Profile
Company profile
Sandberg A/S Gaming Gadgets Audio Connectivity
Company Basics 1985: Founded
1997: Brand Sandberg introduced
Martin Hollerup
2015: 24 languages on products and website
2006: Joined the EET Group
2013: New product ranges New packaging style New range concept
Erling Hoff Petersen
Meva ApS
FSN Capital AS
EET Group A/S
Sandberg A/S 6000 4000 2000 0 -2000
EBIT
Sandberg A/S is a family business founded in 1985 by brothers Martin Hollerup and Erling Hoff Petersen, who today form the management of the company together with younger brother Anders Partida Petersen. The DNA of Sandberg is built on a simple belief: Making the channel and users happy today, creates a good tomorrow. Sandberg merges the dedication and heart blood of a small family business with the power and backup from a 500staff business group. Sandberg A/S is a financially strong and sound business, ready to grow and support the explosive expansion the company is facing. Sandberg fully supports the IT industry channel, delivering only to distributors. Sandberg products are available to consumers in 68 countries.
Product Categories PC & Mac
USB adapters, USB-C accessories, Hubs and splitters, input devices, ergonomics, external drives, HDD accessories, card readers, power supplies, furniture
Audio
Headsets, earphones, Bluetooth, speakers, sound cards
Mobility
Powerbanks, chargers and cables, covers, stands and holders, outdoor products, stylus pens, mobile keyboards, Bluetooth gadgets
Cables
Network, USB, HDD, HDMI, Displayport, DVI, VGA, video converters, analogue audio/video, optical, adapters, aerial, telephone, mains
Esports
Gaming chairs, headsets, microphones, keyboards, mice, mousepads
Features Website, packaging information and user guides in 24 languages.
Free use of helpdesk, FAQ, download service and purchase registration.
Every single item is double quality tested and covered by 5 years warranty.
Detailed product info, downloadable as PDF data sheets.
Webshop and B2B Directly from Sandberg
Selling Sandberg products online is easy. Get first-class product data feeds from the source you prefer.
XML datafeeds via FTP
Orders via PRET (Premium ETailer)
Configurator "The Sandberg Guide"
Get your webshop marketed on www.sandberg.it. Join our PRET programme to receive consumers’ shopping baskets from www.sandberg.it.
Distributor & retailer Distributors and retailers will benefit from a 100% channel commitment. Product data fitting customer templates
Price lists with real time stock information
Option to let us crunch your data and suggest weekly fill-ups
Great terms available: Credit, stock rotation, PP, RMA by credit, MDF etc
Attractive margin structure
Flexible and fast deliveries even at low MOQs
Options for manufacture by order, OEM, cobranding, bulk and private labelling
We custom build ordering and PM tasks to fit your organization and procedures
We support the targeting of key customers, and take measures to ease your everyday life and protect your investments. Growing with the IT Industry since 1985, we know what makes the channel want to deal in Sandberg year after year.
Minimum 99% perfect Max 1% defectives
We cannot promise to be 100% perfect.
If a product has 1% or more defectives (RMA + DOA), we will need to change, update or EOL the product to become minimum 99% perfect.
But we go for 99% perfect – at least. That leaves us up to 1% to learn from. We register RMAs, error descriptions, Helpdesk usage, stock flow, logistic counts and all other types of feedback to constantly improve on product level and rating as supplier. Our product team works all the time with our subcontractors and statistics specialists to constantly push user experiences to the next level.
Max 1% helpdesk need All users shall be able to use our products without special skills. If 1% or more need help for a product, we will improve the product or documentation.
Max 1% backorders Availability is core to a flowing business and good experiences through the channel. 1% or more of the SKUs in backorder means we need to up our game!
Info links
Website www.sandberg.it
Product catalogue
www.sandberg.it/ pcat
Sandberg Guide
www.sandberg.it/ sandbergguide
PRET & datafeeds
www.sandberg.it/ qp_pret
Contact data Sandberg A/S Bregnerødvej 133 D 3460 Birkerød Denmark
Martin Hollerup CEO martin@sandberg.it
Management
Ph +45 7026 8500 info@sandberg.it www.sandberg.it
Erling Hoff Petersen Outwards director (sales, marketing) erling@sandberg.it
Anders Partida Petersen Inwards director (products, logistics) anders@sandberg.it
facebook facebook.com/ sandberg.it
VAT: DK14569596 100% RoHS and WEEE compliant supplier