A Project Study Report On CUSTOMER RELATIONSHIP MANAGEMENT IN INDIAN RETAIL BANKING

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Who are HNI Customers?  They are High net worth individual customer.  They are the major targets for private bankers.  Bank provides premium class facilities to these clients and tries to cater their special needs related to financial and non-financial in nature.  They are high profile customers.  They have income of above Rs.10 lakhs per annum.  The customer who can maintain at least a very high amount in their accounts.  Bank tries to maintain long-term relationship with these clients.  HNI customers have a Relationship Manager

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