this business most of the customers give preference to delivering service and availability on time. According
to
Deepak
Jolly,
executive
vice
president,
corporate
communications, Pepsi Foods Ltd. “Aquafina will be helped by Pepsi’s network. Moreover, Aquafina will be served absolutely chilled.’ That makes sense too, since surveys have indicated that an overwhelming majority of the bottled water that is consumed in India is by people who are traveling. With the big players, who have the support of the financial muscle and a large consumer base in other categories with them, like Pepsi, Britannia, Nestle and Coca-Cola the battle is the tougher arena of brand building. All the multinationals are looking at high-octane advertising targeting specific consumer segments. Sensing troubled waters ahead, Bisleri is busy working in strategy to soak up the competition and protect his water kingdom. By the strategies followed by the Bisleri has become a synonym of packaged drinking water. By the institutional (hotel) survey, dealers survey and the consumers survey we got many conclusions and found out the market share of the brands involved in this industry. According to it Bisleri is the market leader having the market share of 44%, Kinley is its nearest competitor having its market share of 31%, Aquafina 15% and other brands are covering 10% of their market share. Thus company should emphasis more on its advertisements, retailers and wholesaler’s margin. Company should also have a keen quality control system because their break-away has been accepted by the public and if sometimes the complaint comes then it will affect the sales of Bisleri.