CO_NB47_012
editor’s
letter.
and the
winners are... serums, hairsprays, makeup and more literally overflow on our desks. It’s always exhilarating to get a new batch of our favorites, but it’s equally thrilling to see something new that we’ve never heard of. Then begins the serious business of testing. Locked in a room for weeks at a time, our editors carefully go through each selection, opening jars, spritzing and spraying, sniffing and smearing. An overwhelming cacophony of scents wafts down the halls. Interestingly enough, products that make it through the initial phase often get eliminated later after taking them home for the “road test,” while new products emerge as favorites. And I say it every year, and every year it holds true: Through this process, I find a host of new products I’m passionate about.
with me in some way— be it the fragrance, the feel or the result—I get a moment of sheer satisfaction and joy that I can only relate to a child’s enthusiasm the first time they play with a new toy.
THE AWARDS BOX IS BACK! Last year our limited-edition Awards Box sold out in less than 48 hours. This summer, you’ll have another chance to grab one before they’re gone. Each box is brimming with full- and deluxe-size samples of the very best in beauty—for only $50.* Visit newbeauty.com/awardsbox
The product gets a coveted spot on my bathroom counter or maybe even makes it into my purse. I’m aware of its newness and its power to make me feel just a little better—even if it’s just for a moment. The love we have for our favorite beauty products is a special affinity. Call it a security blanket, a confidence-builder or just a simple boost in our day, these tiny beauty miracles hold a special power. Which is why there’s a lot of excitement when award season rolls around. The process is more than half a year long, with products filtering into our office in droves every day. Boxes and boxes filled with
Our beauty awards are all about serious solutions and new discoveries. Each and every product is tested by our editors, voted on by our readers and given the final review by our experts—if it made it into these pages, it made it through a long line of vetting. We hope you, too, find something purse-worthy and perfect for you!
Editor-in-Chief
YO L A N D A YO H B U C H E R
*PRODUCTS MAY VARY; PRICE INCLUDES SHIPPING
1 2 / N E W B E A U T Y / Spring • Summer 2017 / newbeauty.com
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PHOTOGRAPHED BY NICK GARCIA; HAIR: IVY LEEZ BEAUTY LOUNGE
Every time I use a new product that clicks
This year we saw some interesting trends: K-beauty is still as hot as ever, with essences and sheet masks making a strong showing; products for beauty sleep are blowing up; matte lipstick had a major moment in 2016 and is still a favorite; and anti-pollution products are gaining momentum. Overall, there was a solid mix of anti-aging heavy-hitters, cult-classics and up-and-coming brands offering solutions across all price points.
FOR MORE OF OUR EDITORS’ FAVORITE LAUNCHES, VISIT NEWBEAUTY.COM
2/24/17 3:28 PM