SPECIAL ADVERTISING SECTION
THE MARK OF THE MAKER
SAMAD
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There are no shortcuts when it comes to quality.
Brothers and business partners David and Malcolm Samad founded their handknotted rug business more than 30 years ago. Steeped in a familial legacy of hard work and strong ethics, the entrepreneurial Samads set out to create the world’s finest decorative rugs. “The foundation of our business is based on our love of beautiful carpets,” David says. “Our late father, Eric Samad, taught us the importance of running our business with integrity and establishing meaningful relationships with our manufacturers and customers alike.” Founded in New York City and now headquartered in East Rutherford, New Jersey, the company has expanded globally with offices in England and India. Known for exquisitely blended, hand-carded, handspun wools and silks, Samad’s creative processes date to antiquity—technology, while beneficial, has not been as instrumental in the creation of these meticulously crafted rugs. True to its origins, “made by hand” prevails in this ancient art form. “Essentially, making a hand-knotted rug is exactly the same today as it has been for centuries,” Malcolm says. “What has changed is the technology that allows us to see what a finished rug will look like on a computer screen even before it is woven. Reducing the trial and error factor has allowed us to focus and produce rugs that are fashion forward in both color and design.”
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DESI GN DIALO GU E Expert insight from legendary carpet purveyors David + Malcolm Samad Best in class. “Samad uses the best handspun wools and only the finest handspun silks available,” David says. “We will never compromise on quality. It’s the best or nothing.” Sources of inspiration. “There are no hard and fast rules when creating a rug,” Malcolm asserts. “We start with a concept, which will in turn determine which materials and creative elements we use to enhance the design.” The wow factor. “The most rewarding part of the rug-making process is creating stunning new collections that literally ‘wow’ people,” David says. “Creating groundbreaking designs in unique textures and color palettes sets us apart.”
1. Carpet weaving in Rajasthan, India. 2. Traditional rug-making tools still used today. 3. Small pot dyeing yarn from time-honored recipes.
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7/15/15 10:55 AM