THE BUSY LAWYER’S ONLINE MARKETING UPDATE by Consultwebs.com Staff
We know you are busy so we did the reading for you. Our team of more than 50 search marketing experts shares the most important news that attorneys need to know about online marketing and web technology from the recent past.
Snapchat Rises to 10 Billion Videos Viewed a Day Snapchat has reported that users are watching 10 billion videos a day, an increase from the previous 8 billion just two months ago. Law firms may not be considering Snapchat as a means of marketing currently, but with Snapchat’s added “stories” feature there may be a new avenue opening for law firm marketing. This feature allows videos to be viewed multiple times in a 24hour window, creating a broader audience and more marketing opportunities. This information provided by Kristina Sandine @houseofsandine
Google Gives Us Space in the Best Way Possible Google recently increased the width of its main column of search engine results. While this impacts many parts of search engine results, one of the most notable is the increase in space for titles and descriptions from around 55 characters to 70 characters. Descriptions have also increased and are now 100 characters per line, however, the
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total characters count is around 150-160. What does this mean for your firm? You now have the added opportunity to catch a potential client’s attention with more intriguing titles and informative descriptions. This information provided by Rachel Harmon @r_charmon
Links & Photos Will No Longer Count Against Twitter’s 140 Character Limit, Reports Say Bloomberg reported that Twitter will soon stop counting photos and links as part of its 140 character limit, giving users more freedom for somewhat lengthier tweets. Newsweek ran an article with some additional information on the subject a couple of weeks later. These changes, according to the reports, are coming to Twitter users soon. Without needing to use up to 23 characters to include a link, what more will law firms be able to say to their Twitter followers? This information provided by Mike Zellmer @michaelzellmer
New SERP Feature Announced: Rich Cards
At their yearly developer conference, Google reps went into more detail about the latest feature to Search – Rich Cards. Currently displayed only for recipe and movie search results, these cards are the latest addition to an ever-more-structured