Analysis of customer perception towards online shopping on flipkart com

globalized economy in India, the Indian consumer's psyche has been changed. People have become aware of the value of money. Nowadays the Indian consumers are well versed with the concepts about quality of products and services. These demands are the visible impacts of the Retail Sector of Indian Economy. Despite the protests of the local Bania the mighty W is finally here. Wal-Mart will be setting malls in India in association with Sunil Mittal Bahrti Group; other international big players like Carrefour, Tesco and Auchan have also shown interest in the industry.

3.1.1.4 Meaning of Retail The word retail is derived from the French word retailer, meaning to cut a piece off or to break bulk. In simple terms, it implies a first-hand transaction with the customer. Retailing can be defined as the buying and selling of goods and services. It can also be defined as the timely delivery of goods and services demanded by consumers at prices that are competitive and affordable. Retailing involves a direct interface with the customer and the coordination of business activities from end to end- right from the concept or design stage of a product or offering, to its delivery and post-delivery service to the customer. The industry has contributed to the economic growth of many countries and is undoubtedly one of the fastest changing and dynamic industries in the world today.

3.1.1.5 Current scenario of Indian Retail Market The size of Indian retail industry is more than US $350 billion but it is highly unorganized.

The organized sector has started developing in the past few years. Many International brands have entered the market. With the growth in organized retailing, unorganized retailers are fast changing their business models.

In Indian retail sector organized retail is a recent phenomenon. It is a zero-sum game between 2 players:a) Organized sector & b) Unorganized sector India’s retail is dominated by a large number of small retailers consisting of the local kirana shops, owner manned general stores, chemists, footwear shops, apparel shops, paan & beedi shops, hand-cart hawkers, pavement vendors etc. which together make up the so-called Unorganized retail.

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