Introduction

This paper is based around Everett Roger’s Theory : ‘Diffusion of Innovations’, and Gartner’s Hype Cycle theory.

The research starts with a small introduction of the product, Cryptocurrencies, which was on Gartner’s 2015 Hype Cycle on the ‘trough of Disillusionment’ part. Which meant that the product was in an experimental phase and it would have a lot of ups and downs. In this paper you will read where it is now and what path the crypto has traveled in these four to five years.

The Diffusion of Innovations Theory by Everett Roger will be applied to the German cryptotrader and traditional banking disruptive, Bitwala. The Berlin based company came up with a product that has the potentional to pressure traditional banks.