Life Insurance Life Insurance Company Limited Board comprises reputed people from the finance industry both from India and abroad. Mr. Ajay Srinivasan Ms. Shikha Sharma Mr. N. S kannan. Mr. K. S. Mehta Mr. Dadi Engineer Mr. Pradip P. Shah Dr. (Mrs.) Swati A. Piramal Mr. Pankaj Razdan Management Team Ms. Shikha Sharma, Managing Director Mr. Sandeep Batra, Chief Financial Officer & Company Secretary Mr. Shubhro J. Mitra, Chief - Human Resources Mr. Puneet Nanda, Head - Investments Ms. Anita Pai, Chief - Customer Service and Operations

41


Mr. V. Rajagopalan, Appointed Actuary Mr. Shridhar Sethuram, Chief - Strategy

3.3 STRUCTURE AND GROWTH OF INVESTMENT ICICI and Prudential came together in 1993 to form Prudential ICICI Asset Management Company, which has today emerged as one of the leading mutual funds in India. The two companies bring together two of the strongest financial service brands in Asia, known for their professionalism, excellent quality of service and long term commitment to YOU. Riding on the success of this relationship, the two companies joined hands once more in 2000, to form ICICI Prudential Life Insurance Life Insurance, with a commitment to provide leading-edge life insurance solutions. ICICI Bank has 45% stake in the company, and Prudential plc has 55%. ICICI Bank ICICI Bank (NYSE:IBN) is India''s second largest bank with an asset base of Rs. 106812 crore. ICICI Bank provides a broad spectrum of financial services to individuals and companies. This includes mortgages, car and personal loans, credit and debit cards, corporate and agricultural finance. The Bank services a growing customer base of more than 7 million customer accounts and 5 million bondholders’ accounts through a multichannel access network. This includes about 450 branches and extension counters, 1675 ATMs, call centre and Internet banking (www.icicibank.com). ICICI Bank posted a net profit of Rs.1, 206 crore for the year ended March 31, 2003. ICICI Bank is the only Indian company to be rated above the country rating by the international rating agency Moody''s and the only Indian company to be awarded an investment grade international credit rating. The Bank enjoys the highest AAA (or equivalent) rating from all leading Indian rating agencies.

42


Prudential plc Established in 1848, Prudential plc is a leading international financial services company in the UK, with around US$250 billion funds under management and more than 16 million customers worldwide. Prudential has brought to market an integrated range of financial services products that now includes life assurance, pensions, mutual funds, banking, investment management and general insurance. In Asia, Prudential is UK''s largest life insurance company with a vast network of 22 life and mutual fund operations in twelve countries - China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Since 1923, Prudential has championed customer-centric products and services, supported by over 60,000 staff and agents across the region.

Underwriting Underwriting at ICICI Prudential Life Insurance is designed to ensure that the best lives are taken in the risk pool and at the same time assist sales in getting more policies. Underwriting at ICICI Prudential Life Insurance is divided into the following categories: 1. Non-Medical underwriting or jet underwriting 2. Standard Medical underwriting 3. Medical underwriting 4. Female underwriting

Non-Medical Underwriting or Jet Underwriting Definition: 1. Educated life earning regular income through employment

43


2. Professionally qualified life earning regular income through practice 3. Businessmen with gross income of Rs. 2 lakh as proved by ITR for the last financial year Maximum age at entry: 45 years Maximum Premium Ceasing age: 65 years Minimum service: Employed with the government defense, PSU’s, Public or Private Ltd. Co.’s only. Employees of partnership firms and proprietorship firms will not qualify.

Qualifying Documents: For Employed: 1. Salary certificate / slip (authentication by employer not necessary) 2. Appointment letter given by employer 3. Tax returns for last one year (last financial year) 4. Form 16 For Professionals: 1. Copy of degree certificate signed by the life assured 2. self declaration by professional on his printed letter head mentioning the year and place of obtaining the professional degree and years of practice 3. Tax returns for last 1 year (last financial year end) For Businessmen: 1. Tax returns for last 1 year (last financial year end) showing income above 2 lakhs Plans allowed: All plans other than Lifeguard series Riders Allowed: All Maximum limit for eligible plan SA+ Rider SA (duly rated up but not including nonmedical plans)

44


18 to 35 years: Rs. 10 lakhs death risk 36 to 45 years: Rs. 5 lakhs death risk

Standard Medical Underwriting Cases that do not fall under jet i.e., non medical – such cases go through medical. The simplest medical examination is called as SME- Standard medical examination and a majority or policies sold fall under this category. Medical underwriting For cases that have high sum assure and high ages or the underwriter feels that their needs to be more security before issuance-certain medical tests are conducted

Female underwriting Female underwriting is divided into three groups. Special underwriting norms are required for female lives because of health profile, pregnancy related issues and the varied socio-economic profile

3.4 APPLICATION FORM & LOG- IN PROCESS There are lot of processes & activities that take place while the proposal pack is converted into the policy. The process that takes place is called the sales process. At the very outset, it may be said that there are three basic stages, which are as follows: The Advisor customer Interface: This is the stage where after the Advisor has offered a solution using our company’s products, he has the application form filled up by the client. Along with this, the other documents that comprise the proposal pack are also collected. The Advisor Branch Interface: In this second stage, the Advisor submit the proposal to the branch office of the company, where after checking for the completeness of the

45


proposal pack, the acknowledgement slip is handed over to the advisor, along with the medical slips. Business process: Here we are referring to the actual processing of the applications. This would happens once more as one of the three processes – 1. Process for Jet Cases 2. Process for Standard Medical cases 3. Process for Medical cases

Advisor confidential Report: Here are the guidelines to be followed while filling up the Advisor Confidential Report – a. Do fill up the information on the identity of life Assured b. Mention the purpose of insurance for client c. Provide details as available on the occupation of life assured d. Do mention his relation with the life assured or proposer e. Mention about income & assets details f. Details about other insurance policies would be disclosed g. The general risk factors would help us to know if there are some hobbies or financial or social position or personal habits that would impact the risk profile of the life to be assured. Proposal Pack: Here are the documents that comprises a proposal pack –  Completed application form.  Proof of age  Computer generated Quotation Slip, which is included in proposal pack  Benefit illustration of the products  First Premium Deposit cheque, / Demand draft / bank pay order.  Ensure that the application no. is written behind the cheque, DD  Income Proof  Advisor’s confidential Report

46


 Client Confidential Report Application form:

The client should countersign all cuttings, overwriting

All the fields in the application form should be filled

Ensure that the application form is filled with same colour ink

Age proof (standard)

Date of birth / name match with that on form

If the life assured is married woman, a marriage certificate or maiden name declaration should be disclosed

The information provided in the age proof should be legible.

Age proof (Non-standard) 

Date of birth / name does not match with that on form

Document provided is not legible

Document provided is not valid

The death risk exceeds Rs. 3 lakh

The cover ceasing age for the person is more than 60 years.

Quotation slip

1. Details on the computerized quotation slip does not match with those mentioned on the Application form 2. For Non –Standard Age proof, extra premium charged not included in the Quotation slip Payments details

1. The first premium amount is lesser than Rs. 800 2. For monthly mode of premium payment, the cheque is enclosed for one month 3. Unacceptable if third party issued cheque 47


4. For monthly mode of payment, the ECS form is not attached Other Documents

1. Jet documents not attested by life assured 2. In case of student life, copy of recent ID card/ mark sheet not enclosed. 3. Income proof not enclosed as per requirements.

Certain Pointers

The advisor must not accept cash payments from the client. Cash will be accepted only by sales officer at the branch.

See that the form has been filled in the capitals and in legible handwriting & dark ink

The application number should be written behind the cheque

Take the appointment with the doctor as per the doctor list on the behalf of the client and inform as to what medical test he/ she will need to undergo

Give to the client both the copies of Medical examination slip.

The advisor code should be mentioned on the Application form.

3.5 PERFORMANCE & PRODUCTS OF ICICI PRUDENTIAL LIFE INSURANCE Insurance Solutions for Individuals ICICI Prudential Life Insurance Life Insurance offers a range of innovative, customercentric products that meet the needs of customers at every life stage. Its 19 products can be enhanced with up to 6 riders, to create a customized solution for each policyholder. Savings Solutions 

SecurePlus is a transparent and feature-packed savings plan that offers 3 levels of protection.

48


CashPlus is a transparent, feature-packed savings plan that offers 3 levels of protection as well as liquidity options.

Save''n''Protect is a traditional endowment savings plan that offers life protection along with adequate returns.

CashBak is an anticipated endowment policy ideal for meeting milestone expenses like a child''s marriage, expenses for a child''s higher education or purchase of an asset.

Protection Solutions 

LifeGuard is a protection plan, which offers life cover at very low cost. It is available in 3 options - level term assurance, level term assurance with return of premium and single premium.

Child Plans 

SmartKid education plans provide guaranteed educational benefits to a child along with life insurance cover for the parent who purchases the policy. The policy is designed to provide money at important milestones in the child''s life. SmartKid plans are also available in unit-linked form - both single premium and regular premium.

Market-linked Solutions 

LifeLink II is a single premium Market Linked Insurance Plan which combines life insurance cover with the opportunity to stay invested in the stock market.

LifeTime II offers customers the flexibility and control to customize the policy to meet the changing needs at different life stages. It offers 4 fund options Preserver, Protector, Balancer and Maximiser.

49


Premier Life is a limited premium paying plan that offers customers life insurance cover till the age of 75.

Retirement Solutions 

ForeverLife is a retirement product targeted at individuals in their thirties.

SecurePlus Pension is a flexible pension plan that allows one to select between 3 levels of cover.

Market-linked retirement products 

LifeTime PensionII is a regular premium market-linked pension plan

LifeLink Pension II is a single premium market-linked pension plan.

ICICI Prudential Life Insurance also launched ''Salaam Zindagi'', a social sector group insurance policy targeted at the economically underprivileged sections of the society. Group Insurance Solutions ICICI Prudential Life Insurance also offers Group Insurance Solutions for companies seeking to enhance benefits to their employees. 

ICICI Pru Group Gratuity Plan: ICICI Pru''s group gratuity plan helps employers fund their statutory gratuity obligation in a scientific manner. The plan can also be customized to structure schemes that can provide benefits beyond the statutory obligations.

ICICI Pru Group Superannuation Plan: ICICI Pru offers a flexible defined contribution superannuation scheme to provide a retirement kitty for each member of the group. Employees have the option of choosing from various annuity options or opting for a partial commutation of the annuity at the time of retirement.

50




ICICI Pru Group Term Plan: ICICI Pru''s flexible group term solution helps provide affordable cover to members of a group. The cover could be uniform or based on designation/rank or a multiple of salary. The benefit under the policy is paid to the beneficiary nominated by the member on his/her death.

TERMINOLOGIES

1. DB: Death benefit: Benefit paid in a life insurance policy or an annuity plan with live cover in the event of the life assured passing away during the term 2. LA: Life assured: Person who is insured under the plan. 3. SA: Sum Assured: Amount of money for which the insurance is taken. 4. VB: Vested Bonus: Bonuses that have accrued over the term of the plan in with profits plans. 5. PP: Purchase Price: The accumulation of the money in a deferred annuity plan. 6. GA: Guaranteed Additions: Guaranteed return that the insurer adds to the sum assured. 7. Prospect: Individual that has the potential to purchase a life insurance policy –i.e. age, health and money. 8. Prosper: The person who buys the policy-prosper and life assured can be the same person or different-but should fulfill the principle of insurable interest. 9. Annuitant: The policyholder who has pension / annuity plan. 10. Nominee: The custodian to the claim-may or may not be the rightful owner to the claim money. 11. Claimant: The person who makes the claim. 12. Beneficiary: The rightful successor to the claim.

51


3.6 DIFFERENT PRODUCTS SAVE ‘N’ PROTECT

Save‘n’protect is a with profits endowment plan with FREE extended life cover. The prospect has to choose the term & a sum assured for this plan. The plan provides plan cover during the term of the plan. After the term is over, on maturity the policyholder is paid the sum assured (SA) along with the bonuses that have accrued on the policy. After maturity the policyholder is provided with free cover for 50% of the basic sum assured that have been taken for next 5 years. Thus this plan is of a great advantage when it comes to providing protection. The unique benefits provided is known as Extended Life Cover (ELC)

GENERAL FEATURES Surrender: The plan can be surrendered after three policy years has been completed. Loans: Are available on the policy and can be taken after the policy acquires the surrender value. Rate of interest changed will depend upon the interest rate as of that time. Paid-up: The policy can acquire a paid up value after a period of three years. Tax benefits: The plan carries the Sec 88 on the premium paid and Sec 10(10) d benefit on death and maturity claim. The tax benefits are subjects to tax laws and are not an integral features of Save’n’ Protect.

52


SAVE’N’PROTECT AT A GLANCE

Minimum sum assured

Rs 50,000

Maximum sum assured

Rs 1,00,00,000

Minimum Premium

Yearly- Rs 6,000 Half yearly-Rs 3,000 Monthly- Rs 500

Minimum age at entry

0 Years

Maximum age at entry

60 Years

Minimum maturity age

18 Years

Maximum maturity age

70 Years

Minimum term

10 Years

Maximum term

30 Years

Sum assured in multiples of

Rs 1,000/-

Premium payment frequencies Yearly, half –Yearly, & monthly. Premium payment period

Entire term of the plan

Benefit coverage period

Entire term of the policy+ 5 Years after maturity(50%of sum assured under ELC )

Death benefit Age<7years Age>7years ELC period

--------Premiums paid will be refunded. ---------50% of sum assured in case the policy holder dies during the 5 Years Extended Term.

Maturity benefits

S.A +G.A @ 3.5% compounded annually (for the first 4 Years) +V.B(if any & after 4 Years).

Surrender/Paid up

After 3 full years premiums have been paid.

Loans

Allowed after the surrender value period.

53


CASH BAK CashBak is with profits anticipated endowment plan. This plan provides liquidity at the regular intervals of time and also help in saving money.

General features Surrender: The plan can be surrendered after three policy years have been completed. Loans: The Company in CashBak provides no loans as regular payouts are available to policyholders Paid-up: The policy can acquire a paid-up value after a period of three years. Tax benefits: The plan carries the sec 88 on the premium paid and sec10 (10) d benefit on death and maturity claim. The tax benefits are subject to tax laws and are not an integral feature of CashBak.

Target market 1. Young people of the age group 20-30 years who have just started a career and family.

54


Minimum sum assured

Rs 75,000

Maximum sum assured

Rs 1,00,00,000

Minimum Premium

Yearly- Rs 6,000 Half yearly-Rs 3,000 Monthly- Rs 500

Minimum age at entry

16 Years

Maximum age at entry

55 Years

Minimum maturity age

Not Applicable

Maximum maturity age

70 Years

Minimum term

15 Years

Maximum term

20 Years

Sum assured in multiples of

Rs 1,000/-

Premium payment frequencies

Yearly, half â&#x20AC;&#x201C;Yearly, & monthly.

Premium payment period

Entire term of the plan

Benefit coverage period

Entire term of the policy.

Death benefit during the term of the

S.A+G.A@3.5%+Vested bonus (if any)

policy Maturity benefits

50% of Sum assured @ 3.5%G.A compounded annually (for the first 4 Years)+V.B (if any & after 4 Years).

Surrender/Paid up

After 3 full years premiums have been paid.

Loans

No Loans

Riders Allowed

Critical Illness Benefit Rider (CIBR) Major Surgical Assistance Rider (MSAR) Accident & Disability Benefit Rider (ADBR) Accident Benefit Rider)

2. Income group of minimum Rs 10,000 per month. 3. Middle-aged professionals, service holders and businessmen.

55


CASHBAK AT A GLANCE LIFE GUARD

Life Guard is the term insurance solutions from ICICI Prudential Life Insurance. These plans provide with optimum financial protection in case death. These plans are extremely reasonable and are so cost effective that you just can’t afford not to have one. In this group of term insurance solutions there are three variants: 1. LifeGuard – Return of Premium (ROP) 2. LifeGuard – Without Return of Premium (WROP) 3. LifeGuard – Singe Premium (SP) Life Guard – ROP In this variant the premiums that are paid by the policyholder are returned at the end of the term i.e., on maturity to the policyholder. Thus this plan serves to provide life protection and at the end of term the money paid which accumulates to be a substantial amount is received on maturity. Moreover, this plan provides with the facility of FREE Extended Life Cover after maturity – which adds to the protection that LifeGuard ROP so excellently provides.

General features Surrender: The plan can be surrendered after three policy years have been completed. Loans: No loans are available Paid-up: The policy can acquire a paid up value after a period of three years. Tax benefits: The plan carries the sec 88 on the premium paid and sec10 (10) d benefit on death and maturity claim. The tax benefits are subject to tax laws and are not an integral feature of LifeGuard ROP

56


LIFEGUARD-ROP AT A GLANCE

57


Minimum sum assured

Rs 1,00,000

Maximum sum assured

Rs 1,00,00,000

Minimum Premium

Yearly- Rs 6,000 Half yearly-Rs 3,000 Monthly- Rs 500

Minimum age at entry

18 Years

Maximum age at entry

50 Years

Maximum maturity age

65Years

Minimum term

5 Years

Maximum term

25 Years

Sum assured in multiples of

Rs 1,000/-

Premium payment frequencies

Yearly, half â&#x20AC;&#x201C;Yearly, & monthly.

Premium payment period

Entire term of the plan

Benefit coverage period

Term of The policy

Death benefit

The entire Sum assured

Maturity Benefit

Sum of Premiums paid & FREE ELC for 50% OF the SA For next 5 Years.

Riders Allowed

Accident & Disability Benefit Rider (ADBR) Accident Benefit Rider (ABR) Waiver of Premium rider(WOPR)

Surrender/Paid up

After 3 full years premiums have been paid.

Loans

No Loans

Remarks

Minimum annual premium Needs to be Rs 2,400

58


LIFEGUARD-WROP This is the most cost effective policy to have life insurance. This plan Provides Life protection in the most effective way & it is as inexpensive as your daily newspaper. For a healthy 30-Years old Male, SA of Rs 1 lakh & premium paid Yearly, the premium on LifeGuard WROP would be Rs 0.88 per Day for a period of 5 years.

Features of LifeGuardWROP Features of WROP are in many ways similar-however the features that differentiate it from LifeGuard ROP are mentioned here for your understanding:

Death Benefit The beneficiary/nominee gets 100% of the sum assured in case of the death of the policyholder. There is no ELC in LifeGuard WROP

Maturity Benefit NO maturity Benefit

Target Market: 1. Key man Insurance 2. Businessmen & Individuals that have liabilities. 3. People who are looking for pure protection.

59


LIFEGUARD-WROP AT A GLANCE

Minimum sum assured

Rs 1,00,000

Maximum sum assured

Rs 1,00,00,000

Minimum age at entry

18 Years

Maximum age at entry

50 Years

Maximum maturity age

65 Years

Minimum term

5Years

Maximum term

25 Years

Sum assured in multiples of

Rs 1,000/-

Premium payment frequencies

Yearly, half â&#x20AC;&#x201C;Yearly, & monthly.

Premium payment period

Entire term of the plan

Benefit coverage period

Entire term of the policy

Death benefit

The entire sum assured

Maturity benefits

No Benefit

Surrender/Paid up

After 3 full years premiums have been paid.

Loans

No Loans

Riders Allowed

Accident & Disability Benefit Rider (ADBR) Accident Benefit Rider (ABR) Waiver of Premium Rider (WOPR)

LIFEGUARD-SP LifeGuard Single Premium is another term product that offers pure protection at lowest possible cost.

60


This plan absolves the policyholder from the commitment of paying regular premiums & ensures that the protection continues without any hindrance. The concept of this variant is as same as the rest. The product at a glance will help you in understanding the plan.

Target Market 1. People who do not prefer long term commitments 2. People going for liabilities like housing loan or any sort of liability. 3. Young professionals that have an earning but are not too sure about it in the future. 4. Students who are going to study abroad 5. People who are going on short term or middle term assignments abroad.

LIFEGUARD-SP AT A GLANCE

61


Minimum sum assured

Rs 2,00,000

Maximum sum assured

Rs 10,00,000

Minimum age at entry

18 Years

Maximum age at entry

50 Years

Maximum maturity age

65 Years

Minimum term

5Years

Maximum term

15 Years

Sum assured in multiples of

Rs 1,000/-

Premium payment frequencies

Single Premium

Benefit coverage period

Term of the policy

Death benefit

The entire sum assured

Maturity benefits

No Benefit

Surrender/Paid up

NO SURRENDER VALUE

Loans

NO LOANS

Riders Allowed

NO RIDERS

62


SMART KID

Smart Kid is with profits anticipated endowment plan that helps parents in creating an asset through which they can plan for their childrenâ&#x20AC;&#x2122;s future. This plan insures the life of the parent and makes the child the beneficiary-therefore ensuring that the future if the child is secure-because when you are a parent you cant leave anything to change-can you?

General Features Surrender: The plan can be surrendered after three policy years have been completed. Loans: The Company in Smart Kid provides no loans as regular payouts are available to policyholders Paid-up: The policy can acquire a paid-up value after a period of three years.

Tax benefits: The plan carries the sec 88 on the premium paid and sec10 (10)d benefit on death and maturity claim. The tax benefits are subject to tax laws and are not an integral feature of Smart Kid Target Market: 1. Young couples with new born baby or children below 12 Years of age. 2.

Income group of minimum Rs 10,000 per month.

3.

Ideal age group: 30-45 years.

4. Professionals, service holders & businessmen.

63


Minimum sum assured

Rs 1,00,000

Maximum sum assured

Rs 30,00,000

Age at entry for parent

20 Years to 60 Years

Age at entry (child)

0-12 Years

Maturity age

22 Years-25 Years

Minimum term

10Years

Maximum term

25 Years

Premium payment frequencies

Regular premium plan with Yearly, half-yearly, monthly mode of payments

Death benefit

Sum Assured paid immediately + Wop + Periodic benefits continue as it is

Maturity benefits

Two payout structures are there

Surrender/Paid up

After 3 years of premiums paid

Loans

NO LOANS

Riders Allowed

ADBR & Income benefit rider

SMART KID AT A GLANCE

FOREVERLIFE

Forever Life is with life cover. The world in which we live today-the life expectancy is increasing however the earning period is constantly reducing. 64


This means that we will live longer but earn for a shorter period therefore we need to make our money work for us. And the earlier we put the money that we earn towards our retirement fund-the better will be our retirement fund and thus a better retired life. Forever Life is a retirement solution that assists in meeting with that need in a disciplined planner. General Features

Surrender: The plan can be surrendered after three policy years have been completed.

Loans: The Company in Forever Life provides no loans. Paid-up: The policy can acquire a paid-up value after a period of three years. Tax benefits: The plan carries the sec 88 ccc on the premium paid. Death claims are exempted from tax under sec10 (10)d. Annuity received is taxable at par with income Target Market 1. Young People in the age group of 25-30 2. Monthly income Rs 10,000 & above 3. Salaried individuals in private sector 4. Businessmen & Traders

ANNUITY:

In this plan the annuitant pays a contribution for a term specified which is called the deferment period and post that term i.e. on Vesting, annuitant get an annuity. He can choose any of the 5 annuity types that plan provides. This annuity

65


Continues till the time the annuitant lives. During the deferment period ForeeverLife provides with life protection â&#x20AC;&#x201C; thus this plan provides both life insurance & retirement planning benefits.

Annuity Options 1. Life Annuity: This annuity provides an annuity till the time the annuitant lives. Once the annuitant passes away the contract is over & nothing is payable. This is suitable for an annuitant who does not have any dependents. This annuity type will disburse the maximum amount as an annuity. 2.

Life Annuity with return of purchase price: Annuity is paid till the time the annuitant survives & after the demise the purchase price (as on vesting) is given to the nominee. Therefore this annuity type can not provide only annuity but also leave a legacy for the family

3.

Joint Life Annuity, Last survivor annuity: Annuity is paid to the annuitant and after the annuitant passes away & the spouse survives, the same annuity will be disbursed to the spouse. On the death of spouse the annuity will stop & nothing is payable.

4. Joint Life Annuity, Last survivor annuity with return of purchase price: Annuitant is paid to the annuitant & after the annuitant passes away & the spouse survives, the same annuity will be disbursed to the spouse. On the demise of the spouse the purchase price (as on vesting) is given as a claim to the nominee. Therefore this annuity type can not only provide an annuity but also leave a legacy for the family. 5.

Life Annuity guaranteed for 5,10,15 years & life thereafter: In this annuity type the annuitant can choose a term of 5,10 or 15 Years & during the term the annuity will continue to be disbursed irrespective of the fact whether the annuity is alive or not. If the annuitant survives the guaranteed period the same annuity will continue to be disbursed till the time annuitant survives. After annuitants demise nothing is payable.

66


Annuities can be taken on yearly, half yearly, monthly basis. Annuity Option once chosen cannot be changed. Annuities have a 5 or 7 year reset option.

FOREVER LIFE AT A GLANCE

67


Minimum sum assured

Rs 50,000

Maximum sum assured

No Limit

Minimum age at entry

20 Years

Maximum age at entry

60 Years

Maximum maturity age

70Years

Minimum term

5Years

Maximum term

30 Years

Sum assured in multiples of

Rs 1,000/-

Premium payment frequencies

Yearly, half-yearly & monthly

Premium payment period

Entire term of the policy

Death benefit

The entire sum assured + G.A +Vested bonus (if any)

Maturity benefits

According to Annuity option choose

Surrender/Paid up

After three years

Loans

NO LOANS

Riders Allowed

Accident & Disability Benefit Rider (ADBR) Accident Benefit Rider (ABR) Critical Illness Benefit Rider (CIBR) Major Surgical Assistance Rider (MSAR)

68


4.

HUMAN

RESOURCE

MANAGEMENT

OF

ICICI

PRUDENTIAL LIFE INSURANCE 1. MODE OF APPOINTMENT: The appointment to various points shall be made in the following manner:BY DIRECT RECRUITMENT:a. The qualifications for direct recruitment shall be such as specified in the staffing pattern. b. The appointment shall be made according to the merit list drawn at the time of selection. c. All appointments except to class-IV services shall be made on the recommendations of the selection Committee consisting of the following:BY PROMOTION Appointment by promotion to the next higher post in the respective discipline in any category shall be made on the basis of ‘Seniority-cum-Merit’ from amongst the employees working in the lower category having atleast five years service on the said post in the Life Insurance. BY TRANSFER: a. By transfer of a person on deputation from any Department. Of Government/ ICICI Prudential Life Insurance or any sister Life Insurance. b. By permanent transfer of services of surplus staff of ICICI Prudential Life Insurance on the

69


terms & conditions as Prescribed by the ICICI Prudential Life Insurance and adopted by the Board from time to time subject to the approval of Register. c. By permanent transfer of an employee of other /ICICI Prudential Life Insurance on his own request and upon the terms & inditions as prescribed by the ICICI Prudential Life Insurance and adopted by the board from time to time subject to the approval of Registrar. The quta of appointment by direct recruitment and by promotion shall be in the ratio of 40:60 respectivelyâ&#x20AC;&#x2122; wherever applicable. The appointment under Rule 1.3 shall be treated against the quota of direct recruitment. a). The reservation for the members of Scheduled Castes, Scheduled Tribes and Background classes in recruitments shall be in accordance with the policy of the Govt. as adopted by the BOD. b). The Life Insurance may fix Quato for promotion of class IV employees to class III posta upto 10% of the promotion quota. 2. COMMENCEMENT OF SERVICE: Services shall be deemed to have commenced from the working day on which the employee reports for duty. If he reports for the duty in the afternoonâ&#x20AC;&#x2122; the services shall be deemed to have commenced from the following day.

70


3. ATTENDANCE AND LATE COMING:No employee shall enter or leave the premises of the Establishment accept by the gate or gates meant for this purpose. An employee who is off his duty or has resigned or has been discharged or declared by the competentMedical Authority to be suffering from any contagious or infectious disease, shall immediately leave the premoises of the Etablished and shall not enter any part of it, except with the express permission of the copetent authority. All employees shall be liable to be searched both at the time of entry and exit at the main entrance of the Establishment by an authorized person of the same sex with due dignity. If more than one shift is working, the employee shall be liable to be transferred from one shift to another. 4. SENIORITY: a). The seniority of an employee under these rules shall be determined in a particular category of post on the basis of the length of service on that post provided that in the case of employees appointment by the direct recruitment which join within the period specified in the order of appointment or within such period specified by direct recruitment who who join with in the period specified in the order of appointment or within such period as may from time to time be extended by the appointing authority, subject to a maximum of one month from the data of order of appointment, the order of merit dertermined, shall not be disturbed. Provided further that in the case a candidate is permitted

71


to join the service after the expiry of the said period of one month, his seniority shall be determined from the data he joins the service. b). A person recruited by promotion from the service of the Life Insurance shall be senior to the person recruited otherwise if they join on the same data. Provided that in case of promotion of two or more persons with effect from the same data their inter-se-seniority shall be determined according to their seniority in the cadre or postal from which they have been promoted. c) Seniority of the employees of PDDC/ICICI PRUDENTIAL LIFE INSURANCE upon the permanent transfer of their services to the Life Insurance vis-Ă -vis other employees of Life Insurance, shall be determined in the following manner:(1) An employee who was working in the higher pay scale at the time of permanent transfer shall rank senior to the employee working in the lower pay scale on that date. (2) In case where the pay scale of the post held by an employee in the PDDC or ICICI Prudential Life Insurance and of the post against which he has been transferred in Life Insurance identical, their seniority shall be determined on the basis of length of services in the same pay scale. 5. POSTING AND TRANSFERES: Managing Director shall be competent to post/ transfer any employee within the establishment. He shall also be competent to transfer an employee against any equivalent post or along with post. As and when considered necessary in the internet of work and upon request from ICICI Prudential Life Insurance/Sister Life Insuranceâ&#x20AC;&#x2122;the services of an employee of ?Life Insurance may be placed on national deputation without payment of deputation allowance

72


to any other Life Insurance/ ICICI Prudential Life Insurance for Period upto one year in the first instance, which can be extended further. 6.DEPUTATION Any employee of Life Insurancemay be sent on deputation to any State level cooperative Apex. Institution or Government Undertaking with his consent and on receipt of writtenrequisation from the concerned Institution/Government undertaking and with the concurrence of the ICICI Prudential Life Insurance on the terms & conditions mutually agreed upon by the leading and borrowing organizations subject to prior approval of the Registration. 7. JOINING TIME: Upon transfer of an employee from one station to another the joining time, exclusive of journey day(s), shall be admissible as under:(i) upto distance of 4 kms

:

No joining time.

(ii) For distance between 41kms

:

one day

:

Two day

to 100 kms (iii) Above 100kms 8.Security An employee of the Life Insurance Shall furnish such security, Fidelity guarantee, agreement bond in favour of the Life Insurance as may be decided by board from time to time. 9. PROVIDENT FUNDS: Employees of the Life Insurance shall be entitled to the membership of the Employees Provident Fund and other schemes under the employees Provident Fund and Misc. Provisions Actâ&#x20AC;&#x2122; 1952 irrespective of the pay drawn b him reemployed persons shall be governed by the terms of their appointment. 10. BONUS:

73


Employees of the Life Insurance shall b entitled to payment of the Bonus under the payment of Bonus Act, 1965 as amended or re-enacted from time to time. 11. MEDICAL BENEFITS: An employee, as and when covered under the PSI Act/Scheme, shall get medical benefits as provided there in. An employee not covered under the PSI Act/Scheme shall be entitled to medical benefits as may be decided by the board from time to time with the concurrence of the ICICI Prudential Life Insurance. 12. ALLOWANCE: Dearness Allowance, Additional Dearness Allowance, House Rent Allowance, City Compensatory Allowance, Rural Allowance and Other Compensatory Allowance Shall be Admissible to the Employees of the Life Insurance as per the Decision of the Board with the concurrence of the ICICI Prudential Life Insurance and approval of the Registrar. 13. BENEFITS ADMISSIBLE IN THE EVENT OF DEATH OF AN EMPLOYEE DURING SERVICE: In

case

of

death

of

an

employee

whilr

in

the

service

of

Life Insurance his family members shall be entitled to the following benefits/ facilities at the rates/scales and on the tearms & conditions as approved by the board from time to time with the concurrence of ICICI Prudential Life Insurance. a. Ex-gratia grant. b. House Rent Allowance. c. Encashment of P.leave. d. Priority for employment of window/dependent of deceased employee. e. Special Ex-gratia grant to the family members of an employee of the Life Insurance Killed by terrorist action.

74


14. TRAINING: Managing Director may wit the concurrence of Life Insurance employee to attend a seminar/ workshop/training within the country or abroad in accordance with the instructions of the Registrar, as may be issued from time to time. 15. LEAVE: 15.1 All the employees of Life Insurance shall be entitled to the following kinds of leave:(i) PRVILEGE LEAVE (LEAVE WITH WAGES: One day for every 18 days of service (for the purpose of calculation of days of services,the period of Privilege Leave availed and leave without wages/ absence shall not be counted). (ii) CASUAL LEAVE: 12 days per annum. (iii) SICK LEAVE: (a) 14 days per annum to those mployees ho are not covered by the ESI ct/Schemes. (b) 7 days per annum to thise employees who are covered by the ESI Act/Scheme. 16. RESIGNATION: If a regular/permanent employee intends to leave the service of the Life Insurance by tendering resignation, he shall have to give one month’s notice in writing, otherwise, he shall have to deposit on e month’s notice in writing, otherwise, he shall have to deposit one month’s salary or salary for the period by which the notice falls short of one month (for this purpose salary will include basic pay +all other allowance admissible thereon, experts House Rent/Rural allowance, Conveyance Allowance and Medical Allowance.)

75


24 hours notice shall be required for tendering resignation during probation period. The resignation tendered by the employee may be accepted by the a appointing authority. 17. SUPERANNUATION / RETIREMENT Every employee of Life Insurance shall be superannuated on the afternoon of the last day of the month in which he attains the age of 58 years. Not with standing anything contained in Rule 17.1 above, an employee may be permitted at his own request to retire room the service of the Life Insurance on attaining the age of 50 years or after 20 years of service at any time by the appointing authority provided three months notice. An ything contained in rule 17.1 and 17.2 above , the appointing authority shall, if it is of the opinion after reviewing the entire service record of an employee that he is not fit to be retained in the service and that it is in the interest of the Life Insurance. 18. Major misconducts: Without prejudice to the generality of the term, â&#x20AC;&#x153; misconductâ&#x20AC;?, the following acts of communion or omission shall, interlaid, constitute specific acts of Major Misconduct on the part of the employee: 1. Breach or habitual breach of any standing instructions or rules regulations, conditions of the appointment letter or orders issued by the establishment from time to time. 2. Acting in any manner prejudicial to the inertest or reputation of the establishment, disregard of any operation & maintenance.

76


3. Negligence or habitual negligence of duty or laziness or in efficiency or incompetence or malingering or neglect of work or carelessness in work, poor or unsatisfactory performance intentionally. 4. bring narcotic, liquor or other intoxicating things in premises or reporting. 5. Doing private or personal work during working hours, engaging in any other trade, business profession, service of the Establishment without while in the competent authority. 19. PUNISHMENTS FOR MAJOR MISCONDUCTS: One or more of the following punishments may be imposed on an employee who is found guilty of a major misconduct, namely:1. Stoppage of one or more annual grade increments of pay with or without cumulative effect 2. Recovery of damages or the amount of loss suffered by the Establishment on account of misconduct of the employee. 3. Demotion to the Lower post. 4. Termination of service. 5. Dismissal from service. 20. PUNISHMENTS FOR MINOR MISCONDUCTS:One or more of the following punishments may be imposed on an employee who is found guilty or minor misconduct, namely:1. Warning or Censure. 2. Making an adverse entry in his service record. 3. Stoppage of one annual grade increment of pay with or without cumulative effect for a period of six months. 4. Recovery of loss of goods expressly entrusted to the employee or more for which he is accountable. 5. Recovery from his pay of the he is accountable, pecuniary loss caused by him to the establishment by negligence or breach of orders. 6. Suspension without pay or subsistence for a period not exceeding 15 days.

77


21. PROCEDURE FOR AWRDING PUNISHMENT FOR ACTS OF MINOR MISCONDUTS: Where an allegation of minor misconduct is alleged against an employee, he shall be called upon to explain his position. 22. PROCEDURE OF ENQUIRY AND PUNISHMENT FOR MAJOR MISCONDUCTS. An employee against whom a major misconduct is alleged shall be served with a charge heet by the competent authority clearly setting forth the imputation of mis conduct and calling upon the employee to submit his explanation within a period of 7 days, provided that such time may be extended for a maximum period of 7 days , after the expiry of initial period of 7 days if suffiecient reasons are advised by the employee for seeking an extension, for which purpose a written request will have to be made him. In case the employee be pastedon the notice board of the office establishment and it shall be deemed to have been served upon the employee for the purpose of these rules. In case where the employee admits in writing the charge(s) leveled against him, it shall be open to the competent authority to award one or more of the punishments provided in these rules without holding any enquiry. In the case of the explanation submitted by the employee is found to be satisfactory, the matter will be dropped. In case the employee fails to submit his explanation within the prescribed time or extended time allowed to him or where the extended time allowed to him or where the explanation submitted by him is not found satisfactory, the competent authority shall appoint a person to hold an enquiry and issue ordered in this regards specifying there in the names of the Enquiry officers and the Presenting officers.

78


The accused employee shall be entitled to the reimbursement of actual rail/bus fare only besides conveys undertaken by him for inspection of relevant records and attending the enquiry proceedings at a station other than his HQs. The enquiry officer shall on the conclusion of the enquiry, submit his report in writing giving his findings with the reasons therefore to the authority. APPEAL AGAINST PUNISHMENT: i) An appeal against the orders of the competent authority imposing punishment, under rules 29 and 30 of these riles shall lie to the board of directors of the Life Insurance. The board shall constitute a committee consisting of chairman , nominee of ICICI Prudential Life Insurance, nominee o f RCs and nominee of NDDB to examine the appeal on the basis of records. ii) An appeal shall be filled within a period of 30 days from the data on which the appellant receives a copy of the order appealed against or is deemed to have received. iii) The appellate authority may after consideration of the case and on recording sufficient reasons yet aside, reduce, confirm or enhance the punishment and its decides to enhance the punishment, the accused employee shall be given an opportunity to show cause against such enhancement. 23. SUSPENSION: In a case where it is considered that the employee be suspended pending enquiry, the competent authority may suspend the employee pending issues of a charge sheet or subsequent domestic enquiry or till the final orders are passed on the enquiry case. Where criminal proceeding against an employee in respect of any offence involving moral turpitude are pending and the competent authority is satisfied that it is necessary/desirable to place the

79


employee under suspension, the competent. SUBSISTENCE ALLOWANCE DURING SUSPENSION: 1. An employee shall be paid during the period of suspension subsistence Allowance @ 50 % of the wages to which the employee was entitled to immediately proceeding the date of such suspension for the first 90 days of suspension and 75% of such wages for the remaining period of suspension. 2. The payment of subsistence Allowance to the suspended employee shall be subject to his processing a certificate every month about his having not taken up any other employment and his having remained at the head quarters. 24. SERVICE RECORDS: The following service reords shall be maintained in respect of an employee of Life Insurance:i)

personal File

ii)

service book

iii)

A.C.R file.

RESIDENTIAL ADDRESS OF EMPLOYE An employee shall notify to the Life Insurance immediately on engagement, like details of his residential addresses and thereafter promptly communicate to the Life Insurance any change in his residential address. ANNUAL CONFIDENTIAL REPORTS: ACRS of employees shall be written on yearly basis (April to march) in the prescribed format. The entries in the A.C.R of an employee sall be taken into account while deciding the case of promotion,

80


Proficiency step up, pre-mature increment(s) etc. The adverse remarks in the ACR of an employee, if any ,hall be communicated to him in writing. The employee to whom adverse remarks are conveyed may make a representation for review of the adverse remarks. In this regards the following time schedule shall be followed:-

1

Period of communication of adverse Within 30 days of the remarks to the official concerned

receipt

from

the

final

accepting authority. 2. Period for receipt of representation Within thirty days from the against adverse remark.

date of receipt of adverse

remarks. 3. Final decision on the representation Within 30 days of the on receipt of comments of reporting / receipt of comments on the reviewing/ accepting authority

representation

from

the

reporting/

reviewing/

accepting authority. NOTE 窶的 No further representation shall lie against the final decision. NOTE-II The representation against adverse remarks received after the expiry of the stipulated period shall be rejected straight way. 25. GRIEVANCE /REDRESSAL PROCEDURE: Any employee having a cause for complaint about his work or working conditions shall have a right to present a cause for investigation and consideration within two days of rising of the cause. The procedure for the redress shall be as follows:-

81


Stage 窶的 The employee having a cause for complaint shall in the first place, discuss it with his immediate supervisor. Stage 窶的I If a satisfactory solution of his problem is not bound with six days his discussion of the complaint, he shall approach his sectional head/ departmental head through his immediate supervisor. Stage-III If the problem is not yet resolved, the aggrieved employee may request for the consideration of his cause by the Grievance community constituted as under with an intimation to the Labor-cum conciliation officers of the areas.

82


5. RESEARCH OBJECTIVES The current research will be aimed at determining the HR Practices and Policies at ICICI PRUDENTIAL LIFE INSURANCE. The research will be focused on the following major issues. a) To study the significance of HR policies. b) To study the system development at ICICI Prudential Life Insurance c) To measure the factors related to HR Practices and Policies. d) To study the employee relation and executive response for Practices and Policies in ICICI Prudential Life Insurance.

83


6. RESEARCH METHODOLOGY In order to cope up with the emerging challenges due to tough global competitions, the way out for this is to produce quality products at reasonable prices. This is possible only through an organization culture of quality consciousness and enhanced productivity. Optimal utilization of resources especially the human resources are one sure way of meeting this objective. That’s why proper induction of an employee is very important.

RESEARCH DESIGN Research design means a specified framework for controlling the data collection. The research is of descriptive in nature, which could provide an accurate picture of induction procedure conducted in the organization. Descriptive research includes surveys and factfinding inquiries of different kinds. The research is of Ex post facto nature in which researcher has no control over the variables. Statistical method lay stress on objectivity rather than rely on intuition and judgment and average & percentages can easily be calculated.

The following methodology was adopted in project 

Comprises of understanding the theoretical concepts in general.

Questionnaire study

Analysis of the primary data

Analysis of the secondary data

The statically method needs the collection of data in two forms 1. Primary data 2. Secondary data 1. PRIMARY DATA The primary data are those, which are collected afresh and for the first time, and thus happen to be original in character. The data on the required information is collected from

84


actual persons using the product/ services. This data is more suited for the objectives of the project. 2. SECONDARY DATA The data which have already been collected by someone else or taken from published or unpublished sources and which have been already been passed through the statistical process.

MODE OF DATA COLLECTION The study is based on Secondary data which includes

Secondary Data Secondary Data will be gathered from books and journals on HR Practices and Policies in ICICI Prudential Life Insurance.

Sample Plan Unit: 100 Employees

Universe: The universe of the study was be ICICI Prudential Life Insurance, Patiala.

Contact Method: The respondents sampling personally will be prepared to interview 100 employees.

85


7. FINDINGS OF THE STUDY INDUCTION PROGRAM Does the company provide induction for new employees ?

GRAPH The graph shows the %age of companies, which undergo some standard methods of induction. o The graph shows that almost all the companies are following induction practices. o Near about 93% of the companies follow induction practices while 7 % of them donâ&#x20AC;&#x2122;t follow it. o Induction is although inseparable part for HR practices. Yet there are companies, which donâ&#x20AC;&#x2122;t follow a standard procedure of induction but make it just through personal explanation of working strategy of the dept.

86


o Induction could be done through Diaries, Manuals or through Company CDs, or even by standard power point presentations given to the employees to make them familiar to the policies of the company Who participates in delivering Induction ?

GRAPH 2 

The graph shows the involvement of different departments in delivering induction.

Most of the companies follow delivery of induction by related departments.

According to the survey approximately 40% of the companies follow induction practice through related dept., which explains the working of respective dept. to the employees.

Compared to 40% of induction done by related dept. 35% is been done by HR dept. and only 25% is performed by all dept.

87


Is induction same for all levels or different ?

GRAPH 3 ď&#x201A;§

The chart depicts that what level of induction is applied to various levels of employees.

ď&#x201A;§

Most of the companies say that induction process is different for different level of employees while some says that the induction procedure they follow is same for all level of employees.

ď&#x201A;§

The company may prepare a common induction procedure to explain the policies, work culture of the company, the benefits the company provide, the basis to be adopted for transfers and separations, basis for promotions, and a brief history of the organization, yet the process to be followed for individual working environment must be different.

88


How does the company recognize the need for training ?

GRAPH 4 

The graph shows the methods through which the companies identify the need to provide behavioral training to their employees.

There may be several methods for training among which most commonly adopted method is reference through supervisor.

According to the survey conducted 67% of the companies take a feed back from their employees and thus determine need for training.

Although 54% of superiors depends on performance monitoring approach to decide for providing training to their employees.

And only 20% rely on questionnaire method.

89


What type of training is conducted ?

GRAPH 5 ď&#x201A;§

The graph shows the type of training provided by various organizations.

ď&#x201A;§

Though various types of training methods are adopted which comprises of on the online training, apprentice training, classroom training, job training, and outdoor training. But the most commonly adopted method is on the job training, which is practiced in almost all companies.

ď&#x201A;§

Then do the companies prefer the outdoor training, which is, again most adopted one whereas online training is least.

90


What is the Annual budget for training ?

GRAPH 6 

The graph shows training budget, which is decided by the companies to be spend on training of their employees. The companies even send their employees to outstations.

The budget is decided depending upon the need of the employee and the degree of skills and knowledge already possessed by the employees and also depending the need of the organization.

Most of the companies i.e. almost 30-35% of companies keep their budget around 2.5 to 3lac.

Although some organizations have as high as Rs.9 lac assigned as budget for training.

91


What is the module duration for training programme ?

GRAPH 7 

The graph depicts the module duration specified for training programs by various companies.

Most of the companies prefer to go for training for less than 1 week it is mostly ranging from a minimum of 2 hrs to 2 days and maximum to 6 to 7 days.

Some of the companies even go for a training for 4 weeks, which makes their employees completely trained about the skills they are lacking in.

The companies even go for job rotation, which help them go for all round development.

92


Does the company provide any profit sharing policy ?

GRAPH 8  The graph shows the profit sharing policies of the organization.  Although there may be various profit sharing methods which may work as motivational aspect for the employees. It could be through ESOPs, exgratia etc, yet the most preferred one could be providing bonus to the employees who fall in to this category as per government rule.  According to the survey 13% of the organizations declare shares for their employees and 87% prefer to declare bonus time to time.

93


Does the organization provide any recreational activities?

GRAPH 9 

The graph shows the recreational activities performed by the manufacturing organizations.

Recreational activities are quite important for maintaining interpersonal relations among the staff and to develop enthusiasm among the employees. Moreover it’s a part of welfare activity, which even work as motivational aspect.

The company could conduct many activities, which could gather the company staff together at a common platform. These activities could be picnics, tours, outings, parties, functions, get together.

These activities not only enhance the interpersonal relations but also help the families of the employees interact.

94


ď&#x201A;§

According to the survey the most preferred activity is get together which approaches up to appx 100% of the organizations and the least preferred one is company tours.

95


Does the company provide any retirement benefit ?

GRAPH 10 ď&#x201A;§

The graph shows retirement benefits been received by the employees .

ď&#x201A;§

As per government rule providing provident funds (PF) and gratuity is the rule thus it is provided by all the organizations.

ď&#x201A;§

Apart from these, organizations provide other benefits too. 15% of the organizations provide age relaxation so that the employees could serve a little more to the organization and appx 40% provide pensions to retired employees.

96


What are the welfare activities taken up by the organizations ?

GRAPH 11  The graph shows the welfare activities taking place in the manufacturing organizations. 

Most of the organizations provide all the major welfare activities to their employees.

Almost 100% of the companies provide first aid facilities and cafeteria.

Almost 98% of them the organizations provide uniforms to their employees. Although the maintenance of these uniforms may be taken by either the HR dept. or the employees by themselves.

 Almost 94% of the organizations provide the transportation facility. It may be company bus, or the company vehicles; in some cases the company provides traveling allowance.

97


Does the organization adopt any on job safety measures ?

GRAPH 12 

The graph shows safety measures adopted by various organizations as a part of their welfare scheme.

Various safety measures, which could be adopted by the organizations, could be from fire, shock and electricity, safety while handling machinery, and operational health and safety measures(OH&S facility).

According to the survey almost all the organizations adopt all these safety measures.

The result is 100% implementation of these practices.

98


What appreciation scheme is followed by the organization ?

GRAPH 13 

The graph shows the appreciation schemes adopted by organizations to reward the employees.

The organization may provide perks, promotions, monetary rewards, increments, incentives or even an appreciation in public matters a lot.

According to the survey the most common, adopted and preferred one is increments for better work performance, then comes the promotions & monetary incentives.

Almost 100% of the organizations prefer to go for increments and 94% provide promotions & monetary incentives.

Least preferred one is public appreciation count to 67%. 99


What are various reward & recognition schemes of the organization ?

GRAPH 14 

The graph shows the basis to give rewards.

There are various methods to reward an employee for his outstanding performance. The organization may provide them with paid vacations, additional pay for additional work, overtime, monetary rewards, perks etc.

According to the survey perks are the most preferred means of rewarding the employees, then is paying overtime and least preferred is paid vacations.

Perks counts to 67% of the choice, and paid vacations the least to 34%.

100


How the organization recognize outstanding performer ?

GRAPH 15 

The graph show the basis on which the organizations decide which employee is to be rewarded .

Although almost all the organizations go for all o Punctuality o Regularity o Initiative o Productivity o Extra work

But according to the survey the most preferred basis is punctuality followed by initiative and productivity.

Punctuality comprises 93% preference in deciding the right candidate for reward and initiative and productivity aspect counts equal to 67%.

101


8. SUGGESTIONS As in the competitive world where the need for every organization to prove itself the best and make an outstanding and remarkable progress is the need, no fact could be left ignored. Every organization must know the shortcomings and must try to go for building up the shortcomings. An ethical practice in any organization could only be achieved if the organization works for the well being of its employees. Every organization must possess a basic structure and the organization must be capable enough to reward its outstanding performers and must appreciate the initiative works. According to the survey been conducted with various HR heads of various organizations here are few suggestions from their side: INDUCTION PRACTICES Induction is must in every organization for all level of employees to make them well known of the industry they are working in.  The best ways to perform induction may be through o Lectures o Power point presentations prepared explaining company’s policies. o Through SOPs (Standard operating procedures) o Manuals o Diaries o But the most adopted one is through personal induction.  The induction program must follow a proper feed back from employees been put into the program which is again an ethical practice and is achieved by o induction scheduling 102


o opinions from supervisors o feed back forms. BEHAVIORAL TRAINING  Behavioral training is boon for any organization.  The organization could provide on the job training, which is quite common and most adopted. The organization may also go for outdoor training  Job rotation could be preferred which could make the employee skilled in overall working of an organization.  The organization may provide a basic training for FIRST AID & SAFETY OR FIRE SAFETY TRAINING.  The organization may have tie ups with the training organizations which could organize courses and the organization may take up the best course as per requirements of their staff.  A proper feedback must be taken to grasp the extent the employees have versed themselves with knowledge.  Proper Feed-back could be taken through o evaluation o questionnaire o feed back forms o submission of report through trainee o feed back through trainers

103


MOTIVATIONAL TOOLS Motivating for work is inseparable to continue productivity. But work when itself serves as motivation then progress is inevitable. The organization must take great care to motivate its employees through various methods. ď ś Promotion may be one of the best motivational factors. Promotional basis could be o work performance o qualification o performance evaluation o skill enhancements o initiative steps taken . ď ś organization may also provide fringe benefits such as o leave traveling allowance o medical o free transportation o ESI (Employee State Insurance) o Furnishing scheme o House lease o hospitalization WELFARE ACTIVITIES The organization may adopt welfare policies such as o Transportation facility o Canteen facility with breakfast, lunch and dinner facility along with refreshments.

104


o Canteen could be free, subsidized ,paid. But the most preferred one is through subsidized mode. o The organization must also possess first aid facilities for its staff. A wellversed rehabilitation of injured staff and an on duty doctor or an ambulance should be always provided. o The organization must also possess a grievance handling committee despite a union to take an action for their problems. It could be a three tier of four-tier grievance committee.

REWARD AND RECOGNITION SCHEME Rewarding the best work not only provide the candidate with appreciation but also provide enthusiasm to do better. A competitive spirit is also developed to perform the best. ď&#x201A;§

Some of the practices of rewarding the employees practiced in organizations are o Award after completion of 10 years of service o Companyâ&#x20AC;&#x2122;s well furnished housing & hotels for officers o Paid vacations to foreign countries o Yearly reward scheme o Overall equipment efficiency reward o Quality man of the year award o Best man of the year o Best kaizen award o Increments o Promotions o Incentives o Monetary rewards 105


o Public appreciation.

RECOMMENDATIONS 

For all the programs the organization must follow feed back method to understand the effectiveness of any practice in a better way.

Holistic views of induction should out show both positive and negative aspects of the organization. Which ultimately let the employee know about both the phases of the policies adopted by the organization.

Practice of providing a brief presentation of the company and a booklet for rules and regulations of company must be maintained so that the employee could go through it when ever required.

Individual should concentrate more while training. When an organization invest on training of an employee, the purpose of training serves the mutual benefit of both organization and the employee. Thus, the employee should be more oriented towards drawing as much benefits as he can. Employees are supposed to understand their role for particular training program.

Company must maintain training manuals or training charts and training report submitted by the trainee. This, practice not only keeps a maintained record of the programs been conducted but also keep the employee known of the knowledge gained by him which could later be utilized.

A pre- evaluation and post evaluation practice should be followed to understand the success of training and the training could be then effectively used to fill gaps later.

Continuous training module should be conducted, personality development training should be provided.

To motivate the employees

Performance awards could be given every year.

Incentives could be paid.

Salary saving schemes could be provided.

106


Extra activities such as games and sports, community meetings, recreational activities, picnics, tours and outings should be planned to improve the interpersonal relationships.

External welfare activities could also be taken up by the organization such as o Blood donation camps o Safety week o Free eye camps o Free books for children o Poster and quotes competition could be organized.

Devotion, belongingness and good team member spirit should be rewarded. Employees should be encouraged for group efforts and team work.

To avoid worker union for better employee welfare and give suitable welfare activities from time to time to the employees in house work committee should be developed to handle the grievance.

Employee’s participation is key issue. Thus, suggestions should always be invited and maximum efforts should be put up to implement the suggestions.

INITIATIVE SUGGESTIONS 

Employee’s family’s involvement in motivating employee is the key element. It creates a special pressure point. o Drawing competitions of children could be organized. o Special training for wives could be arranged to teach them what are the dos and doesn’t. o Special scholarships could be announced for the children of employees securing good marks.

107


ď&#x201A;§

Management by objective should be adopted. The practice should be objective to avoid biasness.

ď&#x201A;§

Kaizen award could be given to the implementer of best suggestion.

108


BENEFITS “The new environment in INDIA is an environment of change, a change brought by an awakening among the people of INDIA who demand a fair deal for themselves and for their children. This situation constitutes a great challenge for managers. All managers, whether they are managing business or offices, farms or factories, whether they are called business executives or civil servants, will have to measure up to this challenge ”. --Mrs. INDIRA GANDHI For scientific and systematic execution of all human activities, two essential watchwords are- administer well and manage well. Thus focusing the benefits of ethical HR practices are: 

INCREASED PRODUCTIVITY

HR practices deals with training process

which teach the employees proper handling of resources and the methods to put their resources to optimum utilization with minimization of losses and minimum wastage. 

EMPLOYEE SATISFACTION

HR goes for human resource development

functioning. It looks after the welfare activities of the employees. Take care of their problems. Thus, an overall care of their health, transportation, meals and well being is taken. Which ultimately results into employee satisfaction. 

INDUSTRIAL PEACE

Ethical HR practices contains a well

maintained grievance handling machinery which deals with the internal problems and provide employees with satisfactory solutions.

109


ORGANIZAED WORK PATTERN

With the ascent of HR practices the

organization follows the process of departmentation. Which further results to delegation of work and an organized work pattern. 

BETTER INTERACTION

Through

recreational

activities

been

organized by the organization ( like parties, picnics, get-together, annual days celebration). This inculcate team spirit among the employees.

BETTER ADMINISTRATION Through following a fixed and scheduled work pattern like induction feed-backs, induction scheduling, training feed-backs, performance appraisal forms etc.

KNOWLEDGE ENHANCEMENT

Through trainings ( on the job

training, out-door training etc.) 

PARTICIPATION IN MANAGEMENT through suggestions and kaizen practices.

MORALE ENHANCEMENT

Through motivational activities and

reward and recognition schemes. 

EMPLOYEE ADVANCEMENT

SYSTEMATIC SCHEDULE

EMPLOYEE CARE

GOOD INTERPERSONAL RELATION

110


CONCLUSION At last I want to say that while recruitment and selection identify acceptable candidate, the process still continue with induction program for the new employee, we can further fine tune the fit between the candidateâ&#x20AC;&#x2122;s qualities and the organizationâ&#x20AC;&#x2122;s desire. Then to make the employees more skilled behavioral training may be provided. It makes the positive impact of any organization, but it needs a lot of money, time, attention and guidance. It is just like only taking, not giving or taking the starting benefits and when the time comes for returning back you just quit the job. So it is not always fruitful. The employee motivation is needed to be built up through constant attempts of the organization. The organization may adopt various methods for motivating the employees. It may be by providing recreational activities such as tours, picnics, family outings, annual days, sport days, functions, and parties. The organization must consider its employees as its family members and must provide some profit sharing policy such as ESOPs , bonus, and shares. the organization may provide fringe benefits. Welfare activities to be undertaken by the organization may include various facilities such as uniform for the employees for whom HR department is responsible for its maintenance and providing it. Last but not the least rewards are the main motivational activity, which may be monetary and non-monetary rewards. At last to conclude, I would like to say that with enthusiasm that it was a great experience working with many experienced people working at senior positions. Interacting and spending time with the people rich in learning experience. The people were very cooperative and helpful and encouraging. It is an experience to be cherished for a long time.

111


It was great of learning so much about HR practices and implementing them. I’m really thankful for all the senior members who explain me the working strategies and methodologies of organizations.

LIMITATIONS 

VERY TIME CONSUMING

in the fast competitive market every body is busy

in performing his /her job. It is really hard for the managers to spare time. So it is time consuming. 

TIME CONSTRAINTS understanding the work culture of any organization in few weeks is very hard task. For doing project few weeks are not enough. Managers were very busy so managing time with them was quite difficult.

As the researcher was an outsider so co-ordination with the employees took some time and it was formal.

HR managers were quite reserved in sharing their company’s policies with an outsider.

The sample size of study was small.

112


REFERENCES

 PERSONNEL / HUMAN RESOURCE MANAGEMENT o DECENZO & ROBBINS  HUMAN RESOURCE MANAGEMENT o GARY DESSLER  PERSONNEL/ HUMAN RESOURCE MANAGEMENT o ROBERT L MATHIS o JOHN H. JACKSON  HUMAN RESOURCE MANAGEMENT o DEEPAK BHATTACHARYA http://en.wikipedia.org/wiki/Human_resource_policies

113


ANNEXURE Respected sir/Maam This questionnaire is to study the “HR POLICIES AND PRACTICES IN ICICI PRUDENTIAL LIFE INSURANCE”. You are requested to please give few minutes to fill the questionnaire and provide us with valuable information. All the information provided by you will be treated as confidential. We will be glad to share the summary of the survey with you …. Instructions You may mark more then one options if relevant. You are free to put your remarks in every blank provided. 1) Name of the company_______________________________________ 2) Complete address__________________________________________ 3) Name of HR head__________________________________________ 4) E-mail address_____________________________________________ 5) Telephone no.______________________________________________ 6) Work force of the company____________________________________ 7) Turnover rate_______________________________________________ 8) does your organization have other manufacturing units in India (Yes / No) 9) if Yes, how many permanent employees do u have in each (1)_________________ (2)_________________(3)_____________ INDUCTION PROGRAM 1) Does the company provide induction for new employees (yes/no) 2) What are ways of induction o Diaries o Manuals

114


o Brochures o Company cdâ&#x20AC;&#x2122;s o Any other, please specify________________________________

3) who participates in delivering the function? o HRdepartment o Related department o All departments o Any, other please specify_______________________________ 4)Does induction is o Same for all o Different for different levels 5) Induction related to which areas are provided____________________ 6) What is the duration of induction program `______________________ 7) How does the company evaluates the effectiveness of induction program being conducted o Feed back method o 0pinion from supervisor o Employee satisfaction surveys o Performance evaluation o Any other, please specify__________________ 8) Do the organization follow any induction scheduling______________

115


9) Any other best induction practices you would like to share __________

__________________________________________________________ BEHAVIORAL TRAINING 1) HOW does the company recognize the need for training? o Through questionnaires o Performance monitoring o Reference from supervisor o Absence in pride o Defective quality product o Unsatisfactory promotions o Any others, please specify_______________________________ _________________________________________________________ 2) What type of training is conducted o On the job training o Class room sessions o Online training o Apprentice Training o Outdoor training o Anyotherpleasespecify___________________________________ _

3)who gives the training o Internal trainer

116


o External trainer o Any other, please specify_______________________________ 4) what is the percentage of employee involved in training_________ 5) what is the annual budget for training______________________ 6) what is the module duration of training_________________________ 7) How do you take feedback of training program__________________ ____________________________________________________ 8) Please provide us any other information to help us understand the measurement of training effectiveness_____________________________ 9) Any best practice in training you would like to share_______________________________________________________

MOTIVATIONAL TOOLS

1) Does the company provide any recreational activities( you can mark more than one option in case applicable)

o Picnics o Tours o Family outings o None o Any other, please specify _____________________

117


2) Does the company provide any profit sharing policy

o ESOPâ&#x20AC;&#x2122;S o Bonus o Shares o None o If any other, please specify___________________________

3) Does the company take up initiative for improving interpersonal relationship

o Parties o Functions o Get together o Community meetings o Any other, please specify

4) does the company provide any retirement benefits

o Gratuity o VRS( voluntary retirement scheme)

o PF (Provident fund)

118


o Pension o Old age security o Any other, please specify_______________ 5) What are the promotional basis adopted by the organization __________________________________________________________

6)what are the fringe benefits provided by an organization____________ ___________________________________________________________ _ 7) any other motivational initiative you would like to share with us__________________________________________________________

WELFARE ACTIVITIES 1)Does the company provide any transportation facilities(yes/no) 2) if yes, what type of facilities have been provided___________ ____________________________________________________ 3)Does the company provide uniform for its employees(yes/no) 4)if yes, o Who is responsible for providing these uniforms o Who take care of their maintenanence 5) Does the company has well eastablish cafeteria/canteen(yes/no)

119


If yes, 6) what facilities are provided o Lunch o Breakfast o Dinner o Snacks 7) Payment Mode o Free o Subsidized o Paid 8) does the company has any special aid facility( you can mark more than one option if applicable) o On duty doctors o Any collaboration with hospitals o Ambulance for emergency o First aid kit o None o Any other please specify_________________________________ 9) Does the company adopt any on job safety measures o Fire safety o Electric/ shock safety o Radiation safety (if any) o Any harm while handling the machinery o None o If any other pleasespecify_______________________________ __

120


10) what policy do the company has for rehabilitation of injuredstaff__________________________________________________ 11) What are the grievance handling procedures of the organization ______ _____________________________________________________________ 12) any other welfare related initiative you would like to share______________ ___________________________________________________________________ REWARDS AND RECOGNISATION 1) What appreciation schemes are being followed by your organization o Appreciate publicly o Incentives o Increments o Promotions o Any other please specify, ___________________________________________________________ ___________________________________________ 2) what are various rewards and recognition schemes for the organization o Additional pay for extra work o Paid vacations o Overtime o Monetary rewards o Perks o Any other please specify_____________________________

3) How do you recognize outstanding performer o Regularity

121


o Punctuality o Initiative o Extra work o Productivity o Any other, please specify____________________________________ ___________________________________________________________ 4)Any other medical benefits provided____________________________ __________________________________________________________ 5) Any other recognisational schemes you would like to share_________ ___________________________________________________________ THANKS FOR YOUR VALUEABLE HELP!

122

COMPARATIVE STUDY OF HR PRACTICES AND POLICES OF ICICI PRUDENTIAL  

A PROJECT ON MASTER OF BUSINESS ADMINISTRATION A project report submitted in partial fulfillment of the requirement for the degree of 1 2

Read more
Read more
Similar to
Popular now
Just for you