Page 1

A Project Report On CORPORATE SOCIAL RESPONSIBILITY OF IT COMPANIES IN INDIA Submitted to XYZ University In partial fulfillment of the requirement for the award of degree of Master of Business Administration (MBA)


TABLE OF CONTENTS S.NO CONTENT

PAGE NO.

1.

EXECUTIVE SUMMARY

2.

CHAPTER-1 1.1 INDUSTRY PROFILE 1.2 COMPANY PROFILE

3.

1.3 INTRODUCTION TO CSR CHAPTER- 2 REVIEW OF LITERATURE

4.

CHAPTER- 3 RESEARCH METHODOLOGY

5.

CHAPTER- 4 DATA ANALYSIS AND INTERPRETATION

6.

CHAPTER- 5 FINDINGS

7.

CONCLUSION

8.

RECOMMENDATIONS & SUGGESTIONS

9.

LEARNING EXPERIENCE

10.

BIBLIOGRAPHY

11.

ANNEXURE

India's IT Industry Information Technology is one of the most important industries in the Indian economy. The IT industry of India has registered huge growth in recent years.


India's IT industry grew from 150 million US Dollars in 1990-1991 to a whopping 50 billion UD Dollars in 2006-2007. In the last ten years the Information Technology industry in India has grown at an average annual rate of 30%. The liberalization of the Indian economy in the early nineties has played a major role in the growth of the IT industry of India. Deregulation policies adopted by the Government of India have led to substantial domestic investment and inflow of foreign capital to this industry. In 1970, high import duties had forced IBM to leave India. However, after the early nineties, many multi national IT companies, including IBM, have set up their operations in India. During the ten year period 1992-2002, the Indian software industry grew at double the rate as the US software industry. Some of the major reasons for the significant growth of the IT industry of India are Abundant availability of skilled manpower

• •

Reduced telecommunication and internet costs

Reduced import duties on software and hardware products

Cost advantages

Encouraging government policies Some of the major companies in the IT industry of India are -

Tata Consultancy Services (TCS)

Infosys

Wipro

IBM

HP

HCL

Cognizant Technology Solutions (CTS)

Patni

Satyam

NIIT India's IT industry caters to both domestic and export markets. Exports contribute around 75% of the total revenue of the IT industry in India. The IT industry can be


broadly divided into four segments •

IT services

Softwares (includes both engineering and Research and Development)

ITES-BPO

Hardware HR Software Cost effective payroll and HR software solutions from KCS.

INTRODUCTION TO CSR "More and more companies are accepting corporate citizenship as a new strategic and managerial purpose requiring their attention. Once seen as a purely charitable activity--a


source of general goodwill, with no bottom-line consequence--citizenship is moving from the margins of concern to the center at leading companies." Today, there are many references to corporate social responsibility (CSR), sometimes referred to as corporate citizenship, in our workplaces, in the media, in the government, in our communities. While there is no agreed-upon definition, the World Business Council for Sustainable Development defines CSR as the business commitment and contribution to the quality of life of employees, their families and the local community and society overall to support sustainable economic development. Simply put, the business case for CSR--establishing a positive company reputation and brand in the public eye through good work that yields a competitive edge while at the same time contributing to others--demands that organizations shift from solely focusing on making a profit to including financial, environmental and social responsibility in their core business strategies. Despite what the phrase corporate social responsibility suggests, the concept is not restricted to corporations but rather is intended for most types of organizations, such as associations, labor unions, organizations that serve the community for scientific, educational, artistic, public health or charitable purposes, and governmental agencies. How CSR help the companies Globalization, the explosion of information technology, advances in the biological sciences, and the growth of democracy and diversity can be considered among the positive developments in our world today. On the other hand, poverty, environmental crises such as global warming, epidemics such as AIDS, and terrorism are also part of today's world. What do these positive and negative aspects have in common? They reflect the breathtaking increase in global interdependence, to the extent that borders don't count for much anymore and local communities are increasingly affected by things that happen a long way from home.Corporate social responsibility (CSR) has been proposed as a way to respond to some of these issues, both locally and globally. According to "Integrating Responsibility," most companies that have initiated CSR programs have done so in response to one problem or another; for example, in the thermal pwer station, it was


environmental issues. CSR programs have also surfaced in the sourcing departments of companies facing supply chain issues. CSR is built on four key points: •

Reputation- Building trust in a company is a long, uphill battle, but losing it can have dramatic effects on share prices and customer loyalty.

Retention and recruitment- Employees want to work for responsible companies that care about their employees and contribute to society.

Operational efficiency- CSR can improve the bottom line by using materials efficiently and minimizing waste.

Increased sales- Cause-related marketing, ethical and environmentally conscious labels, and new product innovation can influence the top line.

Every business has an impact on the communities in which it operates, and the business depends on a basic set of social conditions--an educated workforce, available natural resources, health care, good government--in order to operate and compete. Communities also depend on business. The economic and social welfare of the population is dependent on having companies that can sustain the local economy. Every company draws on different resources and produces different effects in different locations.CSR practices and philanthropy must address these specific interactions between a business and the social conditions in which it operates •

Generic social issues- which neither significantly affect nor are significantly affected by the business.

Value chain impact- the consequences of a company's operating activities, good or bad.


•

Competitive context- those aspects of the social environment that constrain the productivity of the business in its operating location. Schools, for example, may affect the competitiveness of companies that depend on a local workforce, even if the companies' activities do not have a direct impact on the schools.

To be an effective and socially responsible business, companies need to move beyond generalized concepts of good citizenship.

Importance of CSR The benefits of CSR to businesses vary depending on the nature of the enterprise, and are typically very difficult to quantify. A major meta-analysis has been conducted seeking to draw a correlation between social/environmental performance and financial performance. It should be noted that the definition of CSR used within business can vary from the strict 'stakeholder impacts' definition and will often include charitable efforts and volunteering. The business case for CSR within a company will likely rest on one or more of these arguments:

Human Resources Corporate Social Responsibility can be an important aid to recruitment and retention, particularly within the competitive graduate market. Potential recruits are increasingly likely to ask about a firm's CSR policy during an interview and having a comprehensive


policy can give an advantage. CSR can also help to build a 'feel good' atmosphere among exisiting staff, particularly when they can become involved through payroll giving, fundraising activities or community volunteering. Risk Management Managing risk is a central part of many corporate strategies. Reputations that take decades to build up can be ruined in hours through incidents such as corruption scandals or environmental accidents. These events can also draw unwanted attention from regulators, courts, governments and media. Building a genuine culture of 'doing the right thing' within a corporation can offset these risks. Brand Differentiation In crowded marketplaces companies strive for 'X Factors' which can separate them from the competition in the minds of consumers. Several major brands, such as The Cooperative Group and The Body Shop are built on ethical values. Business service organisations can benefit too from building a reputation for integrity and best practice. License to operate Corporations are keen to avoid interference in their business through taxation or regulations. By taking substantive voluntary steps they can persuade governments and the wider public that they are taking current issues like health, safety, diversity or the environment seriously and so avoid intervention. This also applies to firms seeking to justify eye-catching profits and high levels of boardroom pay. Those operating away from their home country can make sure they stay welcome by being good corporate citizens with respect to labour standards and impacts on the environment. Diverting Attention


Major corporations which have existing reputational problems due to their core business activities may engage in high-profile CSR programmes to draw attention away from their perceived negative impacts. Thus British American Tobacco (BAT) will take part in health initatives and the petroleum giant BP has installed very visible wind-turbines on the roofs of some petrol stations in the UK.

CSR BY NESTLE Nestle USA is pleased to announce its lead sponsorship of the newly created Pasadena Independent Schools Foundation (PISF) — a unique community service program designed to teach students about the value and importance of philanthropy. Nestle and other contributing sponsors have committed $75,000 in grant money to PISF to enable participating middle to high school-aged students to engage in hands-on grant-making through the formation of a private foundation. The program, which begins this fall, will include five Pasadena area schools: Chandler, Polytechnic, Flintridge Prep, Westridge and New Horizon . Students will acquire important leadership skills and will learn about the challenges of running charitable operations. Under the guidance of advisors, students will ultimately make grants to eight local charitable organizations throughout the school year. Nestle USA regularly contributes to the educational and social development of youth across the nation. Through the NestlÊ Adopt-A-School program, employees donate thousands of hours each year teaching, being positive role models, and reading to young children at local elementary schools . More than 1,200 employees proudly serve nearly 59 schools throughout the country.


Safe Drinking Water Water is a scarce resource. In India, availability of clean drinking water is a major concern for many communities. Almost 200 million people do not have access to clean drinking water. Nestlé India is committed to improving the situation and believes that the first step is to create awareness in the communities around its factories. A key focus area is to help provide Clean Drinking Water and educate children in schools to conserve this scarce resource. Education and Training Nestlé supports initiatives to create awareness about the right to education and encourages the communities around its factories to send their children to school. Nestlé India employees have developed a special play 'Let Us Go to School' for this purpose. This has been staged amongst the communities around our factories, and its recordings screened at smaller gatherings along the milk routes. Nestlé India supports local schools, helps in the maintenance of public parks and green belts, facilitates blood donation camps and health awareness programs. The key messages of conservation, hygiene, health and wellness are progressively built into the communities where the Company is present. All these initiatives strengthen the bond between Nestlé India and the community

NTPC to take up CSR for school children The National Thermal Power Corporation (NTPC) has joined hands with the Chhattisgarh government to provide study materials to poor children in Sipat of Bilaspur district, where the company is coming up with a mega power project.


As part of its corporate social responsibility (CSR), the company's women welfare division Sangawari Mahila Samiti joined hands with the women and child development department of Chhattisgarh government to launch the Duttuck Putri Sikshya Yojna in Sipat. Under the scheme, study materials were distributed to 110 school going girl children who could not afford it, The scheme will help the poor school-going girls

CSR IN Health There are Malaria, Tuberculosis, leprosy and other communicable disease prevalent in nearby areas. There are 327 number of PCP (Physically Challenged Persons) n vicinity of power station as per survey. Although our hospital is helping the local PHC ( Primary Health Centre) for providing medical assistance for national health programmes ,NTPC are also providing medical facilities to vulnerable patients but medical assistance needs to be extended to all land oustees both in UP and MP areas and liberal view may be taken as per our site requirement

CSR BY TATA Health 1. Blood Donation camp for 45 TML employees (casual, contractual and permanent) 2 Eye-care camp for 302 local villagers are done where in general investigation, free distribution of spectacles and relevant medication are done. 3. Nutritional Survey camp for 251 school children are done 4. TPM Awareness Training Programme for casual labour. Education and Training 1.Biology and Geography Laboratories set up at Gokulpur High School with assistance from TCCI. 2. Scholarship Scheme for the meritorious students of Gokulpur High School for higher secondary education.


3. Drivers’ Training and acquisition of driving licence for unemployed local youth. 4. HIV / AIDS Awareness Programme for 200 employees (casual, contractual and permanent).

CSR BY INFOSYS WITH SPECIAL REFERENCE TO HEALTHCARE AND EDUCATION Healthcare


Making high-quality healthcare the norm is an ongoing challenge. Since its inception, the Foundation has initiated several activities that benefit the rural and urban poor. Apart from constructing hospital wards, donating hi-tech equipment and organizing health camps, the Foundation also distributes medicines to economically-weaker sections in remote areas. The Foundation constructed the Infosys Super-specialty Hospital on the Sassoon Hospital premises in Pune. This hospital caters to poor patients. It has spread its donations for medicines to aged and poor patients suffering from cancer, leprosy, defects of the heart/kidney, mental illnesses and other major disorders. It helps this section meet substantial medical expenses and assures them of a steady source of income for their

treatment

The Foundation installed office management software at the KEM Hospital in Mumbai. This enables the hospital to manage store requirements, keep accounts as well as publish hospital papers and other information on the Web Additional blocks have been built at the Swami Sivananda Centenary Charitable Hospital at Tirunelveli in Tamil

Nadu

Additional blocks have also been built at the Bangalore Diabetic Hospital A dharmashala was constructed at the Kidwai Cancer Institute in Bangalore The Foundation constructed a pediatric hospital at the Capitol Hospital in Bhubaneswar, which caters to poor patients. A CT-scan machine was also donated to the hospital Additional wards were built at the Swami Shivananda Memorial Charitable Hospital in Pattumadai, Tamil Nadu The annex to a cancer hospital in Kancheepuram, Tamil Nadu was added


A hospital was built for tribals at H.D.Kote,

Mysore.

In Bellary, a hospital was constructed to treat patients

with

brain

fever

The Foundation air-conditioned the burns ward of the Victoria Hospital, Bangalore A high-energy linear accelerator unit was purchased for the treatment of cancer patients at the Chennai Cancer Institute

in Tamil

Nadu

The Foundation has donated ambulances to medical centers and hospitals in Kanchipuram, Tamil Nadu, Gadag, B.R. Hills and South Canara in Karnataka and Kalahandi, Chandrashekarpur and Bhubaneswar in Orissa It has also donated high-tech surgical equipment to hospitals located at Bijapur, Bellary and Hubli in

Mysore,

Karnataka

Incubators, air conditioner units, neonatal resuscitation equipment and refrigerators have been given to the Bowring Hospital, Bangalore, while ultrasound scanners have been donated to the Ramakrishna Ashram, Coorg and the Bangalore Government Hospital The Foundation has made donations to the Drug Foundation for Nuclear Medicine at the cancern hospital

in

Miraj

and

the

Kidwai

Hospital

in

Bangalore

A leprosy camp was conducted, and relief work was carried out at the Leprosy Colony in Gulbarga


The Infosys Super-specialty Hospital, built by the Infosys Foundation at the Sassoon Hospital in Pune, makes quality healthcare both affordable and accessible. This state-ofthe-art hospital, run by the government, is the first of its kind in the city. It offers a range of specialized services and caters to poor patients who cannot afford high-end treatment at private

hospitals


In what was its first healthcare project, the Infosys Foundation constructed the Infosys Infant Ward, a brain fever hospital in Bellary, to treat poor patients. Incidence of brain fever is high in the district and adjoining areas of Andhra Pradesh. Children below 12 years are especially prone to this disease.

CSR BY INFOSYS IN EDUCATION In a world where education has become the biggest differentiating factor, the Foundation offers

an

edge

to

deprived

and

rural

students,

through

its

activities

The foundation has donated 10,200 sets of books in Karnataka alone, and in Andhra Pradesh, Karnataka, Orissa and Kerala, under its Library for Every Rural School project. Through this program, the Foundation has set up more than 10,150 libraries in rural government schools. A minimum of 200 books, depending on the strength of the school, is provided. Each set has around 200 to 250 books. The cost of each set ranges between Rs. 2,000 and Rs. 3,000. Books on various subjects, including science, history, mathematics, general knowledge, grammar, literature, geography, vocational training and fiction have been donated to cater to the interests of students in all age groups


To simplify the standard of computer education for students in rural areas, a separate book has been written and is being distributed under the library project. This book has also

been

translated

into

Hindi,

Tamil

and

Telugu

In another innovative project that facilitates higher learning, the Foundation has set up libraries in Hubli and Bangalore, that can be accessed by under-privileged students. These well-equipped libraries have the latest books prescribed in hi-tech streams like medicine and engineering. All a student has to do is pay a deposit of Rs 800 for unlimited use of the library through his or her education To identify and help students in dire need, the Foundation works with Prerna, an NGO in Raichur and Bangalore, and Vidya Poshak in Dharwad, to distribute scholarships to poor students. With the help of these organizations, the Foundation reaches out to deserving students across Karnataka The Foundation has also made donations towards the reconstruction of old school buildings. For instance, 14 government schools in slum areas of Hyderabad were reconstructed The Foundation has also renovated the Gandhinagar, Kottara St. Peter's School and Kapikad Zilla Panchayat schools in Mangalore, Karnataka It also contributes towards the construction of additional classrooms, school funds/corpus funds, school furniture, equipment and so on, especially in backward areas The Foundation recently purchased an index Braille printer for the Sharada Devi Andhara Vikasa Kendra in Shimoga, Karnataka The Foundation donated study material, including science kits, to 20 schools in rural Karnataka. Donations have also been made towards computer centers in rural areas of Karnataka


The Foundation works with various organizations in Maharastra, Tamil Nadu and Orissa, to

facilitate

the

education

of

slum

children

in

these

states

The Foundation collaborated with the Center for Environment Education (CEE), Bangalore, for the orientation of teachers specializing in science and the environment. The Center developed training material on water. During the program, it linked the Science and Social Studies curriculum with the environmental perspective. Around 15 camps were held in various parts of Karnataka over the last 3 years. Totally, around 1,000 teachers were trained It helps the Bangalore Association for Science towards the development and maintenance of the planetarium in Bangalore, including funding of the sky-theater program at the planetarium The Foundation constructed a science center at a rural school in the Kolar District of Karnataka, a one-of-its-kind center in the entire district. It caters to the students of the school, as well as schools in the neighboring villages It made a contribution to fund new self-employment courses at post graduation and post matriculation levels at the Nrupathunga Educational Institute in Hyderabad Furniture was donated to this government school in South Karnataka. The school is near a river bed and becomes snake-infested during the rains, making it dangerous for the children to sit on the ground.


Former Governor of Karnataka, Ms S. Ramadevi (right) with Ms Sudha Murty, at the distribution ceremony of the 4501st library set up under the Library for Every School project. Initially, the Foundation went from school to school in rural areas, instituting libraries and donating books. Word spread and today, schools approach the Foundation! To follow up, the Foundation finds out how the libraries are being used, which books are being read and even conducts essay competitions.


CSR BY WIPRO WITH SPECIAL REFERENCE TO HEALTH CARE AND EDUCATION

While financial commitments by Indian companies towards philanthropy may be nowhere near that of Warren Buffet or Bill Gates, they are in their own way trying to bring

about

change

in

the

lives

of

those

less

fortunate.

The Azim Premji Foundation, for instance, is understood to be managing a fund of close to $1 billion from Wipro chairman Azim Premji and has been channelling this into healthcare and

education.

CSR is increasingly seen as an integral part of business strategy, with a greater focus on sustainability

and

engagement

with

internal

and

external

stakeholders.

The Premji Foundation, for instance, works with states to improve the quality of education. It has touched 22,000 schools, which translates into 2.5-3 million students. A parallel effort is the Wipro Applying Thought in Schools programme, which has reached 1,500 schools. The initiative aims to improve the quality of education, especially for the most under-privileged. The Premji Foundation is now embarking on setting up a university, which will mould future teachers. wipro, given its core DNA of building a knowledge economy, is also involved in spreading education. In what is one of the largest rural education programmes in th ecountry, To simplify computer education in rural areas, a separate book has been written — it has been translated into Hindi, Tamil and Telugu — and is being distributed unde rthe library project. It also has scholarship programmes for poor students. encourages creative thinking through a range of activities at after-school centres for children. The foundation was set up with resources contributed by Azim Premji and has a corpus(amount) of $1 billion. It focuses on creating models that significantly improve the quality of learning in schools, particularly in rural areas, in an effort to promote universal elementary education in India. Separately, Wipro’s CSR efforts are spearheaded by Anurag Behar to provide community relief and rehabilitation in times of disasters, as well as improve education, healthcare and wellness among the needy.


CSR Wipro Care program Realities keep changing in an unpredictable world. In the midst of this there arise crises that need to be immediately attended to and through Wipro Cares strive hard to address this. From community relief and rehabilitation in times of disasters to education opportunities, health and wellness programs for the needy, touches every level of society. Wipro Care program is executed with the help of employees who are free to volunteer their services and other recognized voluntary organizations who make sure the goal is never out of focus. Education for Children of Migrant Labour

•

To realise Azim Premji Foundation’s vision related to equity in education, the Foundation has chosen to focus on disadvantaged and under-served groups of children. Of special concern are children from the large number of migratory families serving the booming construction industry in urban India. A majority of these children do not go to school given the migratory nature of their families and


the lack of suitable access to proximate quality schools. As a result, not only are they deprived of education in any form but are also, in a way, forced to seek other kinds of engagement that may not be constructive to their development. •

Despite recognition of the presence of such children and some provision to address their educational needs through tent schools etc., Governmental efforts have been minimal in this space, raising the significance of this project.

•

There are several issues involved in the education of such children ranging from their possible multilingual composition to a varied profile in terms of exposure to any kind of schooling, the temporariness of their habitation etc.

Child Friendly School

Experience has demonstrated that there are no short cuts to addressing the issue of quality education. Improving quality requires a multi-pronged strategy involving improvements in school as well as educational system. This includes supporting interventions like enhancements to the curricular package, the teaching-learning environment and fostering


positive school-community linkages. Successful quality initiatives require local, area based planning and management that require specific skills such as strategic and participatory planning, mobilisation, utilisation of available resources and willingness to be held accountable.

Computer Aided Learning Study There is a consistent international trend to explore and utilize computer aided learning to augment the teaching learning processes in the class room. Most parents, teachers and students identify computers as a source of learning. The Computer Aided Learning program was initiated in the year 2002 to harness the potential of computer technology for education. The objectives of the program were to make learning a play, assessment a fun and equal knowledge for all students. During implementation, the objective of ‘equal knowledge for all’ got converted to ‘equal opportunity for all’. To this end, the Foundation created syllabus-based bi/trilingual multimedia contents. As a part of the program, the content along with a one-day orientation, was given to teachers. The program, in partnership with the respective State governments, covered approximately 16,000 Schools across 14 States in the country


Educational Leadership and Management Educational leadership has a critical role in the transformation of society, and for change to happen, effective leaders are key. Along with the widespread belief that the quality of leadership makes a significant difference to school and student outcomes, there is also increasing recognition that effective school leaders and managers have to be developed if

they

are

to

provide

the

best

possible

education

for

their

learners.

Azim Premji Foundation strongly believes that education management has to be strengthened by enhancing leadership and management skills of functionaries within the public education system if quality universal education is to be achieved. Thus, building expertise in the area of Educational Leadership and Management (ELM) has been a priority. Working within the Foundation’s vision of an education that facilitates a just, equitable,


humane and sustainable society, ELM seeks to explore an understanding of quality education and the critical challenges to it in the Indian context, and how education leadership and management can contribute to improving the quality of government schools in India. Management Development Program(MDP) MDP is an attempt to work with individual Education Leadership and Management capacities in the Department of Public Instruction, Government of Karnataka. The program has been facilitated by the PPU, Azim Premji Foundation and our partnering resource institution C-LAMPS in collaboration with Sarva Siksha Abhiyan (SSA). MDP has completed three years. The process of developing Management Development Facilitators (MDFs) through the program began in 2006-2007 with reaching out to approximately 800 prospective candidates, of whom 75 were finally certified as Management Development Facilitators. During 2008-2009, 989 CRPs and 279 BRPs in 16 districts carried out QIPs. Division

District

Mysore

Udupi, Hassan, Mandya, Mysore, Kodagu

Gulbarga

Raichur, Bellary

Belgaum

Uttara Kannada, Belgaum, Bagalkote and Bijapur

Bangalore

Bangalore Urban, Chitradurga, Shimoga, Bangalore Rural and Kolar.

•

School Leadership

Development

Program(SLDP)

SLDP has come into existence on the back of MDP and out of a realization of the need to specialize MDP further. The program was launched on 23rd November 2009 and facilitated in partnership with the resource institution EFIL. It is being piloted in four districts of Karnataka - Kolar, Hasan, Shimoga and Coorg. ELM and Quality

Education


Underlying all the efforts of the Educational Leadership and Management function is a vision of quality education. Our attempts in the Foundation are to enhance the quality of education through various interventions that are not programmatic but operationalstrengthening in nature. Our focus is on people development; our attempt is to change their perspectives, attitudes and values which help them set their own

For all his billions, Premji, a dimininutive man with a shock of white hair, is remarkably down-to-earth and unflinchingly courteous, politely declining to answer a question he no doubt has been asked countless times--what is the size of his appropriately named Azim Premji Foundation--and steering the conversation to the work his foundation is doing. It focuses on education, improving standards in India by training teachers, among other things; funding model schools; and is now starting a university to upgrade teaching methods. "It will be a world-class university with a large endowment,'' says the 64-year-old Premji in a wide-ranging interview at the London offices of Wipro ( WIT - news -people ), the software outsourcing giant he founded and now chairs. Ultimately Premji's hope is that teachers trained at his university will fan out to the teacher training institutes in India's


600 districts. "Most of these institutes are a complete mess,'' says Premji, with the teachers leading the classes worse than the teachers that come to get trained. Premji's foundation was started nine years ago and is funded solely by Premji. In a September 2006 article, India's Economic Times said Premji had given the foundation stock valued at Rs 450 crore or roughly $101 million. "It was much more than that,'' says Premji, declining to elaborate. For Premji, philanthropy boils down to a simple philosophy: "To those to whom much is given, much has to be given back." If the Indian software billionaire, who ranks No. 28 among the richest people in the world with $17 billion to his name, winds up giving away most of his money to charity, he would be a rare breed among Asian entrepreneurs who have tended to pass their wealth onto their children rather than putting it tophilanthropic use. In Asia "there is a huge cultural need that wealth has to be given from generation to generation," says Premji who thinks the tradition of philanthropy that is so prevalent in the West will come to India eventually. More and more parents, he says, are living away from their children and the practice of children taking care of elderly parents is fading. "Parents realize their wealth should be used for social good rather than children's good," he says. The efforts of Premji's foundation are separate from the philanthropic initiatives Wipro pursues. Some of these initiatives, such as Mission 10X, which is focused on making India's engineering students more employable in the information technology industry, clearly dovetail with Wipro's business interests. Others, such as Wipro Cares, match contributions from employees and provide disaster relief, lending a hand after the earthquake in Gujarat or the floods in Orissa, for instance. Both the foundation's and Wipro's philanthropic efforts share a common philosophy: They seek to offer the recipients of aid an ownership stake by often requiring them to pick up some of the tab. In business circles, Premji is credited with transforming a cooking oil company he inherited from his father into a software colossus. Perhaps one day he'll be known in the philanthropic world for changing the face of charitable giving in Asia.


Azim Premji donates $2bn towards education IN WHAT could arguably be the biggest individual philanthropic contribution ever, Wipro Ltd.'s Chairman Azim Premjion Wednesday said that he will transfer 213 million equity shares which amount up to Rs 8,846 crore to Azim PremjiTrustee Company Pvt Ltd, a trust completely controlled by him. The funds which are irrevocable will be effective from December 7. The foundation primarily works in rural India in collaboration with the state governments to improve the quality of education. Apart from this, the foundation will also be setting up a university for the financially unstable students. Premji is one of the most influential Indian technology czar billionaire who has been donating large sum of money towards social causes such as education and health. The shares which are due to be transferred, are held by several private companies which are controlled by Premji. Although, the voting rights remain intact with him, his stakes in Wipro will see a downfall as a result of the donation. As the donation amounts up to over a tenth out of his total wealth of Rs 80, 760 crore, he has let off 10.9 per cent of his holdings as a promoter. As the announcement was made, Premji said that we believe that good education is crucial to building a just, equitable, humane and sustainable society. We want to contribute significantly towards improvement of education in India, and through that towards building a better society.

HEALTHCARE


The Premji Foundation has also been making its mark in healthcare to a large number of villagers in Aurangabad through mobileclinics. It has also been engaging local communities in healthcare

delivery.

The Azim Premji Foundation has decided to set up ten resource centres in ten different districts in the next one year. The foundation plans to duplicate it in 626 districts of India. The plan is to work with the Government in solving the problems of health and nutrition, but the foundation doesn't want to restrict it to the Government, writes Poornima Mohandas in Mint. The Azim Premji Foundation is planning 10 resource centres that could potentially be duplicated in all of India’s 626 districts to focus on basic needs such as health and nutrition—trying out a new model of development that would involve a private body and eventually cover the entire country. To begin with, the foundation wants to set up the resource centres in 10 districts in the next 12 months. The idea is to offer the resource centre to the government institutions, government schools, private schools and other institutions to contribute to their capacity Even for the Azim Premji Foundation, resources will be a constraint and working with the government is no easy task, The foundation has decided not to restrict itself to working with the government going forward. For instance, it’s setting up an eponymous university and is considering whether it should run schools as well.


... The scarcity of trained personnel has slowed the foundation’s work and held it back from fully using its allocated annual budget of Rs25 crore, While students graduating from the Azim Premji University will be free to join the government, private institutions or turn entrepreneurs, the foundation could absorb the initial 500 students.

RuralHealthProgram Wipro Cares launched Project Sanjeevani, its first rural healthcare project, on the 6th of November 2009, in Aurangabad district. It was launched in partnership with Savitribai Phule Mahila Ekatma Samaj Mandal (SPMESM), a reputed NGO, which has extensive experiencein

working

in

rural

healthcare.

The project will cover nine small villages, all situated in and around Wipro’s Waluj factory. Over the next three years, Project Sanjeevani aims to build a sustainable Primary Healthcare system with the involvement of the local population. Towards this aim, the project will:

Provide quality primary health services by operating a Mobile Health Clinic Strengthen the local Anganwadi institutions to improve the attendance of children so as to ascertain and improve their health


Identify and treat malnutrition cases in the project area Identify and register pregnant women and provide them with basic medical services Create awareness regarding personal hygiene, diet and vaccination through awareness programs and counseling sessions

US healthcare initiatives will boost IT biz: Wipro IT major Wipro believes Health Information Technology for Economic and Clinical Health Act (Hitech Act) and the Patient Protection and Affordable Care Act (PPACA) will

give

significant

boost

to

its

healthcare

IT

business

from

the

US.

Hitech Act was enacted toward encouraging medical practices to better adopt and make meaningful use of Electronic Health Records (EHR). PPACA Act provides a timeline of the implementation of key reform provisions that affect employers and individuals. Wipro's healthcare vertical, which contributes about 9 per cent to the overall revenue, has major

presence

in

the

US

and

a

few

other

developed

countries.

Wipro has invested extensively in developing structured solutions to accelerate the strategy, planning and implementation of compliance initiatives in view of US regulatory and policy requirements in a bid to capture a significant share of IT spend in the US markets related to compliance. US healthcare is highly compliance and regulatory driven. Rajiv Shah, head of Wipro’s healthcare vertical, said, “Healthcare Information Exchange


compliance requirements itself is evolving as an industry. With our experience in the US market and other developed markets, we believe we have the right products to tap the opportunity. Our sophisticated repertoire of solutions are built to address the complex challenges

of

contemporary

healthcare

industry.”

“Besides working with R&D divisions of healthcare medical devices companies, we have an extensive portfolio for remote patient monitoring solutions including mobile care, home monitoring systems. We see impressive traction in our BPO services for those solutions,”Shah said. Referring to Indian healthcare, he said it is the right time for India to go for digitisation of medical records, as the demand for better healthcare from consumer is growing and as people are buying more and more insurance. However, he said, integration of services such as diagnosis, pharmaceuticals should take place prior to that. Which Indian IT company is the best? Wipro, on the other hand, is seen as more of a creative workshop which is "full of energy". But industry analysts give an "excellent systems" rank to Infosys. COMPARATIVE ANALYSIS OF INFOSYS AND WIPRO Mar-05 2010

Infosys

Revenues (Rs cr) 7,130 Operating profit 32.8 margin (%) One million $ clients 166 (numbers) Attrition (%) 10.5 EPS (Rs) 69 Market capitalisation 62,886 (Rs cr) Budget for CSR 20 Cr per annual

Wipro 6,071 29.7 157 15 22.7 53,061 Not disclosed


Bangalore,

Bengaluru (Headquartered)

Bhubaneshwar, Chandigarh, Chennai locations of factories / ,Kolkata ,Pune(Hinjawadi), Gurgaon, Hyderabad, Hyderabad New Delhi, offices Jaipur, Mangalore, Mysore, Greater Noida ,Mumbai, Mumbai, New Delhi, Pune, Gurgaon ,Kochi Thiruvananthapuram Bhubaneswar. No. of employees: 113800 108,071 Sales Chennai,

2009 - 2010 (in Rs. 22742

27651

crores) Year of Establish

1945

1981 Finacle(product) / Information

Products / Services

consulting

technology services,

solutions outsourcing(Services). - Profit before tax Rs.7899 Crores - Net profit after tax Rs.6,218 Crores Registered Office

Bangalore

Location

and

1. Personal

Computer

2. I.T.Software 3. Vegetable fats and oils (Edible Grade) Rs. 5510 Crores Rs. 4631 Crores Bangalore

Infosys vs. Wipro: Which is better? •

3 4 Difference between Infosys, Wipro Both companies considered to be the backbone of the Information Technology sector in India include Infosys, Wipro. Those who are searching for IT jobs, India’s technology


industry and the stock market have their eyes fixed on these both companies. There is a great deal of competition between them in terms of manpower, revenue, profitable deals and the profits gained. Revenue Infosys has recently shown a fall in net profit of about 3.6 % which is equivalent to Rs.1, 582 Crore. Rs. 5,742 crore is the revenue generated from the products and services offered by Infosys which is far less than what it earned previously. This represented as a decrease in profits.. Wipro, also, has also been able to prove itself by demonstrating an increase in profits. Hiring The company most active in hiring new sets of people is Infosys. They have been able to break a record by hiring around 6,000 employees in a year. Wipro looks forward to hiring employees from various campuses and universities; they are more focused on hiring on new graduates. Clients Infosys has seen marked success in achieving around 32 clients in just one quarter; there are various clients from the financial and the banking sectors as well. Wipro is also following the same trend and has gained success. These companies have been able to acquire large number of clients due to their available products and services. Summary These both companies have achieved a lot of success and with their constant development and plans for the future. • These companies have achieved success in terms of profit margin . • These companies are making sure to hire more and more potential professionals where as Wipro is focusing chiefly on candidates fresh out of universities.These companies have achieved success in acquiring clients. • Though these companies are the mainstay of the Indian IT sector, there is much more to be done to build up the Technology sector of the country. All of these firms are still in their development stage and expect to be in even better shape in the near future.


The Azim Premji Foundation, for instance, is understood to be managing a fund of close to $1 billion from Wipro chairman Azim Premji and has been channelling this into healthcare and education. According to Anurag Behar, chief sustainability officer at Wipro,“There are a lot of challenges in CSR(corporate social responsibility)projects. Changes in the social sector take place very slowly. The Premji Foundation,for instance, works with states to improve the quality of education. It has touched 22,000 schools, which translates into 2.5-3 million students. A parallel effort is the Wipro Applying Thought in Schools programme, which has reached 1,500 schools. The initiative aims to improve the quality of education,especially for the most under-privileged. The Premji Foundation is now embarking on setting up a university, which will mould future teachers.

Meanwhile, helping to deliver high-quality healthcare has been a challenge for Infosys Foundation,which has an annual budget of Rs 20 crore. Since its inception, the foundation has initiated activities that benefit the rural and urban poor. Apart from constructing hospital wards, donating hi-tech equipment and organising health camps, the foundation distributes medicines to economically-weaker sections in remote areas.

Hiring


The company most active in hiring new sets of people is Infosys. They have been able to break a record by hiring around 6,000 employees in a year. Wipro looks forward to hiring employees from various campuses and universities; they are more focused on hiring on new graduates.

$13billion. Wipro, the third largest IT exporter from India, has also not been comfortable with making CSR spending mandatory. A company official has said that Wipro led by Azim Premji would be more comfortable with making CSR spend voluntary. Azim Premji had recently set aside over Rs 8,000 crore towards promoting education for the underprivileged children by selling part-equity in Wipro. Healthcare: Our mobile clinics reach the communities around our factories and provide healthcare to those who cannot come to the centre. We provide primary health care services and focus on both preventive and curative treatment.

Healthcare Rural Health Program Wipro Cares launched Project Sanjeevani, its first rural healthcare project, on the 6th of November 2009, in Aurangabad district. It was launched in partnership with Savitribai Phule Mahila Ekatma Samaj Mandal (SPMESM), a reputed NGO, which has extensive experience in working in rural healthcare. The project will cover nine small villages, all situated in and around Wipro’s Waluj factory. Over the next three years, Project Sanjeevani aims to build a sustainable Primary Healthcare system with the involvement of the local population. Towards this aim, the


project will: Provide quality primary health services by operating a Mobile Health Clinic Strengthen the local Anganwadi institutions to improve the attendance of children so as to ascertain and improve their health Identify and treat malnutrition cases in the project area Identify and register pregnant women and provide them with basic medical services Create awareness regarding personal hygiene, diet and vaccination through awareness programs and counseling sessions --

Disaster Rehabilitation At Wipro Cares, we believe that the victims of disaster need our help and encouragement to rebuild their lives after natural calamities. Hence, we engage them to understand their needs to be able to provide them the support that will help them create a self sustainable environment.

Gujarat earthquake relief Provided mobile physiotherapy units Helped build a health center with a

Orissa cyclone relief Built a cyclone shelter equipped with a

physiotherapy unit to provide care to

siren, life jackets and HAM station This center also works as a school and is

patients

equipped with blackboards and benches

Our work in tsunami affected areas in Tamil Nadu We have spent considerable time to understand the needs of the affected people and plan the rehabilitation program in this region. Given below are the details of the work that we have executed in the tsunami affected areas in India. Pushpavanam Village Our work in Pushpavanam village focused on creating livelihood, building houses and


insuring the people against a similar disaster in future. Evolved a cost effective but labor intensive solution to reclaim 100.25 acres of agricultural land Coastal tree plantation done in this village against the destructive recurring flood Added additional infrastructure to four of the existing schools, catering to over 500 children Built toilets and provided clean drinking water to the village to ensure hygiene and good health Naluvedapaty Reconstructed houses that were damaged by the tsunami Supported the village and helped reconstruct 35 earthquake and cyclone-free homes as per the government norms in Naluvedapaty Kasturba Kanya Gurukulam We worked with the Kasturba Gurukulam, a 65-year-old institution in Vedaranyam in Nagapattinam district, started by Mr. Vedaratnam, a freedom fighter, who donated all his land for this institution. It is a well-known pioneering institution that provides vocational training and education, and also helps girls to find jobs. In this regard we have taken the following initiative: We are constructing a school cum dorm facility The dorm will accommodate 600 girls and the school will facilitate the integration of spacious classrooms, laboratories and libraries -- http://www.wipro.org/community/disaster_rehabilitation.htm

Infosys financial detail http://www.infosys.com/investors/financials/Pages/segmental-income.aspx


Dell No. 1 Global Healthcare IT Services Provider Dell is the No. 1 healthcare information technology services provider in the world according to the latest IT services worldwide market share report by Gartner, Inc. The report also ranks Dell second for computer hardware support in the Education market. Gartner, one of the world's leading information technology research and advisory company's, based the report on 2009 revenue. The results reflect the combined revenue of both Dell and Perot Systems, which was acquired by Dell in 2009, creating a new business unit called "Dell Services". Dell's leadership in the healthcare services market is one product of this acquisition, which combined the deep domain and industry expertise of both companies to provide healthcare organizations with an even greater range of offerings. Dell is one of the few companies that can offer healthcare payers and providers truly end-to-end solutions including hardware, implementation, hosting, consulting, back office functions (such as enrollment and billing), and services around Electronic Medical Records, Health Information Exchanges and Health Insurance Exchanges. Similarly, the acquisition also enriches Dell's presence in the education market, adding to its portfolio such offerings as managed services, virtual desktop, business process services and applications. "As the worldwide market leader in healthcare services and one of the two largest providers of computer hardware support in education, our goal is to deliver solutions that enable our customers to focus on what they do best. Nowhere is this more critical than in the healthcare and education markets. We believe Dell's rankings in the recently-released Gartner report would not be possible without the continued trust our customers have placed in us year after year. We look forward to furthering this trust while providing


industry-leading solutions that keep ahead of the ever-changing developments in healthcare and education," mentioned Peter Altabef, President, Dell Services.

Dell Healthcare and Life Sciences Today's healthcare CIOs are already dealing with the IT complexities of an overburdened healthcare system, yet the pressure on IT will only grow as the trend toward personalized medicine advances. While interoperability is the goal, most CIO’s are struggling with interoperability within their four walls - all while facing budget cuts. How do you solve the problems of today while preparing for the IT demands of tomorrow? Simply adding technology to the current system is not the answer. Health IT must be transformed, and Dell is leading the transformation with Dell Health.

Corporate Social Responsibility @ HCL To give back to the society what we received from it has been the constant endeavor at HCL Technologies. We take pride in being a company with a strong social conscience, and this ideology stems out of the fact that we are closely linked to the communities we operate in. We believe that every drop counts and every step aimed at helping the community is an important step. Our commitment to make a positive difference to the environment or the underprivileged is not about a one off initiative but is a sustained effort to make a visible change to people's lives. Green@HCL Every initiative at HCL is conducted or organized with the environment in mind. We believe every organization can play a major role in reducing hazards to the environment, and which is why HCL has joined the national movement of businesses and organizations that are leading the fight against global warming by aligning with Carbonfund.org, one of country's leading carbon offset organization. The result was that HCL's Global Customer Meet 'Unstructure', organized in November 2008, was a carbon-neutral event as we compensated for the emissions by purchasing carbon credits, which were split equally into carbon offsets of Reforestation, Energy


Efficiency and Renewable

Energy.

Advancing further into our Go Green initiative, the event was taken as an incentive to plant more than 650 oak trees in 2.8 acres of land in Champawat district of Uttarakhand. The scarves presented to the guests at the GCM were made from "Peace silk", which is called so because it is drawn only after the oak silk worm moth has emerged, with no harm befalling the silk worm itself. Our employees walk hand in hand with us in making the organization green friendly by organizing plantation drives across the country, and working with organizations like Green Peace to create awareness on green issues. It is a conscious decision taken by the employees to reduce paper usage, save energy and cost by switching off lights when not required and print only when necessary, as an effort to drive the green movement within the organization. Employee volunteer programs We believe that employees are the real value creators who can make a difference not only to the organization but their collective effort can change the society itself. The Community Service Council at HCL Technologies (CSR) is an initiative driven entirely by employees and completely supported by the management. With over 500 events organized in the last one year, the council is by far the most active of councils in the organization. The aim of the CSC council is to improve, guide and inspire the underprivileged people, through various assistance programs, and by working with many NGOs and charitable organization. As the Chinese proverb says 'Buy him a fish and you will feed him for a day, teach him to fish and you will feed him for life'. •

HCL School Intervention Program: Right to good education is the basic right of every child and SIP is an effort to give life to this belief. Holistic in its scope, over 100 volunteers reach out to 800 students from different schools to conduct classes in basic subjects like English, Mathematics and computers, and carry out health & hygiene and environment awareness programs. Other than this, personality development programs, summer workshops and vocational trainings courses are also organized for these students.

•

Teach @ Office: It is often said that charity begins at home but, at HCL, social responsibility begins at office. Through this initiative basic awareness, knowledge and skills were imparted to over 250 guards posted at the various HCL facilities


with the aim of improving their quality of life, increase their awareness levels and empower them to work better. •

Child Rescue and Rehabilitation program: The program is designed to provide voluntary help to rescue and rehabilitate children who are affected by various forms of abuse and are in need of rehabilitative support. In the Bangalore initiative, for example, over 170 employees work closely with the Ministry of women and child development, NGOs like Bosco, Apsa & Child Right Trust and the Bangalore police to conduct field visits and organize awareness programs. Till now over 60 children have been rehabilitated.

•

Fund Raising Events and collection drive: HCL works with more than 10 NGOs and Self Help Groups like Goonj (a resource mobilization initiative for the underprivileged), Scope plus (working with destitute women), Srijan (working for the welfare of the Tihar Jail inmates) and Petals (working with specially-abled people) to promote causes we strongly believe in, and help these organizations raise funds by organizing bazaars and collection drives at various HCL facilities. In the last one year, employees have raised nearly Rs. 1.25 lakh to support these causes.

•

Encouraging the specially-abled: The initiative is aimed at helping the specially-abled individuals to earn their livelihood and lead a normal life. As part of the program, couple of kiosks have already being set up at our facilities in Noida and Gurgaon, which will be followed by similar set ups across the country.

Unlike many corporations, corporate social responsibility (CSR) is not just a subsidiary activity to HCL. The group takes a comprehensively holistic approach to property development - undertaking projects that will have a beneficial impact on not just the immediate customer, but on society itself. Corporate social responsibility is central to what HCL does. Addressing Trinidad's Settlement

Crisis

The premise behind all of HCL's development projects is creating total solutions for living. The Group builds communities - not just houses - but also facilities for shopping, entertainment and employment. This is a direct response to the nation's settlement trends


over the last half century. For decades now developers have built housing outside of Port of Spain while the vast majority of jobs, activities and infrastructure are created within. This has had several negative consequences for the society. Citizens are forced to endure hours of traffic to get from and to the capital. They are forced to accept a lower standard of public utilities. Most importantly, they are forced to live in communities that are incomplete and lacking in amenities that enhance living. HCL's whole development philosophy is about correcting Trinidad and Tobago's settlement crisis. Emphasis on Training HCL's integration of CSR into its business model is also reflected in the type of publicspirited programmes the Group undertakes. One of its major community-focuses initiatives is skills training - an area that not only benefits society, but HCL as well. Either through partnerships with other organizations or on its own, HCL has created courses and training schemas for both the general public and its employees. Working with Trinidad Cement Ltd, HCL offers a skills training programme in masonry, construction techniques and the use of concrete-type products. The Group also runs a programme for electricians. CSR strategies such as these not only benefit the national community by giving people a viable skill, they also create a pool of skilled workers that HCL can draw upon for their many development projects. At the HCL Group Training Centre on Orange Grove Road in Tacarigua HCL offers classes in English, math and computer literacy. Training is also a major component of HCL's offerings to its employees. The Group gives intensive training for security guards and certification courses for its carpenters and plumbers. In addition, because HCL consists of over 20 companies with a wide variety of operations, employees get the benefits of working with and learning from others with different skill sets. Investing in the East HCL began its property development agenda in Trincity, and since that time the Group has placed major emphasis on the development of Eastern Trinidad. This focus extends into its charitable contributions to the community. HCL regularly partners with the


Tunapuna/Piarco Regional Corporation on community enhancement initiatives. These include measures like school book programmes and civic celebrations.

TCS wins Asian CSR Award Tata Consultancy Services [ Get Quote ], India's [ Images ] largest unlisted software and services company, has won the 'Asian Corporate Social Responsibility Award' for its community work to raise the literacy levels in the country. The Asian CSR Award rates corporates on the basis of implementing programs and initiatives that demonstrate leadership, sincerity as well as on-going commitment in incorporating ethical values. TCS won the award in the 'Support and Improvement in Education' category. The award recognises the contribution of companies through their endowment or contribution toward improving the level of education of their employees, their community and their nation.


TCS set up the 'Adult Literacy Programme' to help the Indian government eradicate illiteracy, a major social concern affecting a third of the Indian population comprising of old and young adults. Today, India's literacy rate stands at around 65 per cent, up from 52 per cent in 1991. At the rate of increase, it would take some 20 to 25 years to clear this problem. With the traditional method of learning to read and write, an illiterate person would take between six months to two years with trained teachers to learn to read and write. In addition, India will also need about 1 million teachers to deliver the training. To accelerate the rate of learning, the literacy program uses a TCS-designed computerbased functional literacy model, a teaching method that uses multimedia software to teach adults to read within 30-45 learning hours -- spread over 1 to 1.5 hours sessions, thrice a week, over a period of 10 to 12 weeks. "Reading is the new civil right. No modern society can function without a literate population and no one can function well in a modern society without being literate," says S Ramadorai, Chief Executive Officer, TCS. The computer-based functional literacy method uses animated graphics patterns for visualisation and audio appreciation. By combining graphic patterns of visualisation, repetition of sound patterns and language structures and cognition of the meaning, a person is made to read. This CBFL method is implemented using computers and flash cards. TCS works closely with governments both at the state and district level to develop and deploy CBFL packages in the local language, as a supplement to their programs. To support the use of the CBFL model, TCS also donates computers to the state governments. "At TCS, we believe in developing innovative methods using theories of cognition, language and communication to make people literate within the next five years. TCS is committed in using computers and IT as the medium to facilitate the process, monitor administration and manage logistics."


"Literacy increases awareness and facilitates responsible action. Adult literacy empowers and will be key in moving the people and country forward," says Ramadorai. The Asian CSR award is presented by the Asian Institute of Management's Ramon V del Rosario, Sr. Centre for Corporate Responsibility. The centre is a research and program hub with the mission of developing professional, entrepreneurial and socially responsible leaders and managers.

CSR BY TOSHIBA IN EDUCATION In keeping with our ongoing technology leadership and long history of innovation, Toshiba supports a number of philanthropic programs to motivate and inspire youth interested in math and science in the Americas. Some of these programs, including Explora Vision, have become integral to the science and math curriculum at many schools throughout the U.S. and Canada. The inspiration for our long-term emphasis on science and math education was Hisashige Tanaka, founder of Toshiba. He has been called the Thomas Edison of Japan, and is credited with building Japan's first working model of a steam locomotive, manufacturing electric bulbs, cables, prototype telephones, industrial machinery and other products. The company he founded in 1875, Tanaka Engineering Works, provided the foundation for today's diverse Toshiba Group Companies. Mr. Tanaka endowed Toshiba with a legacy and spirit of innovation that continues to today. By continually developing innovative technologies centering on the fields of


electronics and energy, Toshiba strives to create products and services that enhance human life, and contribute to a thriving healthy society. In this spirit of innovation, the two main pillars of Toshiba's math and science educational initiative in North America are the Toshiba/NSTA ExploraVision Program and the Toshiba America Foundation. The ExploraVision Awards challenge students to envision technology of the future. Toshiba America Foundation is a non-profit grant making organization dedicated to supporting K - 12 science and mathematics education in the United States.

Toshiba America Foundation (TAF) is a non-profit grant-making organization dedicated to supporting science and mathematics education in the United States. The Foundation supports quality science and math education by providing funds for projects designed by teachers to enhance instruction for students in grades K-12. By funding hands-on science projects that explore real-world questions, TAF helps to underscore the importance of science and technology, and spark interest in further science learning. The Toshiba America Foundation was established in 1990 with endowment support from Toshiba Corporation; Toshiba America, Inc.; Toshiba America Business Solutions, Inc., Toshiba America Consumer Products, LLC; Toshiba America Electronic Components, Inc.; Toshiba America Information Systems, Inc.; Toshiba America International Corporation; and Toshiba America Medical Systems, Inc. Since its inception, TAF has given out grants worth $8.6million dollars.

Environment


"One of our core commitments is the Toshiba Group Environmental Vision 2050, with an aggressive goal of raising the eco-efficiency of our products and business processes 10 times by 2050 as we endeavor to address one of today's most pressing problems, global warming. We are proactively implementing environmental initiatives throughout our business activities. More specifically, we are helping to mitigate the impact of global warming by promoting state-of-art environmental technologies, such as carbon capture and storage (CCS) systems, solar photovoltaic systems for solar power generation, a new generation of innovative rechargeable batteries for industrial and automotive applications and new eco-friendly LED lighting systems."

occupational Health and Safety (OH&S) Policy In line with the "Commitment to People" Basic Commitment of the Toshiba Group, we have positioned employees' health and safety as a high-priority management issue, and the

top

management

is

involved

in

setting

OH&S

policy.

In April 2004, the Toshiba Group OH&S Policy was formed by incorporating a personal endorsement of the former President, in order to share a common approach toward OH&S among the entire Toshiba Group employees. The policy will be revised as necessary, depending upon the Group's evolving OH&S management needs. In line with our CSR-oriented management, Toshiba Group OH&S Policy reflects the top priority placed by President Sasaki on human life, safety and compliance in all our business operations as well as our commitment to provide products and services with utmost quality and safety in order to maintain our integrity as a trusted corporate citizen of planet Earth. The Toshiba Group Occupational Health and Safety Management Policy Toshiba Corporation is a global enterprise active in businesses centering on electronics and energy. We conduct all activities in accordance with the Basic Commitment of the Toshiba Group and our corporate philosophy, "Committed to People, Committed to the


Future," and accord full respect to the culture and customs of the societies in which we operate. In our business conduct, we place the highest priority on human life, safety and legal compliance, and we make concerted efforts throughout our operations to create safe and healthful workplace environments. •

We position health and safety as one of the most important issues for management, and strive to prevent occupational injury and disease in the workplace and achieve continual improvement in occupational health and safety management.

We comply with legally mandated requirements and also with other requirements to which Toshiba Group voluntarily subscribes that relate to our occupational health and safety hazards.

We set objectives and targets and act decisively to achieve the: o

(1) Eradication of occupational accidents and disease in the workplace, and the mitigation of risks that may cause such accidents and disease;

o

(2) Maintenance and promotion of physical and mental health in order to enable all employees to bring their individual capabilities into full play

We expect our suppliers and subcontractors to accord appropriate importance to occupational health and safety, and provide them with support in doing so, in order to ensure the safety and health of everyone involved in Toshiba Group's business.

We proactively disclose our commitment to occupational health and safety and the results we achieve, in order to contribute to society's enhancement of health and safety management standards.

Education IBM Taiwan launched its third annual EngineersWeek with over 300 IBM volunteers and 3,000 students from five schools participating. This year's event introduced the students


to the idea of "SmarterCities" and "Building Your Green Building Mode" in a two-hour session. A Video News Release covering the events is available on YouTube.

The China Ministry of Education (MoE) awarded IBM the certificate of outstanding contributions to China's education for seven consecutive years at its Spring Festival Reception for representatives from more than 30 multinational companies in China. Tech Mahindra launches foundation to aid education Bangalore: As part of its Corporate Social Responsibility initiative, Tech Mahindra has launched the Tech Mahindra Foundation, with a corpus of

250 Million, to address the

educational needs of the underprivileged, especially children, as well as espouse the cause of women’s empowerment in education. The launch of the Foundation was done by the managements of Mahindra & Mahindra, Tech Mahindra and Ben Verwaayen CEO, BT group. The foundation has been set up with a corpus of 250 million, with both the company as well as its employees contributing towards it. It was announced that Tech Mahindra would contribute up-to 2 percent of it post tax profit every year towards the cause of this foundation. The Foundation will be able to spend Rs 60 million in the current year which is expected to increase over the years in line with increase in the corpus. The Foundation has tied up with Delhi and Maharashtra based Non Governmental Organizations (NGO) like Akanksha, Anawa, Godhuli and Voice who will promote programs in education. At the launching, Keshub Mahindra, Chairman of Mahindra group said “The Mahindra Group defines Corporate Social Responsibility as making socially responsible products, engaging in socially responsible employee relations and making a commitment to the community around it. At the Mahindra Group, Corporate Social

Responsibility

is

not

just

a

duty;

it's

a

way

of

life”.

“The Tech Mahindra Foundation will channel the work that we have been doing over the


years. I have been particularly delighted with the dedication and enthusiasm shown by the employees towards CSR,� noted Vineet Nayyar, CEO & Managing Director, Tech Mahindra. CSR Budget = 3 crores (1% of PAT) CSR by Cisco Systems in Healthcare and Education

Technology is changing the provision of healthcare around the world. Networking technologies, such as Cisco's Health Presence™ video conferencing and data sharing facility, are extending healthcare to rural or underserved communities by connecting patients with medical providers (see video). Coupled with patient electronic health records, networking technologies provide a new digital infrastructure that is improving healthcare and creating new jobs. Workforce retraining Launched in July 2009, the Workforce Retraining Initiative supports innovation and job creation through ICT education in Michigan, United States. The program delivers training in healthcare ICT and broadband through Cisco Networking Academy courses at partner community colleges and universities. By the end of FY10, over 160 students at four schools completed the initial Health IT course module, and another 48 students completed a semester-long course that prepared them for entry-level healthcare ICT jobs. We plan to expand the course to more schools in FY11 as part of Cisco Networking Academy. We are developing new courses to cover practice management, electronic health records, telemedicine, mobility, telephony, and the use and integration of information. Connecting Sichuan healthcare initiative We continue to work with the Sichuan Department of Health in China to rebuild the region's healthcare infrastructure after the 2008 earthquake. This is part of our


Connecting Sichuan initiative. By the end of FY10, new ICT infrastructure had been installed in 41 hospitals and three mobile clinics, helping to bridge the healthcare divide between rural and urban communities. The infrastructure connects the region's health institutions, while training provided to medical professionals and ICT experts will help ensure the project's sustainability

Cisco Networking Academy Cisco Networking Academy, established in 1997, aims to equip students with skills for the global economy. In FY10, 900,000+ students in 165 countries learned how to design, build, secure, and maintain computer networks, in partnership with governments, academic institutions, NGOs, and nonprofits. Our partnership with Youth for Habitat promotes youth empowerment in Turkey and course modules and interactive games, such as Passport 21 and ASPIRE, focus on developing technology-based entrepreneurial skills. Networking Academy plays a key role in Cisco's Connecting Sichuan Initiative , Workforce Retaining Initiative (see Healthcare) and Community Knowledge Centers

Education engagements Cisco engages with education providers on practical uses of ICT to improve education around the world: •

Australia: In FY10, Cisco and the State of Victoria explored ways to use collaborative and video technology to improve education for students at more than 1500 rural schools.


Mexico: Since 2009, Cisco has been supporting the Mexican government on a pilot project to promote new ways of learning in 40 schools

United States: Cisco is helping the New York City Department of Education use technology to create more engaging classes. The iZone initiative has improved attendance and examination results

We partner with others to promote innovation and collaboration in education. For example: •

GETideas.org is a Cisco-sponsored online community where more than 1250 education specialists from over 70 countries participate in monthly online roundtables to promote dialogue and encourage innovation. The United Nations Educational,

Scientific

and

Cultural

Organization

(UNESCO)

selected

GETideas.org as the platform for its Partnership for Education online community launched at the World Economic Forum in January 2010. •

With our cash grant, technical support and equipment, MIND Research Institute created a web-based version of its math education program by which a single MIND representative can deliver the program to 50 schools at the same time, rather than travelling to each. It will soon reach more than 1000 U.S. schools with more than 190,000 students. The program is now scalable and sustainable, with tens of thousands of new users and no increase in support staff. MIND's program has improved math proficiency levels at underperforming schools by an average of 15-20 percentile points over two years.

Well-educated and skilled technology professionals are essential for countries to compete globally. But developing countries lack resources to invest in education, while developed countries face a triple challenge: spending cuts, rising demand, and a shift toward lifelong learning, as people frequently change careers throughout their lifetime. Cisco is demonstrating how networking technologies can increase access to learning, enhance teaching quality, and improve student performance regardless of economic


challenges. Our education programs and initiatives seek to support access for all through multi-stakeholder partnerships and sustainable models of social investment in education and ICT skills training. •

CSR BY ORACLE INDIA IN EDUCATION Oracle Volunteers Rebuild a School Devastated by the Tsunami As the world watched in horror during the days following the tsunami in South Asia on December 26, 2004, people everywhere thought: “What can I do to help?” For Oracle employees living and working near the devastated areas, as well as those living half way around the world, the answer was simple enough. With Oracle’s help, the employees organized funds and relief efforts within hours of a disaster that had left more than a million people homeless. The donations helped fund initial relief efforts by specially trained disaster relief workers focused on providing critical aid to survivors. In addition to monetary contributions, Oracle employees in the Asia Pacific region were able to volunteer to help rebuild some of the more devastated areas. One in particular is the Ban Bang Bane School in Thailand. The school was severely damaged, and Oracle staff in Thailand visited the Ranong Province to help rebuild the school. Fifty-five volunteers worked for several days to rebuild the school, which opened to 120 children and 20 teachers and staff in the new school year. “We are glad that Oracle selected Ban Bang Bane School to repair after the tsunami,” says Manut Chansakul, principal.In March 2005, Oracle rebuilt two teacher housing units on school grounds. Most of the teachers are from other provinces, and traveling to and from the school is difficult. “Before the living quarters were rebuilt, teachers had to travel 15 kilometers between the school and town each day,” Chansakul says. “They are very appreciative and grateful to the Oracle volunteers who dedicated


their time and efforts to help us out following the disaster.” Volunteers’ efforts in March made it possible for the school to open for the second semester in May 2005. “Oracle Thailand employees were pleased we had the opportunity to help reconstruct the school,” says Khun Natasak Rodjanapiches, managing director for Oracle in Thailand. “This effort will help ensure a brighter future for these students,” he said.

Oracle Education Initiatives Oracle believes in the power of education to create change. Oracle invests in math, science, and technology programs that target low-income communities and encourage the gifted innovators of tomorrow. In addition, Oracle increases access to technology by providing resources, training, and curricula to academic institutions.The ability to use technology to learn and succeed in the twenty-first century has become a new basic requirement for all students. Oracle has created a family of education programs that leverages its core competencies in information technology and the internet. These include the following: • Oracle Education Foundation – A nonprofit funded by Oracle working in partnership with schools, governments, and other nonprofits and NGOs to promote education with technology through select grants, research and evaluation, and its Think Quest and Think.com programs. • Think Quest – An international competition in which students and teachers are challenged to create educational Web sites and build understanding across cultures. • Think.com – A no-cost, advertising free, protected online environment for schools worldwide that provides a suite of tools for Web site publishing, research, discussion, and project collaboration. • Oracle Academic Initiative – A program in which Oracle provides state-of-the-art software and curricula for colleges and universities and trains educators to teach technical curriculum.


CSR BY INTEL IN EDUCATION

Intel believes all students, everywhere, deserve to have the tools they need to become the next generation of innovators. From local schools to global universities, Intel works to help improve the quality of education around the world. The Intel Teach Program helps teachers understand how, when and where to bring technology tools and resources into their classrooms. The Program has trained teachers in 13 countries in Asia Pacific and benefited more than 2.63 million teachers, with 290,000 trained in 2008. The Intel Higher Education Program is a collaborative worldwide effort – working with more than 150 universities and governments in 34 countries – that not only brings cutting-edge technology expertise to universities, but also helps move that technology from university labs to local communities through research grants, technology entrepreneurship forums, and mentoring by Intel technologists. In Asia Pacific, Intel collaborates with top universities in China, India, Japan, Malaysia, Philippines and Taiwan to engage in focused research and encourage student participation in research throughout their education, especially in the areas of multi-core curriculum. For more than a decade Intel has sponsored the world’s largest science fair, the annual Intel International Science and Engineering Fair (Intel ISEF). In 2008, Intel ISEF brought together more than 1,500 young scientists from over 51 countries, regions and territories


to compete for more than $4 million in awards and scholarships. In Asia Pacific, 82 students participated in 2008, with 53 winning awards totaling US$104,600. The Intel® Education Help Guide is an interactive, step-by-step tutorial for students to unlock their technology potential, covering hundreds of demonstrations about how to complete everyday computer tasks. Do your students want to make a bar chart from spreadsheet data? Do they need assistance setting up a three-column template for a document? Do they need guidance on adding photos and videos to a presentation? The Help Guide is a handy tutorial that is user-friendly, offering visually-rich demonstrations, which use non-technical language easy for your students to grasp. Click to access the Help Guide in your local language.

INTEL INVOLVED IN THE COMMUNITY

One of the key corporate values of Intel is to “be an asset to our communities worldwide.” Through constant and collaborative interactions with its external stakeholders, Intel strives to become an asset in the communities where it operates. The Intel® Involved in the Community Program is a volunteer program that interacts with local communities, and focuses on four key areas – technology inclusion, education, environment stewardship and safety, and community development. A key component of Intel’s community programs is the Intel Involved Matching Grant Program (IIMGP). For every 20 volunteer hours logged by employees, the Intel Foundation donates US$80 to local schools and non-profit organizations. These cash grants go towards building infrastructure or learning tools such as libraries, science labs or sports equipment. To celebrate Intel’s 40th anniversary in 2008, Intel donated a record 435,000 hours of service to local communities in the Asia Pacific region. Employees in Australia, India, Indonesia, Japan, Korea, Malaysia, Pakistan, Philippines, Singapore, Taiwan, Thailand and Vietnam were involved, with many of these countries participating


in volunteering programs for the first time. Projects that Intel Involved volunteers have initiated and participated in included: •

Tutoring school students in the areas of science, math and technology

Providing school supplies and building new infrastructure in schools

Environmental programs such as recycling programs and tree planting

Raising funds and assisting in disaster relief efforts.

REVIEW OF LITERATURE

Various studies have been conducted on banking sector that contributes a lot towards the financial system and the society. Out of them, some of the reviews have been discussed in brief as follows: Burke and Logston (1996) focused on the internal side of the business and the managers’ strategy. There core is how to integrate the organisation system with the CSR strategy to make it profitable. There focus is on how CSR programs and alike can create strategic benefits to the firm. They use the integrative management approach using CSR to deliver business. They have identified five dimensions of strategies useful for relating CSR to value creation of the firm. The five strategies mentioned are: centrality, measure of the closeness of fit between a CSR policy or program and the firm's mission and objectives, specificity, Ability to capture private benefits by the firm, proactivity, Degree to which the program is planned in anticipation of emerging social trends and in the absence of crisis, voluntarism, The cope for discretionary decision-making and the lack of externally imposed compliance requirements and visibility, Observable, recognizable credit by internal and/or external stakeholders for the firm. By becoming more aware of the benefits to both the firm and its stakeholders, managers can make better decisions


Copenhagen Business School (CBS), Center for Corporate Social Responsibility, (2000) explores the state of the art in corporate social innovation (CSI) research and briefly outlines the main themes in the corporate social responsibility (CSR) debate (organizational legitimacy, moral choices, stakeholder interaction, and sustainable development) and the organizational innovation literature (incremental vs. radical and sustaining

vs.

disruptive

innovation;

user-driven

innovation;

entrepreneurial

opportunities; individual entrepreneurs, and institutional entrepreneurship). The paper then reviews the major objects of corporate social innovation singling out the base of the pyramid (BOP), social entrepreneurship, and eco-innovations as key themes. It closes by analyzing how social innovation is enacted at each of the four levels discussed in the first part. Finally, a list of references concerning real life practice is included to function as inspirational readings

KATY WRIGHT(2003)

provided here points towards a need for criteria to be

established for judging ethical arguments, and balancing commitments to diverse stakeholders. Further, for implementers of CSR to acquire skills in defining and understanding ethical issues in business. It seems clear that the task of implementing CSR is complex, and that the contested nature of the concept raises difficult questions. Not only are businesses required to be responsive to current concerns, but they must also balance present requirements with future demands and issues, as well as balancing local and global concerns. Whereas national and international guidelines and legislation provide a potential framework for achieving this, there are also numerous difficulties associated with the implementation of these in specific contexts. It is likely that the disciplines of Philosophy and Theology & Religious Studies could usefully contribute to the debate by bringing both expertise and diverse perspectives to bear on these issues. about CSR activities.


Bimal Arora and Ravi Puranik(September 2004) Pointed out that Corporate Social Responsibility (CSR) is a North-led agenda with narrow focus. Bimal Arora and Ravi Puranik apply a development-oriented framework to contextualize CSR to structural adjustments-related macro socio-economic issues relevant to the developing countries, with a focus on CSR in India. They review contemporary CSR trends in India concluding that although the corporate sector in India benefited immensely from liberalization and privatization processes, its transition from philanthropic mindsets to CSR has been lagging behind its impressive financial growth.

Korkchi, S. and Rombaut, (2007) suggested implementation of CSR through codes of conduct, contracts, education training, guidelines and principles. They stresses the numerous benefits of implementing CSR, the most important are greater profit, enhanced reputition, risk management and boosting employment relations. The motives they found for implementing CSR was social betterments and sustainable change. CSR can according to Korkchi and Rombaut facilitate to build a corporation with strong values, good risk management and competitive advantages if managed correctly. They also state that the brands that are most likely to success in the future are those who become aware of the social changes taking place today and act upon them . Literature review on Corporate Social Responsibility and Ethics The aim of the following literature review is to identify the most important and knowledgeably important academic and practical works throughout the past decade upon the concept of Corporate Social Responsibility (CSR) and Ethics. The report should gradually flow thought the history of the concept, definitions, academic and practical view of various writers, including the appraisals and criticisms as well as real live examples if applicable. Moreover, draw certain linkages towards the other paradigms. Finally, the conclusions and recommendations should be taking place upon the development and current stance of the concept and its future respectively.


OBJECTIVES OF THE STUDY 1) To study the corporate social responsibility by Infosys and Wipro with special reference to education and healthcare. 2) To compare the measure adopted by infosys and wipro with respect Education and Healthcare

Scope of the study The study has covered Healthcare and Education sector with special reference to IT Companies of India.


4. Research Methodology a) Research type Descriptive . b) Data Collection: Secondary c) Methods of Data collection Books ,Magazines ,Newspaper, Internet . d) Sampling technique : convenient e) Sampling Design : Descriptive f) Sample size : 2 IT Companies


g) Universe: IT SECTOR

A Project Report On CORPORATE SOCIAL RESPONSIBILITY OF IT COMPANIES IN INDIA  

A Project Report In partial fulfillment of the requirement for the award of degree of Master of Business Administration (MBA) Submitted to X...

A Project Report On CORPORATE SOCIAL RESPONSIBILITY OF IT COMPANIES IN INDIA  

A Project Report In partial fulfillment of the requirement for the award of degree of Master of Business Administration (MBA) Submitted to X...

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